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Color Wow Root Cover Up

Color Wow

Root Cover Up

Platinum / Light Blonde

Item #: 2278086 Size: 0.07 oz

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Camouflage your roots for perfect color every day. This professional powder compound was formulated to adhere to hair without being sticky or oily and without looking dry.

Key Benefits:
  • Covers grey roots instantly and camouflages dark re-growth on lightened/highlighted hair.
  • Camouflages roots instantly.
  • Perfect color every single day.

Revolutionary professional compound.

Start with dry/styled hair. The enclosed dual-tipped brush lets you customize your Cover Up application. Apply to roots, starting at the scalp and working out. Repeat until roots disappear. Then apply to temples and any other grey hair as needed.
Talc, Mica, Synthetic Fluorphlogopite, Octyldodecyl Stearoyl Stearate, Ethylhexyl Palmitate, Zinc Stearate, Silica, Pentaerythrityl Tetraisostearate, Zea Mays (Corn) Starch, Aluminum Starch Octenylsuccinate, Kaolin, Methylparaben, Triethoxycaprylylsilane, Propylparaben (CI 77499 (Iron Oxides), CI 77491 (Iron Oxides), CI 77891 (Titanium Dioxide), CI 77266 (Carbon Black, Black 2), CI 77492 (Iron Oxides), Tin Oxide (CI 77861)).

Details+

How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Color WowRoot Cover Up
 
4.2

(based on 763 reviews)

85%

of respondents would recommend this to a friend.

Pros

  • Easy to use (612)
  • Effective (299)
  • Natural look (226)
  • Great color (178)
  • Lightweight (145)

Cons

  • Not effective (57)
  • Doesn't last (33)
  • Time consuming (26)
  • Messy (22)
  • Pricey / poor value (16)

Best Uses

  • Touch ups (238)
  • Graying hair (202)
  • Daily use (138)
  • On-the-go (123)
  • Women (116)
    • Was this a gift?:
    • No (22)
    • Commitment To Color:
    • Temporary (202), Permanent (56), Semi-permanent (18), Demi-permanent (7)
    • My Beauty Routine Takes:
    • 30 minutes (199), 10 minutes (156), 1+ hour (38)
    • Reviewer Profile:
    • Brand buyer (191), Beauty conscious (173), Budget shopper (162), Survivalist / minimalist (97), Product junkie (25)

Reviewed by 763 customers

Displaying reviews 1-10

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4.0

Nice coverage

By Molly

from Paramus

About Me Beauty Conscious

Verified Buyer

Pros

  • Easy To Use

Cons

  • Doesn't Last

Best Uses

  • Graying Hair
  • Touch Ups

Comments about Color Wow Root Cover Up:

My stylist recommended this product so I bought it. It does work work, but does need to be reapplied

  • Commitment To Color:
  • Permanent
 
5.0

Love this product!

By KK

from Citrus Heights, CA

About Me Beauty Conscious

Verified Reviewer

Pros

  • Easy To Use
  • Great Color
  • Long-Lasting
  • Natural Look

Cons

    Best Uses

    • Graying Hair
    • Touch Ups

    Comments about Color Wow Root Cover Up:

    This root touch up is fantastic! I started turning grey at 18. I am 47 now. I need my roots colored every 10-15 days. There is no mess and it matches my hair color. I have used spray touch ups and it would get on my hands, part and look stiff. This is very natural looking. For best results, have a frirend or family apply it to areas you can't see. Love this stuff!

    • Commitment To Color:
    • Permanent

    (0 of 1 customers found this review helpful)

     
    4.0

    HEADS UP

    By BLUESKYS

    from N.J.

    About Me Beauty Conscious

    Verified Buyer

    Pros

    • Easy To Use
    • Gentle
    • Great Color
    • Long-Lasting
    • Natural Look
    • Versatile

    Cons

      Best Uses

      • Graying Hair
      • Thinner Hair
      • Touch Ups

      Comments about Color Wow Root Cover Up:

      FOR A TRULY NATURAL AND EVEN THICKER LOOK ADD TOPPIK HAIR BUILDING FIBERS TO THIS PRODUCT. WORKS ON YOUR HAIR AND EYEBROWS. WOULD GIVE IT 5 STARS IF THE FIBERS WERE INCLUDED IN THE MIX.

