Rated 3.81 out of 5 stars
Most Helpful Positive Review Love it!
I have 4a, low porosity, coily hair. This shampoo removes build up without stripping the hair. I would not say it is the most hydrating shampoo for my hair type, but it is balancing, and once paired with your Pattern conditioner of choice, it is perfect. It preps the hair very well for the conditioner and maximizes the conditioner's benefits. I use the whole product line together and I am beyond happy with how well all the products moisturize my hair. Honestly, my hair never felt so soft and hydrated after using the shampoo, intensive conditioner, leave-in, and jojoba oil. These are most likely going to become my new staple products. I can't wait to see what else Ms.Tracee Ellis Ross has in store for this line!
Most Helpful Critical Review Ugh! I will PASS
Well, I was very excited to get this and try it! I mean 1. Who doesn't love Tracee Ellis Ross? 2. Who doesn't want their curly hair to live it's best curly life!?
Needless to say, I was so disappointed. SO disappointed.
When I washed my hair, it lathered nicely, had a pleasant scent and that is where it ends.
Once my hair was rinsed out, my hair felt stripped and like I had used dishwashing detergent to clean my tresses. I thought. This cannot be good.
Reviewed by 106 customers Absolutely love Pattern
Shayla from Texas
I have tried and combined several products to get the best curl pattern. With pattern I have found the perfect product. My hair feels a lot more healthy, and shinier! Absolutely love them!
Hooked for life
Diva from Raleigh NC
It lathers great. Hair will no longer be thirsty .
Finally found a product that works
Black magic woman from New Jersey
Love this product it defines and leave curls manageable and soft
Its pretty good!
80'sbighair from Florida
Love the smell and it does leave my curls feeling fairly soft. However For me personally I feel the cleaning is a bit too light. I prefer a shampoo that's a little stronger and it is a touch on the watery side. However I do still use it periodically when my hair just needs a light clean. Wouldn't personally set it as my regular shampoo though
Too Watery and Smells
iamgemini from Illinois
The product is too watery and the smell is so bad. I had the shampoo three times instead of just my normal two (the second wash is just to clean and stimulate my scalp).
Bought Travel Size To Try and Ended Up Buying Full-Size
DanaDane from Kentucky
Been Looking For A Great Shampoo For My Natural Hair and I Absolutely Love This Shampoo!! Plus It Smells Awesome!!
My Scalp is Happy
Auntie Nique from Chicago
I used this in the shower with the hydrating shampoo and it is great! I needed to strip away a ton of product, dirt, grease from previous at home styling attempts. This did the trick. It lathers really well and not overly drying. I will purchase again.
yvonne hellems foster from St. Louis
I wash my hair at least 3 times a week due to my current job, this shampoo has been great with not stripping my hair of natural oils and leaves it soft and tangle free
HORRIBLE DO NOT BUY
Kimmy from Philadelphia
This product is HORRIBLE and far from hydrating. Every product I've tried from this brand has been far worse than just a flop, it's ruined my hair for good. My hairdresser couldn't believe the damage this product has caused me (and I don't dye or use heat on my hair - I ALWAYS air dry). My hair was breaking so much and was dry like straw. I will NEVER buy this product ever again. I rarely write reviews, but I need to save people from buying this terrible product.
Not for me
Cpro from South Carolina
I didn't see any improvement in my hair after using this product. My hair actually seemed less wavy/curly and really dull.
Has replaced my Devacurl!
Stacey from Phoenix
I'm so glad I tried Pattern! Once I tried the shampoo I was addicted. The whole line is amazing. I highly recommend this for anyone with curly hair
The kind of shampoo that I was looking for.
Priyankaalovee from Huntsville, AL
So let me star off by saying that I am the kind of person that likes things clean clean. Mostly because I can be heavy handed with products. This shampoo will clean all the dirt and gunk from my hair and it feels clean but doesn't feel dried out like with my clarifying shampoo. I know that with this paired with the conditionermy hair had a moisturized base for whatever products that I want to use next.
LA from TN
I noticed immediately when I started massaging it into my wet hair, that it was a totally different feel from other shampoos. I've never felt one that just felt so silky and my hair felt so moisturized. I have dry, frizzy, curly hair and have constantly been on the run searching products all my life. I bought the starter kit with the small sizes, since I had no idea what to expect. I liked the conditioner and leave in. I'm anxious to try the hydrating mist too. I will buy full sizes in these for sure.
Better than Deva Curl!
AFN from Boca Raton
Love these products! I have been a Deva curl customer for years and tried this in a whim...the products are fantastic and smell terrific! It's hydrating enough for South Florida humidity!
Janize from Utah
We purchased the whole line for my niece. I'm completely blown away at the results. Her hair normally tangles as you comb it out. A typical wash day & braid day takes about 2 1/2 hours. With these products we were able to braid her hair in less than an hour & I washed her hair the day before & she went swimming. The next day I was able to apply the leave in & braid her hair with no problems. Amazing products! Amazing!
Just used for the first time and I like very much.Still eval
Wind from FL
It felt like a good sulfate free shampoo.I only used one application.Did not have to apply too much to cover head and lather. Still evaluating.But so far so good.
Not for me...
Liz from FL
This shampoo dries out my curlers. For reference, I have between 3b and 3C curls and shampoo my hair about once a week. I love the cowash of this line and the leave-in conditioner, but the shampoo I only used twice because it dried my hair out. But I think it mainly has to do with ingredients which contain Sodium C14-16 Olefin Sulfonate, which isn't sulfate but can dry out hair for some people. So I guess this is just another, not for me 🤷🏽♀️.
My hair loves this!
Medicinewoman2020 from KY
African American with different curly types in my hair from wavy to tightly coiled and thick. I styled in a twist out and my hair is moisturized and tamed. I used all pattern products for my wash day and am so pleased with the results! Ty Tracey Ellis Ross for creating a line that works for my hair!
Cleansing shampoo that doesn't dry out your hair
J from Ohio
I use this shampoo once a week and use a co-wash/cleansing conditioner the rest of the time, so this is more of a standard shampoo but still not stripping or drying, which I like. I also use it along with the Pattern conditioner and leave-in conditioner.
Not a good product
GLT Hair from Foster City, CA
I tried the shampoo, conditioner, and leave-in. I don't like it at all. It is not as moisturizing as I need. Did not have a lot of slip, which made it difficult to detangle and there was more hair in the comb. My curls were not super defined. Not a a good product. Sorry Tracee.
LOVE LOVE LOVE
KoCo from Anchorage Ak
I cant rave about this product enough the deep condition is AMAZE i wish they cost less as i try to use sparingly on 3 thick 4c low porosity heads
I recommend this shampoo!
anonymous from California
I love this product! I was looking at some people's bad reviews and I believe that it's not for everyone's hair type so if it doesn't work find a brand that's right for your hair texture and read reviews before you buy the product. But overall this has helped my my coils look more defined and healthy.
I have a new favorite!
Busy Mom from Washington, D.C.
Love, love, love this shampoo and the conditioner! Ultra moisturizing and a lovely scent to boot!
Wonderful product as advertised
linda from Kent, ohio
product was used to shampoo my hair.
Wouldn't recommend. from New jersey
I have 3c curly frizzy hair. This product left my hair rough before applying conditioner & It made my hair break when I detangled my hair after shampoo and conditioner.