Rated 4.1 out of 5 stars
Most Helpful Positive Review Best product out there today!
I bought this immediately when it came out and have been using it for 3 weeks now and have to say that the first time I used it, my hair felt weird, but then it started changing the texture of my hair entirely for the BETTER! My hair is so shiny, soft, manageable and gives it texture I've always wanted and more. My thinning baby hairs are growing and less and less hair is falling out every week! My hair is no longer frizzy and I can style it like a NORMAL girl!! Just stick it out for a couple of weeks to get past the awkward phase and I promise you will fall in love! I will use this as long as I live! Thank you SO much Bumble&Bumble!!
Most Helpful Critical Review Tangled mess!
I have very fine hair that is naturally wavy/curly. I've found that products for fine hair completely strip out all oils to achieve "volume," but fine hair is also fragile, so it needs a good conditioner to keep it manageable and soft. Before trying this product, I had been using the BB Gentle Shampoo and Super Rich Conditioner. I was really excited to try the new product since by hair suffers breakage, but I hated it. It completely dried out my hair and made it feel increasingly fragile the longer I used it. The shampoo felt very harsh. After washing my hair, it felt like straw and I had to use a TON of the conditioner to get it slightly softened so I could run my fingers or a comb through it. I ended up throwing half of the bottle of shampoo away and returning to the Gentle Shampoo.
If you have fine hair that is long or curly or even a little dry, I would not recommend this.
Reviewed by 93 customers Great results
hero from MN
I love that it does not weigh down my hair but does a good job of cleaning. Feels good if I need some relief of itchy scalp.
Stinky & didn't work! Name should be Might Potentially Work
josiemoore71 from Long Beach, California
The positive reviews convinced me to purchase this shampoo & its conditioner. I followed the instructions for use; & was very optimistic & patient waiting for good results for over a month. I finished the entire bottle already. This shampoo did absolutely nothing for my hair loss. Nor, did this shampoo make my hair stronger. This shampoo smells like my dad's old fashion hair gloss named "Brillantina Jockey Club". I tolerated the bad smell of this "Full Potential" shampoo thinking it will eventually work for me. After using this shampoo & it's conditioner, I still have fragile hair & prone to a lot of hair fall out. I was hoping this shampoo would help preserve my hair & diminish my hair fall out as advertised. This stinky shampoo wasn't worth the price nor the smell. Bumble & Bumble needs to change this shampoo's name to "Might Potentially Work"!
Smells too strong
Le Poop from San Francisco, CA
Was excited for all the benefits of this shampoo, but after using it... it
The best shampoo I've found for fine, fragile hair!
Leeler Sue from Winchester KY
It truly does what it says. Even though I have to wash my hair daily, this shampoo has made my fine, thin, fragile hair look & feel so much healthier and fuller. Full Potential has helped mend my split ends, & keep what's left of my highlights/low lights looking fresh although it's been 14 weeks since I've had my hair trimmed & colored! I highly recommend this shampoo, the conditioner on the ends, and the Go Big Thickening Treatment!
I love this shampoo!
Amanda from Virginia
I have been using this product almost every day for the last week. I have thin, straight hair. My hair is already noticeably softer and stronger! The scent is a bit strong but smells amazing.
I will buy this again & again
Bluu6 from California
Love it! I LOVE IT!
Feels like Purification galore ~
My hair can make use of scalps Natural oils!
Love this shampoo and conditioner
Momma M from Conroe TX
These two products, combined, work great for me and my daughter. We have oily skin/scalp and had to wash our hair every day. We both have fine hair and tend to have breakage/hair loss. With these products, we can actually go two/three days between washes.
Surprise - It Works
Andrea72 from Anaheim CA
My hair started to thin out especially in the bang area. I also noticed how much hair I was loosing every time I shampooed every two days. What a surprising turn around! Using just a little bit of shampoo with the accompanying conditioner has changed my hair completely. No longer seeing chunks of hair in the drain of my shower.
