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Color Wow Root Cover Up

Color Wow

Root Cover Up

Platinum / Light Blonde

Item #: 2278086 Size: 0.07 oz

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Camouflage your roots for perfect color every day. This professional powder compound was formulated to adhere to hair without being sticky or oily and without looking dry.

Benefits include:
  • Covers grey roots instantly and camouflages dark re-growth on lightened/highlighted hair.
  • Camouflages roots instantly.
  • Perfect color every single day.
  • Revolutionary professional compound.

Start with dry/styled hair. The enclosed dual-tipped brush lets you customize your Cover Up application. Apply to roots, starting at the scalp and working out. Repeat until roots disappear. Then apply to temples and any other grey hair as needed.
Talc, Mica, Synthetic Fluorphlogopite, Octyldodecyl Stearoyl Stearate, Ethylhexyl Palmitate, Zinc Stearate, Silica, Pentaerythrityl Tetraisostearate, Zea Mays (Corn) Starch, Aluminum Starch Octenylsuccinate, Kaolin, Methylparaben, Triethoxycaprylylsilane, Propylparaben (CI 77499 (Iron Oxides), CI 77491 (Iron Oxides), CI 77891 (Titanium Dioxide), CI 77266 (Carbon Black, Black 2), CI 77492 (Iron Oxides), Tin Oxide (CI 77861)).

Details+

How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Color WowRoot Cover Up
 
4.2

(based on 616 reviews)

84%

of respondents would recommend this to a friend.

Pros

  • Easy to use (480)
  • Effective (299)
  • Lightweight (145)
  • Natural look (117)
  • Good value (114)

Cons

  • Not effective (57)
  • Time consuming (16)
  • Doesn't last (15)
  • Pricey / poor value (15)
  • Messy (12)

Best Uses

  • Daily use (138)
  • On-the-go (123)
  • Touch ups (123)
  • Women (116)
  • Graying hair (99)
    • Was this a gift?:
    • No (22)
    • Commitment To Color:
    • Temporary (99), Permanent (34), Semi-permanent (10)
    • Reviewer Profile:
    • Brand buyer (191), Budget shopper (162), Beauty conscious (90), Survivalist / minimalist (47), Product junkie (17)
    • My Beauty Routine Takes:
    • 30 minutes (199), 10 minutes (156), 1+ hour (38)

Reviewed by 616 customers

Displaying reviews 1-10

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5.0

One word "wow"

By Ips

from Chicago,Il

About Me Product Junkie

Verified Buyer

Pros

  • Easy To Use

Cons

    Best Uses

    • Graying Hair

    Comments about Color Wow Root Cover Up:

    Great product

    • Commitment To Color:
    • Temporary
     
    5.0

    Awesome temp cover up!

    By JPo

    from Miami, Florida

    About Me Beauty Conscious

    Verified Buyer

    Pros

    • Easy To Use
    • Long-Lasting
    • Natural Look

    Cons

      Best Uses

      • Touch Ups

      Comments about Color Wow Root Cover Up:

      It really doesn't fall off until you shampoo your hair.

      • Commitment To Color:
      • Semi-Permanent
       
      5.0

      This product is amazing

      By Anna Banana

      from Delray Beach, Fl

      About Me Product Junkie

      Verified Buyer

      Pros

      • Easy To Use
      • Great Color
      • Long-Lasting
      • Natural Look

      Cons

        Best Uses

        • Graying Hair

        Comments about Color Wow Root Cover Up:

        Blends in so well. I will surely buy it again.

         
        5.0

        I love this root cover up!! It's the best I have ever used!

        By Anne

        from Orlando

        About Me Beauty Conscious

        Verified Buyer

        Pros

        • Easy To Use
        • Gentle
        • Great Color
        • Long-Lasting
        • Natural Look
        • Versatile

        Cons

          Best Uses

          • Graying Hair
          • Touch Ups

          Comments about Color Wow Root Cover Up:

          I have gray roots....helps extend the time before recoloring!! Great product !!

