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Color Wow Root Cover Up

Color Wow

Root Cover Up

Platinum / Light Blonde

Item #: 2278086 Size: 0.07 oz

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Camouflage your roots for perfect color every day. This professional powder compound was formulated to adhere to hair without being sticky or oily and without looking dry.

Benefits include:
  • Covers grey roots instantly and camouflages dark re-growth on lightened/highlighted hair.
  • Camouflages roots instantly.
  • Perfect color every single day.
  • Revolutionary professional compound.

Start with dry/styled hair. The enclosed dual-tipped brush lets you customize your Cover Up application. Apply to roots, starting at the scalp and working out. Repeat until roots disappear. Then apply to temples and any other grey hair as needed.
Talc, Mica, Synthetic Fluorphlogopite, Octyldodecyl Stearoyl Stearate, Ethylhexyl Palmitate, Zinc Stearate, Silica, Pentaerythrityl Tetraisostearate, Zea Mays (Corn) Starch, Aluminum Starch Octenylsuccinate, Kaolin, Methylparaben, Triethoxycaprylylsilane, Propylparaben (CI 77499 (Iron Oxides), CI 77491 (Iron Oxides), CI 77891 (Titanium Dioxide), CI 77266 (Carbon Black, Black 2), CI 77492 (Iron Oxides), Tin Oxide (CI 77861)).

Details+

How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Color WowRoot Cover Up
 
4.2

(based on 647 reviews)

84%

of respondents would recommend this to a friend.

Pros

  • Easy to use (507)
  • Effective (299)
  • Lightweight (145)
  • Natural look (144)
  • Good value (114)

Cons

  • Not effective (57)
  • Doesn't last (19)
  • Time consuming (17)
  • Pricey / poor value (15)
  • Messy (14)

Best Uses

  • Touch ups (150)
  • Daily use (138)
  • On-the-go (123)
  • Graying hair (122)
  • Women (116)
    • Was this a gift?:
    • No (22)
    • Commitment To Color:
    • Temporary (119), Permanent (40), Semi-permanent (12)
    • Reviewer Profile:
    • Brand buyer (191), Budget shopper (162), Beauty conscious (112), Survivalist / minimalist (55), Product junkie (17)
    • My Beauty Routine Takes:
    • 30 minutes (199), 10 minutes (156), 1+ hour (38)

Reviewed by 647 customers

Displaying reviews 1-10

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2.0

Not sure

By Scbeachgirl

from Sc

About Me Beauty Conscious

Verified Buyer

Pros

    Cons

    • Doesn't Last

    Best Uses

      Comments about Color Wow Root Cover Up:

      It's a colored powder but it doesn't cover grey roots

      • Commitment To Color:
      • Temporary
       
      5.0

      Works great

      By Mom

      from Fort Smith, AR

      About Me Beauty Conscious

      Verified Buyer

      Pros

      • Easy To Use
      • Gentle
      • Great Color
      • Long-Lasting
      • Natural Look
      • Versatile

      Cons

      • Comes off on your fingers if you scratch head

      Best Uses

      • Graying Hair
      • Touch Ups

      Comments about Color Wow Root Cover Up:

      To cover gray roots

      • Commitment To Color:
      • Temporary
       
      5.0

      Great Product!!!

      By Miss Ann

      from Clarkston, Mi

      About Me Beauty Conscious

      Verified Buyer

      Pros

      • Easy To Use
      • Gentle
      • Great Color
      • Long-Lasting
      • Natural Look

      Cons

        Best Uses

        • Graying Hair
        • Thicker Hair
        • Thinner Hair

        Comments about Color Wow Root Cover Up:

        This is a great product. I use it everyday!! Looks natural.

        • Commitment To Color:
        • Temporary
         
        4.0

        Works awesome!

        By DR

        from Michigan

        About Me Minimalist

        Verified Buyer

        Pros

        • Easy To Use
        • Gentle
        • Great Color
        • Long-Lasting
        • Natural Look
        • Versatile

        Cons

          Best Uses

          • Graying Hair
          • Touch Ups

          Comments about Color Wow Root Cover Up:

          This product works great. It doesn't rub off - even after sleeping. Wish they had more colors, however.

