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Color Wow Root Cover Up

Color Wow

Root Cover Up

Platinum / Light Blonde

Item #: 2278086 Size: 0.07 oz

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Camouflage your roots for perfect color every day. This professional powder compound was formulated to adhere to hair without being sticky or oily and without looking dry.

Key Benefits:
  • Covers grey roots instantly and camouflages dark re-growth on lightened/highlighted hair.
  • Camouflages roots instantly.
  • Perfect color every single day.

Revolutionary professional compound.

Start with dry/styled hair. The enclosed dual-tipped brush lets you customize your Cover Up application. Apply to roots, starting at the scalp and working out. Repeat until roots disappear. Then apply to temples and any other grey hair as needed.
Talc, Mica, Synthetic Fluorphlogopite, Octyldodecyl Stearoyl Stearate, Ethylhexyl Palmitate, Zinc Stearate, Silica, Pentaerythrityl Tetraisostearate, Zea Mays (Corn) Starch, Aluminum Starch Octenylsuccinate, Kaolin, Methylparaben, Triethoxycaprylylsilane, Propylparaben (CI 77499 (Iron Oxides), CI 77491 (Iron Oxides), CI 77891 (Titanium Dioxide), CI 77266 (Carbon Black, Black 2), CI 77492 (Iron Oxides), Tin Oxide (CI 77861)).

Details+

How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Color WowRoot Cover Up
 
4.2

(based on 805 reviews)

84%

of respondents would recommend this to a friend.

Pros

  • Easy to use (646)
  • Effective (299)
  • Natural look (252)
  • Great color (196)
  • Lightweight (145)

Cons

  • Not effective (57)
  • Doesn't last (39)
  • Time consuming (31)
  • Messy (26)
  • Difficult to use (16)

Best Uses

  • Touch ups (271)
  • Graying hair (228)
  • Daily use (138)
  • On-the-go (123)
  • Women (116)
    • Commitment To Color:
    • Temporary (230), Permanent (62), Semi-permanent (22), Demi-permanent (7)
    • Reviewer Profile:
    • Beauty conscious (199), Brand buyer (191), Budget shopper (162), Survivalist / minimalist (105), Product junkie (30)
    • My Beauty Routine Takes:
    • 30 minutes (199), 10 minutes (156), 1+ hour (38)
    • Was this a gift?:
    • No (22)

Reviewed by 805 customers

Displaying reviews 1-10

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4.0

WOW - It really does work.

By Nicole

from Maple Grove, Mn.

About Me Beauty Conscious

Verified Buyer

Pros

  • Easy To Use
  • Gentle
  • Natural Look

Cons

  • Doesn't Last

Best Uses

  • Graying Hair
  • Thinner Hair
  • Touch Ups

Comments about Color Wow Root Cover Up:

Helps in the appearance of thinning hair. ( Until you wash hair.)

  • Commitment To Color:
  • Temporary
 
1.0

Does not color grey hair

By SG

from DC

Verified Buyer

Pros

    Cons

    • Didn't work

    Best Uses

      Comments about Color Wow Root Cover Up:

      Unfortunately, this didn't work for me. I have dark brown hair and it only colored my scalp and not my grey hair.

      • Commitment To Color:
      • Semi-Permanent
       
      1.0

      Hair chalk

      By Let down

      from Jackson, mi

      About Me Product Junkie

      Verified Buyer

      Pros

      • Easy To Use

      Cons

      • Color Misrepresented
      • Doesn't Last
      • Hard to cover grey
      • Just chalk or eyeshadow for hair
      • Messy
      • Not the color it shows
      • Time Consuming

      Best Uses

        Comments about Color Wow Root Cover Up:

        I returned this product. At a selling point of almost $30 on sale and not the color[red] it represented it was brown... And then still tried it to find out it was a mix between hair chalk and eyeshadow..lol that still didn't cover my greys but stuck to my scalp....

        • Commitment To Color:
        • Permanent
         
        5.0

        WOW is WOW.

        By Gwenny

        from MI

        About Me Product Junkie

        Verified Buyer

        Pros

        • Covers roots perfectly between hair appointments
        • Easy To Use
        • Gentle
        • Great Color
        • Long-Lasting
        • Natural Look
        • Versatile

        Cons

          Best Uses

          • Thinner Hair
          • Touch Ups

          Comments about Color Wow Root Cover Up:

          Ulta hairdresser suggested this to cover roots between coloring. Works perfectly. Worth the money.

