HALF MAGIC

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BESTSELLER

THE GROWN-UP GLITTER

Award-winning pressed glitter for zero-mess sparkle for eyes, face, and body.

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LIMITED-EDITION

EUPHORIA x HALF MAGIC Collection

Awaken your main character energy. Inspired by HBO®'s Euphoria and created by the show's Head Makeup Artist Donni Davy.

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INTRODUCING

EXPERIENCE THE MAGIC

Expressing yourself and discovering the unique you has never been so easy.

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We think you'll like

HALF MAGIC Eyeshadow Singles
13 colors
Only at Ulta
HALF MAGIC
Eyeshadow Singles
4.1 out of 5 stars ; 248 reviews4.1(248)
$15.00
Free Gift with purchase
HALF MAGIC Glitterpuck Pressed Glitter for Eyes, Face + Body
4 colors
Only at Ulta
HALF MAGIC
Glitterpuck Pressed Glitter for Eyes, Face + Body
4.7 out of 5 stars ; 146 reviews4.7(146)
$32.50
Free Gift with purchase
HALF MAGIC EUPHORIA X HALF MAGIC Glitterpuck Pressed Fairy Dust for Eyes, Face + Body
Only at Ulta
HALF MAGIC
EUPHORIA X HALF MAGIC Glitterpuck Pressed Fairy Dust for Eyes, Face + Body
4.7 out of 5 stars ; 146 reviews4.7(146)
$34.00
Free Gift with purchase
HALF MAGIC Magic Drip Glitter Lip Gloss
10 colors
Only at Ulta
HALF MAGIC
Magic Drip Glitter Lip Gloss
4.3 out of 5 stars ; 101 reviews4.3(101)
$24.00
Free Gift with purchase
HALF MAGIC EUPHORIA X HALF MAGIC The Euphoria Eyeshadow Palette
Only at Ulta
HALF MAGIC
EUPHORIA X HALF MAGIC The Euphoria Eyeshadow Palette
4.3 out of 5 stars ; 4 reviews4.3(4)
$59.00
Free Gift with purchase
HALF MAGIC Sparklestik Eye Crayon
10 colors
Only at Ulta
HALF MAGIC
Sparklestik Eye Crayon
4 out of 5 stars ; 214 reviews4(214)
$26.00
Free Gift with purchase
HALF MAGIC Glitterpill Eye Paint + Eyeliner
8 colors
Only at Ulta
HALF MAGIC
Glitterpill Eye Paint + Eyeliner
4.2 out of 5 stars ; 98 reviews4.2(98)
$25.00
Free Gift with purchase
HALF MAGIC Self-Adhesive Face Gems
6 colors
Only at Ulta
HALF MAGIC
Self-Adhesive Face Gems
4.8 out of 5 stars ; 136 reviews4.8(136)
$14.50
Free Gift with purchase
HALF MAGIC Eyelectric Extreme Lengthening Mascara
5 colors
Only at Ulta
HALF MAGIC
Eyelectric Extreme Lengthening Mascara
4.2 out of 5 stars ; 97 reviews4.2(97)
$26.00
Free Gift with purchase
HALF MAGIC Chromaddiction Shimmer Eye Paint + Eyeliner
6 colors
Only at Ulta
HALF MAGIC
Chromaddiction Shimmer Eye Paint + Eyeliner
4.2 out of 5 stars ; 190 reviews4.2(190)
$26.50
Free Gift with purchase
HALF MAGIC Crystal Butter Lip Balm
4 colors
Only at Ulta
HALF MAGIC
Crystal Butter Lip Balm
4.3 out of 5 stars ; 107 reviews4.3(107)
$24.00
Free Gift with purchase
HALF MAGIC EUPHORIA X HALF MAGIC Glitterpill Glitter Eye Paint + Liner
