Rated 3.56 out of 5 stars
Most Helpful Positive Review I think I found my new Holy Grail foundation!
I read/watched reviews that talked about the controversy with the old version of the Shape Tape foundation. However, I also saw that Tarte listened to their customers' feedback and made changes to improve the product, which is why they came out with the new Face Tape foundation. I had never tried Tarte foundation or any of their other products, so I didn't really have a bias one way or the other. I am so glad I gave them a shot! I have been on the hunt for the perfect foundation for months now, and I think I finally found it. The shade range is so broad, and I was relieved to find that Tarte offers shades for all different undertones as well. I got shade-matched with 12N and 12B, but chose 12B because it had more beige than golden undertones. I was really happy to see that the color did not oxidize! Since Ulta does not offer samples, I went ahead and purchased the bottle after the sales associate let me know that I could always exchange for a different shade if I got it home and found it didn't work for me. I wore it today for the first time - put it on at about 7:00 am and I am now writing this at 8:00 pm and the foundation has not worn off! In fact, I think it looked better as the day went on! Perfect match for my skin and has a nice, subtle scent to it - kind of a natural, clean, botanical smell - but not overpowering at all and you can't smell it once it's on your skin. Also, it doesn't feel like you're wearing a mask - super lightweight consistency for a full coverage foundation. I have dry, sensitive skin and this did not irritate my skin at all.This foundation did not cling to any dry spots and did not look cakey. It does dry a tad bit fast, but is easy to blend so that did not bother me. It does play nice with other brands of products, and didn't wear down when I put on my setting powder, blush, and highlight. I also liked that it had a blurring effect to my pores and didn't settle into fine lines. I will be going back for the Shape Tape concealer next!
Most Helpful Critical Review Surprisingly disappointed
I was really shocked that I didn't like this formula. The Face Tape concealer is so beautiful, and I thought this would pair very well. No...
If you have very problematic skin, this may work for you. The coverage truly is amazing. Just until recently, I have been plagued with very pigmented skin (got on a skin care regimen from the dermatologist). As a result, I'm very use to matte formulas and I can work quickly with a brush. I have mastered the technique of making matte look natural! This formula probably would not work well with a newbie as this is very matte. Very matte, and mask-like. Actually, not mask-like, but plastic-like. As a rule, I kept it on thinking my oily face would make it look natural in about an hour. Well, I was wrong again. I looked like Barbie minus the perfect figure. 😂
I initially decided just to keep it because it was my fault for not trying it on in the store besides a quick color match and I felt embarrassed at the prospect of returning it because I knew better... Alas, my dissatisfaction outweighs my embarrassment. Not only does it look like I have on a plastic mask, it transfers and it cracks. I don't have wrinkles. It cracked at my nonexistent smile lines. It is simply too expensive to keep just to not use it.
I have always had nothing but good things to say about this brand, but this formula is just a bust.
Reviewed by 1403 customers Okay at best - not impressed
Ashley from Denver
I'm looking for a full coverage foundation and thought I'd try this one because I love Tarte products and love their Amazonian clay foundation but it was too drying. Unfortunately, after trying this one I returned it. It didn't really provide full coverage, it actually soaked into my skin after applying it, exaggerated all of my pores, fine lines. Disappointed
ShaylaL87 from Charleston WV
It took a few tries to find a shade that was perfect and didn't wash me out! Seriously, I am in love with this foundation! It has taken me years to find a foundation that sits well on my face and does what I want it to do! I absolutely love this stuff so much!
My fave full coverage
Aubree from San Diego
Best if used on moisturized skin
Great for my oily skin!
RachelH15 from Spring, TX
I love this foundation! It wore beautifully over my oily skin! I used the pore minimizer primer by Tarte and their setting spray, but a Maybelline setting powder, and it lasted for a whole date night! I wore a face mask for a bit and it didn't transfer either. It applied so well, blended easily, medium-full coverage, and products applied over it very beautifully. And it really wasn't heavy or anything. It made my skin look sooo pretty and filtered! Lastly, it withheld over my super oily skin, and that means a lot because it's really hard for me to find foundations that last. For reference, my other holy grails are the Urban Decay All Nighter foundation and Mac Studio Fix Fluid, and this fares well up there with them!!
Not worth it
Michelle from Portland, OR
I was over the top excited to try this foundation. I use the shape tape concealer and love it. I was initially impressed with this foundation but after a very short time it started to crease and rub off very easily. I use primer, setting powder and spray and was very dissatisfied!!
LOVING TARTE PRODUCT!
Funk Style from Arizona
Very easy and quick application for the days you need to run out of the house fast.
Looks like real skin! LOVE THIS BRAND! LOVE THIS MAKEUP!
Jamie from MA
Perfect color match
Not the best
Kelly from Massachusetts
It goes on well initially but evening with the tarte stay spray as well as using a primer it breaks a part and rubs off after a very short time. I wouldn't recommend it.
