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Highlights
Summary
A bold wing is your armor against anyone who underestimates just how iconic you are. Maddy's Secret Weapon #1 in limited-edition indigo packaging gives you perfectly precise wings — or superthin lines or bold graphic vibes — in one stupidly easy flick. Waterproof, smudgeproof, 12-hour wear.
Benefits
- 12-hour longwear
- Waterproof and smudge-proof
- The blackest black color
- Hugs your lash line effortlessly and draws steadily—no jumping or skipping
- Tested for eye safety
Features
- Dual-sided paddle tip for creating ultra thin wings to bold graphic lines
- Bespoke limited-edition Euphoria x Half Magic Packaging
- Collector’s item adorned in exclusive images from unforgettable Euphoria scenes
- Relive your favorite character moments through the show’s most iconic quotes
- Handwritten notes by head makeup artist Donni Davy reveal the inspo behind each mesmerizing look
Disclaimers
- Official HBO Licensed Product. ©2026 Home Box Office, Inc. All rights reserved. HBO® and related trademarks are the property of Home Box Office, Inc. Euphoria® is used under license from Calvin Klein Cosmetic Corporation.
Item 2655491
First things first: Store with the tip facing down instead of just tossing it in your drawer and always shake before use.
Use the thin curved edge of the paddle tip for precision lining---think knife-sharp pointed wings or tiny bottom lashes. Use the thicker, flat side when you need more coverage filling in your wing or creating look-at-me graphic lines.
Water (Aqua/Eau), Acrylates Copolymer, Butylene Glycol, Styrene/Acrylates Copolymer, Alcohol, Laureth-21, Polysorbate 20, Hydroxyacetophenone, Dipropylene Glycol, PEG-40 Hydrogenated Castor Oil, Caprylyl Glycol, Phenoxyethanol, Sodium Dehydroacetate, Ethylhexylglycerin, Dipotassium Glycyrrhizate, Chondrus Crispus Extract, Crambe Maritima Leaf Extract, Hydrolyzed Rhodophyceae Extract, Copper Tripeptide-1, Black 2 (CI 77266) [nano].
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Love the Shape, Formula Could Be Better
What a unique eyeliner. I normally line with an eyeliner marker, but I've never used one like this before! The shape is so special and really helps you make super precise and thin lines. You can also create a super thick, dramatic wing by using the wider edge, and I appreciate that versatility. I wa...
Most Helpful Critical Review
Poof! There goes your money!
I recently tried the Magic Flik Liquid Eyeliner in the shade Flikking Fierce by Half Magic Beauty. I found the thin, curved edge of the tip to be great for precision lining and wing shape, while the thicker, flat side was perfect for filling in and creating graphic designs. I noticed the felt tip...
360 results
I was hoping this was the one
I purchased this product because the tester in store was promising. I like the ease and quality of the felt tip. The ink was great, it didn't wash off immediately. The low score I gave it is due to the drying out of the ink on the felt tip. After having it for a week the tip is no longer moist and creating a great line. It is smudging now and creates patches instead of smooth writing it once did.
Interesting tips
I didn't even buy this - I just tried swatching it on my hand at the store. Solid, black strokes and an interesting tip to give you the shape you want. Why am I reviewing this though? Despite multiple hand washing, hand sanitizer, and sweating outside this did not BUDGE until I took makeup remover to it. ON MY HAND. If you want something that will apparently be water, sweat, and hand sanitizer proof, this is the product.
Great Idea Formula Needs Work
I bought this so I could have something with precision, however, the issue is that this bleeds very easily. Someone who is in their 20's might not have this issue, but I'm in my 40's and while my eyes aren't super wrinkly, it is normal to have some fine lines. This goes all over the place upon use. I love the idea, but it's just too liquidy for my eyes to handle and I'd rather not look like roadkill.
defective Garbage
used the one in the store and it worked great then I bought one got it home and no liquid comes to the tip at all no matter what I do, it's only wet on the flat sides which makes it useless for its purpose. Returning ASAP. I'm so annoyed.
Love it!
I received this product in exchange for my honest review Half Magic's Flick eyeliner has a felt tip that let's you control how thick your lines go , it's longlasting and cleaner than liquid regular brush liners and I love that the black shows up nicely as it dried if anything needed cleanups I paired it with Half Magic's eraser