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Urban Decay Cosmetics 24/7 Glide-On Waterproof Eyeliner Pencil
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Summary
Urban Decay 24/7 Glide-On Waterproof Eyeliner Pencil is an award-winning formula that glides on smoothly with vibrant shades in multiple finishes for long-lasting wear.
Features
- Waterproof eyeliner pencil: Can't cry this stuff off
- Smudge-proof: It's gonna stay #cuzitsUrbanDecay
- Long lasting: These colored eyeliners are built to last, because your artistry deserves to last all day long.
- No dragging, no pulling: The hydrating, creamy formula glides on smoothly and softly for super-easy blending
- More than 1 way to wear: Use as a liner, blend to an eyeshadow, or (wear however) with our multi-use eye pencil.
- #1 Eye Pencil in the U.S.*: 1 sold every 20 seconds *Source: The NPD Group
Benefits
- Award-winning formula with an epic range of shades and finishes
- Choose from multiple colors: With vibrantly colored eyeliners in everything from bold black to funky-fresh shades.
- Matte, shimmer, satin, metallic and glitter eyeliner finishes to create a variety of eye looks.
- Moisturizing with vitamin E, jojoba oil, and cottonseed oil.
- Paraben-free
Key Ingredients
- Vitamin E: Hydrates, moisturizes, and conditions.
- Jojoba Oil and Cottonseed Oil: Condition and soften the skin.
Item 2139105
- Draw precise lines or smudge them for a smoky feel.
- Use as a base to layer with eyeshadow for more depth and dimension.
- Use as a shadow by blending out our creamy formula all over the lid
- Transform your eye look: buildable formula can take you from day to night.
- To keep your 24/7 Glide-On Waterproof Eyeliner Pencils sharp, use the Grindhouse Double Barrel Sharpener.
Bourbon: Cyclopentasiloxane, Isododecane, Synthetic Wax, Polybutene, Polyethylene Terephthalate, Simmondsia Chinensis (Jojoba) Seed Oil, Hydrogenated Cottonseed Oil, Ceresin, Ozokerite, Cera Microcristallina (Microcrystalline Wax), Tocopherol, Polyurethane-11, Ascorbyl Palmitate, Phenoxyethanol. May Contain: CI 77019 (Mica), CI 77491/77492/77499 (Iron Oxides), CI 77891 (Titanium Dixoide), CI 75470 (Carmine), CI 77000 (Aluminum Powder).
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
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Most Helpful Positive Review
Love this product!
After trying all the expensive liners in the department store and never finding something that will apply smoothly, I found this liner. Love it! I've included a couple of non retouched photos, which I found to be helpful while shopping online. First one is of Rockstar 24/7 used with illusion (from t...
Most Helpful Critical Review
Terrible liner
After reading so many positive reviews about this Urban Decay liner I really wanted to love it. But I hate it! The first thing I noticed is that the tip of the pencil is really, really thick. So I tried to sharpen it but the gel like consistency makes it impossible to sharpen. After breaking the tip...
11329 results
Wanted to love!
I purchased the color LSD which is navy shimmer with bright turquoise microsparkle. I loved the color and the way it glided on. However, as soon as I tried to sharpen, the wood was so rough and difficult to twist, and all of the pencil color just stayed in my sharpener :( Not sure if the other colors I bought will do the same.
Breaks easily
I like the color and that it stays on, but it breaks easily, so I keep sharpening it, which makes it difficult to apply.
Open decay 24 seven
This product did not work for me. I sharpened it and it kept breaking and I would re-sharpen it and it would break again ended up throwing it away.
Not what it used to be
I feel like the product used be so much better. What happened? Did they change the formula? I like to use a smudge brush to blend it out a bit but it doesnt budge at all, which it used to do. Please make some that arent waterproof (cant stand waterproof). I've been using these for years but I feel like the quality had just declined.
Worst eye pencil I have ever used
I normally use Urban Decay 24/7 Zero pencil to tightline my lids. After reading many positive reviews, I decided for a change to try the UD Waterline pencil in Legend. Big mistake! Within half an hour I had no liner on my lid, it was all in and under my eyes. I have NEVER had a pencil liner -- any pencil liner -- perform this poorly. If I could I would give it minus five stars.
Questions
Q&A
Showing 5 out of 260 Questions
- Q
How do I sharpen it? I tried twisting the bottom both directions and nothing happens. I think I have a defective one.
- Asked by Naomi
- Official Answer By Urban Decay - Brand EngageHey! To sharpen your 24/7 Waterproof Waterline Eyeliner Pencil, we recommend grabbing our Grindhouse Double Barrel Sharpener or any quality cosmetic sharpener. This pencil is designed to be sharpened rather than twisted. Our sharpener is specifically made for cosmetics, so it will keep your liner on point and ready for application. We hope this helps you keep your look sharp!Was this answer helpful to you
- Q
Does it work for like that emo smudge look
- Asked by Smudge
- Official Answer By Urban Decay - Brand EngageHi there! Thank you for your interest in our 24/7 Waterproof Waterline Eyeliner Pencil. If you are looking to create a smokey or smudged eye look, this creamy formula is designed to glide on smoothly and provide intense color. We recommend exploring different application techniques to achieve the specific style you desire. We can't wait for you to unleash your inner artist!Was this answer helpful to you
- Q
I have 2 of your 24/7 eyeliners. O notice the legend color os specified as a waterline pencil. Os that because of the color or is it formulated differently?
- Asked by Grammi
- Official Answer By Urban Decay - Brand EngageHi there! Thank you for your question about our 24/7 Eyeliner Pencils. While both formulas provide vibrant color and long-lasting wear, they are formulated differently to suit specific needs. Our 24/7 Waterproof Waterline Eyeliner Pencil is specifically designed with a demi-matte finish to be safe and effective for the inner rim of the eye and tightlining. In contrast, the 24/7 Glide-On Waterproof Eyeliner Pencil is a versatile formula for the eyelid, offering a creamy texture that allows for blending as a liner or a shadow before it sets. We recommend reviewing the details for each to ensure you find the perfect match for your look!Was this answer helpful to you
- Q
What happened to "desperation" color?
- Asked by Ky
- Official Answer By Urban Decay - Brand EngageHi there! The shade Desperation in our 24/7 Glide-On Waterproof Eyeliner Pencil is discontinued. Discover your new go-to by exploring our other amazing shades. We are sure you will find a favorite at UD!Was this answer helpful to you
- Q
THRIVE eyeliner
- Asked by Lilly
- Official Answer By Urban Decay - Brand EngageHi there! It sounds like you might be referring to an eyeliner other than our legendary 24/7 Glide-On Waterproof Eyeliner Pencil. We definitely suggest checking out this liner and reviewing its ingredients to make sure it's the perfect match for you and your needs. We hope you find your ultimate go-to at UD!Was this answer helpful to you