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Color Wow Root Cover Up

Color Wow

Root Cover Up

Platinum / Light Blonde

Item #: 2278086 Size: 0.07 oz

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Camouflage your roots for perfect color every day. This professional powder compound was formulated to adhere to hair without being sticky or oily and without looking dry.

Benefits include:
  • Covers grey roots instantly and camouflages dark re-growth on lightened/highlighted hair.
  • Camouflages roots instantly.
  • Perfect color every single day.
  • Revolutionary professional compound.

Start with dry/styled hair. The enclosed dual-tipped brush lets you customize your Cover Up application. Apply to roots, starting at the scalp and working out. Repeat until roots disappear. Then apply to temples and any other grey hair as needed.
Talc, Mica, Synthetic Fluorphlogopite, Octyldodecyl Stearoyl Stearate, Ethylhexyl Palmitate, Zinc Stearate, Silica, Pentaerythrityl Tetraisostearate, Zea Mays (Corn) Starch, Aluminum Starch Octenylsuccinate, Kaolin, Methylparaben, Triethoxycaprylylsilane, Propylparaben (CI 77499 (Iron Oxides), CI 77491 (Iron Oxides), CI 77891 (Titanium Dioxide), CI 77266 (Carbon Black, Black 2), CI 77492 (Iron Oxides), Tin Oxide (CI 77861)).

Details+

How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Color WowRoot Cover Up
 
4.2

(based on 566 reviews)

83%

of respondents would recommend this to a friend.

Pros

  • Easy to use (434)
  • Effective (299)
  • Lightweight (145)
  • Good value (114)
  • Natural look (78)

Cons

  • Not effective (57)
  • Pricey / poor value (15)
  • Doesn't last (12)
  • Time consuming (12)
  • Messy (10)

Best Uses

  • Daily use (138)
  • On-the-go (123)
  • Women (116)
  • Touch ups (83)
  • Graying hair (68)
    • Was this a gift?:
    • No (22)
    • Commitment To Color:
    • Temporary (65), Permanent (25), Semi-permanent (7)
    • Reviewer Profile:
    • Brand buyer (191), Budget shopper (162), Beauty conscious (63), Survivalist / minimalist (30), Product junkie (13)
    • My Beauty Routine Takes:
    • 30 minutes (199), 10 minutes (156), 1+ hour (38)

Reviewed by 566 customers

Displaying reviews 1-10

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5.0

I would definitely buy it again

By Dukiee

from Charlotte NC

About Me Minimalist

Verified Buyer

Pros

  • Easy To Use

Cons

  • Doesn't Last

Best Uses

  • Touch Ups

Comments about Color Wow Root Cover Up:

It works well in covering grey for few days till you wash your hair. It just made my hair very rough otherwise good product

  • Commitment To Color:
  • Temporary
 
5.0

Fabulous Product

By Dot

from Tampa, Florida

About Me Beauty Conscious

Verified Buyer

Pros

  • Easy To Use
  • Great Color
  • Long-Lasting
  • Natural Look

Cons

    Best Uses

    • Graying Hair

    Comments about Color Wow Root Cover Up:

    I use this product the last two weeks of my color. Highly recommend it. Last a long time

    • Commitment To Color:
    • Temporary
     
    5.0

    Buy again

    By Darlie

    from TX

    About Me Beauty Conscious

    Verified Buyer

    Pros

    • Easy To Use
    • Natural Look

    Cons

      Best Uses

      • Graying Hair
      • Touch Ups

      Comments about Color Wow Root Cover Up:

      Helps stretch out time between coloring.

       
      1.0

      Does not work

      By Lisa

      from Houston

      About Me Beauty Conscious

      Verified Buyer

      Pros

        Cons

        • Difficult To Use
        • Time Consuming
        • Won't take to hair unless VERY OILY

        Best Uses

          Comments about Color Wow Root Cover Up:

          I had high hopes for this product w/all the good reviews. Sadly it does not work at all and the water resistant claim is useless because it won't "cling" to hair unless hair is super oily. Returning it for refund. Don't waste your money.

