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Color Wow Root Cover Up

Color Wow

Root Cover Up

Platinum / Light Blonde

Item #: 2278086 Size: 0.07 oz

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Camouflage your roots for perfect color every day. This professional powder compound was formulated to adhere to hair without being sticky or oily and without looking dry.

Benefits include:
  • Covers grey roots instantly and camouflages dark re-growth on lightened/highlighted hair.
  • Camouflages roots instantly.
  • Perfect color every single day.
  • Revolutionary professional compound.

Start with dry/styled hair. The enclosed dual-tipped brush lets you customize your Cover Up application. Apply to roots, starting at the scalp and working out. Repeat until roots disappear. Then apply to temples and any other grey hair as needed.
Talc, Mica, Synthetic Fluorphlogopite, Octyldodecyl Stearoyl Stearate, Ethylhexyl Palmitate, Zinc Stearate, Silica, Pentaerythrityl Tetraisostearate, Zea Mays (Corn) Starch, Aluminum Starch Octenylsuccinate, Kaolin, Methylparaben, Triethoxycaprylylsilane, Propylparaben (CI 77499 (Iron Oxides), CI 77491 (Iron Oxides), CI 77891 (Titanium Dioxide), CI 77266 (Carbon Black, Black 2), CI 77492 (Iron Oxides), Tin Oxide (CI 77861)).

Details+

How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Color WowRoot Cover Up
 
4.2

(based on 546 reviews)

83%

of respondents would recommend this to a friend.

Pros

  • Easy to use (417)
  • Effective (299)
  • Lightweight (145)
  • Good value (114)
  • Natural look (67)

Cons

  • Not effective (57)
  • Pricey / poor value (15)
  • Time consuming (10)
  • Messy (9)
  • Poor texture (9)

Best Uses

  • Daily use (138)
  • On-the-go (123)
  • Women (116)
  • Touch ups (72)
  • Graying hair (56)
    • Was this a gift?:
    • No (22)
    • Commitment To Color:
    • Temporary (54), Permanent (22), Semi-permanent (6)
    • Reviewer Profile:
    • Brand buyer (191), Budget shopper (162), Beauty conscious (53), Survivalist / minimalist (25), Product junkie (9)
    • My Beauty Routine Takes:
    • 30 minutes (199), 10 minutes (156), 1+ hour (38)

Reviewed by 546 customers

Displaying reviews 1-10

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5.0

Total Cover up

By Melissa

from Panama City, FL

About Me Minimalist

Verified Buyer

Pros

  • Easy To Use
  • Natural Look

Cons

    Best Uses

    • Graying Hair
    • Touch Ups

    Comments about Color Wow Root Cover Up:

    I love the product, it is so easy to use and stays on until you wash your hair.

    • Commitment To Color:
    • Temporary
     
    5.0

    Rood Cover Up

    By Dre

    from Corpus Christi, Tx

    About Me Beauty Conscious

    Verified Buyer

    Pros

    • Easy To Use
    • Gentle
    • Great Color
    • Long-Lasting
    • Natural Look

    Cons

      Best Uses

      • Graying Hair
      • Thinner Hair
      • Touch Ups

      Comments about Color Wow Root Cover Up:

      The Root Cover Up is so easy to use and its a fast way to cover grays when you have now time to color your hair.

      • Commitment To Color:
      • Temporary
       
      4.0

      One of my favorites to have with my hair color product

      By Connie

      from Timonium, MD

      About Me Beauty Conscious

      Verified Buyer

      Pros

      • Easy To Use
      • Gentle
      • Great Color
      • Long-Lasting
      • Natural Look
      • Versatile

      Cons

        Best Uses

        • Graying Hair
        • Touch Ups

        Comments about Color Wow Root Cover Up:

        Last minute touch up. Great to have on hand.

        • Commitment To Color:
        • Temporary
         
        5.0

        The BEST!

