Beauty in 2 hours or less—order online, pick up in store.

Use the following zoom and pan buttons to control the image that follows them

Urban Decay Cosmetics 24/7 Eyeshadow #1
Urban Decay Cosmetics 24/7 Eyeshadow #1
$23.00
    Size:0.06 oz

    Offers

    (2)

    Pickup and delivery options

    Unavailable to ship

    Out of Stock

    Notify me when this item is available:

    Notify me when this item is available:

    By clicking this box and on the “Submit” button, I consent to receive automated marketing text messages from or on behalf of Ulta sent to the phone number provided above. Consent is not a condition of purchase. Standard message and data rates may apply. By clicking, I also agree to the ULTA.com Terms and Conditions and have read Ulta’s Privacy Policy.

    Earn points on this purchase.

    Details

    Benefits

    • Create long-lasting, versatile eye makeup looks with the Urban Decay 24/7 Shadow singles in smooth, high-pigment colors and four finishes for every mood - matte, satin, shimmer, and metallic.
    • The velvety-soft vegan eyeshadow formula glides on smoothly in an array of vibrant shades ranging from soft neutrals and warm browns to golden, bronze shimmers and rich jewel tones.
    • These supercharged, caffeine-packed Urban Decay eyeshadows blend seamlessly and be applied wet or dry with a finger or brush to brighten and enhance the eyes.

    Features

    • Rich, dense, and decadent high-pigment eyeshadow
    • Ultra-smooth color payoff with maximum blendability provides uniform pigment distribution
    • Longwear eyeshadow, with minimal fallout
    • Shimmer, metallic, matte, and satin eyeshadow finishes
    • Paraben-free
    • Gluten-free
    • Vegan
    • Cruelty-free

    Item 2576901

    How To Use

    Ingredients

    Ember: CI 77400 / Copper Powder, Mica, CI 77491 / Iron Oxides, Caprylic/Capric Triglyceride, CI 77510 / Ferric Ammonium Ferrocyanide, Zinc Stearate, CI 77499 / Iron Oxides, Talc, Silica, CI 77891 / Titanium Dioxide, Sodium Dehydroacetate, Phenoxyethanol, Sorbic Acid, Caffeine, Cellulose, Boron Nitride, Ethylene/Acrylic Acid Copolymer.

    Shipping & Coupon Restrictions

    This brand is excluded from most Ulta Beauty coupons.

    See brand eligibility details

    Frequently bought together

    3 items

    Current Product

    Urban Decay Cosmetics

    24/7 Eyeshadow

    Color

    Ember

    $23.00

    Make it a routine

    Add these personalized recommendations to complete your beauty routine.

    Step 1

    Current Product

    Urban Decay Cosmetics

    24/7 Eyeshadow

    Color:

    Ember

    $23.00

    Step 2

    Step 3

    Similar items for you

    12 items

    We think you'll like

    12 items

    Sponsored products

    12 items

    Review Snapshot

    by PowerReviews

    511 ReviewsWrite a Review
    79%
    of respondents would recommend this to a friend
    Ratings Distribution
    Pros
    Cons
    Best For
    Describe Yourself
    Most Helpful Positive Review
    Disappointed

    I love your eye shadow. I have used it for years. But unfortunately, you have discontinued the colors I always used. I'm hoping you will bring back some of your shades that you used to carry.

    Versus
    Most Helpful Critical Review
    Breaking up with Urban Decay

    I have been using UD eye shadows since they were called Pot Holes. I loved the very unique colors and the formula was the best. I have many backups, I have backups of the palettes, beginning with the very first Book of Shadows, the Vice palettes, and at least one of every one of my favorite single...

    511 results

    Disappointing eyeshadows

    Submitted 2 years ago

    By Kaye

    From Buffalo, NY

    I tried this formula in three different colors and they were all poor quality. I tried a dozen different brushes for application and the color just didn't pick up well. They were muddy to blend. Huge miss from Urban Decay.

    Was this review helpful to you?
    Love the color and love the shimmer

    Submitted 2 years ago

    By Jackie

    From Michigan

    This is a lighter color of shadow but I love the subtle shimmer. It compliments all my other shadows that I have. I'll probably consider buying the individual shadows from Urban Decay now.

    Bottom Line Yes, I would recommend to a friend

    Was this review helpful to you?
    Excellent

    Submitted 2 years ago

    By anne

    From Cape coral. Fl

    The person whose name is Elizabeth was so helpful and knowledgeable. I appreciated her input . the color was perfect

    Bottom Line Yes, I would recommend to a friend

    Was this review helpful to you?
    Did the formula change?

    Submitted 2 years ago

    By 

    From NJ

    I have been using Virgin by Urban Decay for YEARS...this color definitely does not match my old UD Virgin eyeshadow. It is still very soft but if you're going to change the formula color, change the name.

    Was this review helpful to you?
    I love how smooth this applies on my eyelid!

    Submitted 2 years ago

    By Sonya

    From Spring Hill TN

    Very Vibrant color

    Bottom Line Yes, I would recommend to a friend

    Was this review helpful to you?

    Q&A

    Showing 2 out of 2 Questions
    Q
    How can I share this??
    Asked by Geralyn
    Official Answer By Urban Decay - Brand Engage
    Hey! Thanks for your interest in our 24/7 Eyeshadow. We're not entirely sure what you're asking, but if you're looking to share this product with a friend, you can simply screenshot it and send it! For more technical support regarding the Ulta website, please contact their customer service for further assistance.Was this answer helpful to you
    Q
    Does this gray eye shadow have the glitter look? I cannot wear sparkle eye shadow.
    Asked by Fran
    Official Answer By Urban Decay - Brand Engage
    Hi there! We're not sure which shade in our 24/7 Eyeshadow you may be referring to. To check what finish each shade has, on Ulta's website, when you click on our shades dropdown, right next to the name, it will tell you what finish the color is. We hope this helps!Was this answer helpful to you