          • Commitment To Color:
          • Semi-Permanent
           
          2.0

          Color looks good, but very time consuming to apply

          By Faux lash look without the faux

          from Ohio

          About Me Beauty Conscious

          Verified Buyer

          Pros

          • Natural Look

          Cons

          • Difficult To Use
          • Time Consuming

          Best Uses

            Comments about Color Wow Root Cover Up:

            My stylist canceled on me last minute so I bought this to cover my gray roots until my next appointment. I have maybe 20 or so gray hairs in my part and that's all I was using this product to cover. It looks okay when you get it on, but it takes FOREVER to apply adequately to cover grays.

            • Commitment To Color:
            • Temporary
             
            5.0

            Yes I tried other products and this is the best

            By Glorybee

            from Salinas ca

            About Me Beauty Conscious

            Verified Buyer

            Pros

            • Easy To Use
            • Gentle
            • Great Color
            • Long-Lasting
            • Natural Look
            • Versatile

            Cons

              Best Uses

              • Graying Hair
              • Touch Ups

              Comments about Color Wow Root Cover Up:

              Great!

              • Commitment To Color:
              • Temporary
               
              5.0

              Love this product

              By Moe

              from Charleston WV

              About Me Beauty Conscious

              Verified Buyer

              Pros

              • Easy To Use

              Cons

                Best Uses

                • Touch Ups

                Comments about Color Wow Root Cover Up:

                Works well for when I can't make it to the salon to get my roots touched up.

                • Commitment To Color:
                • Temporary
                 
                1.0

                Not happy with what I received.

                By PJ

                from Pickerington

                About Me Minimalist

                Verified Buyer

                Pros

                  Cons

                  • Color Misrepresented

                  Best Uses

                  • Thinner Hair

                  Comments about Color Wow Root Cover Up:

                  I was really excited to recite the platinum nice the blonde was to dark. The platinum is the same as blonde. I was very disappointed.

                  Service and delivery comments:

                  Delivery was when expected

                  • Commitment To Color:
                  • Temporary

                  (0 of 1 customers found this review helpful)

                   
                  5.0

                  Covers roots and thinning hair areas. Great product!

                  By Janice

                  from Tenecula

                  About Me Beauty Conscious

                  Verified Buyer

                  Pros

                  • Easy To Use
                  • Long-Lasting
                  • Natural Look

                  Cons

                    Best Uses

                    • Graying Hair
                    • Thinner Hair
                    • Touch Ups

                    Comments about Color Wow Root Cover Up:

                    Great product

                    • Commitment To Color:
                    • Permanent
                     
                    1.0

                    yes i will but this again

                    By Mick

                    from overland park. ks

                    About Me Minimalist

                    Verified Buyer

                    Pros

                    • Easy To Use
                    • Natural Look

                    Cons

                    • once you find the right color its great

                    Best Uses

                    • Graying Hair
                    • Touch Ups

                    Comments about Color Wow Root Cover Up:

                    Blends well with my color .

                    • Commitment To Color:
                    • Temporary

                    Displaying reviews 1-10

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                    Q&A

                    Product Q&A

                    Do you have questions about this product?

                    Get answers from in-house experts.

                    51 Questions | 51 Answers
                    Displaying questions 1-10Previous | Next »
                    • Q:

                      I have dark blonde hair (ash blonde). Would I get the blonde or light brown to use on my gray roots? I plan on using this product inberween color appointments, usually about 1 week before my next appointment
                      Asked on 2/19/2017 by Aunt Beanie from Rotterdam, NY

                      1 answer

                      • Staff Expert

                        A:

                        We apologize for the delay. For the quickest answer to your question, please call us at 866-983-8582 for assistance. Thank you!