Only at Ulta
HALF MAGIC
EUPHORIA X HALF MAGIC Glitterpill Glitter Eye Paint + Liner
4.2 out of 5 stars ; 98 reviews4.2(98)
$27.00
Free Gift with purchase
HALF MAGIC Magic Drip Glitter Lip Gloss Mini
2 colors
Only at Ulta
HALF MAGIC
Magic Drip Glitter Lip Gloss Mini
4.3 out of 5 stars ; 101 reviews4.3(101)
$12.00
Buy 1 Get 1 Free-Add 2 to bag
+2 offers
HALF MAGIC Sculptitude 2-in-1 Lip Liner
10 colors
Only at Ulta
HALF MAGIC
Sculptitude 2-in-1 Lip Liner
4.7 out of 5 stars ; 135 reviews4.7(135)
$20.00
Free Gift with purchase
HALF MAGIC The Wing Hack Set
Only at Ulta
HALF MAGIC
The Wing Hack Set
4 out of 5 stars ; 101 reviews4(101)
$49.00
($55 value)
Free Gift with purchase
HALF MAGIC EUPHORIA X HALF MAGIC B*tch Ur My Soulmate Extra Plush Lip Gloss
Only at Ulta
HALF MAGIC
EUPHORIA X HALF MAGIC B*tch Ur My Soulmate Extra Plush Lip Gloss
$24.00
Free Gift with purchase
HALF MAGIC Rhinestone Fantasy
Only at Ulta
HALF MAGIC
Rhinestone Fantasy
4.7 out of 5 stars ; 80 reviews4.7(80)
$22.00
($28 value)
Free Gift with purchase
HALF MAGIC EUPHORIA X HALF MAGIC Magic Flik Liquid Eyeliner
Only at Ulta
HALF MAGIC
EUPHORIA X HALF MAGIC Magic Flik Liquid Eyeliner
3.8 out of 5 stars ; 364 reviews3.8(364)
$26.00
Free Gift with purchase
HALF MAGIC Mouth Cloud Soft Matte Lip Cream
8 colors
Only at Ulta
HALF MAGIC
Mouth Cloud Soft Matte Lip Cream
4.4 out of 5 stars ; 67 reviews4.4(67)
sale price $11.00 - $22.00
list price $22.00
Free Gift with purchase
HALF MAGIC EUPHORIA X HALF MAGIC Self-Adhesive Face Gems
Only at Ulta
HALF MAGIC
EUPHORIA X HALF MAGIC Self-Adhesive Face Gems
4.8 out of 5 stars ; 136 reviews4.8(136)
$15.50
Free Gift with purchase
HALF MAGIC EUPHORIA X HALF MAGIC Wing Magician Reusable Silicone Guide
Only at Ulta
HALF MAGIC
EUPHORIA X HALF MAGIC Wing Magician Reusable Silicone Guide
4.1 out of 5 stars ; 51 reviews4.1(51)
$14.00
Free Gift with purchase
HALF MAGIC Magic Flik Eyeliner
Only at Ulta
HALF MAGIC
Magic Flik Eyeliner
3.8 out of 5 stars ; 364 reviews3.8(364)
$25.00
Free Gift with purchase
HALF MAGIC EUPHORIA X HALF MAGIC Flik Eraser Makeup Correcting Pen
Only at Ulta
HALF MAGIC
EUPHORIA X HALF MAGIC Flik Eraser Makeup Correcting Pen
4.5 out of 5 stars ; 166 reviews4.5(166)
$26.00
Free Gift with purchase
HALF MAGIC Lip Snuggle High Pigment Oil Balm
6 colors
Only at Ulta
HALF MAGIC
Lip Snuggle High Pigment Oil Balm
4 out of 5 stars ; 49 reviews4(49)
sale price $10.50
list price $21.00
Free Gift with purchase
HALF MAGIC Flik Eraser Makeup Correcting Pen
Only at Ulta
HALF MAGIC
Flik Eraser Makeup Correcting Pen
4.5 out of 5 stars ; 166 reviews4.5(166)
$25.00
Free Gift with purchase
HALF MAGIC Cheek Fluff Soft Blur Cream Blush
3 colors
Only at Ulta
HALF MAGIC
