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Color Wow Root Cover Up

Color Wow

Root Cover Up

0.07 oz Item 2278086

Color:Platinum / Light Blonde

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Camouflage your roots for perfect color every day. This professional powder compound was formulated to adhere to hair without being sticky or oily and without looking dry.

Key Benefits:
  • Covers grey roots instantly and camouflages dark re-growth on lightened/highlighted hair.
  • Camouflages roots instantly.
  • Perfect color every single day.

Revolutionary professional compound.

Start with dry/styled hair. The enclosed dual-tipped brush lets you customize your Cover Up application. Apply to roots, starting at the scalp and working out. Repeat until roots disappear. Then apply to temples and any other grey hair as needed.
Talc, Mica, Synthetic Fluorphlogopite, Octyldodecyl Stearoyl Stearate, Ethylhexyl Palmitate, Zinc Stearate, Silica, Pentaerythrityl Tetraisostearate, Zea Mays (Corn) Starch, Aluminum Starch Octenylsuccinate, Kaolin, Methylparaben, Triethoxycaprylylsilane, Propylparaben (CI 77499 (Iron Oxides), CI 77491 (Iron Oxides), CI 77891 (Titanium Dioxide), CI 77266 (Carbon Black, Black 2), CI 77492 (Iron Oxides), Tin Oxide (CI 77861)).

Details+

How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Color WowRoot Cover Up
 
4.2

(based on 833 reviews)

85%

of respondents would recommend this to a friend.

Pros

  • Easy to use (670)
  • Effective (317)
  • Natural look (256)
  • Great color (199)
  • Lightweight (145)

Cons

  • Not effective (57)
  • Doesn't last (40)
  • Time consuming (32)
  • Messy (26)
  • Pricey / poor value (18)

Best Uses

  • Touch ups (275)
  • Graying hair (231)
  • Daily use (138)
  • On-the-go (123)
  • Women (116)
    • Commitment To Color:
    • Temporary (233), Permanent (63), Semi-permanent (23), Demi-permanent (7)
    • Reviewer Profile:
    • Beauty conscious (212), Brand buyer (191), Budget shopper (162), Survivalist / minimalist (113), Product junkie (32)
    • Hair Type:
    • Straight hair (12), Wavy hair (8)
    • My Beauty Routine Takes:
    • 30 minutes (199), 10 minutes (156), 1+ hour (38)
    • Was this a gift?:
    • No (22)

Reviewed by 833 customers

Displaying reviews 1-10

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5.0

Love it!

By Speech teach

from Wichita

About Me Minimalist

Verified Buyer

Pros

  • Easy To Use
  • Effective

Cons

    Best Uses

    • Color-treated Hair
    • Hair Loss

    Comments about Color Wow Root Cover Up:

    As I age, the hair at my temples is thinning...this product really works to hide the problem! Great between color jobs. Would definitely buy again and again!

    • Hair Type:
    • Wavy Hair
     
    5.0

    Great grey covery up

    By Nancy

    from Chicago

    About Me Beauty Conscious

    Verified Buyer

    Pros

    • Easy To Use
    • Effective

    Cons

      Best Uses

      • Color-treated Hair

      Comments about Color Wow Root Cover Up:

      very easy to use. Doesn't look overly dyed

      • Hair Type:
      • Wavy Hair
       
      4.0

      this product has good coverage.

      By ML

      from Acworth, GA

      About Me Minimalist

      Verified Buyer

      Pros

      • Effective

      Cons

      • Complicated To Use

      Best Uses

      • Normal Hair

      Comments about Color Wow Root Cover Up:

      I have used 2 different colors of WOW root cover-up. It has good coverage but the applicator is small and a little difficult for me to hold.

      • Hair Type:
      • Very Curly Hair
       
      5.0

      Love it, I have bought this before and will buy it again.

      By Carol

      from San Diego, CA

      About Me Product Junkie

      Verified Buyer

      Pros

      • Easy To Use
      • Effective

      Cons

        Best Uses

          Comments about Color Wow Root Cover Up:

          When I am near time to re-color hair, I use this on my part so the roots don't show.

          • Hair Type:
          • Straight Hair
           
          1.0

          Returned this.

