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Color Wow Root Cover Up

Color Wow

Root Cover Up

Platinum / Light Blonde

Item #: 2278086 Size: 0.07 oz

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Camouflage your roots for perfect color every day. This professional powder compound was formulated to adhere to hair without being sticky or oily and without looking dry.

Benefits include:
  • Covers grey roots instantly and camouflages dark re-growth on lightened/highlighted hair.
  • Camouflages roots instantly.
  • Perfect color every single day.
  • Revolutionary professional compound.

Start with dry/styled hair. The enclosed dual-tipped brush lets you customize your Cover Up application. Apply to roots, starting at the scalp and working out. Repeat until roots disappear. Then apply to temples and any other grey hair as needed.
Talc, Mica, Synthetic Fluorphlogopite, Octyldodecyl Stearoyl Stearate, Ethylhexyl Palmitate, Zinc Stearate, Silica, Pentaerythrityl Tetraisostearate, Zea Mays (Corn) Starch, Aluminum Starch Octenylsuccinate, Kaolin, Methylparaben, Triethoxycaprylylsilane, Propylparaben (CI 77499 (Iron Oxides), CI 77491 (Iron Oxides), CI 77891 (Titanium Dioxide), CI 77266 (Carbon Black, Black 2), CI 77492 (Iron Oxides), Tin Oxide (CI 77861)).

Details+

How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Color WowRoot Cover Up
 
4.2

(based on 521 reviews)

83%

of respondents would recommend this to a friend.

Pros

  • Easy to use (394)
  • Effective (299)
  • Lightweight (145)
  • Good value (114)
  • Natural look (50)

Cons

  • Not effective (57)
  • Pricey / poor value (15)
  • Poor texture (9)
  • Time consuming (9)
  • Messy (7)

Best Uses

  • Daily use (138)
  • On-the-go (123)
  • Women (116)
  • Touch ups (52)
  • Weekly use (42)
    • Was this a gift?:
    • No (22)
    • Commitment To Color:
    • Temporary (37), Permanent (19), Semi-permanent (3)
    • Reviewer Profile:
    • Brand buyer (191), Budget shopper (162), Beauty conscious (37), Survivalist / minimalist (18), Product junkie (7)
    • My Beauty Routine Takes:
    • 30 minutes (199), 10 minutes (156), 1+ hour (38)

Reviewed by 521 customers

Displaying reviews 1-10

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4.0

Great for in between salon visits.

By Angie_Ginger

from Wisconsin

About Me Product Junkie

Verified Buyer

Pros

  • Easy To Use
  • Gentle
  • Natural Look

Cons

  • Doesn't Last
  • Time Consuming

Best Uses

  • Graying Hair
  • Touch Ups

Comments about Color Wow Root Cover Up:

I used this when I had red hair to cover grey and it worked great. Now my hair is platinum with brown roots and it covers ok. It would probably work better on dark blonde or lighter roots. It also makes my scalp itch and break out sometimes.

  • Commitment To Color:
  • Temporary
 
5.0

I would buy this product again!

By Propste

from Atlantic Beach,NC

About Me Beauty Conscious

Verified Buyer

Pros

  • Easy To Use
  • Great Color
  • Natural Look

Cons

    Best Uses

    • Touch Ups

    Comments about Color Wow Root Cover Up:

    Easy way to cover root rot!

    • Commitment To Color:
    • Temporary
     
    5.0

    Just a dab will do it!

    By Katie V

    from Surprise, AZ

    About Me Beauty Conscious

    Pros

    • Easy To Use
    • Gentle
    • Great Color
    • Just did a sample coloring for now.
    • Natural Look
    • Versatile

    Cons

      Best Uses

      • Graying Hair
      • Touch Ups

      Comments about Color Wow Root Cover Up:

      I just bought Color Wow this afternoon because I have a major cowlick and very grey hair under the blond dye. My cousin had a spray root color which was the first product I had heard about. I did not like the idea of spray. I saw ad ad on TV and went to Ulta to find Color Wow. With my coupon, it reduced the price a bit and as a senior I need to be mindful of the price. I watched a U Tube video and then tried to dab it on my very gray roots and the cow lick. My hair will be washed on the morning but I wanted to make sure it did not make my sensitive skin itch. Well, the look was sensational and did cover the gray and sandy color of the back of my head. At 63 years old, I think this is a keeper! To cover the gray roots and prolong dying my hair as often is a big plus. I live in Arizona with the dry heat, my skin and hair need all the help I can get. Thank you Color Wow for a great product! I will update this if things don't go as planned.

