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Summary
Conscious Beauty at Ulta Beauty™
- Vegan
- Cruelty Free
- Sustainable Packaging Brand
- Give Back
Enhance blonde and grey brilliance with Ethique Beauty's Purple Conditioner. Beetroot powder illuminates as babassu oil and glycerine deeply hydrate and smooth.
Benefits
- Elevates your blonde or grey game
- Maintains cool, bright tones
- Keeps hair soft, manageable, and gorgeous
- Safe for color-treated hair
- One shampoo and conditioner duo equals 8 liquid bottles
Key Ingredients
- Babassu Oil: Conditions and softens
- Glycerin: Hydrates and smooths for silky, manageable hair
- Beetroot Powder: Natural toning to keep blonde and grey hair bright
Research Results
- Up to 10x more concentrated active ingredients*
- *vs. typical liquid conditioner
Post-shampoo, glide bar onto wet hair from mid-lengths to ends. Distribute evenly. Rinse completely.
Pre-caution: External use only. Avoid contact with eyes.
Behentrimonium Methosulfate, Brassica Alcohol, Euphorbia Cerifera Cera (Candelilla Wax), Glycerine, Theobroma Cacao (Cocoa) Seed Butter, Mica, Orbignya Oleifera (Babassu) Seed Oil, Caprylic/Capric Triglyceride, Jojoba Esters, Cannabis Sativa (Hemp) Seed Oil, Stearic Acid, Guar Hydroxypropyltrimonium Chloride, Fragrance (Parfum)¹, Benzyl Alcohol, Dehydroacetic Acid, Jasminum Officinale (Jasmine) Oil, Aqua (Water), Beta Vulgaris (Beet) Root Powder, Tocopherol, Linalool², Titanium Dioxide (CI 77891), Ultramarines (CI 77007), Iron Oxides (CI 77491). ¹Natural fragrance. ²Component of essential oils and fragrance.
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Hair Type
- 1Wavy Hair
Most Helpful Positive Review
Almost Perfect
I have another purple toning conditioner bar I use from an equally environmentally ethical company, so I can't help but compare Tone It Down to it. In some ways, Ethique's bar is better, in other ways the other company's bar comes out on top. I presume most of the toning comes from the shampoo, s...
Most Helpful Critical Review
Does the job, but not my favorite bar.
Let me start off by saying that the Tone it Down shampoo and conditioner both do their job! Yes there is a ton of purple that gets in your shower, but that happens with EVERY purple conditioner that's semi-decent! They get rid of brassiness and the conditioner doesn't wear down very quickly which is...
142 results
Great conditioner!
Hair Type Wavy Hair
I bundle this purple conditioner with the purple shampoo. I have grey hair and the combination of the two leaves my hair silky, smooth and alot less frizzy than it used to be. I like the fact that has clean ingredients and they do not test on animals. I also like that there is no plastic bottle. I always struggle with getting shampoo out of the plastic bottle, and so much of it also goes to waste because I can't get it out of the bottle. With this bar nothing goes to waste! Nicer hair, helping the environment, and saving money! Great choice!
Love it
Reviewed at
I like how my hair keeps the white/grey tones, not yellow.
Nope, not for me
Reviewed at
Sorry to say I did not care for this conditioner at all. Much like the shampoo I found this to be messy, did not live up to expectations, left a mess on the towels and in the shower. My hair did not feel conditioned, it felt like it had residual product on it despite a complete rinse, it left my hair flat and lifeless, I did try this 3 different times with the shampoo. My impression never changed. As I said on the review for the shampoo I bought this as a mini and am glad I didn't pay full price. This is a total miss for me. Photo taken to demonstrate how the goes on you hair and the mess that it makes.
Fabulous
Reviewed at
This works great! I noticed a difference right away!
Best purple bar out there
Reviewed at
This bar is great to tone my grey hair. It is hard to find solid purple conditioner that I was very happy to find Ethique's product. I have been using it for over two years. I tried a couple other brands and always come back to this bar as it is the most effective one.