Rated 4.28 out of 5 stars
Most Helpful Positive Review Give it a chance!
When I first used this, I wasn't impressed at all, to be honest. It dried down to a matte/semi-matte finish and it left my combination skin feeling dry & tight; it didn't feel lightweight at all. Despite this, I pushed forward & kept using it.
Come to find out, my skin was getting better with extended use! The problems I was having with it had NOTHING to do with the product, but with my actual skin. My skin was dehydrated (not unmoisturized) & overproduced oil in my tzone. Extended use of this product helped regulate that (along with a proper skincare routine). I looked deeper and found the ingredient list rich with hydrating ingredients like snail mucin & a blend of wonderful oils with brightening and soothing properties, compounds that help retain moisture & keep my skin hydrated like niacinamide, and even things to help with my hyperpigmentation issues like hyaluronic acid! I was shocked at how beautiful the formulation of this product is.
We're supposed to be using sunscreen EVERYDAY, no matter how short you're exposed to the sun - even if it's just going to the grocery store! We're also supposed to reapply sunscreen every two hours (depending on our sun exposure), but doing so over makeup can be challenging. This product is perfect for just that! It uses the beautiful ingredients Zinc Oxide and Titanium Dioxide to be a great no-white-cast physical sunscreen!
The product advertises itself as a "full coverage cream" which I found is slightly misleading. If you think you'll get full coverage with, say, just one or two pumps, you're in for a surprise. That being said, this product layers beautifully! You can definitely build up to that full coverage you might be looking for, but will still look very natural.
TLDR: Give this product a chance - not just for a couple applications, but use it regularly so you can really see the wonderful affect it can have on your skin. Definitely buildable coverage, layers beautifully, and is a wonderful sunscreen! Two thumbs up!
Most Helpful Critical Review I really wanted to like this...
After watching rave reviews of this CC cream from some of my favorite YouTubers, I had some extremely high expectations for this product that were sadly not met. I have 40 year old, normal/slight combination skin with occasional dry patches. This cream would cling to my dry patches, oxidize leaving me with an orange hue after a few hours, and separate on top of my slightly oily T-zone. I tried applying this product with and without primer, with a foundation brush, with a beauty blender, with just with my fingers and then I gave up. I passed it on to my 65 year old mother who turned right around and gave it back to me saying that it overly emphasized her wrinkles by settling in them over time, and that it made the rest of her face look like an oil slick. -- My biggest regret is that I used up so much of this cream trying to make it work that I cannot in good conscience return it for a refund.
Reviewed by 15114 customers Best stuff out
Shannon from Carbondale Pa
Only makeup that works for my combo skin. I use it with a damp real techniques sponge and it's insane like airbrushed skin. Only stuff I've used for years!!!! My skin is textured and this stuff totally gets rid of it. Other makeup I can see it settling in my skin. Not this! It covers ALL my redness. I just need a shade lighter than the fair! I'm realllyyy Irish ! The fair still shows a hit orange around my jaw line! Helppp!!!!
Yes I would buy this product again & again!
ROSIE from San Jose, Ca
It felt so good on my face!
Not for fair skin
Kels from Texas
It's a good formula. I got a sample size before of light and it was to dark but it was a good coverage and it's good for my sensitive skin. So I thought I would get the lightest fairest shade they had. I was pretty confident. But it's not right it's to dark for me has orange tint. I'm gonna still use it just need more highlighting shades. Sad they don't have any lighter tones.
I love this item. I love IT products. Ulta makes it so easy
Melody from Parkville, Maryland
Ulta always has what I need in stock. Makes it easy to purchase online and have it delivered
britt from va
This is a great CC cream if you aren't using it daily. If you are wearing it once a week or something minimal then I would say it's for you. When using very rarely I never had a breakout or anything. however when I started wearing it regularly, I would start getting white heads in random places.
Not actually Fair, not for Cool Peachy/Rosy skin.
Kit the Cat from Colorado
I wanted to like this because I wanted something that could add some color and protect my pale skin from the summer rays this year. I ordered the Fair Light CC cream, as I lean more pink than yellow. However, upon application, I realized this was a more of a foundation than a CC cream. It was incredibly thick, and you really had to buff it out with a beauty blender to have any remotely close-to-skin-color even application, and you had to do it very quickly because it dried down very fast. It was still quite dark, and made me look like a had a VERY mild tan... Which wouldn't be bad if I actually was. But being as pale as I am, it was very noticeable.
Another factor was that it clung to everything and anything I was actually trying to cover a bit (Eliminate redness in the very least), and not only did it actually highlight these things, it actually made them look WORSE. Any dry patches I had not previously noticed were very noticeable and the color clung around the edges of my acne rather than cover the redness. So it made me look worse. I thick this may have something to do with how fast it dries down. If you have oily skin, this may be more up your alley, but it was not for me (I am dry/combo)
I personally would not recommend this for people who are more fair skinned. I will be trying to do some mixing to see if I can salvage it and try and add some moisturizer underneath to stop the drying effects (Hopefully)... I will try to update my review to reflect this.