      • Commitment To Color:
      • Permanent
       
      5.0

      Fabulous Fix

      By Nana Mar

      from North Hollywood

      About Me Minimalist

      Verified Buyer

      Pros

      • Easy To Use
      • Great Color
      • Natural Look

      Cons

        Best Uses

        • Graying Hair
        • Touch Ups

        Comments about Color Wow Root Cover Up:

        WOW is 'wow!' I get my hair professionally colored about every 6 weeks, and it can be quite expensive. To hold the greys at bay, I had been using a mascara-like touch up wand product, which quite honestly could be uneven and messy. I tried WOW on the recommendation of my daughter and will buy this product until I decide to go all grey. So easy to use and makes the roots just blend in until I go for another color treatment.

        • Commitment To Color:
        • Temporary
         
        5.0

        the perfect root cover up

        By janie

        from dallas

        About Me Beauty Conscious

        Verified Buyer

        Pros

        • Easy To Use
        • Great Color
        • Long-Lasting
        • Natural Look

        Cons

          Best Uses

          • Graying Hair
          • Thinner Hair
          • Touch Ups

          Comments about Color Wow Root Cover Up:

          this is the best root touch up, after trying almost everything in the market. it seems a little pricey initially, but it lasts a very long time.

          • Commitment To Color:
          • Demi-Permanent

          (1 of 1 customers found this review helpful)

           
          4.0

          Worked for me

          By doodlebug

          from Massachusetts

          About Me Minimalist

          Verified Buyer

          Pros

          • Easy To Use
          • Natural Look

          Cons

          • Doesn't Last

          Best Uses

          • Touch Ups

          Comments about Color Wow Root Cover Up:

          I feel that the product did the job in blending my grey roots in with my highlights. I had help from a sales associate in the store, who recommended which color to try. I might have chosen the wrong color without her help. I went with the platinum color based on her recommendation. It is a perfect match. The color lasted a day or so, without washing my hair. It didn't survive getting my hair wet in the shower, even though I didn't shampoo. Overall, I am very satisfied with the product.

          • Commitment To Color:
          • Temporary
           
          5.0

          Perfect solution

          By GrammaB

          from Canton, MI

          About Me Beauty Conscious

          Verified Buyer

          Pros

          • Easy To Use
          • Gentle
          • Great Color
          • Natural Look

          Cons

            Best Uses

            • Graying Hair
            • Touch Ups

            Comments about Color Wow Root Cover Up:

            Perfect touch up for roots. Natural look and extremely easy to use for those "in between" touch up appointments!

            • Commitment To Color:
            • Temporary
             
            5.0

            I'd die without this product!

            By Ellie

            from Fort Lauderdale

            About Me Beauty Conscious

            Verified Buyer

            Pros

            • Easy To Use
            • Great Color
            • Natural Look

            Cons

              Best Uses

              • Graying Hair
              • Touch Ups

              Comments about Color Wow Root Cover Up:

              Covers regrow, gray hair, and thinning areas in seconds. Love it!

              • Commitment To Color:
              • Temporary

              (1 of 2 customers found this review helpful)

               
              5.0

              Great product!

              By November48

              from Connecticut

              About Me Minimalist

              Verified Buyer

              Pros

              • Easy To Use
              • Great Color
              • Long-Lasting
              • Natural Look

              Cons

                Best Uses

                • Graying Hair
                • Touch Ups

                Comments about Color Wow Root Cover Up:

                Good coverage that lasts between regular washings. To protect your counter put the compact on a tissue or paper towel. Clean up can be messy.

                 
                5.0

                First Aid for hair

                By June

                from Florida

                About Me Minimalist

                Verified Buyer

                Pros

                • Easy To Use
                • Gentle
                • Long-Lasting
                • Natural Look

                Cons

                  Best Uses

                  • Touch Ups

                  Comments about Color Wow Root Cover Up:

                  I was very skeptical but I was over a week away from getting my hair colored. I had been away and then my stylist was on vacation so my roots were very scary looking! I didn't know whether to get the spray or a brush on product but so glad I chose the brush on. It was easy to control the amount and so easy to apply. It doesn't brush out but stays until you wash your hair. Pretty amazing! I will definitely keep this product on hand to use when I can't get to the salon or just to stretch another week out of my color.

                  • Commitment To Color:
                  • Permanent

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                  Q&A

                  Product Q&A

                  Do you have questions about this product?

                  Get answers from in-house experts.

