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Color Wow Root Cover Up

Color Wow

Root Cover Up

Platinum / Light Blonde

Item #: 2278086 Size: 0.07 oz

Special Free Gift with Purchase! Click for Offer Details

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GIFT WITH PURCHASE

FREE Cocktail 6.8 oz. with any ColorWow purchase (offer valid 4/23/17-5/14/17 or while supplies last)

Coconut Cocktail Bionic Tonic
Camouflage your roots for perfect color every day. This professional powder compound was formulated to adhere to hair without being sticky or oily and without looking dry.

Key Benefits:
  • Covers grey roots instantly and camouflages dark re-growth on lightened/highlighted hair.
  • Camouflages roots instantly.
  • Perfect color every single day.

Revolutionary professional compound.

Start with dry/styled hair. The enclosed dual-tipped brush lets you customize your Cover Up application. Apply to roots, starting at the scalp and working out. Repeat until roots disappear. Then apply to temples and any other grey hair as needed.
Talc, Mica, Synthetic Fluorphlogopite, Octyldodecyl Stearoyl Stearate, Ethylhexyl Palmitate, Zinc Stearate, Silica, Pentaerythrityl Tetraisostearate, Zea Mays (Corn) Starch, Aluminum Starch Octenylsuccinate, Kaolin, Methylparaben, Triethoxycaprylylsilane, Propylparaben (CI 77499 (Iron Oxides), CI 77491 (Iron Oxides), CI 77891 (Titanium Dioxide), CI 77266 (Carbon Black, Black 2), CI 77492 (Iron Oxides), Tin Oxide (CI 77861)).

Details+

How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Color WowRoot Cover Up
 
4.2

(based on 720 reviews)

84%

of respondents would recommend this to a friend.

Pros

  • Easy to use (572)
  • Effective (299)
  • Natural look (199)
  • Great color (154)
  • Lightweight (145)

Cons

  • Not effective (57)
  • Doesn't last (28)
  • Time consuming (23)
  • Messy (20)
  • Pricey / poor value (16)

Best Uses

  • Touch ups (201)
  • Graying hair (172)
  • Daily use (138)
  • On-the-go (123)
  • Women (116)
    • Was this a gift?:
    • No (22)
    • Commitment To Color:
    • Temporary (170), Permanent (50), Semi-permanent (17), Demi-permanent (5)
    • Reviewer Profile:
    • Brand buyer (191), Budget shopper (162), Beauty conscious (152), Survivalist / minimalist (79), Product junkie (23)
    • My Beauty Routine Takes:
    • 30 minutes (199), 10 minutes (156), 1+ hour (38)

Reviewed by 720 customers

Displaying reviews 1-10

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5.0

Great product

By Anu

from Illinois

About Me Beauty Conscious

Verified Buyer

Pros

  • Easy To Use

Cons

    Best Uses

    • Graying Hair

    Comments about Color Wow Root Cover Up:

    Everything good

     
    5.0

    Awesome product!

    By GleekMommy

    from Kansas

    About Me Beauty Conscious

    Verified Buyer

    Pros

    • Easy To Use
    • Great Color
    • Long-Lasting
    • Natural Look

    Cons

      Best Uses

      • Graying Hair
      • Touch Ups

      Comments about Color Wow Root Cover Up:

      This works great to cover up grays and roots that show between coloring.

      • Commitment To Color:
      • Temporary
       
      5.0

      Surprise! It actually works!

      By tagtaylor

      from Vancouver, WA

      About Me Product Junkie

      Verified Buyer

      Pros

      • Easy To Use
      • Gentle
      • Great Color
      • Long-Lasting
      • Natural Look

      Cons

      • Messy
      • Time Consuming

      Best Uses

      • Graying Hair
      • Touch Ups

      Comments about Color Wow Root Cover Up:

      I get my hair colored at a salon to cover my gray, but in trying to save money I was doing my own at-home coloring with a permanent root touch-up color, unfortunately this made it difficult for the salon color to be applied. My stylist recommended Color Wow. It was a bit pricey, but figured I'll give it a shot. It is a bit time consuming and can get a bit messy, but it really does cover my gray! Once I apply it, it stays on my hair until I wash it, this is great as I only have to apply it once! I love it and can't believe I didn't try it earlier!

