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Smashbox Always On Gel Eye Liner

Smashbox

Always On Gel Eye Liner

Nymph (purple)

Item #: 2503567 Size: 0.04 oz

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Pros in Smashbox's L.A. photo studio were speechless when they saw how effortlessly this super-saturated, long-lasting gel pencil glides on. It stays blendable for a few seconds so you have playtime to create limitless looks.

Benefits:
  • Long-lasting, 24+ hour wear
  • Pigment-rich gel formula
  • Waterproof

Formulated without parabens, sodium lauryl sulfate, phthalates, fragrance, talc and alcohol.
Apply along lash line using short strokes. Mix colors to create your ultimate graphic eye look. Use a pencil sharpener to sharpen when needed.

Details+

How to Use+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
SmashboxAlways On Gel Eye Liner
 
4.3

(based on 227 reviews)

87%

of respondents would recommend this to a friend.

Pros

  • Glides on smoothly (187)
  • Easy to apply (177)
  • Long-lasting (177)
  • Bold color (141)
  • Doesn't run (141)

Cons

  • Difficult to remove (21)
  • Smudges or runs (17)
  • Fades throughout day (12)
  • Difficult to apply (11)
  • Clumpy (3)

Best Uses

  • Everyday (179)
  • Going out (102)
  • Thicker line (76)
  • Smoky look (73)
  • Thin defined line (57)
    • Reviewer Profile:
    • Classic style (109), Natural style (73), Trendy style (26)

Reviewed by 227 customers

Displaying reviews 1-10

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5.0

Really stays on all day.

By Candee

from Virginia

About Me Natural Style

Verified Buyer

Pros

  • Blends Easily
  • Doesn't Run
  • Easy To Apply
  • Long-Lasting

Cons

    Best Uses

    • Everyday
    • Going Out

    Comments about Smashbox Always On Gel Eye Liner:

    Stays put even when I am outside for hours on a hot, humid day.

     
    1.0

    Eh...

    By HotMess

    from Orlando FL

    About Me Natural Style

    Verified Buyer

    Pros

    • Glides On Smoothly

    Cons

    • Difficult To Apply
    • Fades Throughout Day
    • Smudges or Runs

    Best Uses

    • Smoky Look

    Comments about Smashbox Always On Gel Eye Liner:

    I found it really hard to apply and it did not last at all for the day. Not a fan, I absolutely love Smashbox but this liner was horrific.

     
    1.0

    Not at all worth the cost

    By Scarlett

    from Yakima, Wa

    About Me Classic Style

    Verified Buyer

    Pros

    • Blends Easily
    • Easy To Apply
    • Glides On Smoothly

    Cons

    • Fades Throughout Day

    Best Uses

    • Everyday

    Comments about Smashbox Always On Gel Eye Liner:

    This stay all day eye liner did not even stay all morning ...let alone all day.

     
    4.0

    LONG lasting

    By Joanne W.

    from Imlay City, MI

    About Me Classic Style

    Verified Buyer

    Pros

    • Bold Color
    • Doesn't Run
    • Easy To Apply
    • Glides On Smoothly
    • Long-Lasting

    Cons

    • Difficult to Remove

    Best Uses

    • Everyday

    Comments about Smashbox Always On Gel Eye Liner:

    I LOVE this eyeliner, it lasts ALL DAY LONG, no joke. For years I had problems with eyeliners wearing off, but not this one, I am so glad I took the recommendation from an employee in my ULTA store! First I bought just 1 of these eyeliners to make sure I was going to like it, and once I used it I knew it was my eyeliner choice for LIFE and I ordered 2 more, one in "Nymph/purple" and one "Bouncer (cobalt blue). The colors are vibrant and long lasting, my ONLY COMPLAINT is how fast I used up 1 eyeliner pencil. Most eyeliner pencils last me for months, but this gel liner lasted about 1 month and requires a LOT of sharpening, which really wears down the pencil fast. Make sure you take your time putting this liner on, once its on, its ON and hard to get off.

