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Urban Decay Cosmetics 24/7 Glaze-On Liquid Eyeshadow
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Summary
Urban Decay 24/7 Glaze-On Liquid Eyeshadow features a beginner-friendly built-in brush that makes it easy to apply the shimmer shadow. It applies in seconds and lasts up to 15 hours for a glazed and glowing eye look without creasing or fading. Get glazed in a blink.
Benefits
- Applies in seconds with a patented built-in brush for easy application
- Brush blends instantly for a smooth application
- Glazed finish for a shimmery look
- Buildable for a sheer wash of color or a full-on shimmer
- Up to 15 hours of long-lasting wear
- Longwearing
- Crease & fade-resistant
- Weightless feel
- No shimmer fallout
- Shake to activate!
Research Results
- 96% agree product provides glazed finish
- 95% agree product applies in seconds & glides on smoothly
- 97% agree colors flatter skin tone, based on shade Sugar Twist
- *Based on a 1-week consumer study with 127 women.
Item 2635560
Shake to activate!
Make sure lids are clean and oil-free.
Use Glaze-On's built-in brush to apply and blend.
Start with a small dot and blend for a sheer wash of color and build to desired shimmer intensity.
Blend. Glaze-On sets quickly, so blend immediately after applying.
Aqua / Water / Eau, Isododecane, Dimethicone, Calcium Sodium Borosilicate, Trimethylsiloxysilicate, Alcohol Denat., Butylene Glycol, Silica, Peg-10 Dimethicone, Perlite, Bis-Peg/Ppg-14/14 Dimethicone, Disteardimonium Hectorite, Magnesium Sulfate, Phenoxyethanol, Silica Silylate, Tin Oxide, Tocopherol, Synthetic Fluorphlogopite, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, [+/- May Contain / Peut Contenir Mica, CI 77891 / Titanium Dioxide, CI 77491, CI 77499 / Iron Oxides.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
"Glossy", glowy makeup perfect for upcoming summer!
[I received this product in exchange for my honest review] This liquid eyeshadow packaging isn't like anything else I have in my eyeshadow collection so I was intrigued to have the opportunity to get it. I chose to receive this product for free in the shade "Sugar Twist and was really excited for th...
Most Helpful Critical Review
Nothing special
I used the color Sunshine Tax. It is a color shifting irridescent shade with glitter. The colors shift from a bubble gum pink to a yellow gold to a rusty shade. It's a very pretty and summery shade and I think will work best as a topper on eyeshadow. I've tried wearing it by itself and it fades ...
869 results
Very sheer nice sparkle eyeshadow topper
[I received this product in exchange for my honest review] Super blendable sheer sparkle cream eyeshadow. Definitely works better on top of eyeshadow as a sparkle finish than alone as it's more on the sheer side and not super pigmented.
Easy to use
[I received this product in exchange for my honest review] Was impressed by this product! Wore it to a festival and night at and it was pigmented and pretty on. It's very easy to blend with your finger or brush. There's no overwhelming fragrance and the packaging is super cute and not messy.
Would buy again !
Love this eyeshadow !!!! Haven't worn a liquid eyeshadow in years so I was nervous about the application. I may have to adjust my base /primer . It lasted all day . Didn't run either
It's alright
[I received this product in exchange for my honest review] The product itself is fine. I was really initially excited about the packaging because it's pretty but it's lowkey very hard to use and the brush doesn't reach down into the product like at all so it's very hard to get out. Maybe mine is a dud or something but so far not a product for me.
Wouldn't purchase again
[I received this product in exchange for my honest review] I really wanted to love the Urban Decay 24/7 Glaze On Shadow in Sugar Twist, but unfortunately, it didn't quite live up to my expectations. When I first received it, the product was already half-dried out, which was a major letdown. Despite that, I still gave it a try, hoping the formula would perform well. Sadly, even after applying it, the shadow creased on my eyelids pretty quickly, which is a dealbreaker for me. On a positive note, the packaging is super cute, and the color itself is lovely. It just didn't have the staying power I was hoping for. I might give it another go if I can figure out how to revive it, but for now, it's not a product I'll be reaching for often.
Questions
Q&A
Showing 2 out of 2 Questions
- Q
The brush is quite short! How can I get product out when more than a quarter empty? I asked at a store today and the associate said to buy another. That cannot be the best advice! These are very pretty!! I'd love to buy 3 (maybe more), but I want to know if I can use all thr product. Thanks! C
- Asked by Cory
- Official Answer By Urban Decay - Brand EngageHi there! We suggest giving our 24/7 Glaze-On Liquid Eyeshadow a good shake to reveal any remaining product. If you're still running low, we suggest stocking up on your favorite shades!Was this answer helpful to you
- Q
How doea ot wear in terms of fallout?
- Asked by Crystal
- Official Answer By Urban Decay - Brand EngageHello! To wear our 24/7 Glaze-On Liquid Eyeshadow, simply shake to activate, then apply onto clean eyelids or, for enhanced longevity, apply to well-prepped eyelids using our Eyeshadow Primer Potion. You can blend with the built-in brush, use your own brush for more precision, or even blend with your finger! Start with a small dot and blend for a sheer wash of color, then build to your desired shimmer intensity. Remember, Glaze-On sets quickly, so blend immediately after applying. We hope this helps you create your next masterpiece!Was this answer helpful to you