          By TMV

          from Leonard, Michigan

          About Me Beauty Conscious

          Verified Buyer

          Pros

            Cons

            • Ineffective

            Best Uses

            • Color-treated Hair

            Comments about Color Wow Root Cover Up:

            Tried this product for root cover in between salon visits. I'm Blonde. Doesn't cover at all. Sorry it does not work.

            • Hair Type:
            • Wavy Hair
             
            5.0

            Yes

            By Nan

            from PA

            About Me Beauty Conscious

            Verified Buyer

            Pros

            • Easy To Use
            • Effective
            • Gentle

            Cons

              Best Uses

              • Color-treated Hair

              Comments about Color Wow Root Cover Up:

              Best powder product to cover gray roots.

              • Hair Type:
              • Wavy Hair
               
              5.0

              Root Touch UP with WOW...!

              By Aleah

              from Reno, NV

              About Me Minimalist

              Verified Buyer

              Pros

              • Easy To Use
              • Effective
              • Gentle
              • Smells great

              Cons

              • It does contain Talc...of which I am wary of....

              Best Uses

              • Color-treated Hair

              Comments about Color Wow Root Cover Up:

              This works very well to cover up hair roots inbetween coloring. It extends the time of which I feel a need to color my hair to 2 1/2 months.

              • Hair Type:
              • Straight Hair

              (1 of 1 customers found this review helpful)

               
              4.0

              I would buy this product again

              By Mare

              from Overland Park, KS

              About Me Minimalist

              Verified Buyer

              Pros

              • Effective

              Cons

              • Expensive

              Best Uses

              • Color-treated Hair
              • Normal Hair

              Comments about Color Wow Root Cover Up:

              I use this product to color the growth lines as my hair
              Is color treated and my new growth is greying.
              Works great, easy to use.

              • Hair Type:
              • Wavy Hair

              (1 of 1 customers found this review helpful)

               
              4.0

              Will keep using.

              By Jo

              from Texas

              About Me Minimalist

              Verified Buyer

              Pros

              • Easy To Use
              • Effective
              • Gentle

              Cons

                Best Uses

                • Color-treated Hair

                Comments about Color Wow Root Cover Up:

                Works great for covering roots between colorings.

                • Hair Type:
                • Straight Hair

                (1 of 1 customers found this review helpful)

                 
                5.0

                Yes

                By Edy

                from Virginia Beach, VA

                About Me Beauty Conscious

                Verified Buyer

                Pros

                • Easy To Use

                Cons

                • To expensive

                Best Uses

                • Color-treated Hair

                Comments about Color Wow Root Cover Up:

                Wonderful product but wayyyyyy to overpriced!

                • Hair Type:
                • Straight Hair

                Displaying reviews 1-10

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                Q&A

                Product Q&A

                Ask a question

                Do you have questions about this product?

                Get answers from in-house experts.

                52 Questions | 52 Answers
                Displaying questions 1-10Previous | Next »
                • Q:

                  Will the color bleed on your pillow and will it come out during swimming and sweat?
                  Asked on 7/20/2017 by Louise from Cleveland, OH

                  1 answer

                  • Brand Expert

                    A:

                    Great question. Color Wow root cover up is a mineral powder that adheres to hair instantly. It will not stay on your pillow. It is also water resistant which means that you can swim with it, get caught in the rain, and it will not bleed, or run down. It will also stay in place when you sweat, so it's your perfect summer accessory!

                    Answered on 7/25/2017 by Color Wow Team from New York
                • Q:

                  I have dark blonde hair (ash blonde). Would I get the blonde or light brown to use on my gray roots? I plan on using this product inberween color appointments, usually about 1 week before my next appointment
                  Asked on 2/19/2017 by Aunt Beanie from Rotterdam, NY

                  1 answer

                  • Staff Expert

                    A:

                    We apologize for the delay. For the quickest answer to your question, please call us at 866-983-8582 for assistance. Thank you!