      • Commitment To Color:
      • Temporary
       
      5.0

      Love love love!

      By Jackie

      from Houston, tx

      About Me Minimalist

      Verified Buyer

      Pros

      • Easy To Use
      • Gentle
      • Great Color
      • Long-Lasting
      • Natural Look
      • Versatile

      Cons

        Best Uses

        • Graying Hair
        • Touch Ups

        Comments about Color Wow Root Cover Up:

        I use henna hair dye and sometimes my grey/brown roots turn out a little lighter red than the rest of my head. Color wow is awesome to touch up my grey or even out that slight mismatch! It matches perfectly! I'm so glad I tried it!

        • Commitment To Color:
        • Temporary
         
        4.0

        Definitrly WOW

        By Pearl

        from River forest, IL

        About Me Beauty Conscious

        Verified Buyer

        Pros

        • Easy To Use
        • Natural Look
        • Versatile

        Cons

          Best Uses

          • Graying Hair
          • Touch Ups

          Comments about Color Wow Root Cover Up:

          Though a bit pricey in the long run is less expensive than a box touch up every 5 weeks or more frequent trips to the stylist. Looks natural and less time consuming than box color

          • Commitment To Color:
          • Permanent
           
          5.0

          Love it!

          By Sandy436

          from PA

          About Me Beauty Conscious

          Verified Buyer

          Pros

          • Easy To Use
          • Natural Look

          Cons

            Best Uses

            • Graying Hair
            • Touch Ups

            Comments about Color Wow Root Cover Up:

            This product covers grey roots and even fills in where hair is thinning.

            • Commitment To Color:
            • Temporary

            (0 of 1 customers found this review helpful)

             
            5.0

            Love this product

            By Irish redhead

            from Duluth, GA

            About Me Beauty Conscious

            Verified Buyer

            Pros

            • Easy To Use
            • Great Color
            • Long-Lasting
            • Natural Look

            Cons

              Best Uses

              • Graying Hair
              • Thinner Hair
              • Touch Ups

              Comments about Color Wow Root Cover Up:

              Cover gray between salon colorings

              • Commitment To Color:
              • Permanent

              (1 of 1 customers found this review helpful)

               
              4.0

              Easy to use and stay in place beautifully, no mess no fuss!!

              By Jayne

              from Virginia

              About Me Beauty Conscious

              Verified Buyer

              Pros

              • Easy To Use

              Cons

                Best Uses

                • Graying Hair

                Comments about Color Wow Root Cover Up:

                Great product, easy to use, covers the gray, and stays in till you wash!!!
                Simple easy no mess no fuss!!

                • Commitment To Color:
                • Temporary

                (0 of 2 customers found this review helpful)

                 
                4.0

                It is a very good product, but rather pricey.

                By Rhodie

                from Vancouver, WA

                Verified Buyer

                Pros

                • Easy To Use
                • Gentle
                • Natural Look

                Cons

                • Doesn't Last

                Best Uses

                • Touch Ups

                Comments about Color Wow Root Cover Up:

                I bought one color that would be a good fit, and used only once. I had to return it since I didn't use the same color to die my hair shortly after. It is rather pricey for just once-time touch-up.

                • Commitment To Color:
                • Demi-Permanent
                 
                5.0

                I love the way it covers my bald spot.

                By Gina

                from San Tan Valley, AZ

                About Me Minimalist

                Verified Buyer

                Pros

                • Easy To Use
                • Great Color
                • Natural Look

                Cons

                  Best Uses

                  • Graying Hair
                  • Thinner Hair

                  Comments about Color Wow Root Cover Up:

                  This is a great product to cover my thinning hair line.

                  • Commitment To Color:
                  • Semi-Permanent

                  Displaying reviews 1-10

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