Cheek Fluff Soft Blur Cream Blush
4.6 out of 5 stars ; 108 reviews4.6(108)
sale price $11.50 - $23.00
list price $23.00
Free Gift with purchase
HALF MAGIC EUPHORIA X HALF MAGIC Beam Trap Skin Illuminating Balm
Only at Ulta
HALF MAGIC
EUPHORIA X HALF MAGIC Beam Trap Skin Illuminating Balm
$26.00
Free Gift with purchase
HALF MAGIC Chromaddiction Matte Eye Paint + Eyeliner
5 colors
Only at Ulta
HALF MAGIC
Chromaddiction Matte Eye Paint + Eyeliner
4.1 out of 5 stars ; 79 reviews4.1(79)
$26.50
Free Gift with purchase
HALF MAGIC Light Trap Duochrome Highlighter
2 colors
Only at Ulta
HALF MAGIC
Light Trap Duochrome Highlighter
4.8 out of 5 stars ; 77 reviews4.8(77)
$25.00
Free Gift with purchase
HALF MAGIC Chromaddiction Shimmer Eye Paint + Eyeliner Mini
Only at Ulta
HALF MAGIC
Chromaddiction Shimmer Eye Paint + Eyeliner Mini
4.2 out of 5 stars ; 190 reviews4.2(190)
$14.00
Buy 1 Get 1 Free-Add 2 to bag
+2 offers
HALF MAGIC Wing Magician Silicone Guide
Only at Ulta
HALF MAGIC
Wing Magician Silicone Guide
4.1 out of 5 stars ; 51 reviews4.1(51)
$12.00
Free Gift with purchase
HALF MAGIC Grippie Brow Sculpting Brow Gel
Only at Ulta
HALF MAGIC
Grippie Brow Sculpting Brow Gel
4.4 out of 5 stars ; 42 reviews4.4(42)
sale price $10.50
list price $21.00
Free Gift with purchase
HALF MAGIC Beam Trap Skin Illuminating Balm
Only at Ulta
HALF MAGIC
Beam Trap Skin Illuminating Balm
4.3 out of 5 stars ; 56 reviews4.3(56)
$24.00
Free Gift with purchase
HALF MAGIC Pyramid Eyeshadow Brush
Online only
Only at Ulta
HALF MAGIC
Pyramid Eyeshadow Brush
4.6 out of 5 stars ; 29 reviews4.6(29)
$20.00
Free Gift with purchase
HALF MAGIC Adornment Tweezers
Only at Ulta
HALF MAGIC
Adornment Tweezers
4.8 out of 5 stars ; 6 reviews4.8(6)
$16.00
Free Gift with purchase
HALF MAGIC Baby Paw Blush Brush
Online only
Only at Ulta
HALF MAGIC
Baby Paw Blush Brush
4.7 out of 5 stars ; 11 reviews4.7(11)
$20.00
Free Gift with purchase
HALF MAGIC Precision Eyeliner Brush
Online only
Only at Ulta
HALF MAGIC
Precision Eyeliner Brush
4.1 out of 5 stars ; 28 reviews4.1(28)
$18.00
Free Gift with purchase
HALF MAGIC Limited Edition Overcompensating x Half Magic Set
Online only
Only at Ulta
HALF MAGIC
Limited Edition Overcompensating x Half Magic Set
3.7 out of 5 stars ; 3 reviews3.7(3)
$65.00
($84 value)
Free Gift with purchase
HALF MAGIC Free Eyelectric Extreme Lengthening Mascara in Violet Act with $35 brand purchase
Online only
HALF MAGIC
Free Eyelectric Extreme Lengthening Mascara in Violet Act with $35 brand purchase
HALF MAGIC Velvet Flik Longwear Wing + Waterline Eyeliner Pencil
7 colors
App early access
Only at Ulta
HALF MAGIC
Velvet Flik Longwear Wing + Waterline Eyeliner Pencil
$26.00
Free Gift with purchase

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