        By Natasha

        from Sanford, FL

        About Me Beauty Conscious

        Verified Buyer

        Pros

        • Easy To Use

        Cons

          Best Uses

          • Graying Hair
          • Thicker Hair
          • Touch Ups

          Comments about Color Wow Root Cover Up:

          Use this product in between hair color, but I also lost quite a bit of hair recently and it also added fullness. This product is so easy to use and lasted me a year.

          • Commitment To Color:
          • Temporary
           
          5.0

          i would buy this product again

          By jennifer89

          from miami, fl

          About Me Beauty Conscious

          Verified Buyer

          Pros

          • Easy To Use
          • Long-Lasting
          • Natural Look

          Cons

            Best Uses

            • Touch Ups

            Comments about Color Wow Root Cover Up:

            very easy to use

            • Commitment To Color:
            • Semi-Permanent
             
            4.0

            Yes

            By Alexis

            from NJ

            About Me Beauty Conscious

            Verified Buyer

            Pros

            • Easy To Use
            • Gentle
            • Long-Lasting

            Cons

              Best Uses

              • Graying Hair
              • Touch Ups

              Comments about Color Wow Root Cover Up:

              It does what it says, although it's a bit pricey. Wish it came in more colors. Stays on till you wash your hair. It's a keeper for me!

              • Commitment To Color:
              • Temporary
               
              2.0

              Disappointed

              By Quinne

              from Marietta, Ga

              About Me Product Junkie

              Verified Buyer

              Pros

              • Easy To Use

              Cons

              • Color Misrepresented

              Best Uses

              • Touch Ups

              Comments about Color Wow Root Cover Up:

              This product did not work as advertised. Yes, it does help a little but the blonde wasn't nearly as bright as shown on the box.

              • Commitment To Color:
              • Temporary
               
              5.0

              Works great!

              By Gail S.

              from Vancouver, WA

              About Me Beauty Conscious

              Verified Buyer

              Pros

              • Easy To Use
              • Natural Look

              Cons

                Best Uses

                • Graying Hair
                • Touch Ups

                Comments about Color Wow Root Cover Up:

                Works well to cover roots during the week or two they show before I have my salon appointment.

                • Commitment To Color:
                • Temporary
                 
                3.0

                Too expensive for what you get.

                By Bjb

                from Tavares florida

                About Me Minimalist

                Verified Buyer

                Pros

                • Easy To Use
                • Versatile

                Cons

                • Messy

                Best Uses

                • Graying Hair
                • Touch Ups

                Comments about Color Wow Root Cover Up:

                Just an ok product there are other products that do the job less expensive

                • Commitment To Color:
                • Temporary
                 
                4.0

                This is the best root cover up I have found. Looks natural.

                By Utsie

                from The Woodlands, TX

                About Me Beauty Conscious

                Verified Buyer

                Pros

                • Easy To Use
                • Natural Look

                Cons

                  Best Uses

                  • Graying Hair
                  • Touch Ups

                  Comments about Color Wow Root Cover Up:

                  It's great because unlike liquid root cover ups there is no mess, and looks as if you went to the salon.

                  • Commitment To Color:
                  • Temporary

                  Displaying reviews 1-10

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                  Q&A

                  Product Q&A

                  Do you have questions about this product?

                  Get answers from in-house experts.

                  42 Questions | 42 Answers
                  Displaying questions 1-10Previous | Next »
                  • Q:

                    My roots are typically a level 4 (almost black). Would you recommend using black or using the dark brown color.
                    Asked on 7/9/2016 by Jiliebean from Milwaukee WI

                    1 answer

                    • Staff Expert

                      A:

                      If you are between shades, we recommend selecting the darker shade.

                      Answered on 7/27/2016 by Staff Expert from Ulta Beauty
                  • Q:

                    Does this cover up all textures of hair? African Americans?
                    Asked on 7/7/2016 by Aging nicely from Atlanta, Ga

                    1 answer

                    • Staff Expert

                      A:

                      Yes, Root Cover Up can be used on all hair types and textures!