          • Commitment To Color:
          • Temporary
           
          5.0

          Great product for quick fix

          By Michele D

          from Massachusetts

          Verified Reviewer

          Pros

          • Easy To Use
          • Gentle
          • Great Color
          • Long-Lasting
          • Natural Look
          • Versatile

          Cons

            Best Uses

            • Touch Ups

            Comments about Color Wow Root Cover Up:

            I purchased this product from my hair salon and really glad that I did. It's very easy to use and is very natural looking. I will definitely buy this product again and 100% recommend it.

            • Commitment To Color:
            • Permanent
             
            5.0

            Best Root Cover EVER!

            By Marilynn

            from Lakeland, FL

            About Me Beauty Conscious

            Verified Buyer

            Pros

            • Easy To Use
            • Gentle
            • Great Color
            • Natural Look

            Cons

              Best Uses

              • Graying Hair
              • Thicker Hair
              • Thinner Hair
              • Touch Ups

              Comments about Color Wow Root Cover Up:

              well worth the money! This is the first root cover up I've ever used that didn't stain, didn't leave a color residue on my scalp and actually totally covered the roots! The application brush has 2 ends of different sizes for easier, more definitive application.

              • Commitment To Color:
              • Temporary
               
              5.0

              Great product!

              By Me

              from Atlanta GA

              About Me Beauty Conscious

              Verified Buyer

              Pros

              • Easy To Use
              • Great Color
              • Natural Look

              Cons

                Best Uses

                • Graying Hair
                • Touch Ups

                Comments about Color Wow Root Cover Up:

                Works great to cover up roots and grays.

                • Commitment To Color:
                • Temporary
                 
                5.0

                Love this product

                By tmb

                from Jacksonville, FL

                About Me Beauty Conscious

                Verified Buyer

                Pros

                • Easy To Use
                • Gentle
                • Great Color
                • Natural Look
                • Versatile

                Cons

                  Best Uses

                  • Touch Ups

                  Comments about Color Wow Root Cover Up:

                  Very easy to use. A great way to cover roots until you can get to the salon.

                  • Commitment To Color:
                  • Temporary
                   
                  5.0

                  Yes it works.

                  By Touch of grey

                  from Ohio

                  About Me Minimalist

                  Verified Buyer

                  Pros

                  • Easy To Use

                  Cons

                    Best Uses

                    • Touch Ups

                    Comments about Color Wow Root Cover Up:

                    This product is easy to use make sure you read the directions.

                    • Commitment To Color:
                    • Temporary

                    (0 of 1 customers found this review helpful)

                     
                    5.0

                    5 Star Product!

                    By Rebecca

                    from Boston, Ma

                    About Me Beauty Conscious

                    Verified Buyer

                    Pros

                    • Easy To Use
                    • Gentle
                    • Great Color
                    • Lasts until shampooing
                    • Natural Look
                    • Versatile

                    Cons

                      Best Uses

                      • Graying Hair
                      • Touch Ups

                      Comments about Color Wow Root Cover Up:

                      Because of this wonderful product, I color my hair less often. It looks much healthier , and needs fewer cuts!
                      I have recommended it to family & friends

                      • Commitment To Color:
                      • Temporary

                      Displaying reviews 1-10

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                      Q&A

                      Product Q&A

                      Do you have questions about this product?

                      Get answers from in-house experts.

                      50 Questions | 50 Answers
                      Displaying questions 1-10Previous | Next »
                      • Q:

                        I have very dark brown hair that is dyed blonde /platinum blonde. In between colorings it can look pretty rough so I have to get colored more often then I would like which can get pretty expensive. Would this help cover my super dark roots even to the light blonde color my hair is dyed to in between?
                        Asked on 12/26/2016 by Jodie from McKinney, Texas

                        1 answer

                        • Staff Expert

                          A:

                          Yes, it provides great coverage of dark roots! :-)

                          Answered on 12/28/2016 by Staff Expert from Ulta Beauty
                      • Q:

                        I dye my hair light brow, but it look more like dark brown because my hair color were darker before, so it look more like medium brown in top of my head, and at the end it look a little be more dark, and it is because of my gray hair, so what color should I get for my hair?
                        Asked on 12/16/2016 by Lucia from Palm coast florida

                        1 answer

                        • Staff Expert

                          A:

                          If you are between shades, we recommend selecting the darker shade.