                    Answered on 3/22/2017 by Staff Expert from Ulta Beauty
                • Q:

                  I have very dark brown hair that is dyed blonde /platinum blonde. In between colorings it can look pretty rough so I have to get colored more often then I would like which can get pretty expensive. Would this help cover my super dark roots even to the light blonde color my hair is dyed to in between?
                  Asked on 12/26/2016 by Jodie from McKinney, Texas

                  1 answer

                  • Staff Expert

                    A:

                    Yes, it provides great coverage of dark roots! :-)

                    Answered on 12/28/2016 by Staff Expert from Ulta Beauty
                • Q:

                  I dye my hair light brow, but it look more like dark brown because my hair color were darker before, so it look more like medium brown in top of my head, and at the end it look a little be more dark, and it is because of my gray hair, so what color should I get for my hair?
                  Asked on 12/16/2016 by Lucia from Palm coast florida

                  1 answer

                  • Staff Expert

                    A:

                    If you are between shades, we recommend selecting the darker shade.

                    Answered on 12/22/2016 by Staff Expert from Ulta Beauty
                • Q:

                  My hair (dark brown) was growing so fast I couldn't keep up with the greys. I got it highlighted medium blond so it would blend with grey and hair color. Can this be used on roots as temporary highlights? If not can you recommend another product?

                  Thanks
                  Asked on 12/3/2016 by none from Derry, N.H.

                  1 answer

                  • Staff Expert

                    A:

                    Root Cover Up is perfect for refreshing highlights in lightened/highlighted hair. It's meant to cover dark roots/re-growth at the part line. However, it's not meant to create a full streak or highlight in the hair. For example, if you have gray hair and highlights, you can use a dark shade to cover the gray roots and then blonde at the roots to refresh the highlights.

                    Answered on 12/8/2016 by Staff Expert from Ulta Beauty
                • Q:

                  Can root cover up cover grey root if you have never color your hair?
                  Asked on 12/2/2016 by Nan from Chicago Illinois

                  1 answer

                  • Staff Expert

                    A:

                    Yes, you can use it on natural hair, not just color-treated hair, to cover gray roots!

                    Answered on 12/8/2016 by Staff Expert from Ulta Beauty
                • Q:

                  I have my hair colored professionally color red. In using this product on my white roots, do I have to shampoo BEFORE I go to the salon for my color or can the colorist put her dye right over this with no problems? I go to the salon for color every 3 weeks but roots show after week #1. Thank you..
                  Asked on 11/26/2016 by Flyawaygal from Langhorne, PA

                  1 answer

                  • Staff Expert

                    A:

                    Before any new color service, it's recommended that you wash out Root Cover Up before applying color.

                    Answered on 11/28/2016 by Staff Expert from Ulta Beauty
                • Q:

                  I have strawberry blonde hair, and it seems like no one makes a color for me, as far as a simple touch up. I have no need to color my whole hair for a few white hairs that always pop up in my bangs. Will the red be too intense? Or should I just go with a blonde?
                  Asked on 10/30/2016 by amariesco from Indiana

                  1 answer

                  • Staff Expert

                    A:

                    If you are between shades, we recommend selecting the darker shade. You can test both shades at your nearest Ulta Beauty store to find your best match. :-)

                    Answered on 11/1/2016 by Staff Expert from Ulta Beauty
                • Q:

                  I have Very dark roots and very blonde highlights, would this product cover my dark roots if I dab on like in the video in the highlighted streaks? Also, How much product comes in each compact, enough for how many root touch ups?
                  Asked on 10/19/2016 by Lynn from North Carolina

                  1 answer

                  • Staff Expert

                    A:

                    Yes, it provides great coverage of dark roots! :-) This product is 0.07 oz. You can find a product's size listed right beneath its name at the top of the page for easy reference. Color Wow doesn't estimate number of applications, since it varies by individual, but one compact should last you a long time!

                    Answered on 10/25/2016 by Staff Expert from Ulta Beauty
                • Q:

                  Do you have to wash it out before you actually color your hair. Was concerned hair color won't take on your roots
                  Asked on 8/20/2016 by Jmd from Wilton NY

                  1 answer

                  • Staff Expert

                    A:

                    Before any new color service, it's recommended that you wash out Root Cover Up before applying color.

                    Answered on 9/12/2016 by Staff Expert from Ulta Beauty
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