Rated 4.57 out of 5 stars
Most Helpful Positive Review It's not you... it's not using this.
First off, nobody taught me anything about styling hair, applying makeup, or even how clothing sizes worked.
As a teenager and now adult, I grew increasingly more fascinated and obsessed with cosmetics. Being completely self-taught, I've made a few missteps.
I mastered my staple cat-eye liquid eyeliner, foundation, powders, lips, nails, highlighters, blush, brows, blah blah blah... But eyeshadow. I had a very complicated relationship with eyeshadow.
I wanted so badly to use it. I would spend a lot of money on beautiful compacts and pots, MAC, Urban Decay, Lancome-- no drugstore stuff. But no matter what I did, it looked like garbage. Being a traditional artist, I know quite a bit about color theory, blending, feathering, layering etc. While applying eyeshadow isn't the exact same as painting, it's close enough that I couldn't understand why my eyeshadow looked so... bad.
My husband decided to indulge my makeup addiction for my birthday many months ago by gifting me the Urban Decay Vice box. I stared sadly at the beautiful rectangles of pigment. I took out the mascara and eyeliner before putting the box somewhere to be admired but not used.
Fast forward to the recent past. I was cycling out old makeup when I opened the box again and noticed the primer potion. I had forgotten all about it. Dubious, I squeezed a bit on my fingertip and applied it to my lids. I was doing this to justify throwing it away. I had to at least *try* right?
All of the sudden, my eyeshadow looked amazing. Runway professional. The color looked exactly like it looked on the palate. It blended effortlessly, seamlessly. I was so proud of myself, I didn't remove my eye makeup when I went to bed (shh.) The next morning, everything was as if I had just applied it.
This is a stupid long review, but I wanted to get it across that this stuff WORKS. It's *absolutely* worth it. I wouldn't even bother wearing eyeshadow without it. If you have a hard time with eye makeup, it may not be you. This is a great example of where product really makes a difference.
Most Helpful Critical Review Not like it used to be
I've been using this product for 7 years and I never had a problem with it! Well when I ran out of the original bottle I had went and got some more and noticed their bottle changed. Well at first I bought the anti aging one and my make up creased so bad! So then I figured I would go back to the original and it did the same thing!! I'm thinking when they changed their bottle they changed the ingredients to or something. I am taking the one I got back and going to try a different brand. I'm really disappointed this used to be my favorite brand :(
Reviewed by 4414 customers Received Damaged Primer Potion - so disappointed
FLAgirl from Florida
Totally covers darkness and redness. Shadow lasts until I remove it.
Not enough product
Sher from Chicago, il
I have used this product for years and love it! However my Ulta didn't have the bigger bottle so I bought the 5 oz just so I had it. There is nothing in there!!!! I don't use much at all each time but I used it twice and now I am trying to squeeze the bottle hard to get something out! It should last more than 2!!! The bigger bottle lasts me about 6 months! Not happy at all for how much it costs!
Excellent Eyeshadow Primer
Sharon the Shopper from Sun City, AZ
You only need a small dot for each eye. You need to let the primer set a few minutes before applying the eyeshadow, otherwise it won't apply easily.
I have bought this product again and again.
Pick up at from TX
It acts as a primer for eye liner and shadow allowing all day coverage. Helps liner flow on smoothly. I love this product and highly recommend it.
Lillian from New York
I really like this because it makes my eyeshadow stay put but I will say it makes it a little difficult to blend it
Katie from Florida
I've tried several different brands and I always come back to this one. This helps my eyeshadow last all day, even working for 13 hours running around and sweating.
I use this every single day
Jewels from Oregon
I use it under my eyeshadow or even just as a base to keep my oily lids under control. 100% could not live without.
always my go to!
G. G. from virginia
my absolute favorite eye primer! my shadow always shows up beautifully and lasts the entire day perfectly!!
Great primer even on older skin
Lovelyday20 from Ky
Working great even on my older skin with some wiggle - no issues with this
only one that works
loveulta2020 from yelm, wa
I have tried literally every eye shadow primer from every brand and this is the ONLY one that hold my shadow and its pigment all day long even on the hot summer days. no creasing, no fading. its amazing.
Catherine from Colorado
I Really wanted this product to work. It failed at the end of the day with creasing lids and oily lids. Eyeshadow all over the place.
Creasing, very drying, made shadow unblendable.
Fauna from California
I wanna start this by saying I really love urban decays products, like their setting sprays and natural fountain!
I got this thinking it would be a really nice base for my shadows. It definitely made the eyeshadow pop, but made it completely unblendable and dry. I could barely blink my eyes it hurt so much, it also creased when I blinked. I had to wash off my whole face of makeup.
I'm only 18 so I don't really have any wrinkles, well at least I didn't. Now whenever I put shadows on it creased and I have visible lines on my lids.
I'm so upset by this, I just want to have a good cry about it. I can't even return it cause I can't find it anywhere.
Chloe from Washington
I have extremely oily eyelids, and I've tried one other eye primer and concealer but neither worked. With my very oily eyelids, my metallic eyeshadows always wore off very fast and my matte eyeshadows all just collected into my eye creases. But this saved the day! After an 8 and 1/2 hour work shift, my drugstore eyeshadow still looked perfect! No creasing at all, and my eyeshadow looks stunning!
Tata from Atlanta
2 words-THE BEST!
Im in love!!
Yana from Chicago, IL
This product is amazingg, it keeps my eyeshadow on ALL DAY without creasing , and a small amount of product goes a really long way!!
Great Product, Works Well
Pam from Indy from Indianapolis
I needed a great eye shadow primer and purchased three high-end products to try. The first two I tried didn't do well at all. This one by Urban Decay performed the best. It's still not 100% effective but better than all the others I tried.
Best Eyeshadow Primer Ever
Purple Girl from Aurora, CO
I use this before I put on my Urban Decay eyeshadows. It makes the eyeshadows stand out more and lasts all day.
Allisonh48 from Clewiston, FL
This product is the bomb!!! It is super easy to apply and blends in fabulously. It holds up ALL day with NO creasing!!! I'm in love!
One of my staples
makeup enthusiast from CA
This is one of the only primers that works for my extremely oily skin. I've been on the search for a cheaper alternative, but nothing quite matches up.
Neeka from Eugene,Oregon
I had a problem with my eye shadow creasing all the time. But with this it wasn't a problem! I recommend this!!!
Great my eye shadow lasted all night.
jennifer from FL
Using this product was great kept my eye makeup on all night
Sno from California
I can normally get away with not wearing eyeshadow primer and my eyeshadows will stay on all day. But this eyeshadow primer makes the colors more bold, so I have to use less eyeshadow to get the opacity that I want :)
Wish they used the old packaging though. This one is so unsanitary and takes up so much more space in the tube than the old one.
analee from USA
I wore this for a 9 hour shift and didn't hold up at all. I had such high hopes for this and at the end of the day i was extremely disappointing to see that I had creased as if I didn't put anything on.
Kels from Tn
This stuff is the best primer I've ever used. It works so well & holds my shadow without creasing for over 12 hours. So worth it.
I do buy this product again and again.
Mo from Michigan
I have very oily eyelids and this primer makes my eyeshadow last all day without any creasing. I have fallen asleep before and woken up with my eye shadow in tact.