Ethique Beauty

Discover Ethique Beauty at Ulta Beauty

Welcome to plastic-free hair care that lasts. Ethique is a B Corp certified brand, and one concentrated shampoo bar replaces up to 3 bottles of liquid shampoo, while one conditioner bar replaces up to 5 bottles of liquid conditioner. Ethique has saved over 33 million plastic bottles from being made. Choose from shampoo and conditioner bars for curls, volume, repairing, smoothing, scalp health and more. The bars are vegan, cruelty-free and made with sustainable packaging.

Frequently asked questions

Can I buy Ethique products at Ulta Beauty?

Yes. Ulta Beauty carries Ethique solid shampoo bars, conditioner bars, travel-size mini bar sets and natural deodorant sticks. Shop online or at participating Ulta Beauty stores. Select items are online only.

What makes Ethique shampoo bars different from other shampoo bars?

Ethique shampoo bars are shaped like a crescent. The outer curve fits your palm for a secure grip, and the inner curve follows your scalp so the bar glides evenly across your head. The shape was refined through consumer research and tested with people who have conditions affecting hand dexterity. Conditioner bars are triangles, so the pair is easy to tell apart in the shower.

How long does an Ethique shampoo bar last?

One Ethique shampoo bar replaces up to 3 bottles of liquid shampoo, and a conditioner bar replaces up to 5 bottles of liquid conditioner. Keep your bar on a draining dish between uses to help it last longer.

Which Ethique shampoo bar is right for my hair?

Match the bar to your goal: Curl-Defining for curls, Smoothing for frizz, Volumising for fine or flat hair, Repairing or Strengthening for damage, Hydrating for dryness, Clarifying for oily hair or buildup, Scalp Health for scalp concerns, Purple for blonde and silver tones, and Gentle for a fragrance-free option.

Are Ethique shampoo bars safe for color-treated hair?

Yes, Ethique's formulas are 100% color-safe. They deep-clean without harsh surfactants, so your strands stay vibrant and nourished.