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Summary
Conscious Beauty at Ulta Beauty™
- Cruelty Free
Joico Blonde Life Brightening Masque magically softens hair, hydrates highlighted strands, and amps up the gleam, by counteracting unwanted trace minerals that result in dullness and yellow tones in a single, 5-minute treatment.
Benefits
- Keeps blondes bright and on-tone for up to 8 weeks*
- Nourishes and strengthens lightened blonde hair
- Softer, shinier, hydrated hair
- Instantly hydrates lightened, double-processed, or high-lifted blonde hair
- Adds softness and shine
- Keeps hair polished and bright
- Neutralizes chlorine and removes trace minerals to detox hair
- *When using Blonde Life Brightening Shampoo and Conditioner/Masque, which preserve over 80% of hair color after 18 washes
Key Ingredients
- ARGININE: This naturally occurring, elasticity-boosting amino acid instantly replenishes, strengthening lightened strands to help reduce breakage.**
- MONOI OIL: Rich in essential fatty acids, this exotic blend of Coconut Oil and Tahitian Gardenia Flower Extract nourishes and protects each strand
- TAMANU OIL: Packed with essential fatty acids and Omega-6 and -9, this rare oil from Southeast Asia bumps up shine, protects haircolor, and helps smooth brittleness away with every single application.
- BIO-ADVANCED PEPTIDE COMPLEX: Their exclusive blend of smart, hair-identical keratins repair hair from the inside out. These optimized proteins actively "seek out" and lock in on damaged sites, providing around-the-clock hair repair and protection.
- NATURAL DETOXIFIERS: Neutralize chlorine and remove trace minerals, knocking out brassy and yellow tones before they appear to keep blondes bright and perfectly on-tone between touch-ups.
Cleanse with Blonde Life Shampoo. Apply to damp hair. Leave in 2-5 minutes. Rinse.
Water/Aqua/Eau, Cetearyl Alcohol, Cetyl Alcohol, Behentrimonium Chloride, Dimethicone, Steareth-2, Divinyldimethicone/Dimethicone Copolymer, Dipropylene Glycol, Cocos Nucifera (Coconut) Oil, Phenoxyethanol, Sorbitol, Laurdimonium Hydroxypropyl (Hydrolyzed Keratin, Calophyllum Inophyllum Seed Oil, Arginine Hcl, Rosa Canina Fruit Oil, Gardenia Taitensis Flower Extract, Quaternium-91, Diisopropyl Sebacate, Dimethiconol, Silicone Quaternium-18, Bisamino Peg/Ppg-41/3 Aminoethyl Pg-Propyl Dimethicone, Ppg-3 Benzyl Ether Myristate, Guar Hydroxypropyltrimonium Chloride, Peg-4 Laurate, Phosphatidylcholine, Trideceth-6, Deceth-7, Lecithin, Tetrasodium Glutamate Diacetate, C12-13 Pareth-23, C12-13 Pareth-3, Cocamidopropyl Betaine, Citric Acid, Isopropyl Alcohol, Iodopropynyl Butylcarbamate, Butylphenyl Methylpropional, Limonene, Geraniol, Fragrance/Parfum.
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Questions
Ask a QuestionQ&A
Showing 5 out of 5 Questions
- Q
How would this product respond to natural blonde hair - level 7/8? Simply neutralize tone? Or would it brighten/lighten it as well?
- Asked by Christina
- Official Answer By Joico - Brand EngageHi Christina! Thank you for your question. The Blonde Life Brightening Collection will brighten natural blonde hair by detoxifying any mineral and environmental buildup. There are no neutralization properties in the Blonde Life Brightening Shampoo, Conditioner or Masque. Hope that helps clarify! ✨💕Was this answer helpful to you
- Q
Can I use this instead of purple hair treatments?
