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Benefit Cosmetics They%27re Real%21 Lengthening Mascara

Benefit Cosmetics

They're Real! Lengthening Mascara

Black

Item #: 2231443 Size: 0.3 oz

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They're Real! lengthens, curls, volumizes, lifts & separates. The long-wearing formula won't smudge or dry out. A specially designed brush reveals lashes you never knew you had!

What else you need to know:

  • 94% saw dramatic length & volume*
  • 90% saw base-to-tip curl*
  • 94% saw visible lift*
  • 100% saw long-wearing results*


*Results observed in a consumer panel survey

Try Me Size They're Real! Lengthening Mascara available - Click here!

Position wand horizontally & wiggle brush from side to side, base to tip, to achieve maximum volume, length & lift. Hold wand vertically & stroke upward to curl & separate. Layer generously as desired.

Beauty tip: Want a big, doe-eyed look? Fan corner lashes outward with the custom-domed tip. The precision bristles make it easy!
Water (Aqua), Paraffin, Polybutene, Styrene/Acrylates/Ammonium Methacrylate Copolymer, Beeswax (Cera Alba), Bis-Diglyceryl Polyacyladipate-2, C18-36 Acid Triglyceride, Palmitic Acid, Stearic Acid, Triethanolamine, VP/Eicosene Copolymer, Acacia Senegal Gum, Hydroxyethylcellulose, Phenoxyethanol, Tetrasodium EDTA, Butylene Glycol, Caprylyl Glycol, Tocopheryl Acetate, Sodium Laureth-12 Sulfate, Glycerin, Potassium Sorbate, Sericin, Calcium Chloride, Sodium Hyaluronate, Tilia Tomentosa Bud Extract, Citric Acid, BHT, Sorbic Acid. May Contain: Iron Oxides (CI 77491, CI 77492, CI 77499), Ultramarines (CI 77007), Chromium Oxide Greens (CI 77288), Chromium Hydroxide Green (CI 77289), Titanium Dioxide (CI 77891).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Benefit CosmeticsThey're Real! Lengthening Mascara
 
4.3

(based on 8927 reviews)

86%

of respondents would recommend this to a friend.

Pros

  • Lengthens (5779)
  • Adds volume (5423)
  • Defines & separates (5234)
  • Great brush (5111)
  • Applies evenly (5008)

Cons

  • Difficult to remove (1715)
  • Dries out quickly (706)
  • Flakes (530)
  • Sticky texture (467)
  • Smudges or runs (465)

Best Uses

  • Anytime (6011)
  • Daytime (1711)
  • Going out (1645)
  • Daily use (545)
  • Special occasions (227)
    • Was this a gift?:
    • No (22)
    • Reviewer Profile:
    • Classic style (3744), Natural style (3204), Trendy style (1160)

Reviewed by 8927 customers

Displaying reviews 1-10

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2.0

Sticky

By Chrmagne

from Biloxi. MS

About Me Classic Style

Verified Buyer

Pros

  • Adds Volume

Cons

  • Flakes
  • Sticky Texture

Best Uses

  • Going Out

Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

Their Resl smudges way too easy

 
5.0

I purchase this product each time I need mascara.

By DeNese

from Myrtle Beach, SC

About Me Classic Style

Verified Buyer

Pros

  • Adds Volume
  • Applies Evenly
  • Great Brush
  • Lengthens

Cons

    Best Uses

    • Anytime

    Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

    Clumps at times.

     
    5.0

    love this product, lashes look long and full

    By dd

    from st. petersburg, fl

    About Me Natural Style

    Verified Buyer

    Pros

    • Adds Volume
    • Applies Evenly
    • Defines & Separates
    • Doesn't Clump
    • Great Brush
    • Lengthens

    Cons

      Best Uses

      • Anytime

      Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

      it's not waterproof, but I've worn it to the gym and beach and it didn't run down my face like halloween makeup. Forever using this mascara!

       
      2.0

      I would not buy this again.