Not for thick hair
LPL from Belton, Texas
I am transitioning from colored hair to grey and got highlights. I bought both the shampoo and conditioner after reading others that where going grey recommended it. My hair was soft and definitely not over processed but after using this product for two weeks it felt like I my hair was fried. It turned my hair extremely coursed and dried it out. My hair dresser was shocked and asked What Happened because I don't have bad hair. Do not use if you already have thick hair that's going grey.
Good lather bad smell
MermaidSushi from Oregon
Not a great smell but it's a decent shampoo. Not color Safe though.
Great shampoo - overpowering scent.
Digirl from Pittsburgh, PA
I just purchased the B&B full potential shampoo - and I like how my hair looks, but the scent is so over powering (and smells like the perfume my grandmother wore). I'm prone to migraines so I'm not sure I'll be able to keep it.
Best shampoo conditioner set ever for my hair type.
Kate from PA
Prior to this I had thick heavy straight coarse highlighted hair. This shampoo and conditioner set has transformed the health texture and body of my hair. Best I have ever used out of all high end lines. Game changer. Love! Gentle enough for daily use too.
Great lather, made hair more full
CDort from Cedar Rapids, IA
This shampoo is nourishing, made my hair more full, however the smell is a bit too strong for me. My husband and son like it though so they have taken it over.
Dries your hair out!
Purplemere from Ocala,FL
I never wrote reviews but this shampoo is so terrible I felt like I needed to to save someone! I have thin fine hair. This totally dries my hair and makes it feel like straw!
Great for everyone
Kenzington from Charleston, SC
Smells great, works great, a product that everyone can use!
Birdie from Michigan
I love this shampoo. It doesn't take much, and my hair feels full, clean, and strong.
Amazing! Made a huge difference!
Darlena 0704 from Cleveland, OH
This shampoo is awesome. I have always had thin hair with breakage. After using the full potential shampoo and conditioner. I have noticed less hair falling out in the shower and When I brush. I have also noticed my hair is growing faster! This is my new go-to daily shampoo and conditioner line!
Vicki from Gilbert Arizona
This helped restore my hair after Kidney cancer treatment,I continue to use it to this day
Okay but not Great
Kodello from Sugar Land, TX
I have used this for about 2 months now and it does an okay job but not really anything spectacularly different than the thickening formula. Not really worth the extra money in my opinion.
My favorite shampoo!
Hayboomom from Pittsburgh, PA
I go between this, the thickening one and the Sunday one. This is my fav day in day out!
My hairfall reduced significantly!
Kaye from Chicago
I tried a lot of shampoo that promises to reduce hairfall like keratin etc but the results did not come close to what I experience with this shampoo. I just wish it comes with a bigger bottle like they have with the other collection.
I would buy this product again, hair is healthier!
m3Kathy from PA
Use this almost daily and showed improvement with my damaged hair, love it!
shoppingaddict from San Diego, CA
I started using this shampoo at the advise of my hairdresser and she was 100% correct in recommending this shampoo. I have straight, fine, thinning hair and once I started using this shampoo, I noticed the results almost immediately. The shampoo has thickened my hair and now it has body and fullness. I am using the entire thickening line and they have all worked wonders for my hair! I will continue to use this line forever!
yabby02 from Medford, OR
The shampoo is OK, but it takes me three washes to get a good lather. So I'm going through it much quicker than I would have expected . I do really like the way that it tingles and makes my scalp field, but for the price I don't think it's really worth it. Also I haven't noticed any improvement yet in breakage
My hair is thicker, stronger, and has visibly less breakage
Emily Clare from San Diego, California
I use this whole line. As someone who has had short hair for a long time and is trying to grow my hair out it has been amazing at keeping my hair healthy and strong. I feel like it adds thickness and texture too without building up on my scalp. I had particular damage from trying to self lighten that was really addressed by this product. Would absolutely recommend.