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Summary
Urban Decay Limited Edition 24/7 Eyeshadow Single Gash is our award-winning eyeshadows that delivers up to 12 hours of super-charged, high-impact color that refuses to be ignored. Features a high-performance vegan formula with a buttery-soft texture for max-level bendability.
Benefits
- Up to 12 hours wear: long-lasting eyeshadow color stays vibrant and true all day
- High Impact Color: super-charged color provides even, full coverage in one swipe
- Iconic, Undupable Shade: A unique dark red eyeshadow with pearl finish that blends into a signature warm orange haze
- Versatile Application: ultra-rich buildable color intensity – wear dry or wet. For endless eyeshadow looks.
- Max-Level Blendability: creamy, smooth color blends seamlessly, applies easily and evenly.
- Award-Winning 24/7 Eyeshadow: The product you love, now in the shade you’ve been demanding.
Features
- The “gash-lighting” ends now - the iconic shadow that defined an era of "beauty with an edge" makes its triumphant limited-edition comeback, and it’s better than ever!
- The ultimate wink to Urban Decay loyalists who know what’s up – Gash is the legendary dark red eyeshadow icon that can be worn smoked out or packed on.
- Whether you’re going for sophisticated grunge-glam or rebellious sleek metallic wing, Gash is the versatile icon that will allow you to create endless eyeshadow looks.
Research Results
- Up to 12-Hour Wear: long-lasting color stays true all day.
Item 2657219
Keep It Dry: Sweep Gash across the lid with brush or finger for a soft, diffused smoky pearl haze.
Make It Wet: For an even more dramatic eyeshadow look, apply with a dampened brush to intensify the pigment and maximize the metallic sheen - creating liquid eyeshadow-like intensity.
The Signature Smoke: Apply Gash to the lid and use a fluffy brush to smoke out the edges, revealing that unreal warm orange undertone.
HOW TO REMOVE: Use a bi-phase eye makeup remover or cleansing oil to effortlessly dissolve the pigments without scrubbing.
PRO TIP: Pair with the best eyeshadow primer Eyeshadow Primer Potion for extended wear and enhanced color payoff.
Mica, CI 77491 / Iron Oxides, Oryza Sativa Extract / Rice Extract, CI 77499 / Iron Oxides, CI 16035 / Red 40 Lake, Zinc Stearate, Cellulose, CI 77742 / Manganese Violet, Talc, CI 77891 / Titanium Dioxide, Silica, Sodium Dehydroacetate, CI 19140 / Yellow 5 Lake, Phenoxyethanol, Sorbic Acid, Tin Oxide (F.I.L. N70094345/1).
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Best For
Describe Yourself
Most Helpful Positive Review
Disappointed
I love your eye shadow. I have used it for years. But unfortunately, you have discontinued the colors I always used. I'm hoping you will bring back some of your shades that you used to carry.
Most Helpful Critical Review
Breaking up with Urban Decay
I have been using UD eye shadows since they were called Pot Holes. I loved the very unique colors and the formula was the best. I have many backups, I have backups of the palettes, beginning with the very first Book of Shadows, the Vice palettes, and at least one of every one of my favorite single...
510 results
Nice matte color but flakes
This is a good matte color but it gets all over when putting in on. It winds under my eyes and on my cheeks.
great eyeshadow
great if you buy when they are half off, too expensive other!!
Eyeshadow
This eyeshadow really compliments the eyes and it is pigmented, easy to blend. Love it!
Beautiful color, horrible packaging
I love the colors. Payoff is great and looks amazing. But this packaging SUCKS. No shock absorption at all. I dropped mine ONCE and the shadow shattered. I've owned it less than a month and already has to repress it. My old singles from college lasted multiple boyfriends, apartment moves, plane rides and yes, drops. So over the "clean girl" packaging. Bring back the old manhole cover lid ones.
YES
I loved it
Questions
Q&A
Showing 2 out of 2 Questions
- Q
How can I share this??
- Asked by Geralyn
- Official Answer By Urban Decay - Brand EngageHey! Thanks for your interest in our 24/7 Eyeshadow. We're not entirely sure what you're asking, but if you're looking to share this product with a friend, you can simply screenshot it and send it! For more technical support regarding the Ulta website, please contact their customer service for further assistance.Was this answer helpful to you
- Q
Does this gray eye shadow have the glitter look? I cannot wear sparkle eye shadow.
- Asked by Fran
- Official Answer By Urban Decay - Brand EngageHi there! We're not sure which shade in our 24/7 Eyeshadow you may be referring to. To check what finish each shade has, on Ulta's website, when you click on our shades dropdown, right next to the name, it will tell you what finish the color is. We hope this helps!Was this answer helpful to you