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Urban Decay Cosmetics 24/7 Glaze-On Liquid Eyeshadow
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Summary
Urban Decay 24/7 Glaze-On Liquid Eyeshadow features a beginner-friendly built-in brush that makes it easy to apply the shimmer shadow. It applies in seconds and lasts up to 15 hours for a glazed and glowing eye look without creasing or fading. Get glazed in a blink.
Benefits
- Applies in seconds with a patented built-in brush for easy application
- Brush blends instantly for a smooth application
- Glazed finish for a shimmery look
- Buildable for a sheer wash of color or a full-on shimmer
- Up to 15 hours of long-lasting wear
- Longwearing
- Crease & fade-resistant
- Weightless feel
- No shimmer fallout
- Shake to activate!
Research Results
- 96% agree product provides glazed finish
- 95% agree product applies in seconds & glides on smoothly
- 97% agree colors flatter skin tone, based on shade Sugar Twist
- *Based on a 1-week consumer study with 127 women.
Item 2635560
Shake to activate!
Make sure lids are clean and oil-free.
Use Glaze-On's built-in brush to apply and blend.
Start with a small dot and blend for a sheer wash of color and build to desired shimmer intensity.
Blend. Glaze-On sets quickly, so blend immediately after applying.
Aqua / Water / Eau, Isododecane, Dimethicone, Calcium Sodium Borosilicate, Trimethylsiloxysilicate, Alcohol Denat., Butylene Glycol, Silica, Peg-10 Dimethicone, Perlite, Bis-Peg/Ppg-14/14 Dimethicone, Disteardimonium Hectorite, Magnesium Sulfate, Phenoxyethanol, Silica Silylate, Tin Oxide, Tocopherol, Synthetic Fluorphlogopite, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, [+/- May Contain / Peut Contenir Mica, CI 77891 / Titanium Dioxide, CI 77491, CI 77499 / Iron Oxides.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
"Glossy", glowy makeup perfect for upcoming summer!
[I received this product in exchange for my honest review] This liquid eyeshadow packaging isn't like anything else I have in my eyeshadow collection so I was intrigued to have the opportunity to get it. I chose to receive this product for free in the shade "Sugar Twist and was really excited for th...
Most Helpful Critical Review
Nothing special
I used the color Sunshine Tax. It is a color shifting irridescent shade with glitter. The colors shift from a bubble gum pink to a yellow gold to a rusty shade. It's a very pretty and summery shade and I think will work best as a topper on eyeshadow. I've tried wearing it by itself and it fades ...
869 results
Easy to apply
I received this product through a campaign in exchange of an honest opinion. This product is pigmented and long lasting. It doesn't feel heavy and it's easy to blend and apply. It has no strong scents, which I like. I would recommend this to a friend.
It blends really well
I loved this shadow! I actually used it as a highlighter, it blends super well! I loved the aroma it has because it doesn't last long! And the packaging, not to mention how beautiful it is
Buttery goodness
[I received this product in exchange for my honest review] I'm seriously impressed with the Urban Decay 24/7 Glaze On Shadow! The formula is buttery smooth and glides on effortlessly without tugging. It has a beautiful glaze-like finish that gives my eyes a soft, radiant pop without looking too glittery or overdone. The pigmentation is great — rich color in just one swipe — and it layers really well with other shadows for a more dramatic look. What really makes this a winner for me is the staying power. It holds up all day without creasing, even without primer, which is rare for cream or liquid shadows. Plus, it's super easy to blend out with just your fingers or a brush. I've been using the shade Moonstone (gorgeous champagne shimmer), and it's perfect for everyday wear or a quick glow-up. Highly recommend if you're looking for a long-wearing, easy-to-use shadow with a luminous finish!
Excellent
I love this Glaze on liquid shadow. It's great it doesn't settle into fine line, goes on very smoothly and easy to blend because of the applicator, it's long lasting VERY, and well pigmented.
Fun product but applies sticky.
[I received this product in exchange for my honest review] Super pigmented and a fun holographic color. Great for festivals! The only downside is the product takes forever to dry and can become sticky on the eyelid which is quite uncomfortable. Packaging makes for easy application.
Questions
Q&A
Showing 2 out of 2 Questions
- Q
The brush is quite short! How can I get product out when more than a quarter empty? I asked at a store today and the associate said to buy another. That cannot be the best advice! These are very pretty!! I'd love to buy 3 (maybe more), but I want to know if I can use all thr product. Thanks! C
- Asked by Cory
- Official Answer By Urban Decay - Brand EngageHi there! We suggest giving our 24/7 Glaze-On Liquid Eyeshadow a good shake to reveal any remaining product. If you're still running low, we suggest stocking up on your favorite shades!Was this answer helpful to you
- Q
How doea ot wear in terms of fallout?
- Asked by Crystal
- Official Answer By Urban Decay - Brand EngageHello! To wear our 24/7 Glaze-On Liquid Eyeshadow, simply shake to activate, then apply onto clean eyelids or, for enhanced longevity, apply to well-prepped eyelids using our Eyeshadow Primer Potion. You can blend with the built-in brush, use your own brush for more precision, or even blend with your finger! Start with a small dot and blend for a sheer wash of color, then build to your desired shimmer intensity. Remember, Glaze-On sets quickly, so blend immediately after applying. We hope this helps you create your next masterpiece!Was this answer helpful to you