      By Corrie

      from Minnesota

      Verified Buyer

      Pros

        Cons

        • Difficult To Remove
        • Sticky Texture

        Best Uses

          Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

          I don't like the way it makes my eyelashes look. It's also sticky and hard to get off. Returning it today for something else.

           
          5.0

          Best masacara ever!

          By Baja

          from Henderson, NV

          About Me Natural Style

          Verified Buyer

          Pros

          • Applies Evenly
          • Defines & Separates
          • Doesn't Clump
          • Great Brush

          Cons

            Best Uses

            • Anytime

            Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

            My only regret when it comes to this mascara is not buying it when it was on sale and you got the travel size tube with the purchase of the regular size one!

             
            3.0

            Very hard to remove

            By Jessica

            from Michigan

            About Me Classic Style

            Verified Reviewer

            Pros

            • Adds Volume
            • Applies Evenly
            • Great Brush

            Cons

            • Difficult To Remove

            Best Uses

            • Anytime
            • Daytime
            • Going Out

            Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

            I really loved the way that this mascara made my eyelashes look, but it's so difficult to remove. I typically use cold cream to take off my makeup, but it didn't budge the mascara so I had to use five (5!!) makeup remover wipes on each eye to remove it. This con unfortunately outweighs any pros for me.

             
            5.0

            I've tried many mascaras and this is my fav by far

            By Leanniecat

            from NM

            Verified Buyer

            Pros

            • Lengthens

            Cons

              Best Uses

              • Anytime

              Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

              You have to separate any lashes that stick together, but this mascara really lenghens your lashes.

               
              5.0

              BEST MASCARA EVER!

              By Em

              from Florida

              About Me Natural Style

              Pros

              • Applies Evenly
              • Defines & Separates
              • Doesn't Clump
              • Lengthens

              Cons

              • Difficult To Remove

              Best Uses

              • Anytime

              Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

              I has no words for how amazing this mascara is.

               
              4.0

              I will buy this mascara again

              By J2mu

              from Minneapolis, MN

              About Me Natural Style

              Verified Buyer

              Pros

              • Applies Evenly
              • Defines & Separates
              • Lengthens

              Cons

                Best Uses

                • Daytime

                Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

                This mascara is perfect for every day & it lasts!

                 
                3.0

                Best mascara until it isn't

                By Jill

                from Reston, VA

                About Me Trendy Style

                Verified Reviewer

                Pros

                • Adds Volume
                • Applies Evenly
                • Defines & Separates
                • Great Brush
                • Lengthens

                Cons

                  Best Uses

                  • Anytime
                  • Daytime
                  • Going Out

                  Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

                  This is my favorite mascara, both formula and brush. It lengthens, volumizes, separates and flaking/smudging is minimal. I've been wearing this for years and have bought at least a dozen tubes. There is a fatal flaw, though: every tube, about halfway through, loses compression and the product coats the wand to the point it's unusable. It's a mystery but it happens to every single tube. Now on the search for a new brand, unfortunately.

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                  Q&A

                  Product Q&A

                  Do you have questions about this product?

                  Get answers from in-house experts.

                  56 Questions | 57 Answers
                  Displaying questions 1-10Previous | Next »
                  • Q:

                    Will this mascara run if exposed to water or sweat?
                    Asked on 5/4/2017 by Curious person

                    1 answer

                    • Brand Expert

                      A:

                      Hi gorgeous! Our They're Real! mascara is a long-wearing formula that won't smudge, budge or dry out. I would recommend our BADgal waterproof mascara (Item #: 2202100). Apply They're Real! mascara to lengthen your lashes, then apply a coat of BADgal waterproof mascara to seal the deal. You'll love the length of They're Real! combined with the volume of BADgal! xoxo, B

                      http://www.ulta.com/badgal-waterproof-mascara?productId=xlsImpprod1060438&sku=2202100&_requestid=4873152

                      Answered on 5/10/2017 by Brand Expert from Benefit Cosmetics
                  • Q:

                    Does this product clump up?
                    Asked on 3/30/2017 by Sofia from New York,NY

                    1 answer

                    • Brand Expert

                      A:

                      Hi gorgeous! I find that wiggling the wand slowly gives me maximum length & volume - you really want to feel the brush working on your lashes. Apply a second coat holding the wand vertically so that the unique tip can curl & separate your lashes. xoxo B

                      Answered on 4/20/2017 by Brand Expert from Benefit Cosmetics
                  • Q:

                    is it safe for contact wearers
                    Asked on 3/24/2017 by trish from march

                    1 answer

                    • Brand Expert

                      A:

                      Hi gorgeous! They're Real mascara is ophthalmologist approved and safe for contact lens wearers. xoxo B

                      Answered on 3/27/2017 by Brand Expert from Benefit Cosmetics
                  • Q:

                    is this product hyper allergenic?
                    Asked on 12/29/2016 by Bonnie from Jackson, Mi. 49201

                    1 answer

                    • Brand Expert

                      A:

                      Hi gorgeous! Benefit does not test for or claim that our products are hypo-allergenic (least likely to cause an allergic reaction) or non-comedogenic (does not cause pimples & blackheads). If you have a specific allergy, please review the ingredients which are listed on the product page and contact your general practitioner to determine if a product is suitable for your skin. xoxo B

                      http://www.ulta.com/theyre-real-lengthening-mascara?productId=xlsImpprod3460265&sku=2231443

                      Answered on 1/6/2017 by Brand Expert from Benefit Cosmetics
                  • Q:

                    Does this product run or smudge? I have small eyes and after a couple hours, my mascara ends up smudging under my eyes.
                    Asked on 12/15/2016 by Cj from Belleville, nj

                    1 answer

                    • Brand Expert

                      A:

                      Hi gorgeous! Our They're Real! mascara will not smudge or dry out! xoxo B

                      Answered on 12/15/2016 by Brand Expert from Benefit Cosmetics
                  • Q:

                    Do you have to use the primer with it to work well?
                    Asked on 11/28/2016 by Terri from Brandon,Ms

                    1 answer

                    • Brand Expert

                      A:

                      Hi gorgeous! Our They're Real! mascara can be used by itself or with our Tinted Lash Primer (Item #: 2295079) to dramatically boost lash length & separation. xoxo B

                      Answered on 12/6/2016 by Brand Expert from Benefit Cosmetics
                  • Q:

                    Does it just make your eye lashes look longer or does it make them longer.
                    Asked on 9/27/2016 by Aly from Oklahoma, Oklahoma

                    1 answer

                    • Brand Expert

                      A:

                      Hi gorgeous! You're on the right track! I find that wiggling the wand slowly gives me maximum length & volume - you really want to feel the brush working on your lashes. Apply a second coat holding the wand vertically so that the unique tip can curl & separate your lashes. You'll see lashes you never knew you had! xoxo B

                      Answered on 10/26/2016 by Brand Expert from Benefit Cosmetics
                  • Q:

                    I have terrible dark circles under my eyes, and it doesn't seem to matter what mascara I use, it always drops down under my eyes and makes my dark circles worse. Will They're Real Mascara drop as well?
                    Asked on 9/11/2016 by Catie from Hampton, VA

                    1 answer

                  • Q:

                    is this one waterproof or not?
                    Asked on 7/22/2016 by Farah from indonesia

                    1 answer

                  • Q:

                    Is the wand fiber brisle or a rubber wand? Also, is this permitted for sensitive eyes as my eyes water with the Roller Lash?
                    Asked on 7/12/2016 by j

                    1 answer

                    • Brand Expert

                      A:

                      Hello Gorgeous! The wand for the They're Real! mascara a specially designed bristle brush. They're Real mascara is ophthalmologist approved.

                      Answered on 7/12/2016 by Brand Expert from Benefit Cosmetics
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