                          Answered on 12/22/2016 by Staff Expert from Ulta Beauty
                      • Q:

                        My hair (dark brown) was growing so fast I couldn't keep up with the greys. I got it highlighted medium blond so it would blend with grey and hair color. Can this be used on roots as temporary highlights? If not can you recommend another product?

                        Thanks
                        Asked on 12/3/2016 by none from Derry, N.H.

                        1 answer

                        • Staff Expert

                          A:

                          Root Cover Up is perfect for refreshing highlights in lightened/highlighted hair. It's meant to cover dark roots/re-growth at the part line. However, it's not meant to create a full streak or highlight in the hair. For example, if you have gray hair and highlights, you can use a dark shade to cover the gray roots and then blonde at the roots to refresh the highlights.

                          Answered on 12/8/2016 by Staff Expert from Ulta Beauty
                      • Q:

                        Can root cover up cover grey root if you have never color your hair?
                        Asked on 12/2/2016 by Nan from Chicago Illinois

                        1 answer

                        • Staff Expert

                          A:

                          Yes, you can use it on natural hair, not just color-treated hair, to cover gray roots!

                          Answered on 12/8/2016 by Staff Expert from Ulta Beauty
                      • Q:

                        I have my hair colored professionally color red. In using this product on my white roots, do I have to shampoo BEFORE I go to the salon for my color or can the colorist put her dye right over this with no problems? I go to the salon for color every 3 weeks but roots show after week #1. Thank you..
                        Asked on 11/26/2016 by Flyawaygal from Langhorne, PA

                        1 answer

                        • Staff Expert

                          A:

                          Before any new color service, it's recommended that you wash out Root Cover Up before applying color.

                          Answered on 11/28/2016 by Staff Expert from Ulta Beauty
                      • Q:

                        I have strawberry blonde hair, and it seems like no one makes a color for me, as far as a simple touch up. I have no need to color my whole hair for a few white hairs that always pop up in my bangs. Will the red be too intense? Or should I just go with a blonde?
                        Asked on 10/30/2016 by amariesco from Indiana

                        1 answer

                        • Staff Expert

                          A:

                          If you are between shades, we recommend selecting the darker shade. You can test both shades at your nearest Ulta Beauty store to find your best match. :-)

                          Answered on 11/1/2016 by Staff Expert from Ulta Beauty
                      • Q:

                        I have Very dark roots and very blonde highlights, would this product cover my dark roots if I dab on like in the video in the highlighted streaks? Also, How much product comes in each compact, enough for how many root touch ups?
                        Asked on 10/19/2016 by Lynn from North Carolina

                        1 answer

                        • Staff Expert

                          A:

                          Yes, it provides great coverage of dark roots! :-) This product is 0.07 oz. You can find a product's size listed right beneath its name at the top of the page for easy reference. Color Wow doesn't estimate number of applications, since it varies by individual, but one compact should last you a long time!

                          Answered on 10/25/2016 by Staff Expert from Ulta Beauty
                      • Q:

                        Do you have to wash it out before you actually color your hair. Was concerned hair color won't take on your roots
                        Asked on 8/20/2016 by Jmd from Wilton NY

                        1 answer

                        • Staff Expert

                          A:

                          Before any new color service, it's recommended that you wash out Root Cover Up before applying color.

                          Answered on 9/12/2016 by Staff Expert from Ulta Beauty
                      • Q:

                        My roots are typically a level 4 (almost black). Would you recommend using black or using the dark brown color.
                        Asked on 7/9/2016 by Jiliebean from Milwaukee WI

                        1 answer

                        • Staff Expert

                          A:

                          If you are between shades, we recommend selecting the darker shade.

                          Answered on 7/27/2016 by Staff Expert from Ulta Beauty
                      • Q:

                        Does this cover up all textures of hair? African Americans?
                        Asked on 7/7/2016 by Aging nicely from Atlanta, Ga

                        1 answer

                        • Staff Expert

                          A:

                          Yes, Root Cover Up can be used on all hair types and textures!

                          Answered on 7/27/2016 by Staff Expert from Ulta Beauty
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