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Urban Decay Cosmetics 24/7 Glaze-On Liquid Eyeshadow
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Summary
Urban Decay 24/7 Glaze-On Liquid Eyeshadow features a beginner-friendly built-in brush that makes it easy to apply the shimmer shadow. It applies in seconds and lasts up to 15 hours for a glazed and glowing eye look without creasing or fading. Get glazed in a blink.
Benefits
- Applies in seconds with a patented built-in brush for easy application
- Brush blends instantly for a smooth application
- Glazed finish for a shimmery look
- Buildable for a sheer wash of color or a full-on shimmer
- Up to 15 hours of long-lasting wear
- Longwearing
- Crease & fade-resistant
- Weightless feel
- No shimmer fallout
- Shake to activate!
Research Results
- 96% agree product provides glazed finish
- 95% agree product applies in seconds & glides on smoothly
- 97% agree colors flatter skin tone, based on shade Sugar Twist
- *Based on a 1-week consumer study with 127 women.
Item 2635560
Shake to activate!
Make sure lids are clean and oil-free.
Use Glaze-On's built-in brush to apply and blend.
Start with a small dot and blend for a sheer wash of color and build to desired shimmer intensity.
Blend. Glaze-On sets quickly, so blend immediately after applying.
Aqua / Water / Eau, Isododecane, Dimethicone, Calcium Sodium Borosilicate, Trimethylsiloxysilicate, Alcohol Denat., Butylene Glycol, Silica, Peg-10 Dimethicone, Perlite, Bis-Peg/Ppg-14/14 Dimethicone, Disteardimonium Hectorite, Magnesium Sulfate, Phenoxyethanol, Silica Silylate, Tin Oxide, Tocopherol, Synthetic Fluorphlogopite, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, [+/- May Contain / Peut Contenir Mica, CI 77891 / Titanium Dioxide, CI 77491, CI 77499 / Iron Oxides.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
"Glossy", glowy makeup perfect for upcoming summer!
[I received this product in exchange for my honest review] This liquid eyeshadow packaging isn't like anything else I have in my eyeshadow collection so I was intrigued to have the opportunity to get it. I chose to receive this product for free in the shade "Sugar Twist and was really excited for th...
Most Helpful Critical Review
Nothing special
I used the color Sunshine Tax. It is a color shifting irridescent shade with glitter. The colors shift from a bubble gum pink to a yellow gold to a rusty shade. It's a very pretty and summery shade and I think will work best as a topper on eyeshadow. I've tried wearing it by itself and it fades ...
869 results
Love!
Innovative packaging. I love the duo chrome eyeshadows, so these are right up my alley. I purchased Sugar Twist and Traffic Jam. Beautiful together or as a one and done. I'm coming back for more! These have worn so well on me. No fading, no creasing, no glitter fallout after 12+ hours of wear. These are both so pretty with my green eyes, but Traffic Jam really makes them POP!
Not as pigmented as it looks
I was super stoked to see that urban decay came out with a more pigmented version of their iconic space cowboy and the photos made it look super pigmented. Bought the product and it was incredibly sheer…even with 2/3 coats; it looks absolutely sheer, the original glitter shadow has more of a pigment then this. Was pretty disappointed.
Not as pigmented as it looks
I was super stoked to see that urban decay came out with a more pigmented version of their iconic space cowboy and the photos made it look super pigmented. Bought the product and it was incredibly sheer…even with 2/3 coats; it looks absolutely sheer, the original glitter shadow has more of a pigment then this. Was pretty disappointed.
Try it
[I received this product in exchange for my honest review] I love this! I haven't used a liquid eyeshadow since I was 8. I probably wouldn't have bought it. But I'm so glad I got to try it. The color payoff is amazing and the shade range is gorgeous. It dries down to a powder like texture without the fallout. The brush is phenomenal. It applies so effortlessly.
Loved the idea, not the formula!
I was very excited to try these and loved the colors! I tested them on my hand and they wore well and were so pretty. I then purchased 3 and tried them on my eyes with eyeshadow primer. I am so disappointed! The formula was sticky, even after keeping my eyes closed giving additional time to dry, the formula was patchy, sticky, and creasing almost immediately. And.. glitter b.o.m.b.! Even with glitter glue, the glitter of this product did not stay put! Dont touch, it comes right off. It was flaky and messy! My eyes were also irritated from the "loose" glitter. I'm so sad about this product, but for the price, all of these are going back!
Questions
Q&A
Showing 2 out of 2 Questions
- Q
The brush is quite short! How can I get product out when more than a quarter empty? I asked at a store today and the associate said to buy another. That cannot be the best advice! These are very pretty!! I'd love to buy 3 (maybe more), but I want to know if I can use all thr product. Thanks! C
- Asked by Cory
- Official Answer By Urban Decay - Brand EngageHi there! We suggest giving our 24/7 Glaze-On Liquid Eyeshadow a good shake to reveal any remaining product. If you're still running low, we suggest stocking up on your favorite shades!Was this answer helpful to you
- Q
How doea ot wear in terms of fallout?
- Asked by Crystal
- Official Answer By Urban Decay - Brand EngageHello! To wear our 24/7 Glaze-On Liquid Eyeshadow, simply shake to activate, then apply onto clean eyelids or, for enhanced longevity, apply to well-prepped eyelids using our Eyeshadow Primer Potion. You can blend with the built-in brush, use your own brush for more precision, or even blend with your finger! Start with a small dot and blend for a sheer wash of color, then build to your desired shimmer intensity. Remember, Glaze-On sets quickly, so blend immediately after applying. We hope this helps you create your next masterpiece!Was this answer helpful to you