Tab through the images or use the previous or next buttons to navigate each product image
Urban Decay Cosmetics 24/7 Glaze-On Liquid Eyeshadow
or
Highlights
Summary
Urban Decay 24/7 Glaze-On Liquid Eyeshadow features a beginner-friendly built-in brush that makes it easy to apply the shimmer shadow. It applies in seconds and lasts up to 15 hours for a glazed and glowing eye look without creasing or fading. Get glazed in a blink.
Benefits
- Applies in seconds with a patented built-in brush for easy application
- Brush blends instantly for a smooth application
- Glazed finish for a shimmery look
- Buildable for a sheer wash of color or a full-on shimmer
- Up to 15 hours of long-lasting wear
- Longwearing
- Crease & fade-resistant
- Weightless feel
- No shimmer fallout
- Shake to activate!
Research Results
- 96% agree product provides glazed finish
- 95% agree product applies in seconds & glides on smoothly
- 97% agree colors flatter skin tone, based on shade Sugar Twist
- *Based on a 1-week consumer study with 127 women.
Item 2635564
Shake to activate!
Make sure lids are clean and oil-free.
Use Glaze-On's built-in brush to apply and blend.
Start with a small dot and blend for a sheer wash of color and build to desired shimmer intensity.
Blend. Glaze-On sets quickly, so blend immediately after applying.
Aqua / Water / Eau, Isododecane, Dimethicone, Calcium Sodium Borosilicate, Trimethylsiloxysilicate, Alcohol Denat., Butylene Glycol, Silica, Peg-10 Dimethicone, Perlite, Bis-Peg/Ppg-14/14 Dimethicone, Disteardimonium Hectorite, Magnesium Sulfate, Phenoxyethanol, Silica Silylate, Tin Oxide, Tocopherol, Synthetic Fluorphlogopite, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, [+/- May Contain / Peut Contenir Mica, CI 77891 / Titanium Dioxide, CI 77491, CI 77499 / Iron Oxides.
This brand is excluded from most Ulta Beauty coupons.
Similar items for you
12 items
Use previous and next buttons to navigate the slides of the Similar items for you Product Carousel
Morphe
ChromaPlus 6-Pan Eyeshadow Palette
ULTA Beauty Collection
Eyeshadow Singles
BOBBI BROWN
Long-Wear Waterproof Cream Eyeshadow Stick
Charlotte Tilbury
Exagger-Eyes Waterproof Eyeshadow Stick
We think you'll like
12 items
Use previous and next buttons to navigate the slides of the We think you'll like Product Carousel
Benefit Cosmetics
24-HR Brow Setter Clear Brow Gel with Lamination Effect
bareMinerals
COMPLEXION RESCUE Tinted Moisturizer with Hyaluronic Acid and Mineral SPF 30
Sponsored products
12 items
Use previous and next buttons to navigate the slides of the Sponsored products Product Carousel
Urban Decay Cosmetics
Naked2 Basics Matte Neutral Eyeshadow Palette
Urban Decay Cosmetics
Naked3 Mini Soft Pink Eyeshadow Palette
Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
"Glossy", glowy makeup perfect for upcoming summer!
[I received this product in exchange for my honest review] This liquid eyeshadow packaging isn't like anything else I have in my eyeshadow collection so I was intrigued to have the opportunity to get it. I chose to receive this product for free in the shade "Sugar Twist and was really excited for th...
Most Helpful Critical Review
Nothing special
I used the color Sunshine Tax. It is a color shifting irridescent shade with glitter. The colors shift from a bubble gum pink to a yellow gold to a rusty shade. It's a very pretty and summery shade and I think will work best as a topper on eyeshadow. I've tried wearing it by itself and it fades ...
867 results
Very disappointed, not worth the price
I really disliked this liquid eyeshadow. The applicator is terrible, the brush barely grazes the top of the product, making it very difficult to pick up enough product and apply it properly. Unfortunately, the eyeshadow itself was just as disappointing. There was virtually no pigment, and it ended up looking more like a sheer topper than an actual eyeshadow. For the price, I expected much better pigmentation and a much more functional applicator. Overall, I would not recommend this product. It definitely wasn't worth the money for me.
heard good things, almost a return for me
my daughter's needed a lavender shimmer for cheer. tried this on in store and thought this would be perfect. one child had a burning on her eyelids. NOPE. the other was wearing shimmer all down her face by the end of the day. I tried myself just for fun and I see both comments. The dry down is an odd feeling almost cooling or burning. then the fallout was so bad. the application, YOU KUST SHAKE IT. there is a little ball inside that deposits the product onto the applicator. What did we like? Half Magic shadow stick in the lavender color. no fallout and potent color. I personally use the glitterpuck all the time with no fall out too.
I liked the colors .
The colors were pretty. The packaging terrible. The brush couldn't even reach. Returned them both.
Easy application - long lasting
Loved this eyeshadow. Was very easy to use and super long lasting. Doesn't dry and flake off of eyelids like most liquid eyeshadows do
I truly do not understand this product
I love the idea of a shimmery liquid shadow but man, this is not it. First, it dries to a matte finish on my eyes. I've tried different primers and no primer at all, but I just can't get any shimmer out of it. Second, the color (Traffic Jam) is way darker than it looks in the photos. And finally, the applicator is a joke. It doesn't even reach halfway into the tube.
Questions
Q&A
Showing 2 out of 2 Questions
- Q
The brush is quite short! How can I get product out when more than a quarter empty? I asked at a store today and the associate said to buy another. That cannot be the best advice! These are very pretty!! I'd love to buy 3 (maybe more), but I want to know if I can use all thr product. Thanks! C
- Asked by Cory
- Official Answer By Urban Decay - Brand EngageHi there! We suggest giving our 24/7 Glaze-On Liquid Eyeshadow a good shake to reveal any remaining product. If you're still running low, we suggest stocking up on your favorite shades!Was this answer helpful to you
- Q
How doea ot wear in terms of fallout?
- Asked by Crystal
- Official Answer By Urban Decay - Brand EngageHello! To wear our 24/7 Glaze-On Liquid Eyeshadow, simply shake to activate, then apply onto clean eyelids or, for enhanced longevity, apply to well-prepped eyelids using our Eyeshadow Primer Potion. You can blend with the built-in brush, use your own brush for more precision, or even blend with your finger! Start with a small dot and blend for a sheer wash of color, then build to your desired shimmer intensity. Remember, Glaze-On sets quickly, so blend immediately after applying. We hope this helps you create your next masterpiece!Was this answer helpful to you