           
          5.0

          Would buy again

          By Happy consumer

          from Scranton Pa

          About Me Beauty Conscious

          Verified Buyer

          Pros

          • Easy To Use
          • Great Color
          • Long-Lasting

          Cons

            Best Uses

            • Touch Ups

            Comments about Color Wow Root Cover Up:

            Great for in between color touch ups, even hair stylist noticed how well it covered would defintity buy again

            • Commitment To Color:
            • Temporary
             
            5.0

            I would buy this product again

            By DMC

            from Tahlequah, Ok

            About Me Beauty Conscious

            Verified Buyer

            Pros

            • Easy To Use
            • Great Color
            • Long-Lasting
            • Natural Look
            • Versatile

            Cons

              Best Uses

              • Graying Hair
              • Touch Ups

              Comments about Color Wow Root Cover Up:

              Is easy to use and blends in great. It also last's until your next shampoo! Great to have for those quick touch-up's and in between coloring visits.

              • Commitment To Color:
              • Temporary
               
              4.0

              Great Product!

              By DG

              from Santa Fe, NM

              About Me Beauty Conscious

              Verified Buyer

              Pros

              • Easy To Use
              • Gentle
              • Great Color
              • Long-Lasting
              • Natural Look

              Cons

                Best Uses

                • Graying Hair

                Comments about Color Wow Root Cover Up:

                Also helps cover up mild thinning where I part my hair.

                • Commitment To Color:
                • Temporary
                 
                3.0

                Color description was not accurate.

                By ?

                from Montross, Virginia

                About Me Product Junkie

                Verified Buyer

                Pros

                • Easy To Use
                • Natural Look

                Cons

                • Color Misrepresented

                Best Uses

                • Graying Hair
                • Thinner Hair
                • Touch Ups

                Comments about Color Wow Root Cover Up:

                My hair is white/grey. The product color was described as platinum but it was yellow blond.

                (1 of 1 customers found this review helpful)

                 
                5.0

                Great temporary cover up

                By Jans

                from Chicago, IL

                About Me Beauty Conscious

                Verified Buyer

                Pros

                • Easy To Use
                • Gentle
                • Great Color
                • Natural Look
                • Versatile

                Cons

                  Best Uses

                  • Thinner Hair
                  • Touch Ups

                  Comments about Color Wow Root Cover Up:

                  Best product I ever bought! Completely covers the gray at the root and thinning spots. Stays in until you wash it out. Love it!!!!

                  • Commitment To Color:
                  • Temporary

                  (1 of 1 customers found this review helpful)

                   
                  5.0

                  BEST powder cover up for gray!

                  By DC

                  from Arizona

                  Verified Buyer

                  Pros

                  • Easy To Use
                  • Great Color

                  Cons

                    Best Uses

                    • Graying Hair

                    Comments about Color Wow Root Cover Up:

                    My straight dark hair grows super fast and the gray roots show up within 2 weeks of coloring my hair. This product covers well in-between coloring. The color has a slight sparkle to it which doesn't make your hair look dull or flat like many of the other root cover-up products do. Highly recommend it! A little pricey but lasts a long time...worth it!

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                    Q&A

                    Product Q&A

                    Do you have questions about this product?

                    Get answers from in-house experts.

                    43 Questions | 43 Answers
                    Displaying questions 1-10Previous | Next »
                    • Q:

                      Do you have to wash it out before you actually color your hair. Was concerned hair color won't take on your roots
                      Asked on 8/20/2016 by Jmd from Wilton NY

                      1 answer

                      • Staff Expert

                        A:

                        Before any new color service, it's recommended that you wash out Root Cover Up before applying color.