Not for dry skin; not blendable
Dream It from Chicago, IL
This foundation is not good on dry skin. It will show all the flakes. It dries so quickly that you cannot blend it in time. Maybe this will be good for normal/oily or oily skin, but not for me. Also it is not transfer-resistant which we need now since we're wearing masks! BareMinerals BarePro Performance Wear Liquid Foundation IS TRANSFER-RESISTANT. I'll be going back to it. BarePro blends easily. This is not worth the $$price.
I really like this product
Run2me from Rochester, NY
As an older woman I have blemishes and wrinkles! I first tried the Face Tape in on the samples from Ulta. This is why I love the samples. Several times I have purchased products because I liked them so much from the samples. The sample was a little lighter than my skin color but I used my normal powder over it. I really liked how it went on and covered up blemishes.
Would not buy this product again
Greenland from Houston
I was disappointed by this product. It revealed pores, fine lines and caked up in certain spots on my face. I have oily/ combination skin & did use a oil control primer with this product but I still had a lot of shine with this product.
Katie from Alabama
Covers very well but highly recommend wearing a setting spray over it. A little goes a long way with this foundation.
Rabsters from Canton, MI
I read the reviews of this foundation and used the foundation to the point I am almost done! Right now on my dresser more than 10 foundation and 3 BB/CC moisturizer cream whatever u wanna call it.
I have used good range of foundations, from loreal to Pat Mcgrath, this foundation tops them all. I have Combo skin leaning on dry and very sensitive skin. For those reviewers talking about this foundation breaking apart after a few hours, need to change their skin regimen. Oil seeps thru because you are not moisturizing ur skin properly and letting it breath. So for ppl who find this cakey same issue moisturize ur skin. Now this foundation is 💯💯💯 full coverage. But it's color range is what makes it perfect, it looks like my skin but better. I get so many compliments on how beautiful my skin is every time i use this. The price is perfect, shelve life is perfect, and color range is perfect. For those who don't like it, I understand they might have skin issues or skin regimen requires a change, but this foundation is not the cause of it. I think makeup will only look good if ur skin is better. Or whatever u put on will make it worse. I use foundation brush to apply and sponge to finish. Set time is fast so work quick.
I little goes a long way
Spanishq from Texas
I love that you don't have to cake on this foundation to get the full coverage of it. I love it!
I have been trying to find a foundation like this for years.
Nanhans55 from Greeley,CO
Definitely use the sponge that you can buy with it.
BB from WV
This product has amazing coverage and feels very light. I don't wear a lot of make up but this was the perfect shade and right amount of coverage with not feeling heavy or dry.
LauraSL from Chicago
I'm 57, not many wrinkes, but my skin is textured and dry. This foundation really smooths my skin and has a natural finish.
cakey and dry
Denieze from Stockton, CA
Don't buy. The formula is thick, dries quickly, and reveals every flaw of your face. I have big pores and some fine lines, which the foundation settled in.
Double H from Alabama
I was looking for something to cover the sudden acne I have gotten due to wearing masks. My skin is super sensitive, so having acne for the first time at 33 has been hard to deal with. While I work on fixing the problem, this has been a wonderful cover up. I normally can't use scented products on my face, but so far, this doesn't seem to irritate my skin anymore than it currently is.
Love this product!
Kelsi from Olathe, KS
Nina35 from Canton, MI
I am a repeat buyer of this! I haven't tried any other foundations from Tarte besides this one, but it covers hyperpigmentation great, leaves my face looking natural (without a Cakey makeup look), doesn't irritate my sensitive skin, and I actually don't need setting powder over it OR concealer underneath. I highly recommend.
Good stuff stay on all day.
Dawn from Dobbs Ferry NY
Hard to tell the right color goes with my
Complexion. I wish they have someone who work there on the floor to help and give sample less than 1/4 tsp of foundation color to try it on at home. It's not easy to find the right match with my skin by looking at the products that covered with tapes. Some are frost bottle and some are glared from the light hard to see the products color. The girls who work there are great and ASL. Thank you.
I will never buy another foundation
Lindsey B from Durand MI
A little goes a long way and it's full coverage, you can use a small amount and it will cover your face and cover it well!
Not for me
LaRee from Colorado Springs, CO
I was really excited to try this product and the color is amazing, however I am in my 40's and not to long after applying it, it seemed to really show the fine lines on my face. Will be returning it and going back to my trusty CC cream
Pore Defining instead of Smoothing
StarGirl from San Diego, CA
I've tried applying this with a beauty blender, brush, and my fingers now - searching for the best way to apply this foundation. I love the concealer so I thought this would be just as great. WRONG. Within two hours the foundation settles into your pores and fades. Even with setting powder or on its own. Super disappointing. The coverage is good when first applied - but it just doesn't last. 12 hours of wear?! Not hardly. I won't be buying again. Smashbox's Studio Fix is way better.