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Color Wow Root Cover Up

Color Wow

Root Cover Up

Platinum / Light Blonde

Item #: 2278086 Size: 0.07 oz

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Camouflage your roots for perfect color every day. This professional powder compound was formulated to adhere to hair without being sticky or oily and without looking dry.

Benefits include:
  • Covers grey roots instantly and camouflages dark re-growth on lightened/highlighted hair.
  • Camouflages roots instantly.
  • Perfect color every single day.
  • Revolutionary professional compound.

Start with dry/styled hair. The enclosed dual-tipped brush lets you customize your Cover Up application. Apply to roots, starting at the scalp and working out. Repeat until roots disappear. Then apply to temples and any other grey hair as needed.
Talc, Mica, Synthetic Fluorphlogopite, Octyldodecyl Stearoyl Stearate, Ethylhexyl Palmitate, Zinc Stearate, Silica, Pentaerythrityl Tetraisostearate, Zea Mays (Corn) Starch, Aluminum Starch Octenylsuccinate, Kaolin, Methylparaben, Triethoxycaprylylsilane, Propylparaben (CI 77499 (Iron Oxides), CI 77491 (Iron Oxides), CI 77891 (Titanium Dioxide), CI 77266 (Carbon Black, Black 2), CI 77492 (Iron Oxides), Tin Oxide (CI 77861)).

Details+

How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Color WowRoot Cover Up
 
4.2

(based on 685 reviews)

84%

of respondents would recommend this to a friend.

Pros

  • Easy to use (541)
  • Effective (299)
  • Natural look (173)
  • Lightweight (145)
  • Great color (135)

Cons

  • Not effective (57)
  • Doesn't last (23)
  • Time consuming (19)
  • Messy (17)
  • Pricey / poor value (15)

Best Uses

  • Touch ups (179)
  • Graying hair (146)
  • Daily use (138)
  • On-the-go (123)
  • Women (116)
    • Was this a gift?:
    • No (22)
    • Commitment To Color:
    • Temporary (147), Permanent (44), Semi-permanent (14), Demi-permanent (4)
    • Reviewer Profile:
    • Brand buyer (191), Budget shopper (162), Beauty conscious (132), Survivalist / minimalist (69), Product junkie (20)
    • My Beauty Routine Takes:
    • 30 minutes (199), 10 minutes (156), 1+ hour (38)

Reviewed by 685 customers

Displaying reviews 1-10

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4.0

Easy to use

By Kellyk

from Austin, TX

About Me Minimalist

Verified Buyer

Pros

  • Easy To Use
  • Great Color
  • Natural Look

Cons

    Best Uses

    • Touch Ups

    Comments about Color Wow Root Cover Up:

    Easy to use

    • Commitment To Color:
    • Temporary
     
    5.0

    Absolutely Love this!!

    By Makeup Mandi

    from Knoxville Tn

    About Me Product Junkie

    Verified Buyer

    Pros

    • Easy To Use

    Cons

      Best Uses

      • Thinner Hair
      • Touch Ups

      Comments about Color Wow Root Cover Up:

      Love this product! Can be used to add fullness to thinning hair and even as Eyebrow filler!! It's waterproof and gives a natural look!!

      • Commitment To Color:
      • Temporary
       
      5.0

      Can go 2 more months at least between colorings

      By CE

      from Jackson MI

      About Me Minimalist

      Verified Buyer

      Pros

      • Easy To Use

      Cons

        Best Uses

        • Graying Hair
        • Touch Ups

        Comments about Color Wow Root Cover Up:

        Worth the price, for brows too!

        • Commitment To Color:
        • Temporary
         
        5.0

        Great product

        By Ultamate consumer

        from Florida

        About Me Beauty Conscious

        Verified Buyer

        Pros

        • Easy To Use
        • Gentle
        • Great Color
        • Natural Look
        • Versatile

        Cons

          Best Uses

          • Graying Hair
          • Thinner Hair
          • Touch Ups

          Comments about Color Wow Root Cover Up:

          If you. have thinning hair, you can brush this on and it looks as if your hair is immediately thicker. Covers my part nicely, in-between hair appointments.

           
          5.0

          I would buy this again and again.