                        Answered on 9/12/2016 by Staff Expert from Ulta Beauty
                    • Q:

                      My roots are typically a level 4 (almost black). Would you recommend using black or using the dark brown color.
                      Asked on 7/9/2016 by Jiliebean from Milwaukee WI

                      1 answer

                      • Staff Expert

                        A:

                        If you are between shades, we recommend selecting the darker shade.

                        Answered on 7/27/2016 by Staff Expert from Ulta Beauty
                    • Q:

                      Does this cover up all textures of hair? African Americans?
                      Asked on 7/7/2016 by Aging nicely from Atlanta, Ga

                      1 answer

                      • Staff Expert

                        A:

                        Yes, Root Cover Up can be used on all hair types and textures!

                        Answered on 7/27/2016 by Staff Expert from Ulta Beauty
                    • Q:

                      How long does it last?
                      Asked on 6/4/2016 by Michele from New York

                      1 answer

                      • Staff Expert

                        A:

                        Root Cover Up will last in your hair from shampoo to shampoo. That means it will stay in place if you sweat, get caught in the rain or even go swimming. You need to actually shampoo your hair in order for Root Cover Up to be removed.

                        Answered on 6/14/2016 by Staff Expert from Ulta Beauty
                    • Q:

                      My hair is naturally black and I recently had it color corrected to an ashy brown. Will this help to cover up my naturally black roots to medium brown?
                      Asked on 6/3/2016 by New_To_Hair from LA

                      1 answer

                      • Staff Expert

                        A:

                        Yes, it works wonderfully at covering dark regrowth at the roots!

                        Answered on 6/14/2016 by Staff Expert from Ulta Beauty
                    • Q:

                      Is this product appropriate to hide thinning hair?
                      Asked on 5/30/2016 by Happy Lady from Henrietta, NY

                      1 answer

                      • Staff Expert

                        A:

                        The Root Cover Up mineral powder looks best when applied to hair. However, if you want to conceal areas of balding or thinning on the top of your head, you can certainly apply a small amount of powder to the scalp. Be careful to avoid over-applying so as to prevent the powder from coming off of your scalp.

                        Answered on 5/31/2016 by Staff Expert from Ulta Beauty
                    • Q:

                      I'm just starting to let my dyed blond hair go grey because of scalp problems
                      Would this product work to cover that silver halo on top of my head in the parts?
                      This process takes so long and my hair used to be my pride and joy.
                      Asked on 5/26/2016 by Sadlygrey from Florida

                      1 answer

                      • Staff Expert

                        A:

                        Yes, Color Wow Root Cover Up completely covers gray regrowth at the roots. We recommend viewing the video on the product description page to see the full effect!

                        Answered on 5/31/2016 by Staff Expert from Ulta Beauty
                    • Q:

                      Does this actually cover dark roots to platinum? I'm skeptical !
                      Asked on 5/7/2016 by Noroots from Vancouver bc

                      1 answer

                      • Staff Expert

                        A:

                        Choose the color that most closely matches the colored shade of your hair to camouflage dark re-growth at the roots. We recommend watching the video on the product page to see the results!

                        Answered on 5/31/2016 by Staff Expert from Ulta Beauty
                    • Q:

                      Does the powder rub off on pillowcases when sleeping?
                      Asked on 3/27/2016 by Pretty hair from Dallas, TX

                      1 answer

                      • Staff Expert

                        A:

                        Color Wow Root Cover Up does not come off on your pillow. After applying, let it settle on the hair for a minute and then you are all set to go!

                        Answered on 4/20/2016 by Staff Expert from Ulta Beauty
                    • Q:

                      Does this product rub off on your pillowcase if you sleep with it in? I generally wash my hair every few days and am concerned about staining.
                      Asked on 3/21/2016 by Mel from California

                      1 answer

                      • Staff Expert

                        A:

                        Color Wow Root Cover Up does not come off on your pillow. After applying, let it settle on the hair for a minute and then you are all set to go!

                        Answered on 4/20/2016 by Staff Expert from Ulta Beauty
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