Rated 3.86 out of 5 stars
Most Helpful Positive Review Seems to work
I really hesitated to buy this because of the price and I wasn't sure how it would work but Ulta has such a libral return policy I thought I would try it. I used this when my hair had a lot of gray roots and I should have been using a box color like I usually do so this was a pretty tough test of the product. I washed my hair first and then applied the "stain". I used a lot it seemed and concentrated on my most gray areas. I left it in 2 hours because I wanted maximum color. My hands were stained with the warm brown color and did not come clean with soap and water. I used sink cleaner with bleach and it took the stain right off. I rinsed the product out after 2 hours (cleaned my house while it was processing), applied my normal stying products and blow dried my hair. My hair is very thick and coarse and does not usually hold color well. My hair came out feeling very silky and soft. I could tell a difference in color too. My hair seemed more of a rich tone. I would say this product is like a deep conditioner with a color stain. It did not totally cover my gray but blended it pretty well. Not sure how long it will last as I just used this product.
Most Helpful Critical Review Does not work!
Discovered this at Ulta by accident. I was excited about this product. I'm getting tired of root touch ups every 2 weeks. Well it did nothing. I left it on for 40 mins. As I was waiting, it looked like my roots were turning golden brown. I needed darker, but I would have been fine with it. Washed it out and was really disappointed. Did NOTHING!!! Returning!!!
Reviewed by 423 customers Black isn't very black
Athomehair from Horsham
This stuff rocks, It's my go to. I've used their brown in the past with amazing results, highly recommend. My hair feels soft after using & the color comes out even. Be careful ordering the
" black" because it is quite brown based. My hair came out dark brown, it is not black whatsoever. It's lovely just not the color that I wanted. Other than the color selection it's a 5 star product
I will buy this again.
Joan from NY
This is great for in between coloring to help mask my light roots.
Love love love
Becket from Richmond
Purchased to hide a streaky highlight and this product worked like a charm! (I used both dark blonde and lt brown for 2 hours.) Left my fine hair with more body! I would think it could extend time between expensive hair appointments.
Keeks from IN
I recently have been noticing some orange in my medium to dark brown hair. I have hints of red which add texture and I love, but the orange was making my hair look thin and washed out. I read a lot of reviews before purchasing and decided to get the Dark Brown shade.
I left it on for the full twenty minutes and put some on my eyebrows as well. Honestly, I am SHOCKED. I love how my hair turned out. I feel like box dyes always over-dye - this product colored my hair PERFECTLY without over doing it. I also have curly hair. After dying, I decided to straighten and style my hair - it hasn't looked this glossy in years! I will definitely be working this product into my routine every month or so to keep the beautiful color without the harsh box dye. A must have!
Mel from California
Did not do what it states
Duckette from Pearl Mississippi
Wash hair add then rinse
Ignore immature/inexperienced reviews. Amazing color gloss.
Jessie from OR
Some of the reviews on here are nothing short of immature as they show a clear lack of experience and understanding. I highly recommend--once I rinsed and dried my hair, I couldn't believe how gorgeous my hair looked, I felt absolutely beautiful. Natural-looking, had a velvety look to it, and so so soft with no after-scent like more processes give. I purchased in Black. (If you read the Product FAQ on the brand's website, it explains to you what to expect as far as color payoff--I recommend if you are brunette and want Kim K level darkness, go with the Black. It does not look bottle-black at all, and makes sense why some reviewers who used the Dark Brown didn't see much change.) I have long very dark brown, natural hair that is naturally curly (3A) medium thickness, errs dry. I highly recommend. I also tinted my eyebrows with the leftovers on my gloves using a small makeup brush, and it enhanced them beautifully and subtly which is what I wanted. I am so happy to have found this product. I've been getting color gloss on my otherwise natural dark brown hair since 7th grade. I'm 34. My mother and big sis both do hair for a living, both great with color, so I've learned lots about how it works. I live across the country from them and go to get a similar treatment in salons where they charge about double the cost of this product and don't provide the same nutrient benefits, and I'd even venture to say that the texture on my hair with this product is superior.
This product is my absolute favorite!
Melissa from Huntsville, AL
I always love the way my hair looks when I leave the salon after a fresh application of my favorite "gloss" color. Unfortunately with red hair, the color starts to fade after about two weeks. I use this product about twice a week and it gives the same effect. It is a true copper and looks even prettier the longer you leave it on.
Sadie0408 from Frisco, TX
Great product and made a huge difference, but make sure you wear gloves! Otherwise you'll be scrubbing your hands for 15 minutes.
Made me look more out together
Ailen from Glendale
Good color pay off just leave it in for 20 mins and it surprisingly made my dry ends disappear. Make sure you get the correct tone for your hair color, they have a chart. Even just the gloss with no pigment will do something.
Red hair gal from USA
This is the second time I've dyed my hair red. The first gloss I used was kristen ess copper. Then I tried this dp hue copper. It was much harder to use. The thick gloss was difficult to apply. I have red steaks in my hair and then the front is still brown. Maybe I don't know what I'm doing, but the kristen was gloss turned out 1,000 times better. Also maybe I applied too much to the ends and not enough to the scalp. I don't know what happened exactly, but I don't like the color. It's very unnatural.