                      Answered on 7/27/2016 by Staff Expert from Ulta Beauty
                  • Q:

                    How long does it last?
                    Asked on 6/4/2016 by Michele from New York

                    1 answer

                    • Staff Expert

                      A:

                      Root Cover Up will last in your hair from shampoo to shampoo. That means it will stay in place if you sweat, get caught in the rain or even go swimming. You need to actually shampoo your hair in order for Root Cover Up to be removed.

                      Answered on 6/14/2016 by Staff Expert from Ulta Beauty
                  • Q:

                    My hair is naturally black and I recently had it color corrected to an ashy brown. Will this help to cover up my naturally black roots to medium brown?
                    Asked on 6/3/2016 by New_To_Hair from LA

                    1 answer

                    • Staff Expert

                      A:

                      Yes, it works wonderfully at covering dark regrowth at the roots!

                      Answered on 6/14/2016 by Staff Expert from Ulta Beauty
                  • Q:

                    Is this product appropriate to hide thinning hair?
                    Asked on 5/30/2016 by Happy Lady from Henrietta, NY

                    1 answer

                    • Staff Expert

                      A:

                      The Root Cover Up mineral powder looks best when applied to hair. However, if you want to conceal areas of balding or thinning on the top of your head, you can certainly apply a small amount of powder to the scalp. Be careful to avoid over-applying so as to prevent the powder from coming off of your scalp.

                      Answered on 5/31/2016 by Staff Expert from Ulta Beauty
                  • Q:

                    I'm just starting to let my dyed blond hair go grey because of scalp problems
                    Would this product work to cover that silver halo on top of my head in the parts?
                    This process takes so long and my hair used to be my pride and joy.
                    Asked on 5/26/2016 by Sadlygrey from Florida

                    1 answer

                    • Staff Expert

                      A:

                      Yes, Color Wow Root Cover Up completely covers gray regrowth at the roots. We recommend viewing the video on the product description page to see the full effect!

                      Answered on 5/31/2016 by Staff Expert from Ulta Beauty
                  • Q:

                    Does this actually cover dark roots to platinum? I'm skeptical !
                    Asked on 5/7/2016 by Noroots from Vancouver bc

                    1 answer

                    • Staff Expert

                      A:

                      Choose the color that most closely matches the colored shade of your hair to camouflage dark re-growth at the roots. We recommend watching the video on the product page to see the results!

                      Answered on 5/31/2016 by Staff Expert from Ulta Beauty
                  • Q:

                    Does the powder rub off on pillowcases when sleeping?
                    Asked on 3/27/2016 by Pretty hair from Dallas, TX

                    1 answer

                    • Staff Expert

                      A:

                      Color Wow Root Cover Up does not come off on your pillow. After applying, let it settle on the hair for a minute and then you are all set to go!

                      Answered on 4/20/2016 by Staff Expert from Ulta Beauty
                  • Q:

                    Does this product rub off on your pillowcase if you sleep with it in? I generally wash my hair every few days and am concerned about staining.
                    Asked on 3/21/2016 by Mel from California

                    1 answer

                    • Staff Expert

                      A:

                      Color Wow Root Cover Up does not come off on your pillow. After applying, let it settle on the hair for a minute and then you are all set to go!

                      Answered on 4/20/2016 by Staff Expert from Ulta Beauty
                  • Q:

                    I dont have grey growing in from my roots just yet, but I get loads of those short, wirey hairs that are noticeable mostly on my forehead where my hairline starts and when I pull my hair in a ponytail many are visible within my brown hair. I dye my hair every few months and start to notice these about a month later after dying. Will this product be good to brush on the sides above my ears when I pull my hair back or is there something else you suggest I use in between colorings to cover up these annoying little hairs?
                    Asked on 3/18/2016 by Lesley

                    1 answer

                    • Staff Expert

                      A:

                      Root Cover Up is a great option for you in between color treatments to help conceal grays! It can be applied at the roots anywhere including above the ears, and it will stay put until you shampoo it out. Enjoy!

                      Answered on 4/20/2016 by Staff Expert from Ulta Beauty
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