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Summary
Conscious Beauty at Ulta Beauty™
- Vegan
- Clean Ingredients
- Cruelty Free
- Sustainable Packaging Brand
HALF MAGIC's Cheek Fluff Soft Blur Cream Blush is a pillowy cushion of blush that gives a soft, buildable flush with the blendability of a cream and the staying power of a powder.
Benefits
- Unique hybrid cream-powder formula
- Magically blurs on application to infuse cheeks with diffused color
- Buildable, mistake-proof pigment
Features
- Dermatologist tested
- Modular pans designed to fit in a customizable magnetic "Forever" Palette
- 100% compostable & recyclable PaperFoam compact
For the richest color payoff, use your fingertips to apply blush directly onto your skin. For a more diffused and airbrushed finish, use the Baby Paw Blush Brush (sold separately) to swipe blush lightly across the contours of your cheeks. Build to achieve desired color intensity.
Talc, Dimethicone, Mica, Hydrogenated Poly(C6-14 Olefin), Diisostearyl Malate, Silica, Synthetic Fluorphlogopite, Dimethicone/Vinyl Dimethicone Crosspolymer, Triethoxycaprylylsilane, 1,2-Hexanediol, Aluminum Hydroxide, Lauroyl Lysine, Tin Oxide, Methicone, Sodium Hyaluronate, Titanium Dioxide (CI 77891), Yellow 5 Lake (CI 19140), Red 7 Lake (CI 15850), Iron Oxides (CI 77491), Iron Oxides (CI 77499).
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Reviews
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Ratings Distribution
Most Helpful Positive Review
Layerable and eco friendly
I was really impressed by both the product and the product packaging. The blush is layerable with a slight shimmer. You can see in my photo the first color closest to my wrist is 1 layer, the next is 2, and the last is 3. It's very buildable and can last. The product with the most layers didn't even...
Most Helpful Critical Review
Beautiful shade!!!....
Purchased this beautiful Color:Only Drama-magenta plum. Was search of a winter purple... upset over the talc ... more upset that the shade didn't last on skin. Used with BB Face base, both elf primers, all nighter and just faded. I'm medium beige to tan and my lil girl whom picked the color is ve...
55 results
Love the blush and the packaging
It's a fantastic blush, pigmented but super blendable while also being buildable. It wears well for more than 8 hours for me. The packaging is sturdy and i love the innovation, it isnt more plastic pretending it will get recycled or that you'll be able to get refills (no one ever makes refills easy to get). I'll try more from this brand.
Mixed feelings..
I love this blush, but the package for me has been the biggest bust. I love the concept I get the idea, works really well and looks pretty, but the packaging breaks apart and quite literally is paper. If this was refillable with still a recycled plastic case that you could recycle again, would love it but the paper case is why I might not repurchase. (Didnt even talc was #1 ingrident :/ )
Love!!
I loved the look of this blush, the packaging, contrasting colors, the purple color. It didn't disappoint! It's highly pigmented and lasts the whole day. While the color is deep eggplant in the pan it does run a bit more fushia, not a deal breaker though, still purple. The swatches are accurate!
Never thought of a brown blush
I never thought a brown blush would be for me. I am usually a peach girly but i have been using magic brownie for almost a year. I appreciate that the packaging is sustainable. Mine has been beat up a but after some time but it has not fallen apart or torn in anyway.
Packaging ain't it
I bought Sexual Flufstration and the color and texture are gorgeous, but the packaging broke immediately. This carton situation really is not practical. You should introduce an actual compact and then sell the refills in the egg carton material. Until then, save your money and buy the lip color and use it on your cheeks too.