It's A 10
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Rated 4.44 out of 5 stars
I have highlighted, fine hair. Not really thin, but fine. It is wavy and gets frizzy easily. I've tried many shampoos and conditioners and using this shampoo with the It's A 10 mask my hair looks and feels better than with any other product. I'm 55 so there is a limit to how shiny and youthful my hair can look but I think this product does the most for my hair. I recommended it to my 22 year old daughter and she said that the combination of the two products makes her hair so healthy and shiny and it feels better than ever.
The texture of my hair is fine so I am always looking for a volumizing shampoo. I have tried it for a while now and it makes my hair at the roots very oily so I get very little volume from this shampoo. The end of the day almost all of my hair is greasy. Maybe someone with a different texture hair might really like it.
Michelle from NC
I love this shampoo for my fine hair. Its a light formula and it doesn't weigh my hair down. I do have to use 8-10 pumps for the length of my hair though. It smells nice as well.
Rachel from Seattle
I have struggled with hair that is always greasy, I have tried countless shampoos constantly changing and I can finally say that I have found my holy grail. This shampoo is amazing! My hair which is usually greasy after 18-24 hours is perfect for days, just a little dry shampoo and I can go days without washing my hair. Also a little goes a long way, I do have short hair but it is very thick and I only need two pumps! It spreads throughout the hair suds up and leaves my hair feeling soft and bonus smells great! also not to forget its cruelty free!
Jacque from California
Both my 8 year old daughter and I use this shampoo. We both have fine hair that tends to get oily (mine gets oily faster than hers). This shampoo gives some volume even when I don't style my hair and it isn't oily at the end of the day. I just wish it was slightly less expensive and the larger size was available in store.
Wendy from Phila. PA
Every other day up
TJ from Texas
I couldn't blow dry with this stuff in my hair. Tangled and my hair didn't look or do any better.
sierra from St Petersburg
I have normal/oily fine non-color ptreated blonde hair. Previouslt, I used drugstore brands like Suave, Tressemmé, Love and Beauty and Planet, and other random companies. I wanted to invest into higher quality products, so I tried Bumble and Bumble (invisible oil conditioner and primer, Sunday shampoo, etc) and HATED it.Just when I was ready to go back to drugstore, I decided to give this It's a 10 shampoo a try and I LOVE it! It gave my fine hair bounce and body, and my hair is shinier and blonder than ever before! Plus, my hair feels AMAZING! I coupled this shampoo with the It's a 10 Silk Express Miracle Conditioner, and I feel the two work well together (one gives body, the other makes it SO SOFT).
FYI: I try to wash my hair once weekly or twice weekly. I employ dry shampoo sparingly if needed.
CamoMom from Baton Rouge, LA
I use this along with the leave in spray 3 times a week. I use a detoxifying shampoo and scalp scrub once a week to keep the oil at bay. My hair is so healthy and shiny. Just the right amount of moisture to not weigh my flat straight hair down. Gamechanger!
Penguin's mom from Vallejo ca
This is my first time using this volumizing shampoo and I love it.
monica from edinburg tx
love the smell but I feel like my hair gets super tangled before putting conditioner but other than that i like it
DI from COLMA,CALIFORNIA
To wash my hair
Squirrel from Ok
Definitely gives more volume. However, flyaways still an is
sal from chambersburg, pa
I have been using this product about two years and have had no problem until I recently bought another bottle. I now itch (scalp and body) when I use it. Something is different about it--the formula is thicker and even harder to pump out. I do have an issue with sodium chloride or too much sodium anything in a product so I am guessing this might be the culprit. (I am a senior citizen and as we age, our skin becomes drier.)
Buzz from Des Moines
Would purchase again.. good smelling.. hard to pump bottle thou
Meg from TN
I used this 3 times, and after the first was I noticed a difference. My hair was a lot softer. But it makes my hair feel thinner and hasn't added any volume. Now I have only used this a few times but that is just first impression. Also, the pump is a little hard to use. I have to push really hard quite a few times just to get the amount I need.
Candi from Texas
I was Leary of product claims but it did add volume and body to my baby fine hair.
Brooke from Florida
I have the finest, flattest hair you can imagine. I also have a very sensitive scalp and have a hard time finding any shampoo that doesn't irritate it. I've only used the shampoo once and can noticeably see a different in volume! My hair is also much softer and keeps its "just brushed" look longer
Great product from Katy tx
I have tried many many shampoos as I have done flyaway hair but love this product.
KBAR from LOUISA, KY
THIS PRODUCT IS GREAT FOR THIN HAIR
LauraI from North Myrtle Beach
I have use this for years and love it.
Debbie from Crestview Fl
Carrie from Pennsylvania
I have used Redken pretty religiously for years now and typically don't stray from my go-to's. I have bleach blonde hair so I'm very particular with what I use that won't damage it and helps to give it body. This has now replaced my Redken shampoo and is now my Go-to shampoo. This makes my hair so soft and smooth without making it flat. I'm OBSESSED.
CA60 from Fort Collins, CO
I love the smell and lather this shampoo has. It gives a great shine.
TP from SC
Rena from Baton Rouge
Smells like rubbing alcohol and didn't notice any extra volume.
ckinfla from SW Florida
I literally found this brand by accident when I purchased the "It's a 10" volumizing spray and fell in love with it. I purchase this as I needed shampoo and could not be happier. My thin hair is full and healthy after setting in hot rollers, I will never be without it and will purchased the leave-in conditioner next.