      • Commitment To Color:
      • Permanent
       
      5.0

      Great cover

      By Chunk

      from Glendora

      About Me Beauty Conscious

      Verified Buyer

      Pros

      • Easy To Use
      • Fast and easy
      • Gentle
      • Great Color
      • Long-Lasting
      • Natural Look
      • Versatile

      Cons

        Best Uses

        • Graying Hair
        • Touch Ups

        Comments about Color Wow Root Cover Up:

        This is great for in between color touch ups and when you need to extend the time until hair appointment

        • Commitment To Color:
        • Temporary
         
        5.0

        Fantastic product!

        By Ladybird52

        from Martinsburg wv

        About Me Minimalist

        Verified Buyer

        Pros

        • Easy To Use
        • Great Color
        • Natural Look

        Cons

          Best Uses

          • Graying Hair
          • Touch Ups

          Comments about Color Wow Root Cover Up:

          Covered my gray roots completely and so easy to use!

          • Commitment To Color:
          • Temporary
           
          5.0

          Very handy

          By Dee

          from Maumee OH

          About Me Minimalist

          Verified Buyer

          Pros

          • Easy To Use
          • Great Color
          • Natural Look

          Cons

            Best Uses

            • Graying Hair
            • Touch Ups

            Comments about Color Wow Root Cover Up:

            Great for touch ups between salon color

            • Commitment To Color:
            • Temporary
             
            5.0

            Amazing Coverage of Gray

            By Arianna Silver

            from Albany NY

            About Me Beauty Conscious

            Verified Buyer

            Pros

            • Easy To Use
            • Gentle
            • Great Color
            • Natural Look
            • Versatile

            Cons

              Best Uses

              • Graying Hair
              • Touch Ups

              Comments about Color Wow Root Cover Up:

              I love this product for temporary gray root touch-ups. Covers great and looks natural.

              • Commitment To Color:
              • Temporary
               
              5.0

              great cover up

              By kandy

              from South Carolina

              About Me Minimalist

              Verified Buyer

              Pros

              • Easy To Use
              • Natural Look

              Cons

                Best Uses

                • Graying Hair
                • Touch Ups

                Comments about Color Wow Root Cover Up:

                Just apply to root area of hair and it covers up the grey, natural looking

                • Commitment To Color:
                • Temporary
                 
                5.0

                The best!

                By Kc

                from Albuquerque

                About Me Beauty Conscious

                Verified Buyer

                Pros

                • Easy To Use
                • Great Color
                • Long-Lasting
                • Natural Look

                Cons

                  Best Uses

                    Comments about Color Wow Root Cover Up:

                    I use this product add "highlights" to my roots. The color match is amazing. It lasts a good 12 hours. Worth the price!

                    • Commitment To Color:
                    • Temporary

                    (1 of 1 customers found this review helpful)

                     
                    3.0

                    It worked alright

                    By Tara

                    from Chicago, IL

                    About Me Product Junkie

                    Verified Buyer

                    Pros

                    • Gentle

                    Cons

                    • Difficult To Use
                    • Time Consuming

                    Best Uses

                    • Graying Hair
                    • Touch Ups

                    Comments about Color Wow Root Cover Up:

                    I have dark brown roots and blonde hair. It helped to kind of tone down my dark roots, but definitely didn't look like I just got my hair done (as they make it seem in product videos). It also takes a little but of time to apply depending on the color of your roots and length of outgrowth. I did find that it worked better on blow dried hair rather than air dried.

                    • Commitment To Color:
                    • Temporary

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                    Q&A

                    Product Q&A

                    Do you have questions about this product?

                    Get answers from in-house experts.

                    51 Questions | 51 Answers
                    Displaying questions 1-10Previous | Next »
                    • Q:

                      I have dark blonde hair (ash blonde). Would I get the blonde or light brown to use on my gray roots? I plan on using this product inberween color appointments, usually about 1 week before my next appointment
                      Asked on 2/19/2017 by Aunt Beanie from Rotterdam, NY

                      1 answer

                      • Staff Expert

                        A:

                        We apologize for the delay. For the quickest answer to your question, please call us at 866-983-8582 for assistance. Thank you!