                        Answered on 3/22/2017 by Staff Expert from Ulta Beauty
                    • Q:

                      I have very dark brown hair that is dyed blonde /platinum blonde. In between colorings it can look pretty rough so I have to get colored more often then I would like which can get pretty expensive. Would this help cover my super dark roots even to the light blonde color my hair is dyed to in between?
                      Asked on 12/26/2016 by Jodie from McKinney, Texas

                      1 answer

                      • Staff Expert

                        A:

                        Yes, it provides great coverage of dark roots! :-)

                        Answered on 12/28/2016 by Staff Expert from Ulta Beauty
                    • Q:

                      I dye my hair light brow, but it look more like dark brown because my hair color were darker before, so it look more like medium brown in top of my head, and at the end it look a little be more dark, and it is because of my gray hair, so what color should I get for my hair?
                      Asked on 12/16/2016 by Lucia from Palm coast florida

                      1 answer

                      • Staff Expert

                        A:

                        If you are between shades, we recommend selecting the darker shade.

                        Answered on 12/22/2016 by Staff Expert from Ulta Beauty
                    • Q:

                      My hair (dark brown) was growing so fast I couldn't keep up with the greys. I got it highlighted medium blond so it would blend with grey and hair color. Can this be used on roots as temporary highlights? If not can you recommend another product?

                      Thanks
                      Asked on 12/3/2016 by none from Derry, N.H.

                      1 answer

                      • Staff Expert

                        A:

                        Root Cover Up is perfect for refreshing highlights in lightened/highlighted hair. It's meant to cover dark roots/re-growth at the part line. However, it's not meant to create a full streak or highlight in the hair. For example, if you have gray hair and highlights, you can use a dark shade to cover the gray roots and then blonde at the roots to refresh the highlights.

                        Answered on 12/8/2016 by Staff Expert from Ulta Beauty
                    • Q:

                      Can root cover up cover grey root if you have never color your hair?
                      Asked on 12/2/2016 by Nan from Chicago Illinois

                      1 answer

                      • Staff Expert

                        A:

                        Yes, you can use it on natural hair, not just color-treated hair, to cover gray roots!

                        Answered on 12/8/2016 by Staff Expert from Ulta Beauty
                    • Q:

                      I have my hair colored professionally color red. In using this product on my white roots, do I have to shampoo BEFORE I go to the salon for my color or can the colorist put her dye right over this with no problems? I go to the salon for color every 3 weeks but roots show after week #1. Thank you..
                      Asked on 11/26/2016 by Flyawaygal from Langhorne, PA

                      1 answer

                      • Staff Expert

                        A:

                        Before any new color service, it's recommended that you wash out Root Cover Up before applying color.

                        Answered on 11/28/2016 by Staff Expert from Ulta Beauty
                    • Q:

                      I have strawberry blonde hair, and it seems like no one makes a color for me, as far as a simple touch up. I have no need to color my whole hair for a few white hairs that always pop up in my bangs. Will the red be too intense? Or should I just go with a blonde?
                      Asked on 10/30/2016 by amariesco from Indiana

                      1 answer

                      • Staff Expert

                        A:

                        If you are between shades, we recommend selecting the darker shade. You can test both shades at your nearest Ulta Beauty store to find your best match. :-)

                        Answered on 11/1/2016 by Staff Expert from Ulta Beauty
                    • Q:

                      I have Very dark roots and very blonde highlights, would this product cover my dark roots if I dab on like in the video in the highlighted streaks? Also, How much product comes in each compact, enough for how many root touch ups?
                      Asked on 10/19/2016 by Lynn from North Carolina

                      1 answer

                      • Staff Expert

                        A:

                        Yes, it provides great coverage of dark roots! :-) This product is 0.07 oz. You can find a product's size listed right beneath its name at the top of the page for easy reference. Color Wow doesn't estimate number of applications, since it varies by individual, but one compact should last you a long time!

                        Answered on 10/25/2016 by Staff Expert from Ulta Beauty
                    • Q:

                      Do you have to wash it out before you actually color your hair. Was concerned hair color won't take on your roots
                      Asked on 8/20/2016 by Jmd from Wilton NY

                      1 answer

                      • Staff Expert

                        A:

                        Before any new color service, it's recommended that you wash out Root Cover Up before applying color.

                        Answered on 9/12/2016 by Staff Expert from Ulta Beauty
                    • Q:

                      My roots are typically a level 4 (almost black). Would you recommend using black or using the dark brown color.
                      Asked on 7/9/2016 by Jiliebean from Milwaukee WI

                      1 answer

                      • Staff Expert

                        A:

                        If you are between shades, we recommend selecting the darker shade.

                        Answered on 7/27/2016 by Staff Expert from Ulta Beauty
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