          • Commitment To Color:
          • Semi-Permanent
           
          4.0

          Great if you need touch up coverage quickly

          By Jogie

          from Flower Mound, TX

          About Me Minimalist

          Verified Buyer

          Pros

          • Easy To Use
          • Natural Look

          Cons

          • Time Consuming

          Best Uses

          • Graying Hair
          • Touch Ups

          Comments about Color Wow Root Cover Up:

          If you have touch ups this product works really well. The color goes on pretty easily but would take a while if you have anywhere solid to cover. The color blends well and seems to grab on to the grays really well. It's a bit pricey, but works if you just have to have coverage quickly. The color blended really well with my own and didn't seem to rub off.

          • Commitment To Color:
          • Temporary
           
          5.0

          great product

          By mickey

          from ohio

          About Me Beauty Conscious

          Verified Buyer

          Pros

          • Easy To Use
          • Great Color
          • Long-Lasting
          • Natural Look

          Cons

            Best Uses

            • Graying Hair
            • Touch Ups

            Comments about Color Wow Root Cover Up:

            really covers my gray hair

            • Commitment To Color:
            • Temporary
             
            5.0

            This product was perfect. Would/Will purchase again.

            By Eva

            from Tennessee

            About Me Beauty Conscious

            Verified Buyer

            Pros

            • Easy To Use

            Cons

            • Doesn't Last

            Best Uses

            • Graying Hair
            • Touch Ups

            Comments about Color Wow Root Cover Up:

            Worked perfect

            • Commitment To Color:
            • Temporary

            (1 of 1 customers found this review helpful)

             
            5.0

            Best root cover up ever!

            By Debdert

            from Rochester, NY

            About Me Beauty Conscious

            Verified Buyer

            Pros

            • Easy To Use
            • Gentle
            • Great Color
            • Long-Lasting
            • Natural Look
            • Versatile

            Cons

              Best Uses

              • Graying Hair
              • Touch Ups

              Comments about Color Wow Root Cover Up:

              I color my gray hair and have tried a lot of cover ups. This product is by far the best I have used. I watched a short video on line that showed exactly how to apply it. My hair is blonde. First I tried the blonde Wow cover up. It worked pretty well, but I decided to try the light brown the next time. All I can say is "Wow!" It goes on easily, blends well, covers well until the next shampoo, and looks very natural. I use it only on my part, so it doesn't take a lot to get a great finished look! I highly recommend this product!

              • Commitment To Color:
              • Permanent
               
              5.0

              Love this product. Do think it's overpriced

              By PennyG

              from Franklin, TN

              About Me Minimalist

              Verified Buyer

              Pros

              • Easy To Use
              • Great Color
              • Natural Look

              Cons

                Best Uses

                • Touch Ups

                Comments about Color Wow Root Cover Up:

                Love that it covered my gray roots. Is way overpriced.

                • Commitment To Color:
                • Temporary

                (0 of 1 customers found this review helpful)

                 
                5.0

                Good stuff!

                By MI gal

                from Michigan

                About Me Beauty Conscious

                Verified Buyer

                Pros

                • Easy To Use

                Cons

                  Best Uses

                  • Touch Ups

                  Comments about Color Wow Root Cover Up:

                  By the 2nd application, I got it! Well worth the money, a little pricey, but goes a long way.

                  • Commitment To Color:
                  • Temporary

                  Displaying reviews 1-10

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                  Q&A

                  Product Q&A

                  Do you have questions about this product?

                  Get answers from in-house experts.

                  46 Questions | 46 Answers
                  Displaying questions 1-10Previous | Next »
                  • Q:

                    I have my hair colored professionally color red. In using this product on my white roots, do I have to shampoo BEFORE I go to the salon for my color or can the colorist put her dye right over this with no problems? I go to the salon for color every 3 weeks but roots show after week #1. Thank you..
                    Asked on 11/26/2016 by Flyawaygal from Langhorne, PA

                    1 answer

                    • Staff Expert

                      A:

                      Before any new color service, it's recommended that you wash out Root Cover Up before applying color.