                  40 Questions | 40 Answers
                  Displaying questions 1-10Previous | Next »
                  • Q:

                    How long does it last?
                    Asked on 6/4/2016 by Michele from New York

                    1 answer

                    • Staff Expert

                      A:

                      Root Cover Up will last in your hair from shampoo to shampoo. That means it will stay in place if you sweat, get caught in the rain or even go swimming. You need to actually shampoo your hair in order for Root Cover Up to be removed.

                      Answered on 6/14/2016 by Staff Expert from Ulta Beauty
                  • Q:

                    My hair is naturally black and I recently had it color corrected to an ashy brown. Will this help to cover up my naturally black roots to medium brown?
                    Asked on 6/3/2016 by New_To_Hair from LA

                    1 answer

                    • Staff Expert

                      A:

                      Yes, it works wonderfully at covering dark regrowth at the roots!

                      Answered on 6/14/2016 by Staff Expert from Ulta Beauty
                  • Q:

                    Is this product appropriate to hide thinning hair?
                    Asked on 5/30/2016 by Happy Lady from Henrietta, NY

                    1 answer

                    • Staff Expert

                      A:

                      The Root Cover Up mineral powder looks best when applied to hair. However, if you want to conceal areas of balding or thinning on the top of your head, you can certainly apply a small amount of powder to the scalp. Be careful to avoid over-applying so as to prevent the powder from coming off of your scalp.

                      Answered on 5/31/2016 by Staff Expert from Ulta Beauty
                  • Q:

                    I'm just starting to let my dyed blond hair go grey because of scalp problems
                    Would this product work to cover that silver halo on top of my head in the parts?
                    This process takes so long and my hair used to be my pride and joy.
                    Asked on 5/26/2016 by Sadlygrey from Florida

                    1 answer

                    • Staff Expert

                      A:

                      Yes, Color Wow Root Cover Up completely covers gray regrowth at the roots. We recommend viewing the video on the product description page to see the full effect!

                      Answered on 5/31/2016 by Staff Expert from Ulta Beauty
                  • Q:

                    Does this actually cover dark roots to platinum? I'm skeptical !
                    Asked on 5/7/2016 by Noroots from Vancouver bc

                    1 answer

                    • Staff Expert

                      A:

                      Choose the color that most closely matches the colored shade of your hair to camouflage dark re-growth at the roots. We recommend watching the video on the product page to see the results!

                      Answered on 5/31/2016 by Staff Expert from Ulta Beauty
                  • Q:

                    Does the powder rub off on pillowcases when sleeping?
                    Asked on 3/27/2016 by Pretty hair from Dallas, TX

                    1 answer

                    • Staff Expert

                      A:

                      Color Wow Root Cover Up does not come off on your pillow. After applying, let it settle on the hair for a minute and then you are all set to go!

                      Answered on 4/20/2016 by Staff Expert from Ulta Beauty
                  • Q:

                    Does this product rub off on your pillowcase if you sleep with it in? I generally wash my hair every few days and am concerned about staining.
                    Asked on 3/21/2016 by Mel from California

                    1 answer

                    • Staff Expert

                      A:

                      Color Wow Root Cover Up does not come off on your pillow. After applying, let it settle on the hair for a minute and then you are all set to go!

                      Answered on 4/20/2016 by Staff Expert from Ulta Beauty
                  • Q:

                    I dont have grey growing in from my roots just yet, but I get loads of those short, wirey hairs that are noticeable mostly on my forehead where my hairline starts and when I pull my hair in a ponytail many are visible within my brown hair. I dye my hair every few months and start to notice these about a month later after dying. Will this product be good to brush on the sides above my ears when I pull my hair back or is there something else you suggest I use in between colorings to cover up these annoying little hairs?
                    Asked on 3/18/2016 by Lesley

                    1 answer

                    • Staff Expert

                      A:

                      Root Cover Up is a great option for you in between color treatments to help conceal grays! It can be applied at the roots anywhere including above the ears, and it will stay put until you shampoo it out. Enjoy!

                      Answered on 4/20/2016 by Staff Expert from Ulta Beauty
                  • Q:

                    Can I use mousse and hairspray with this product
                    Asked on 1/17/2016 by Sue from St. Louis, MO

                    1 answer

                    • Staff Expert

                      A:

                      Yes, you can!

                      Answered on 1/19/2016 by Staff Expert from Ulta Beauty
                  • Q:

                    Does this product wash out of your hair with regular shampoo? Do you have to reapply daily?
                    Asked on 12/9/2015 by Nicole

                    1 answer

                    • Staff Expert

                      A:

                      Yes, you need to shampoo your hair in order for Root Cover Up to be removed. Daily application is recommended.

                      Answered on 12/10/2015 by Staff Expert from Ulta Beauty
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