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Highlights
Summary
Urban Decay 24/7 Glide-On Waterproof Eyeliner Pencil is an award-winning formula that glides on smoothly with vibrant shades in multiple finishes for long-lasting wear.
Features
- Waterproof eyeliner pencil: Can't cry this stuff off
- Smudge-proof: It's gonna stay #cuzitsUrbanDecay
- Long lasting: These colored eyeliners are built to last, because your artistry deserves to last all day long.
- No dragging, no pulling: The hydrating, creamy formula glides on smoothly and softly for super-easy blending
- More than 1 way to wear: Use as a liner, blend to an eyeshadow, or (wear however) with our multi-use eye pencil.
- #1 Eye Pencil in the U.S.*: 1 sold every 20 seconds *Source: The NPD Group
Benefits
- Award-winning formula with an epic range of shades and finishes
- Choose from 37 colors: With vibrantly colored eyeliners in everything from bold black to funky-fresh shades.
- Matte, shimmer, satin, metallic and glitter eyeliner finishes to create a variety of eye looks.
- Moisturizing with vitamin E, jojoba oil, and cottonseed oil.
- Paraben-free
- Cruelty-free
Key Ingredients
- Vitamin E: Hydrates, moisturizes, and conditions.
- Jojoba Oil and Cottonseed Oil: Condition and soften the skin.
Item 2240454
•Draw precise lines or smudge them for a smoky feel. •Use as a base to layer with eyeshadow for more depth and dimension. •Use as a shadow by blending out our creamy formula all over the lid •Transform your eye look: buildable formula can take you from day to night. •To keep your 24/7 Glide-On Waterproof Eyeliner Pencils sharp, use the Grindhouse Double Barrel Sharpener.
Perversion: Isododecane, Cyclopentasiloxane, PEG/PPG-19/19 Dimethicone, Synthetic Wax, Hydrogenated Polydicyclopentadiene, Nylon-12, C20-40 Alcohols, Perfluorononyl Dimethicone, Polyglyceryl-4 Diisostearate/Polyhydroxystearate/Sebacate, Polyethylene, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Tocopherol. May Contain: CI 77499 (Iron Oxides), CI 77019 (Mica), CI 77510 (Ferric Ferrocyanide), CI 77266 (Black 2).
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Questions
Ask a QuestionQ&A
Showing 5 out of 259 Questions
- Q
How do I sharpen it? I tried twisting the bottom both directions and nothing happens. I think I have a defective one.
- Asked by Naomi
- Official Answer By Urban Decay - Brand EngageHey! To sharpen your 24/7 Waterproof Waterline Eyeliner Pencil, we recommend grabbing our Grindhouse Double Barrel Sharpener or any quality cosmetic sharpener. This pencil is designed to be sharpened rather than twisted. Our sharpener is specifically made for cosmetics, so it will keep your liner on point and ready for application. We hope this helps you keep your look sharp!Was this answer helpful to you
- Q
Does it work for like that emo smudge look
- Asked by Smudge
- Official Answer By Urban Decay - Brand EngageHi there! Thank you for your interest in our 24/7 Waterproof Waterline Eyeliner Pencil. If you are looking to create a smokey or smudged eye look, this creamy formula is designed to glide on smoothly and provide intense color. We recommend exploring different application techniques to achieve the specific style you desire. We can't wait for you to unleash your inner artist!Was this answer helpful to you
- Q
I have 2 of your 24/7 eyeliners. O notice the legend color os specified as a waterline pencil. Os that because of the color or is it formulated differently?
- Asked by Grammi
- Official Answer By Urban Decay - Brand EngageHi there! Thank you for your question about our 24/7 Eyeliner Pencils. While both formulas provide vibrant color and long-lasting wear, they are formulated differently to suit specific needs. Our 24/7 Waterproof Waterline Eyeliner Pencil is specifically designed with a demi-matte finish to be safe and effective for the inner rim of the eye and tightlining. In contrast, the 24/7 Glide-On Waterproof Eyeliner Pencil is a versatile formula for the eyelid, offering a creamy texture that allows for blending as a liner or a shadow before it sets. We recommend reviewing the details for each to ensure you find the perfect match for your look!Was this answer helpful to you
- Q
What happened to "desperation" color?
- Asked by Ky
- Official Answer By Urban Decay - Brand EngageHi there! The shade Desperation in our 24/7 Glide-On Waterproof Eyeliner Pencil is discontinued. Discover your new go-to by exploring our other amazing shades. We are sure you will find a favorite at UD!Was this answer helpful to you
- Q
THRIVE eyeliner
- Asked by Lilly
- Official Answer By Urban Decay - Brand EngageHi there! It sounds like you might be referring to an eyeliner other than our legendary 24/7 Glide-On Waterproof Eyeliner Pencil. We definitely suggest checking out this liner and reviewing its ingredients to make sure it's the perfect match for you and your needs. We hope you find your ultimate go-to at UD!Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
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Most Helpful Positive Review
Love this product!
After trying all the expensive liners in the department store and never finding something that will apply smoothly, I found this liner. Love it! I've included a couple of non retouched photos, which I found to be helpful while shopping online. First one is of Rockstar 24/7 used with illusion (from t...
Most Helpful Critical Review
Terrible liner
After reading so many positive reviews about this Urban Decay liner I really wanted to love it. But I hate it! The first thing I noticed is that the tip of the pencil is really, really thick. So I tried to sharpen it but the gel like consistency makes it impossible to sharpen. After breaking the tip...
11172 results
Would purchase again
[I received this product in exchange for my honest review] I've always loved Urban Decay eye liners because they truly are waterproof. I have a very watery eye and this didn't smudge and lasted the entire day. The color is nice and dark with one swipe and doesn't need layers!
Waterproof but just okay
[I received this product in exchange for my honest review] I have mixed feelings about this eyeliner. The good: it's definitely waterproof and once it's applied and set, smudge-proof. The color is also as expected. The bad: I felt like it didn't live up to expectations when applying to the waterline. Even once I dried the waterline off it too a couple passes to get the intensity of color and a consistent line. The waterproofing is good but I prefer their old eyeliner formula
My new favorite
[I received this product in exchange for my honest review] Im loving this free sample. Thanks, you influencer. This waterproof pencil works great. It applies so nicely and smoothly. It lasts all day and is easy to come off with a good cleanser.
This is the best eyeliner
[I received this product in exchange for my honest review] To be honest this is one of the BEST eyeliners that I've used! It's smudge proof, the weight is normal and de color is the perfect BLACK. Love the packaging too.
Glides on easily
[I received this product in exchange for my honest review] It glides on easily, but it does take a few times to get the right amount of pigment. The color is good and it feels nice and easy to wear! By the end of the day, it does smudge a bit which is why I only gave it four stars.