     
    5.0

    It stays on, just like it says

    By tufffish

    from Texas

    About Me Natural Style

    Verified Buyer

    Pros

    • Easy Removal
    • Easy To Apply
    • Glides On Smoothly
    • It stays on all day
    • Long-Lasting

    Cons

      Best Uses

      • Everyday

      Comments about Smashbox Always On Gel Eye Liner:

      It stays on all day just like it says. Apply once, you are done for the day.

       
      5.0

      No smudge, no fade. Stays right where I put it.

      By Sue

      from Rochester NY

      About Me Natural Style

      Verified Buyer

      Pros

      • Doesn't Run
      • Easy Removal
      • Easy To Apply
      • Glides On Smoothly
      • Long-Lasting

      Cons

        Best Uses

        • Everyday
        • Thin Defined Line

        Comments about Smashbox Always On Gel Eye Liner:

        Thin non smearing line. Great color.

         
        5.0

        LOVE, LOVE, LOVE this product

        By Mel

        from Ohio

        About Me Natural Style

        Pros

        • Blends Easily
        • Bold Color
        • Easy To Apply
        • Glides On Smoothly
        • Long-Lasting

        Cons

          Best Uses

          • Everyday
          • Going Out
          • Thicker Line
          • Thin Defined Line

          Comments about Smashbox Always On Gel Eye Liner:

          Love this prodcut!! I used to use Urban Decay 24/7 and love it but then I tried this and loved it even more. The only downfall of this is that I wish there were more color choices. This lasts a long time and wears remarkably. I usually am missing eyeliner from the inner corners of my eyes before lunch time and this stays put all day. Highly recommend this!

           
          1.0

          Didn't like it too soft point broke first time I used it and

          By Mac

          from Pa

          Verified Buyer

          Comments about Smashbox Always On Gel Eye Liner:

          Loved the color, make this in a roll up

           
          5.0

          Love it

          By Leanne

          from Columbus ms

          About Me Classic Style

          Verified Buyer

          Pros

          • Blends Easily
          • Bold Color
          • Doesn't Run
          • Easy To Apply
          • Glides On Smoothly
          • Long-Lasting

          Cons

            Best Uses

              Comments about Smashbox Always On Gel Eye Liner:

              Love it

               
              4.0

              Long wearing

              By Nobe

              from Chicago

              About Me Classic Style

              Verified Buyer

              Pros

              • Blends Easily
              • Bold Color
              • Doesn't Run
              • Easy To Apply
              • Glides On Smoothly
              • Long-Lasting

              Cons

                Best Uses

                • Everyday

                Comments about Smashbox Always On Gel Eye Liner:

                Great

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                Q&A

                Product Q&A

                Do you have questions about this product?

                Get answers from in-house experts.

                26 Questions | 26 Answers
                Displaying questions 1-10Previous | Next »
                • Q:

                  hi
                  what kind of sharpener is good to use?
                  Asked on 4/20/2017 by Dee from Illinois

                  1 answer

                  • Brand Expert

                    A:

                    Hi There! We recommend a pencil sharpener made by a cosmetics retailer or company.

                    Answered on 4/20/2017 by Brand Expert from Smashbox Cosmetics
                • Q:

                  Yes, I have a question about the "white" color eyeliner... I do know it requires a sharpener, but does the white color show pure white matte or a clear matte result? And some of the other light colors also. Do they go over the darker colors? Thanks
                  Asked on 3/25/2017 by Vicki from Hazlehurst, MS

                  1 answer

                  • Brand Expert

                    A:

                    Hi There! I would consider the 'white' color to be a pure white with a demi matte finish. The lighter colors will show over darker colors if they have dried completely.

                    Answered on 3/26/2017 by Brand Expert from Smashbox Cosmetics
                • Q:

                  will this make my eyes look bright using it in white?
                  Asked on 3/13/2017 by queen from greensboro, NC

                  1 answer

                  • Brand Expert

                    A:

                    Hi There! Yes, placing a white, or and off white on the inner rim, or waterline of the eye will definitely make your eyes look bright.