                      Answered on 11/28/2016 by Staff Expert from Ulta Beauty
                  • Q:

                    I have strawberry blonde hair, and it seems like no one makes a color for me, as far as a simple touch up. I have no need to color my whole hair for a few white hairs that always pop up in my bangs. Will the red be too intense? Or should I just go with a blonde?
                    Asked on 10/30/2016 by amariesco from Indiana

                    1 answer

                    • Staff Expert

                      A:

                      If you are between shades, we recommend selecting the darker shade. You can test both shades at your nearest Ulta Beauty store to find your best match. :-)

                      Answered on 11/1/2016 by Staff Expert from Ulta Beauty
                  • Q:

                    I have Very dark roots and very blonde highlights, would this product cover my dark roots if I dab on like in the video in the highlighted streaks? Also, How much product comes in each compact, enough for how many root touch ups?
                    Asked on 10/19/2016 by Lynn from North Carolina

                    1 answer

                    • Staff Expert

                      A:

                      Yes, it provides great coverage of dark roots! :-) This product is 0.07 oz. You can find a product's size listed right beneath its name at the top of the page for easy reference. Color Wow doesn't estimate number of applications, since it varies by individual, but one compact should last you a long time!

                      Answered on 10/25/2016 by Staff Expert from Ulta Beauty
                  • Q:

                    Do you have to wash it out before you actually color your hair. Was concerned hair color won't take on your roots
                    Asked on 8/20/2016 by Jmd from Wilton NY

                    1 answer

                    • Staff Expert

                      A:

                      Before any new color service, it's recommended that you wash out Root Cover Up before applying color.

                      Answered on 9/12/2016 by Staff Expert from Ulta Beauty
                  • Q:

                    My roots are typically a level 4 (almost black). Would you recommend using black or using the dark brown color.
                    Asked on 7/9/2016 by Jiliebean from Milwaukee WI

                    1 answer

                    • Staff Expert

                      A:

                      If you are between shades, we recommend selecting the darker shade.

                      Answered on 7/27/2016 by Staff Expert from Ulta Beauty
                  • Q:

                    Does this cover up all textures of hair? African Americans?
                    Asked on 7/7/2016 by Aging nicely from Atlanta, Ga

                    1 answer

                    • Staff Expert

                      A:

                      Yes, Root Cover Up can be used on all hair types and textures!

                      Answered on 7/27/2016 by Staff Expert from Ulta Beauty
                  • Q:

                    How long does it last?
                    Asked on 6/4/2016 by Michele from New York

                    1 answer

                    • Staff Expert

                      A:

                      Root Cover Up will last in your hair from shampoo to shampoo. That means it will stay in place if you sweat, get caught in the rain or even go swimming. You need to actually shampoo your hair in order for Root Cover Up to be removed.

                      Answered on 6/14/2016 by Staff Expert from Ulta Beauty
                  • Q:

                    My hair is naturally black and I recently had it color corrected to an ashy brown. Will this help to cover up my naturally black roots to medium brown?
                    Asked on 6/3/2016 by New_To_Hair from LA

                    1 answer

                    • Staff Expert

                      A:

                      Yes, it works wonderfully at covering dark regrowth at the roots!

                      Answered on 6/14/2016 by Staff Expert from Ulta Beauty
                  • Q:

                    Is this product appropriate to hide thinning hair?
                    Asked on 5/30/2016 by Happy Lady from Henrietta, NY

                    1 answer

                    • Staff Expert

                      A:

                      The Root Cover Up mineral powder looks best when applied to hair. However, if you want to conceal areas of balding or thinning on the top of your head, you can certainly apply a small amount of powder to the scalp. Be careful to avoid over-applying so as to prevent the powder from coming off of your scalp.

                      Answered on 5/31/2016 by Staff Expert from Ulta Beauty
                  • Q:

                    I'm just starting to let my dyed blond hair go grey because of scalp problems
                    Would this product work to cover that silver halo on top of my head in the parts?
                    This process takes so long and my hair used to be my pride and joy.
                    Asked on 5/26/2016 by Sadlygrey from Florida

                    1 answer

                    • Staff Expert

                      A:

                      Yes, Color Wow Root Cover Up completely covers gray regrowth at the roots. We recommend viewing the video on the product description page to see the full effect!

                      Answered on 5/31/2016 by Staff Expert from Ulta Beauty
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