          By Tig

          from Phoenix

          About Me Minimalist

          Verified Buyer

          Pros

          • Easy To Use
          • Gentle
          • Great Color
          • Natural Look

          Cons

            Best Uses

            • Graying Hair
            • Thinner Hair
            • Touch Ups

            Comments about Color Wow Root Cover Up:

            Saw product years ago on tv. Gave it a try to cover greys in between colors. Works great! Using for at least 6 yrs now. Lasts a long time because I don't use everyday. Lasts all day on my hair.

            • Commitment To Color:
            • Temporary
             
            5.0

            really works!

            By Daddylonglegs

            from Red Bank NJ

            About Me Beauty Conscious

            Verified Buyer

            Pros

            • Easy To Use
            • Great Color
            • Natural Look

            Cons

              Best Uses

              • Graying Hair
              • Touch Ups

              Comments about Color Wow Root Cover Up:

              Bought the red & is perfect colour match. Really helps when not quite time for hair appointment & need to cover up those grays.

              • Commitment To Color:
              • Temporary
               
              5.0

              Wow to Color Wow

              By Mommy uf 5

              from Cuyahoga Falls, Ohio

              About Me Minimalist

              Verified Buyer

              Pros

              • Easy To Use
              • Gentle
              • Great Color
              • Long-Lasting
              • Natural Look
              • Versatile

              Cons

                Best Uses

                • Touch Ups

                Comments about Color Wow Root Cover Up:

                This was a reorder for me. Saw this product on Home and Family and knew I had to have it. I'm very frugal and even though I'm not in the habit of spending this much on a beauty product the time this product extends my next color appointment makes it worth every penny.

                • Commitment To Color:
                • Temporary
                 
                1.0

                Wow Color Coverup

                By San

                from Boston, ma

                About Me Minimalist

                Verified Buyer

                Pros

                  Cons

                  • Difficult To Use
                  • Doesn't Last
                  • Messy

                  Best Uses

                    Comments about Color Wow Root Cover Up:

                    I've been noticing that I'm growing more white hair and it's beginning to be more noticeable. I have black hair so the white stands out. So I purchase this to try to cover up some of it. Especially my sides.

                    I'm not sure why but it didn't seem to cover my white that well. Instead of changing the color to black it's to a darker gray. And is it because I have strands of white hair and not white roots? Would this be a better product to cover roots?

                    Maybe I will try this product again when all my hair turns white and I need root touch up when my hair dyed hair grows out. But for now...this product isn't working for me.

                    • Commitment To Color:
                    • Temporary
                     
                    2.0

                    Not up to the task

                    By Trish

                    from Elmhurst, IL

                    About Me Beauty Conscious

                    Verified Buyer

                    Pros

                      Cons

                      • Difficult To Use
                      • Time Consuming

                      Best Uses

                      • Graying Hair

                      Comments about Color Wow Root Cover Up:

                      I didn't like the application it and it didn't hide the gray sufficiently.

                      • Commitment To Color:
                      • Semi-Permanent
                       
                      5.0

                      This product did a great job covering my gray roots.

                      By CK

                      from Jupiter, FL

                      About Me Beauty Conscious

                      Verified Buyer

                      Pros

                      • Easy To Use
                      • Natural Look

                      Cons

                        Best Uses

                        • Graying Hair
                        • Touch Ups

                        Comments about Color Wow Root Cover Up:

                        Use as a touch up on my roots about a week before my color appointment.

                        • Commitment To Color:
                        • Temporary

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                        Q&A

                        Product Q&A

                        Do you have questions about this product?

                        Get answers from in-house experts.

                        50 Questions | 50 Answers
                        Displaying questions 1-10Previous | Next »
                        • Q:

                          I have very dark brown hair that is dyed blonde /platinum blonde. In between colorings it can look pretty rough so I have to get colored more often then I would like which can get pretty expensive. Would this help cover my super dark roots even to the light blonde color my hair is dyed to in between?
                          Asked on 12/26/2016 by Jodie from McKinney, Texas

                          1 answer

                          • Staff Expert

                            A:

                            Yes, it provides great coverage of dark roots! :-)

                            Answered on 12/28/2016 by Staff Expert from Ulta Beauty
                        • Q:

                          I dye my hair light brow, but it look more like dark brown because my hair color were darker before, so it look more like medium brown in top of my head, and at the end it look a little be more dark, and it is because of my gray hair, so what color should I get for my hair?
                          Asked on 12/16/2016 by Lucia from Palm coast florida

                          1 answer

                          • Staff Expert

                            A:

                            If you are between shades, we recommend selecting the darker shade.