                    Answered on 3/14/2017 by Brand Expert from Smashbox Cosmetics
                • Q:

                  How do I get it to resharpen? Is it suppose to twist at the bottom??
                  Asked on 3/10/2017 by Jess

                  1 answer

                  • Brand Expert

                    A:

                    Hi There! These pencils do not self-sharpen. They need to be sharpened with a cosmetic pencil sharpener.

                    Answered on 3/13/2017 by Brand Expert from Smashbox Cosmetics
                • Q:

                  A couple of people have asked the question that I have. How do you get more than the tip? I cannot figure out how to unscrew it.
                  The answer given was about sharpening the tip. Not an answer.
                  Asked on 3/9/2017 by its me from Boston Ma

                  1 answer

                  • Brand Expert

                    A:

                    Hi Again, Sorry about the confusion. Have you tried holding the pencil on either side of the tip and pressing down 1 - 2 times? This should release the pigment inside the pencil. If you continue to have challenges with this liner please bring it into your local Ulta store for evaluation.

                    Answered on 3/13/2017 by Brand Expert from Smashbox Cosmetics
                • Q:

                  I have the Always On Gel Eye Liner. The material surrounding the gel is plastic. It will not sharper with a pencil sharpener. Twisting the cap does nothing. How do I get more product for use? I've had this only 2 weeks and cannot use it any longer. There are similar questions on this same topic, so it seems like a design flaw.
                  Asked on 3/6/2017 by Minky from Indianapolis, IN

                  1 answer

                  • Brand Expert

                    A:

                    Hi There! We have two types of eyeliners. The Always On Gel Eye Liners are made of wood and are sharpened with a cosmetic pencil sharpener. The Always Sharp Waterproof Kohl Eyeliners are made of plastic and are sharpened by twisting on the cap. If you continue to have challenges with your eyeliner, please, bring it into your closest Ulta store for evaluation.

                    Answered on 3/6/2017 by Brand Expert from Smashbox Cosmetics
                • Q:

                  What is the best way to remove the smash box always on gel liner.
                  Asked on 3/2/2017 by PQ from Michigan

                  1 answer

                  • Brand Expert

                    A:

                    Hi There! First we suggest saturating a cotton round with your favorite eye makeup remover. Then place the cotton rounds on your eyes for 8-10 seconds. Now wipe the make off using long gentle strokes.

                    Answered on 3/3/2017 by Brand Expert from Smashbox Cosmetics
                • Q:

                  says it can be sharpened with pencil sharpener- looks like plastic around point would be in the way. Can it be sharpened ?
                  Asked on 2/26/2017 by none from long island, NY

                  1 answer

                  • Brand Expert

                    A:

                    Hi There! Yes, the Always On Gel Eye Liners are sharpened with a cosmetic pencil sharpener.

                    Answered on 2/27/2017 by Brand Expert from Smashbox Cosmetics
                • Q:

                  SMASHBOX Always On Gel Eye Liner Item #: 2503572 Size: 0.04 oz
                  I bought 3 different colors...How do you advance the Eyeliner up when the liner material gets smaller? Doesn't look like it can be sharpened because a plastic cone surrounds the liner material and putting it through an Eye Pencil Sharpener will not work..it is not made from wood material, nor is the pencil itself made of wood....I tried twisting the bottom area to no avail.. this product SHOULD come w/instructions....
                  Asked on 2/16/2017 by New Customer from 44223

                  1 answer

                  • Brand Expert

                    A:

                    Hi There! The Always On Gel Liners are made of wood and require a cosmetic pencil sharpener to sharpen. The Always Sharp Eye Liners are made of a plastic casing. They are sharpened by twisting on the cap.

                    Answered on 2/17/2017 by Brand Expert from Smashbox Cosmetics
                • Q:

                  What is the best way to sharpen this eyeliner?
                  Asked on 2/15/2017 by Mom from Novato

                  1 answer

                  • Brand Expert

                    A:

                    Hi There! These eyeliners can be sharpened with a cosmetic pencil sharpener.

                    Answered on 2/17/2017 by Brand Expert from Smashbox Cosmetics
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