Angie from Colorado
This is the best coloring conditioning treatment I've used!! My hair loses its reddish rich color after a while (it's chocolate brown) and mixing the Auburn with Dark Brown and letting it sit for 15-20 minutes before rinsing makes my hair look amazing!! It's always so soft and shiny too It feels like I've been to the salon
Strawberry to upkeep strawberry blonde
Peri from Arizona
I love this! I got highlights and my hair died to strawberry blonde but wanted to keep up the color, so I bought this! Once a week I'll leave this in for an hour (I know it says less but I get better results with this) and watch a movie and rinse and it's amazing! The strawberry clings to my blonde highlights and leaves a good red tone to my natural color! I've used 4 weeks now and only about 1/4 of the bottle is gone and it easily covers all of my hair!
Great for between colorings
Lori c from Buffalo ny
I love using this between getting my hair touched up at the salon
I tried this and went straight back to buy more!
Christine from Iowa
Doesn't smell or splatter. No color actually showed in the water when I rinsed. Just a perfect, subtle gloss to have my hair look like it used to. Love it!
Covers my gray!
Hippie from Arlington, TX
I washed my hair with shampoo and rinse conditioner first. This product is easy to use and it's thick like pudding so no dripping. Concentrating around my face, temples and nape of neck where the gray dominates first and then applied through the rest of my hair. Once completed, I placed a shower cap over my hair and left it on twice as long as the instructions. Use at your own discretion for color coverage. Rinsed out and used a rinse conditioner so I can comb my long hair. Let it dry naturally and the medium brown looks natural. My hair is soft and shiny now! It does not have that typical film that the salon glazes leave on my hair. Love this product!
TrinaK from Tulsa, Oklahoma
I have been searching for a gloss that actually enhances my natural red hair. The dpHUE in Strawberry, is worth every cent! I applied it to my dry hair & left it on for 25 min., then rinsed. It left a beautiful shade of red that looks natural! i have had so many compliments! Holy Grail of glosses for sure.
redhead1 from LA
I have natural strawberry redhair, but being outside a lot this year, with nothing to do because of covid-19, my hair was bleached so bad it started looking like I was going white!!! I bought this yesterday, used it today left it on for 20 min and my hair is once again nice and red!! no more white highlights!!!!! Easy to use, smell is very light. I do recommend the use of gloves as it did stain my hands, lightly it did come off with scrubbing, but white nail polish is now no longer white. Will buy again when this runs out, it will last quite a while, as I only used about 1/4 of the bottle.
Exactly What I Needed
DpHue from Pennsylvania
My last hair appointment was in February. My typical schedule is every four weeks due to those pesky grays. I have been patiently waiting for salons to reopen but I could take it anymore. Popped into Ulta yesterday to pick up this gloss. Came home and followed the instructions... 20 min later snd boom the grays were hidden.
It's okay, however seems much hair has a reddish-brown tint
Osocraftt from Morristown, TN
I will not purchase again. Makes my hair tone a reddish-brown color and only last 2 or 3 shampoos.
Read ingredients first
Jen from IL
I wish when I bought i read the ingredients and plus I didn't realize alchohol was bad for your hair and its the first few ingredients. I also wish I read reviews too. I asked the workers at the store and they said it was a good product but sadly its not. I noticed in the shower more of my hair coming out too at the bottom. Luckily I only used it at the bottom of my hair and not all the way to the scalp.
Meghan Anderson from Newport, Rhode Island
My natural hair color is brown, however I ended up going very blonde over the past few years, then in November decided to go brown again. Ever since exposing myself to the sun, all my nasty brassy highlights have come through my brown. Since my hair dresser had no appointments due to covid, I found this product by searching for a brown gloss. I absolutely LOVE IT. It toned down all my blond and brassy highlights to a more neutral brown (I went with the dark brown) but it also allowed me to keep some of my natural blonde color. If you don't want any blonde to remain I recommend going with the black !
Saved me from bad highlights: Medium Blonde
AG from Georgia
I have natural looking honey blonde hair with occasional color treatment. My roots came in dark after winter so I went to get them fixed.
Stylist gave me icy blonde streaks that only made my roots look worse. I got the medium blonde toner and used it for ~20 min. It brought the icy streaks back to a nice honey color!! I was also delightfully surprised at how smooth and shiny this toner made my hair. I was worried about damage with all the color, but this toner actually fixed it all!!! 10/10 would suggest.
Keeps the yellow brassiness away!
Karen from Rio Verde, AZ
I actually didn't even really know what the product was. My friend bought us some hair dye to use while she couldn't get to the salon and she gave this to me to use as a "gloss". I had no idea what its purpose was until I noticed my hair color was remaining exactly the color I've always wanted every day and I never have brassy, nasty dried out looking hair anymore. It's truly amazing!
Loved the color, lasted 6 days
Joriejae from Chicago
I initially loved the color so much but within 6 days and only two washes the color was pretty much gone. I was hoping it would last more than a week!