                            Answered on 12/22/2016 by Staff Expert from Ulta Beauty
                        • Q:

                          My hair (dark brown) was growing so fast I couldn't keep up with the greys. I got it highlighted medium blond so it would blend with grey and hair color. Can this be used on roots as temporary highlights? If not can you recommend another product?

                          Thanks
                          Asked on 12/3/2016 by none from Derry, N.H.

                          1 answer

                          • Staff Expert

                            A:

                            Root Cover Up is perfect for refreshing highlights in lightened/highlighted hair. It's meant to cover dark roots/re-growth at the part line. However, it's not meant to create a full streak or highlight in the hair. For example, if you have gray hair and highlights, you can use a dark shade to cover the gray roots and then blonde at the roots to refresh the highlights.

                            Answered on 12/8/2016 by Staff Expert from Ulta Beauty
                        • Q:

                          Can root cover up cover grey root if you have never color your hair?
                          Asked on 12/2/2016 by Nan from Chicago Illinois

                          1 answer

                          • Staff Expert

                            A:

                            Yes, you can use it on natural hair, not just color-treated hair, to cover gray roots!

                            Answered on 12/8/2016 by Staff Expert from Ulta Beauty
                        • Q:

                          I have my hair colored professionally color red. In using this product on my white roots, do I have to shampoo BEFORE I go to the salon for my color or can the colorist put her dye right over this with no problems? I go to the salon for color every 3 weeks but roots show after week #1. Thank you..
                          Asked on 11/26/2016 by Flyawaygal from Langhorne, PA

                          1 answer

                          • Staff Expert

                            A:

                            Before any new color service, it's recommended that you wash out Root Cover Up before applying color.

                            Answered on 11/28/2016 by Staff Expert from Ulta Beauty
                        • Q:

                          I have strawberry blonde hair, and it seems like no one makes a color for me, as far as a simple touch up. I have no need to color my whole hair for a few white hairs that always pop up in my bangs. Will the red be too intense? Or should I just go with a blonde?
                          Asked on 10/30/2016 by amariesco from Indiana

                          1 answer

                          • Staff Expert

                            A:

                            If you are between shades, we recommend selecting the darker shade. You can test both shades at your nearest Ulta Beauty store to find your best match. :-)

                            Answered on 11/1/2016 by Staff Expert from Ulta Beauty
                        • Q:

                          I have Very dark roots and very blonde highlights, would this product cover my dark roots if I dab on like in the video in the highlighted streaks? Also, How much product comes in each compact, enough for how many root touch ups?
                          Asked on 10/19/2016 by Lynn from North Carolina

                          1 answer

                          • Staff Expert

                            A:

                            Yes, it provides great coverage of dark roots! :-) This product is 0.07 oz. You can find a product's size listed right beneath its name at the top of the page for easy reference. Color Wow doesn't estimate number of applications, since it varies by individual, but one compact should last you a long time!

                            Answered on 10/25/2016 by Staff Expert from Ulta Beauty
                        • Q:

                          Do you have to wash it out before you actually color your hair. Was concerned hair color won't take on your roots
                          Asked on 8/20/2016 by Jmd from Wilton NY

                          1 answer

                          • Staff Expert

                            A:

                            Before any new color service, it's recommended that you wash out Root Cover Up before applying color.

                            Answered on 9/12/2016 by Staff Expert from Ulta Beauty
                        • Q:

                          My roots are typically a level 4 (almost black). Would you recommend using black or using the dark brown color.
                          Asked on 7/9/2016 by Jiliebean from Milwaukee WI

                          1 answer

                          • Staff Expert

                            A:

                            If you are between shades, we recommend selecting the darker shade.

                            Answered on 7/27/2016 by Staff Expert from Ulta Beauty
                        • Q:

                          Does this cover up all textures of hair? African Americans?
                          Asked on 7/7/2016 by Aging nicely from Atlanta, Ga

                          1 answer

                          • Staff Expert

                            A:

                            Yes, Root Cover Up can be used on all hair types and textures!

                            Answered on 7/27/2016 by Staff Expert from Ulta Beauty
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