                        Answered on 3/22/2017 by Staff Expert from Ulta Beauty
                    • Q:

                      I have very dark brown hair that is dyed blonde /platinum blonde. In between colorings it can look pretty rough so I have to get colored more often then I would like which can get pretty expensive. Would this help cover my super dark roots even to the light blonde color my hair is dyed to in between?
                      Asked on 12/26/2016 by Jodie from McKinney, Texas

                      1 answer

                      • Staff Expert

                        A:

                        Yes, it provides great coverage of dark roots! :-)

                        Answered on 12/28/2016 by Staff Expert from Ulta Beauty
                    • Q:

                      I dye my hair light brow, but it look more like dark brown because my hair color were darker before, so it look more like medium brown in top of my head, and at the end it look a little be more dark, and it is because of my gray hair, so what color should I get for my hair?
                      Asked on 12/16/2016 by Lucia from Palm coast florida

                      1 answer

                      • Staff Expert

                        A:

                        If you are between shades, we recommend selecting the darker shade.

                        Answered on 12/22/2016 by Staff Expert from Ulta Beauty
                    • Q:

                      My hair (dark brown) was growing so fast I couldn't keep up with the greys. I got it highlighted medium blond so it would blend with grey and hair color. Can this be used on roots as temporary highlights? If not can you recommend another product?

                      Thanks
                      Asked on 12/3/2016 by none from Derry, N.H.

                      1 answer

                      • Staff Expert

                        A:

                        Root Cover Up is perfect for refreshing highlights in lightened/highlighted hair. It's meant to cover dark roots/re-growth at the part line. However, it's not meant to create a full streak or highlight in the hair. For example, if you have gray hair and highlights, you can use a dark shade to cover the gray roots and then blonde at the roots to refresh the highlights.

                        Answered on 12/8/2016 by Staff Expert from Ulta Beauty
                    • Q:

                      Can root cover up cover grey root if you have never color your hair?
                      Asked on 12/2/2016 by Nan from Chicago Illinois

                      1 answer

                      • Staff Expert

                        A:

                        Yes, you can use it on natural hair, not just color-treated hair, to cover gray roots!

                        Answered on 12/8/2016 by Staff Expert from Ulta Beauty
                    • Q:

                      I have my hair colored professionally color red. In using this product on my white roots, do I have to shampoo BEFORE I go to the salon for my color or can the colorist put her dye right over this with no problems? I go to the salon for color every 3 weeks but roots show after week #1. Thank you..
                      Asked on 11/26/2016 by Flyawaygal from Langhorne, PA

                      1 answer

                      • Staff Expert

                        A:

                        Before any new color service, it's recommended that you wash out Root Cover Up before applying color.

                        Answered on 11/28/2016 by Staff Expert from Ulta Beauty
                    • Q:

                      I have strawberry blonde hair, and it seems like no one makes a color for me, as far as a simple touch up. I have no need to color my whole hair for a few white hairs that always pop up in my bangs. Will the red be too intense? Or should I just go with a blonde?
                      Asked on 10/30/2016 by amariesco from Indiana

                      1 answer

                      • Staff Expert

                        A:

                        If you are between shades, we recommend selecting the darker shade. You can test both shades at your nearest Ulta Beauty store to find your best match. :-)

                        Answered on 11/1/2016 by Staff Expert from Ulta Beauty
                    • Q:

                      I have Very dark roots and very blonde highlights, would this product cover my dark roots if I dab on like in the video in the highlighted streaks? Also, How much product comes in each compact, enough for how many root touch ups?
                      Asked on 10/19/2016 by Lynn from North Carolina

                      1 answer

                      • Staff Expert

                        A:

                        Yes, it provides great coverage of dark roots! :-) This product is 0.07 oz. You can find a product's size listed right beneath its name at the top of the page for easy reference. Color Wow doesn't estimate number of applications, since it varies by individual, but one compact should last you a long time!

                        Answered on 10/25/2016 by Staff Expert from Ulta Beauty
                    • Q:

                      Do you have to wash it out before you actually color your hair. Was concerned hair color won't take on your roots
                      Asked on 8/20/2016 by Jmd from Wilton NY

                      1 answer

                      • Staff Expert

                        A:

                        Before any new color service, it's recommended that you wash out Root Cover Up before applying color.

                        Answered on 9/12/2016 by Staff Expert from Ulta Beauty
                    • Q:

                      My roots are typically a level 4 (almost black). Would you recommend using black or using the dark brown color.
                      Asked on 7/9/2016 by Jiliebean from Milwaukee WI

                      1 answer

                      • Staff Expert

                        A:

                        If you are between shades, we recommend selecting the darker shade.

                        Answered on 7/27/2016 by Staff Expert from Ulta Beauty
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