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Urban Decay Cosmetics 24/7 Eyeshadow
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Summary
Urban Decay 24/7 Eyeshadow is a creamy vegan eyeshadow single delivering high-performance, velvety, supercharged colors and finishes that last up to 12 hours.
Benefits
- Create long-lasting, versatile eye makeup looks with the Urban Decay 24/7 Shadow singles in smooth, high-pigment colors and four finishes for every mood - matte, satin, shimmer, and metallic.
- The velvety-soft vegan eyeshadow formula glides on smoothly in an array of vibrant shades ranging from soft neutrals and warm browns to golden, bronze shimmers and rich jewel tones.
- These supercharged, caffeine-packed Urban Decay eyeshadows blend seamlessly and be applied wet or dry with a finger or brush to brighten and enhance the eyes.
Features
- Rich, dense, and decadent high-pigment eyeshadow
- Ultra-smooth color payoff with maximum blendability provides uniform pigment distribution
- Longwear eyeshadow, with minimal fallout
- Shimmer, metallic, matte, and satin eyeshadow finishes
- Paraben-free
- Gluten-free
- Vegan
- Cruelty-free
Item 2576900
- First, prime lids with Eyeshadow Primer Potion for more vibrant, crease-free color that lasts all day.
- For even bolder, richer color, use a corresponding 24/7 Glide-On Eyeliner Pencil as an allover base.
- Apply the high pigment eyeshadow using any brush or your fingertips for intense color payoff.
- Use wet or dry. Mist your brush with All Nighter Long-Lasting Makeup Setting Spray before using to create a foiled, almost-wet effect.
- Finally, lock down your makeup look for up to 16 hours with All Nighter Long-Lasting Makeup Setting Spray.
Free Bird: Mica, CI 77891 / Titanium Dioxide, Talc, Caprylic/Capric Triglyceride, CI 77007 / Ultramarines, CI 77491 / Iron Oxides, CI 77742 / Manganese Violet, Zinc Stearate, Silica, Sodium Dehydroacetate, Phenoxyethanol, CI 77510 / Ferric Ferrocyanide, Sorbic Acid, Caffeine, Ethylene/Acrylic Acid Copolymer.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Best For
Describe Yourself
Most Helpful Positive Review
Disappointed
I love your eye shadow. I have used it for years. But unfortunately, you have discontinued the colors I always used. I'm hoping you will bring back some of your shades that you used to carry.
Most Helpful Critical Review
Breaking up with Urban Decay
I have been using UD eye shadows since they were called Pot Holes. I loved the very unique colors and the formula was the best. I have many backups, I have backups of the palettes, beginning with the very first Book of Shadows, the Vice palettes, and at least one of every one of my favorite single...
511 results
Yes!!
Age 60+
Verified Buyer
Just the right color
Personal Fave!
Verified Reviewer
Reviewed at

One of my favorite colors ever! Can't be without it!
Breaking up with Urban Decay
Verified Buyer
Reviewed at

I have been using UD eye shadows since they were called Pot Holes. I loved the very unique colors and the formula was the best. I have many backups, I have backups of the palettes, beginning with the very first Book of Shadows, the Vice palettes, and at least one of every one of my favorite singles. I also have all of the Deluxe shadows, as well as the Moon Dust collections. I understand that companies make decisions to change products, I know that prices go up. Right now, I am extremely glad I do have backups, because this new formulation, the discontinuation of the core colors that have been around for years, and everything I loved about UD eye shadows has disappeared. The formula is terrible, and even the packaging is horrible. Honestly, the packaging is the same as the L'Oreal eye shadows, it's cheap and after using one single a few times, part of the hinge cover broke right off. I have been using UD products since I first discovered them in May 1996. I have had to replace my favorites as they were discontinued from the line up, but now, they are terrible. I will be using my backups now, and I have no desire to shop for anything in this not unique company. All of the reasons I was a loyal customer no longer exist, you have the same colors as every other company, the new formulas are terrible, and now, all of my go to colors have evaporated. I am just glad that I have backups of everything, and since my go to signature lip colors have also disappeared, I literally reverse engineered some of the eye shadows, lipsticks, blushes, and lip glosses and make my own. I never thought the cosmetic chemistry classes would pay off, but they did. Now, I can make the unique colors and formulas you once did, and the formulas may not be exact, but your new formula lacks the ingredients that made them so good. I just have no desire to shop your lineup now. I can create better products at a better price point, and they perform much better because I am using better ingredients. I never thought I would be breaking up with Urban Decay, but you don't make the products I loved, like After Glow Blushes, no more nail colors, badly formulated lip sticks, eye shadows, Baked Bronzers, the Surreal Skin foundations, powders, the beautiful Lip Gunks. I could go on and on, but I think you get the point. Just because I am 60 now doesn't mean I want to be that neutral girl that lives a beige life with boring colors and bad formulas. I wore L'Oreal in the '70's and '80's and they are trash now, so I am not going to pay a premium price for sub par beige cosmetics that have the same formula as L'Oreal. It's too bad that it has come to this. You used to be the company that brought a unique perspective to cosmetics, and now, I will just make my own unique products that have great formulas and truly special colors. You just aren't that anymore. I should have seen this coming, every time a great company sells out, the big business who bought them out changes the soul of that company. I know it's about money, but you could have continued and kept loyal customers like me with the original philosophy. Pink makes me puke, and now, you are pink.

Great Color
Verified Reviewer
Reviewed at

Love how smooth it goes on and how long it lasts when used with eyeshadow primer potion.
BUY SHADE LUCID NOW
The shade lucid is the most gorgeous teal flashy blue. It looks unreal, i love putting it in my inner corner and it feels like there's a filter. Idk how to describe it but its so unique and if ur into fun makeup looks, get this!
Questions
Q&A
Showing 2 out of 2 Questions
- Q
How can I share this??
- Asked by Geralyn
- Official Answer By Urban Decay - Brand EngageHey! Thanks for your interest in our 24/7 Eyeshadow. We're not entirely sure what you're asking, but if you're looking to share this product with a friend, you can simply screenshot it and send it! For more technical support regarding the Ulta website, please contact their customer service for further assistance.Was this answer helpful to you
- Q
Does this gray eye shadow have the glitter look? I cannot wear sparkle eye shadow.
- Asked by Fran
- Official Answer By Urban Decay - Brand EngageHi there! We're not sure which shade in our 24/7 Eyeshadow you may be referring to. To check what finish each shade has, on Ulta's website, when you click on our shades dropdown, right next to the name, it will tell you what finish the color is. We hope this helps!Was this answer helpful to you