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Color Wow Root Cover Up

Color Wow

Root Cover Up

Platinum / Light Blonde

Item #: 2278086 Size: 0.07 oz

Camouflage your roots for perfect color every day. This professional powder compound was formulated to adhere to hair without being sticky or oily and without looking dry.

Key Benefits:
  • Covers grey roots instantly and camouflages dark re-growth on lightened/highlighted hair.
  • Camouflages roots instantly.
  • Perfect color every single day.

Revolutionary professional compound.

Start with dry/styled hair. The enclosed dual-tipped brush lets you customize your Cover Up application. Apply to roots, starting at the scalp and working out. Repeat until roots disappear. Then apply to temples and any other grey hair as needed.
Talc, Mica, Synthetic Fluorphlogopite, Octyldodecyl Stearoyl Stearate, Ethylhexyl Palmitate, Zinc Stearate, Silica, Pentaerythrityl Tetraisostearate, Zea Mays (Corn) Starch, Aluminum Starch Octenylsuccinate, Kaolin, Methylparaben, Triethoxycaprylylsilane, Propylparaben (CI 77499 (Iron Oxides), CI 77491 (Iron Oxides), CI 77891 (Titanium Dioxide), CI 77266 (Carbon Black, Black 2), CI 77492 (Iron Oxides), Tin Oxide (CI 77861)).

Details+

How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Color WowRoot Cover Up
 
4.2

(based on 739 reviews)

84%

of respondents would recommend this to a friend.

Pros

  • Easy to use (589)
  • Effective (299)
  • Natural look (209)
  • Great color (163)
  • Lightweight (145)

Cons

  • Not effective (57)
  • Doesn't last (31)
  • Time consuming (24)
  • Messy (22)
  • Pricey / poor value (16)

Best Uses

  • Touch ups (217)
  • Graying hair (182)
  • Daily use (138)
  • On-the-go (123)
  • Women (116)
    • Was this a gift?:
    • No (22)
    • Commitment To Color:
    • Temporary (185), Permanent (51), Semi-permanent (17), Demi-permanent (7)
    • Reviewer Profile:
    • Brand buyer (191), Budget shopper (162), Beauty conscious (158), Survivalist / minimalist (90), Product junkie (23)
    • My Beauty Routine Takes:
    • 30 minutes (199), 10 minutes (156), 1+ hour (38)

Reviewed by 739 customers

Displaying reviews 1-10

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5.0

I will buy this product again.

By Mzemk

from Coral Springs, FL

About Me Beauty Conscious

Verified Buyer

Pros

  • Easy To Use
  • Gentle
  • Great Color
  • Natural Look
  • Versatile

Cons

    Best Uses

    • Touch Ups

    Comments about Color Wow Root Cover Up:

    I use this product to cover my roots as needed between getting full color at the salon.

    • Commitment To Color:
    • Temporary
     
    5.0

    Yes I would buy this product again it works great.

    By Right on time

    from Fayetteville

    About Me Beauty Conscious

    Verified Buyer

    Pros

    • Easy To Use

    Cons

      Best Uses

      • Touch Ups

      Comments about Color Wow Root Cover Up:

      I use it in between coloring

      • Commitment To Color:
      • Demi-Permanent
       
      3.0

      It is ok but probably wouldn't buy again.

      By CS

      from Longview, TX

      About Me Minimalist

      Verified Buyer

      Pros

      • Easy To Use

      Cons

      • Doesn't Last
      • Messy

      Best Uses

      • Touch Ups

      Comments about Color Wow Root Cover Up:

      I am having to color my hair every three weeks to rapid growth. I am needing something to cover the gray roots in between coloring. This product was recommended but has not been real successful.

      • Commitment To Color:
      • Temporary
       
      5.0

      I love this product!

      By Stormy

      from Porter, Tx

      About Me Minimalist

      Verified Buyer

      Pros

      • Easy To Use
      • Gentle
      • Great Color
      • Long-Lasting
      • Natural Look
      • Versatile

      Cons

        Best Uses

        • Graying Hair
        • Touch Ups

        Comments about Color Wow Root Cover Up:

        It's very simple to use!

        • Commitment To Color:
        • Temporary
         
        4.0

        Excellent solution between colors

        By TV

        from Reno NV

        About Me Beauty Conscious

        Verified Buyer

        Pros

        • Easy To Use

        Cons

          Best Uses

          • Graying Hair

          Comments about Color Wow Root Cover Up:

          Covers grey expertly

          • Commitment To Color:
          • Temporary
           
          5.0

          Covers Gray Roots Great!!

          By PamJW

          from Houston

          About Me Beauty Conscious

          Verified Buyer

          Pros

          • Easy To Use
          • Natural Look

          Cons

            Best Uses

            • Graying Hair
            • Touch Ups

            Comments about Color Wow Root Cover Up:

            This product will extend my need for professional color at least 2 weeks!

            • Commitment To Color:
            • Temporary
             
            5.0

            Looked natural and lasted till next shampoo.

            By Dianne

            from Gastonia, NC

            About Me Minimalist

            Verified Buyer

            Pros

            • Easy To Use
            • Gentle
            • Great Color
            • Long-Lasting
            • Natural Look
            • Versatile

            Cons

              Best Uses

              • Graying Hair
              • Touch Ups

              Comments about Color Wow Root Cover Up:

              So happy with this product. It did not make my hair greasy, lasted till the next shampoo, and looked natural.

              • Commitment To Color:
              • Temporary
               
              5.0

              I would buy this again!

              By LJM

              from Charleston

              Verified Buyer

              Pros

              • Easy To Use
              • Gentle
              • Great Color
              • Versatile

              Cons

                Best Uses

                • Touch Ups

                Comments about Color Wow Root Cover Up:

                I use this in between root touchups with my stylist, and it works very well!! It covers the gray, and stays put!

                • Commitment To Color:
                • Permanent
                 
                4.0

                I would purchase again

                By Macey

                from Richmond, Tx

                About Me Minimalist

                Verified Buyer

                Pros

                • Easy To Use
                • Gentle
                • Natural Look

                Cons

                • Time Consuming

                Best Uses

                • Graying Hair

                Comments about Color Wow Root Cover Up:

                I use it just before it time for updated highlights

                • Commitment To Color:
                • Temporary
                 
                5.0

                This is a great product. It matched well. I would buy more

                By Gail

                from Woodville Ohio

                About Me Minimalist

                Verified Buyer

                Pros

                  Cons

                    Best Uses

                    • Touch Ups

                    Comments about Color Wow Root Cover Up:

                    Great product.

                    • Commitment To Color:
                    • Temporary

                    Displaying reviews 1-10

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