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Color Wow Root Cover Up

Color Wow

Root Cover Up

Platinum / Light Blonde

Item #: 2278086 Size: 0.07 oz

Camouflage your roots for perfect color every day. This professional powder compound was formulated to adhere to hair without being sticky or oily and without looking dry.

Benefits include:
  • Covers grey roots instantly and camouflages dark re-growth on lightened/highlighted hair.
  • Camouflages roots instantly.
  • Perfect color every single day.
  • Revolutionary professional compound.

Start with dry/styled hair. The enclosed dual-tipped brush lets you customize your Cover Up application. Apply to roots, starting at the scalp and working out. Repeat until roots disappear. Then apply to temples and any other grey hair as needed.
Talc, Mica, Synthetic Fluorphlogopite, Octyldodecyl Stearoyl Stearate, Ethylhexyl Palmitate, Zinc Stearate, Silica, Pentaerythrityl Tetraisostearate, Zea Mays (Corn) Starch, Aluminum Starch Octenylsuccinate, Kaolin, Methylparaben, Triethoxycaprylylsilane, Propylparaben (CI 77499 (Iron Oxides), CI 77491 (Iron Oxides), CI 77891 (Titanium Dioxide), CI 77266 (Carbon Black, Black 2), CI 77492 (Iron Oxides), Tin Oxide (CI 77861)).

Details+

How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Color WowRoot Cover Up
 
4.2

(based on 702 reviews)

84%

of respondents would recommend this to a friend.

Pros

  • Easy to use (556)
  • Effective (299)
  • Natural look (185)
  • Great color (145)
  • Lightweight (145)

Cons

  • Not effective (57)
  • Doesn't last (26)
  • Time consuming (22)
  • Messy (18)
  • Pricey / poor value (16)

Best Uses

  • Touch ups (190)
  • Graying hair (158)
  • Daily use (138)
  • On-the-go (123)
  • Women (116)
    • Was this a gift?:
    • No (22)
    • Commitment To Color:
    • Temporary (160), Permanent (47), Semi-permanent (14), Demi-permanent (4)
    • Reviewer Profile:
    • Brand buyer (191), Budget shopper (162), Beauty conscious (141), Survivalist / minimalist (75), Product junkie (21)
    • My Beauty Routine Takes:
    • 30 minutes (199), 10 minutes (156), 1+ hour (38)

Reviewed by 702 customers

Displaying reviews 1-10

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5.0

Love!!!

By Sandy

from PA

About Me Beauty Conscious

Verified Buyer

Pros

  • Applies quickly
  • Easy To Use
  • Gentle
  • Great Color
  • Natural Look

Cons

    Best Uses

    • Graying Hair
    • Touch Ups

    Comments about Color Wow Root Cover Up:

    My hair grows so quickly, that 2 weeks after it's colored, I need to use this to hide my new growth. It really does the trick! So easy to apply. Wouldn't be without this great product!

    • Commitment To Color:
    • Temporary
     
    5.0

    I have purchased this kit three times now

    By SheBaby

    from Fairview, TX

    About Me Product Junkie

    Verified Buyer

    Pros

    • Easy To Use
    • Gentle
    • Great Color
    • Natural Look

    Cons

    • Doesn't Last

    Best Uses

    • Touch Ups

    Comments about Color Wow Root Cover Up:

    This product is great for when your roots are noticeable along your part line, and you have a few days until your next salon appointment.

    • Commitment To Color:
    • Temporary
     
    3.0

    Need more color choices

    By No nickname

    from Atlanta

    About Me Professional Stylist

    Verified Buyer

    Pros

    • Easy To Use

    Cons

    • Need a dark blonde

    Best Uses

    • Graying Hair

    Comments about Color Wow Root Cover Up:

    Need more color choices

    • Commitment To Color:
    • Temporary
     
    3.0

    Good product but not great

    By esme

    from Dallas

    About Me Minimalist

    Verified Buyer

    Pros

    • Natural Look

    Cons

    • Gets on your fingers/nails
    • Messy
    • Time Consuming

    Best Uses

    • Graying Hair
    • Thinner Hair
    • Touch Ups

    Comments about Color Wow Root Cover Up:

    I wish the color were more permanent. It takes a little longer to apply than I first imagined. I would still recommend the product but I wish it were not so messy. When I touch my own hair, I have to always wash my hands to remove the tint. Or if I scratch my head, I get it under my nails. Now I'm a little self conscious of my hands when i go out.

    • Commitment To Color:
    • Temporary
     
    5.0

    I love this product and will buy again!

    By Athena

    from Kermit, TX

    About Me Beauty Conscious

    Verified Buyer

    Pros

    • Easy To Use
    • Gentle
    • Great Color
    • Long-Lasting
    • Natural Look
    • Versatile

    Cons

    • Time Consuming

    Best Uses

    • Graying Hair

    Comments about Color Wow Root Cover Up:

    Use in between coloring. A little time consuming but works for me!

    • Commitment To Color:
    • Temporary
     
    4.0

    Great short-term solution

    By Julie H

    from Chicago

    About Me Beauty Conscious

    Verified Reviewer

    Pros

    • Easy To Use

    Cons

    • Doesn't Last

    Best Uses

    • Graying Hair
    • Touch Ups

    Comments about Color Wow Root Cover Up:

    I was initially skeptical about buying this, but needed a root touch up in a hurry. I bought Medium brown and the powder blended away my salt & pepper gray roots until they were almost unnoticeable.

    • Commitment To Color:
    • Temporary
     
    5.0

    I love this product, camouflages my hair, it's easy, no mess

    By Silver Wings

    from Laredo, Texas

    About Me Beauty Conscious

    Verified Buyer

    Pros

    • Easy To Use
    • Gentle
    • Great Color
    • Long-Lasting
    • Natural Look

    Cons

      Best Uses

      • Graying Hair
      • Touch Ups

      Comments about Color Wow Root Cover Up:

      N/a

      • Commitment To Color:
      • Temporary

      (0 of 1 customers found this review helpful)

       
      2.0

      Would not buy again

      By Judy

      from Sarasota,florida

      About Me Beauty Conscious

      Verified Buyer

      Pros

      • Easy To Use

      Cons

      • Color Misrepresented
      • Doesn't Last

      Best Uses

      • Touch Ups

      Comments about Color Wow Root Cover Up:

      Color not correct

      • Commitment To Color:
      • Temporary

      (3 of 3 customers found this review helpful)

       
      5.0

      I love this product, it helps bald spots too,

      By Speedboat

      from Illinois

      About Me Minimalist

      Verified Buyer

      Pros

      • Easy To Use

      Cons

        Best Uses

          Comments about Color Wow Root Cover Up:

          Use it for bald spots too

          • Commitment To Color:
          • Permanent

          (1 of 2 customers found this review helpful)

           
          5.0

          I would buy again

          By Betty

          from Michigan

          About Me Beauty Conscious

          Verified Buyer

          Pros

          • Great Color
          • Long-Lasting

          Cons

          • Time Consuming

          Best Uses

          • Graying Hair
          • Touch Ups

          Comments about Color Wow Root Cover Up:

          No comment

          • Commitment To Color:
          • Permanent

          Displaying reviews 1-10

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