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Rated 4.11 out of 5 stars
Let me start by saying that I love this shampoo. I had a Brazilian blowout (several treatments) and my stylist recommended a specific shampoo. Unfortunately, I ran out of that and needed a shampoo quick. So, I went to Ulta and asked for them to recommend a sulfate free shampoo. My stylist said that is the most important thing to avoid (sulfate) after a Brazilian blowout. The stylist at Ulta recommended this shampoo. I actually like it better than the one my stylist recommended. What I have to say next is that I'm confused about the ingredients labeled here on the website. The ingredients are not the same as those that are listed on the actual bottle that I have. The ingredients listed here with this product would indicate that there is sulfate. However, this shampoo DOES NOT have sulfate. So, I'm confused. If you take a look on the website you will see a larger bottle of this same shampoo. If you click on that and go to 'ingredients' you will see the same ingredients as what is in this shampoo. Bottom line, the ingredients listed here for this are incorrect so look at the larger version of this shampoo (the one with the pump) and you will see the same ingredients as what is in this shampoo.
Makes your hair smooth, soft and shiny. Until the next day..... When it looks like you haven't washed your hair in weeks. I don't mind paying a good price for a good product. This one doesn't live up to its cost. Just like my last let down I will be forced to use it until it's all gone, which on the bright side won't take long because washing your hair daily is a requirement with this product * sigh* . Then I will be back searching for that one product that works. Will for sure never be buying this product ever again
Esti0910 from Florida
I love this product it smells great and leave my hair fresh clean and sleek. All I do is comb it no straighten anything and it's so straight.
CC from Memphis TN
I have a keratin treatment in my hair. I love the way this shampoo and conditioner makes my hair manageable and silky soft.
Cmill23 from Lester, PA
I use this shampoo and conditioner after I receive my keratin treatment. It does a great job of bringing out that keratin treatment and fighting the frizz and does not make my hair look dry after washing either! I usually only buy one set of shampoo and conditioner and it lasts for the six weeks of my keratin. After I use up all of the soap, I usually purchase a less expensive keratin shampoo and conditioner.
Chihuahua Mom from Jackson, Mississippi
I have Keratin treatments every 3 months. This shampoo makes my hair feel soft and smooth. I have used this shampoo for years and will continue to do so.
Fran from New Jersey
My daughter uses to help maintain her keratin treatment.
Nygoldengirl from NY
This should not be marketed by Ulta under Keratin Complex products. Customer Care wrongly told me this was safe for Keratin treated hair. It is NOT. Plus Ulta makes you pay to ship a return despite deceptive description of item.
KD from Miami
Absolutely adore this shampoo!! Leaves my hair super soft and shiny and I've noticed my hair is not frizzy anymore! Would absolutely recommend this shampoo!
Marree63 from Chicago, Il
I like that it can be used as my main shampoo for the whole family(men and women) With the benefit of Keratin to help in aid in frizz control.Even though some members do not have the actual treatment.
Sunshine from Fort Worth, Texas
I absolutely love this shampoo! It worked so great on my hair, which tends to be dry and unruly at times. My hair felt silkier, smoother both during the shampoo after. It also gave amazing shine! Looooovvveee!
Fran from Woodcliff Lake, NJ
This helps my daughters hair tremendously.
Hana from Illinois
Cleans well without over drying. A little bit goes a long way. My go-to shampoo now.
Doing50Fabulously from Georgetown
After a Keratin treatment, this shampoo keeps your hairs shine and smoothness. Two weeks after my treatment, my hair looks like I just had it done yesterday.
shelly from Stuart, FL
I continue to use this shampoo for it's ease in shampooing, rinsing and faster smoothing blow dry. My go to for shampoo.
Abby from New York
The Ulta hair dresser used it on my hair. I had to go back and purchase it. Love the smell and the way it leaves my hair.
Naynay from Santa Rosa
This product contains sulfates and should not be used on keratin treated hair (very misleading). Use the Keratin Complex Color Care line (blue bottle) instead. That is sulfate free AND sodium chloride free, so its safe for keratin treated hair.
mcastrui from Arlington Texas
I went to the store looking for Brazilian Blowout products. I was told by someone at the store that they don't sale Brazilian Blowout products and recommended this product because it's sulfate free. I bought it, went home and used it it. Later I read the ingredients and realize that sulfate is one of the ingredients. Was very disappointed.
DeeDee from Naugatuck
For the past six years I've been using this product it is the first time my hair is not dried out limp or destroyed do two shampoo overuse. The conditioner that can also be purchased is just as good. Unlike other shampoos or you have to use a lot of it this you don't so it saves you money.
Jdubs1 from western massachusetts
Bought this product on sale, buy one get one free, now I understand the reason for the sale. I gave this product three stars because 1 is cleans thoroughly, 2 because it smells alright, 3 because in the long run i spent $20 both on shampoo and conditioner so it wasn't crazy priced. The reason I would not buy again is because there wasn't any "smoothing" going on. If anything this product dried out my hair more than it already was. I won't be buying again.
Magoo1125 from Chicago IL
Works as it should.
PAO from BUFORD, GA
PRODUCT DOES WHAT IT SAYS, MY KERATIN TREATMENT IS LASTING LONGER THAN WHAT I WAS TOLD BY MY STYLIST....
Alyssa from Charlotte
This product contains Ammonium Laureth SulfateI, Cocamide MEA, Cocamidopropyl Betaine, which are very harmful to your hair and deativates the Keratin Treatment.
none from Cincinnati, Ohio
I use it when I shampoo
Rascalsmom55 from Montgomeryville, PA
Anyone with coarse,wavy hair will welcome the terrific effects of this shampoo coupled with its conditioner mate-no lumps, no bumps!! A really pleasant fragrance plus they are made in the USA. So you look great and you help give jobs in the USA!!!!
angel from south florida
I have seen some negative comments about this product from people. It seems there are people who do not have Keratin-treated hair that buy this shampoo with the expectation that it will "straighten" their hair. That's not what this is. This is for people who have Keratin-treated hair, which needs a shampoo that is sodium-chloride-free (in addition to paraben- and sulfate-free). For Keratin-treated hair, it is the bomb.
Calley from Fort Worth, TX
I bought this product after my third keratin express treatment (together with the shampoo) and it really helped prolong it by a few weeks! So far, this has been my go to shampoo and conditioner and I've tried a bunch of other combos over the year.