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Summary
Boosted with 10 nourishing oils, PATTERN's creamy, gentle Hydration Shampoo cleanses curls and scalp and removes buildup and dirt without stripping away moisture. Bathe hair in a moisture-rich formula with ingredients like Honey, Aloe Vera and Coconut Oil.
Benefits
- Cleanses your hair and scalp
- Removes buildup and dirt without stripping away moisture
- Hair is left healthy and hydrated
- Perfect for dry hair
- Infused with Biotin
- Contains a blend of 10 oils including Coconut Oil, Olive Oil, Avocado Oil and Sweet Almond Oil
- Aloe and honey are natural humectants that attract hydration. Coconut Oil is known to seal in hydration.
- Great for all hair types
- Clean and subtle scent
- Great for 3B-4C curls
- Founder Tracee Ellis Ross picked this fragrance to be clean and not overpowering. Notes are Jasmine, Bergamot and Sweet Sandalwood.
- PATTERN's Hydration Shampoo is a 2025 Allure Hair Best of Beauty Award for Hydration Shampoo
Research Results
- 97% agreed using this shampoo made their hair feels completely clean.*
- 94% agreed this is gentle on their hair.*
- 94% agreed this shampoo helped them detangle while washing.*
- 92% agreed this shampoo is creamy.*
- *Based on a 60-subject consumer perception study after 1 week of use.
Formulated Without
- Parabens
- Formaldehyde & Formaldehyde-Releasing Agents
- Phthalates
- Mineral Oil
- Retinyl Palmitate
- Oxybenzone
- Coal Tar
- Hydroquinone
- SLS/SLES
- Synthetic Fragrance (less than 1%)
- Triclocarban & Triclosan
- Gluten
Item 2552733
Massage vigorously into scalp and wet hair. Add more water as needed to work product through the hair. Rinse thoroughly. Wash a second time as desired. Follow with your preferred PATTERN conditioner.
Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Propanediol, Glycol Distearate, Argania Spinosa Kernel Oil, Cocos Nucifera (Coconut) Oil, Mel (Honey, Miel), Melaleuca Alternifolia (Tea Tree) Leaf Oil, Olea Europaea (Olive) Fruit Oil, Biotin, Persea Gratissima (Avocado) Oil, Ricinus Communis (Castor) Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Butyrospermum Parkii (Shea) Butter, Aloe Barbadensis Leaf Juice, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Glycine Soja (Soybean) Oil, Glycine Soja (Soybean) Sterols, Glycolipids, Glycerin, Phospholipids, Amodimethicone, Guar Hydroxypropyltrimonium Chloride, Hydroxyethylcellulose, Lauryl Lactyl Lactate, Hydroxyacetophenone, PEG-150 Distearate, Parfum (Fragrance), Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Celluose, Phenoxyethanol, Citric Acid, PEG-150 Stearate, Disodium EDTA, PEG-1M, Stearic Acid, Sodium Hydroxide, Sodium Acetate, Potassium Sorbate, Sodium Benzoate, Linalool
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Best Uses
Describe Yourself
Hair Type
Most Helpful Positive Review
I was already a fan
I was already a fan of the Clarifying Shampoo, but I found that it was a little too strong for every poo use. I tried another brand that is black female owned and is also marketed towards curls/textured hair. Their products were okay, but it wasn't love. I came back to Pattern and ordered the Hydrat...
Most Helpful Critical Review
Squeaky Clean & Stripping
I was super excited to try this shampoo from Ms.Tracy, however, this shampoo was a hard miss for my 3c/4a hair. While lathering my hair it feels very luxurious and it gives a great lather so you feel like your hair getting cleaned properly. When I rinsed it out my hair felt very moisture deprived an...
4465 results
Love this shampoo but the ingredients look different
Hair Type Very Curly Hair
I have used this shampoo for about 4 years, but has anyone noticed that, the word Hydration on the bottle was yellow but now it's black? And, the ingredients look different than the original. The way the ingredients look on the Ulta website, looks different than what you get on the shelf (the bottles that have "Hydration" in black rather than yellow).
i buy regularly for my granddaughter
Hair Type Very Curly Hair
good for coily hair
Love this Shampoo
Hair Type Very Curly Hair
A wash that doesn't feel like it strips your hair
Not Hydrating
I thought I used this incorrectly the first time and tried again. Using a little wasn't moisturizing and using more was stripping.
I love this and I would recommend it!
I have very thick curly hair which is now turning gray and this seems to be the shampoo my hair loves the most! There is no frizz, breakage or anything else to it causing my hair issues-unlike the other shampoo from before. I highly recommend this shampoo to anyone who is looking for something that has thick wavy hair!
Questions
Q&A
Showing 3 out of 3 Questions
- Q
Is this product good for 3A hair?
- Asked by Lulu
- Official Answer By Pattern Beauty - Brand EngageThanks for your question! Yes, our Hydration Shampoo is suitable for 3A curls. It gently cleanses while helping maintain moisture. Many members of our community enjoy it as part of their wash day routine.Was this answer helpful to you
- Q
Is this product sulfate-free?
- Asked by Lulu
- Official Answer By Pattern Beauty - Brand EngageYes! Our Hydration Shampoo is sulfate-free and formulated without SLS or SLES.Was this answer helpful to you
- Q
I have relaxed hair. Can I use this product on my relaxed hair?
- Asked by Linda
- Official Answer By Pattern Beauty - Brand EngageYes, this is a gentle moisture-rich cleanser for all hair types.Was this answer helpful to you