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Bumble and bumbleOnline Only Bb.Full Potential Shampoo

Bumble and bumble

Online Only Bb.Full Potential Shampoo

8.5 oz Item 2515550

Find ULTA Beauty stores that carry Bumble and bumble.

This invigorating shampoo helps reduce hair loss when used as a part of the Full Potential regimen.

How it works: Infused with Bumble and bumble's Hair Preserve Blend, this exfoliating shampoo removes buildup that can clog pores - creating the optimal scalp environment. When used as part of the Full Potential regimen, it helps reduce hair loss* by 46% in one month.

Who it's for:
  • Density: fine to thick
  • Texture: straight to curly
  • Type: breakage-prone

*due to breakage

The results:
  • Immediately: 80% of regimen users said hair looks fuller
  • After four weeks: 80% of users said hair felt stronger and looked healthier, 86% said hair was easier to style
Work a dab through wet hair, lather well and rinse thoroughly. Follow with Bb.Full Potential Conditioner and Booster Spray.
Water\Aqua\Eau, Cetyl Alcohol, Cetearyl Alcohol, Stearalkonium Chloride, Dimethicone, Glycerin, Bertholletia Excelsa (Brazil Nut) Seed Oil, Orbignya Oleifera (Babassu) Seed Oil, Pentaclethra Macroloba Seed Oil, Theobroma Grandiflorum Seed Butter, Hordeum Vulgare (Barley) Extract\Extrait D'Orge, Triticum Vulgare (Wheat) Germ Extract, Hydrolyzed Wheat Protein, Hydroxypropyltrimonium Hydrolyzed Corn Starch, Hydrolyzed Wheat Starch, Caprylic/Capric Triglyceride, Hydroxyethylcellulose, Tocopheryl Acetate, Cetyl Ethylhexanoate, Butylene Glycol, Guar Hydroxypropyltrimonium Chloride, Phospholipids, Salicylic Acid, Creatine, Panthenol, Panthenyl Ethyl Ether, Linoleic Acid, Pantethine, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Hydrolyzed Wheat Protein PG-Propyl Silanetriol, Cholesterol, Phytantriol, Adenosine Phosphate, Squalane, Ethylhexyl Salicylate, Ethylhexyl Methoxycinnamate, Butyl Methoxydibenzoylmethane, Sodium PCA, Disodium Cocoamphodiacetate, Polyacrylate Crosspolymer-7, Stearamidopropyl Dimethylamine, Behentrimonium Chloride, Trehalose, Polyquaternium-51, Sodium Hyaluronate, Urea, Alcohol Denat., Sodium Chloride, Citric Acid, Disodium EDTA, Fragrance (Parfum), Linalool, Limonene, Butylphenyl Methylpropional, Phenoxyethanol.


How to Use+


Shipping & Coupon Restrictions+


Product Reviews


by PowerReviews
Bumble and bumbleOnline Only Bb.Full Potential Shampoo

(based on 2 reviews)

Reviewed by 2 customers

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(1 of 1 customers found this review helpful)


Product delivers!!

By Jerseygirl51

from Jersey Shore

About Me Beauty Conscious

Verified Reviewer


  • Adds Volume
  • Cleans Thoroughly
  • Gentle
  • Improves Hair Health
  • Lathers Well


    Best Uses

    • Curly Hair
    • Thinner Hair

    Comments about Bumble and bumble Online Only Bb.Full Potential Shampoo:

    I love Bumble & Bumble products & have used them on my hair for years. Problem is that my hair is thinning, lacks body, and has some minimal breakage from everyday use of styling tools. My stylist introduced this amazing product line to me, B&B Full Potential. She used the Full Potential Shampoo, the Full Potential Conditioner & then followed with Full Potential Booster Spray before blow drying. The difference in my hair was beautiful & AMAZING after just one use!

    • Hair Type:
    • Very Curly Hair

    (2 of 2 customers found this review helpful)


    Love this brand and this formula

    By C4Gigi

    from Virginia

    Verified Buyer

    Comments about Bumble and bumble Online Only Bb.Full Potential Shampoo:

    My hair began falling out excessively about a year ago. The texture has gone from thick, lusterous and wavy to thin, strait and dull. I have actually stopped washing my hair so much and was afraid to try any product that promised too much. I have only used this product once, since I have only had it a week. I will continue to use as it really seemed to help.
    With my new cut and this shampoo, I am feeling like an attractive woman again rather than a balding old woman.

    Service and delivery comments:

    Products arrived in time frame that was promised.

    • Was this a gift?:
    • No

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    Product Q&A

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    Do you have questions about this product?

    Get answers from in-house experts.

    1 Question | 1 Answer
    Displaying question 1
    • Q:

      Is this product safe for color treated hair?
      Asked on 1/7/2018 by katie from Orlando, FL

      1 answer

      • Brand Expert


        We are happy to confirm that our Bb. Full Potential System is color-safe.

        Answered on 1/9/2018 by Brand Expert from Bumble and bumble
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