- Asked by Danielle
- Official Answer By Joico - Brand EngageHi Danielle! Thank you for asking. The Blonde Life Brightening Collection with help neutralize yellow and brighten blonde hair. The Blonde Life Brightening Shampoo & Conditioner can be used daily and is formulated to lift away dirt and oil, restore hair’s optimal pH level, keep hair bright, and produces a luscious lather. We would recommend using the Blonde Life Brightening Masque in replacement of Conditioner. For best results, leave on for 3-5 minutes. Rinse. Use 1-2 times weekly. We also have the Blonde Life Violet Collection which will instantly banish undesirable yellow tones. Depending on your desired tone, we would recommend starting with Blonde Life Violet Shampoo & Conditioner 1-2 times per week. If you’re looking for a cooler tone 2-3 times a week will help maintain cool tones. Hope that helps clarify! ✨💕✨💕Was this answer helpful to you
- Q
What about on gray hair?
- Asked by Arlee
- Official Answer By Joico - Brand EngageHi Arlee! Thank you for your question. The Blonde Life Brightening Collection with help neutralize yellow and brighten blonde/gray hair. The Blonde Life Brightening Shampoo & Conditioner can be used daily and is formulated to lift away dirt and oil, restore hair’s optimal pH level, keep hair bright, and produces a luscious lather. We would recommend using the Blonde Life Brightening Masque in replacement of Conditioner. For best results, leave on for 3-5 minutes. Rinse. Use 1-2 times weekly. We think you’ll love it! ✨💕Was this answer helpful to you
- Q
How often do i use this product?
- Asked by Hanna
- Official Answer By Joico - Brand EngageHi Hanna! Thank you for your question. We would recommend to apply a generous amount of the Blonde Life Brightening Masque to damp, freshly cleansed hair. Leave on for 3-5 minutes. Rinse. Use 1-2 times weekly. Hope that helps clarify! ✨💕Was this answer helpful to you
- Q
Do you put this on your hair from roots to ends?
- Asked by K
- Official Answer By Joico - Brand EngageHi K! Thank you for your question. Yes! The Blonde Life Brightening Masque is lightweight and can be used scalp to ends. Hope that helps! ✨💕Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Best Uses
- 1I use it while in the shower.
- 1No best uses
- 1Bleached hair
Describe Yourself
- 1I have highlighted hair, needed a color boost
Most Helpful Positive Review
BEST BLONDE MASQUE EVER
This mask is literally the best one I've ever used. This brightened YEAR old lightened hair that I didn't even know was there. During quarantine, I have been unable to get my hair done and I was looking for an alternative solution. My roots were light brown & my highlights were grown out to my eyebr...
Most Helpful Critical Review
So greasy
I've used this three times now hoping it would change. My hair is so greasy after using this product no amount of dry shampoo will help. I usually go 3-4 days without washing my hair and all three times I ha e had to wash my hair the next day because I can't stand it. Not impressed at all. Also did ...
31 results
Brunette Approved
I'm a brunette with a blonde balyage and have been using this brightening maque for 4 years and it hasn't failed. I don't use this for hydration, I use it to revamp my blonde dyed hair in between appts and it does wonders. Everytime I use it people ask if I re dyed my hair but its just the masque brigtening the dull blonde after a few months since the last session. Bottle is small for price but a little really does go a long way. I have very fine hair, it does not make it fall or dry out. I wouldnt say it totally hydrates but brightens if anything.
drying
i bought this to help give my blonde highlights more glow and brightness, but it dried out my hair. ive only used it once, so maybe i will try again, but i didnt like it the first time.
Very shiny blonde results
I purchased this today because my hairdresser said I needed to do a mask weekly. I had tried the Defy Damage & while it smelled great, it was too heavy on my fine hair. I left the Blonde Life mask on for 5 minutes tonight. It was not as hydrating as I expected, my hair still had some knots ans tangles, but it did add a lot of shine to my hair without weighing it down. Overall good!
Brighten & soften my hair after 1 use
Brighten and soften my hair after 1 use!
Use in between washes amazing results
I am in love with this product. I use in between wash days as a hair mask and my hair always comes out super soft, clean, and blonde. I highly recommend.