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Summary
Highlights
HALF MAGIC's Cheek Fluff Soft Blur Cream Blush is a pillowy cushion of blush that gives a soft, buildable flush with the blendability of a cream and the staying power of a powder.
Benefits
- Unique hybrid cream-powder formula
- Magically blurs on application to infuse cheeks with diffused color
- Buildable, mistake-proof pigment
Features
- Dermatologist tested
- Modular pans designed to fit in a customizable magnetic "Forever" Palette
- 100% compostable & recyclable PaperFoam compact
Item 2611505
For the richest color payoff, use your fingertips to apply blush directly onto your skin. For a more diffused and airbrushed finish, use the Baby Paw Blush Brush (sold separately) to swipe blush lightly across the contours of your cheeks. Build to achieve desired color intensity.
Talc, Dimethicone, Mica, Hydrogenated Poly(C6-14 Olefin), Diisostearyl Malate, Silica, Synthetic Fluorphlogopite, Dimethicone/Vinyl Dimethicone Crosspolymer, Triethoxycaprylylsilane, 1,2-Hexanediol, Aluminum Hydroxide, Lauroyl Lysine, Tin Oxide, Methicone, Sodium Hyaluronate, Titanium Dioxide (CI 77891), Yellow 5 Lake (CI 19140), Red 7 Lake (CI 15850), Iron Oxides (CI 77491), Iron Oxides (CI 77499).
This brand is excluded from most Ulta Beauty coupons.
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Reviews
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Ratings Distribution
Most Helpful Positive Review
Layerable and eco friendly
I was really impressed by both the product and the product packaging. The blush is layerable with a slight shimmer. You can see in my photo the first color closest to my wrist is 1 layer, the next is 2, and the last is 3. It's very buildable and can last. The product with the most layers didn't even...
Most Helpful Critical Review
Beautiful shade!!!....
Purchased this beautiful Color:Only Drama-magenta plum. Was search of a winter purple... upset over the talc ... more upset that the shade didn't last on skin. Used with BB Face base, both elf primers, all nighter and just faded. I'm medium beige to tan and my lil girl whom picked the color is ve...
89 results
Beautiful Buildable Blush
[I received this product in exchange for my honest review] The shade is gorgeous on my skin tone and the powder-cream formula blends like a dream. Goes on sheer but builds beautifully without looking cakey, and I love that it's vegan. The brush it comes with works surprisingly well! My only complaint is the "egg carton" packaging—it's cute but not very protective. Still, the blush itself is a win. Shade: (Don't) be a doll



Great!
[I received this product in exchange for my honest review] No complaints here. The Half Magic, Cheek Fluff Soft Blur Blush (pink), is absolutely stunning. It has the consistency of a cream blush and is super easy to apply with a brush straight to your skin. I like how it's not a true pink, but rather a pink with subtle orange / coral undertones (in my opinion). It looks nice on my skin (for reference, I'm quite pale), and blends really nicely. It's definitely one of my favorite blushes that I've tried. Would definitely recommend.
Great neutral blush for every day
[I received this product in exchange for my honest review] I loved this blush. It is the nicest shade of a neutral pink. The formula is really nice. I didn't pick up too much on my brush which was nice. It lasted the whole day when placed on top of a cream. I would look into other shades that this brand offers,

Blurrr-fect!
[I received this product in exchange for my honest review] I received this product from half magic and influencers and exchange for my honest opinion. The pigmentation of this blush product is beautifully defined. It blends very well on the cheek bone and the nose there is no scent which is great because I'm a sensitive skin girly and I break out easily. The packaging is this cute eco-friendly neon, green and It's environmentally Friendly. The texture is a soft blush, not powdery or anything like that, just a soft blush that you can easily push down on the brush, and tap onto your chin.



Great blush
[I received this product in exchange for my honest review] This blush is so cute the feeling is so nice it's more of a squishy feeling it has a soft touch to it and also not only that but the pigment is super super pigmented. There's not really a scent that I detected but all in all this is a really cute blush. The packaging is super cute and did I also mention recyclable. This is the most cutest blush I've ever owned and I recommend.