Great coverage, wish there were more color range
SydClosangeles from Los Angeles
This product gives great coverage and lasts all day. Easy to apply, blends easily.
Only wish is that there was more color range! Even the lightest color is almost to dark for my pale skin.
Alisha from Bakersfield
Went looking for a bb or CPC cream with an SPF for summer and stumbled upon this stuff! It's seriously amazing! You get full coverage with very little product! And since I am dry this is perfect! It has a sheen finish that looks beautiful when set with powder!
Perfect for summer
Michelle from California
Love it!!! Bought this as my outdoor summer foundation and it is absolutely perfect. Definitely corrects some of my uneven color areas and is buildable for fuller coverage
Amazing! ...but colors aren't accurate
Valentine from Augusta, GA
I just got mine today and it looks exactly like my skin. I would give 5 stars but the colors and representation aren't accurate. I got the second darkest shade ( rich honey) and I'm quite light. Lighter than the color of shown online and it on the product. It baffled me how dark it was out he bottle and advertised but just merged with my significantly lighter skin. Still amazing though!
Britt from Missouri
Product was a lot thicker then expected. Doesnt blend very easily. Seems more like a full coverage foundation
JMD from Michigan
This is so smooth and perfect coverage
Wasn't what I wanted, but DEFINITELY what I needed!
Georgia from California
I was looking for a tinted moisturizer for no-makeup days when I got this (should have read the label) HOWEVER, I ended up with the best foundation ever! (seriously, I ditched my NARS and too faced foundations after using this) I have such yellow undertones that most foundations make me look orange or washed out, but this one looks so natural on my skin. I'm 26 so I'm battling the first signs of aging and some adult hormonal acne, but this foundation covers even the worst blemishes without settling in my fine lines. the label says "your skin but better" and they're so serious! literally flawless, seamless coverage. I've also noticed that it doesn't dull down my skin and make me breakout like most makeup does when I wear it all the time. highly recommended!!
Not for dry skin
Heather from Georgia
I read reviews before purchasing and thought this would be great. I have dry/normal skin, never break out. I tried this twice, didn't like it the first so I tried with a different primer thinking that may be the problem and the same thing happened. I put it on and it drys to my face so fast it's hard to use a sponge to apply, within 20 mins I can see dry spots in the crease of my nose and on my nose, within hours my forehead started flaking. It looked horrible, it was so dry I felt like I couldn't make facial expressions and in the sunlight I saw it dried into lines. After taking it off the first night, I had a breakout. I tried it again, same thing and same breakout. It does have great coverage though and matched my skin pretty well, just hated the way it felt and dried to my face.
Do not order if you're very pale!
morg from east coast
I have now ordered this twice. First in the shade 'fair light' and again in the shade, 'fair'. I am not a pale person, and I have a very olive complexion so I thought the yellow undertones would be ok. Both of those colors oxidized within minutes of even swatching it. Both got at least 2-3 shades darker than what is shown. Even the lightest color is not light enough. I think the swatches and description is very misleading.
Modify shade range
victoria from USA
I love the coverage and finish of this product! If they would modify their shade range I would never think about buying another foundation/cc cream. The shades are not even close to what's pictured online. The shade "light" is extremelyyyy tan; it is darker than my summer tan, and I get pretty tan.
Perfect coverage, doesn't rub off!
MFB from Raleigh, NC
This has great coverage, a little goes a long way. Doesn't rub off on my mask or during the day.
Budgetbuyer from Indiana
I don't know, but I don't love this foundation as much as I love my Estée Lauder double wear. I needed something lighter than my usual foundation, so I thought this would be the one considering it's medium coverage, but..it oxidized to a more dull color on me and I wasn't 100% about how it turned out.
Meh, wasn't for me
anna from Beckley, WV
I was really excited to try this but I was highly underwhelmed. The coverage is great! However, it oxidized on my face terribly and settled into lines I didn't even know I had. I'm gonna return it for something more lightweight for summer weather.
So far so good
Lmira from Phoenix, AZ
Finally found something for my dry skin. I was using Bare minerals matte for quite some time, then my skin changed and the powder foundation was highlighting dry patches and made my skin look flaky. Tried their liquid foundation hoping it would be creamier and more hydrating, made it look worse! This goes on smoothly and my face looks drewy which is what I wanted. I applied with my fingers which I found was easier than a brush. I would say the coverage is medium, not full. I get rosacea flare ups, which I dont have right now.. Interested to see how it will cover the red.
Way too light
??? from Louisiana
I bought this in Rich thinking that it was my shade. It was entirely to pale for my skin tone. And there is not enough options in tones to choose from. I'm very disappointed in this product.
yes, I would buy this again.
Cissy from Frisco, TX
I use this product everyday. Will continue to buy this product
ultashopper from Sacramento
I was so excited to try this foundation as I've heard many rave reviews about it but I was sadly disappointed and ended up returning it. While it has good coverage and I love the dewy, natural look you get, it is far too transferable to be used on a daily basis (especially without powder). One accidental swipe of your face on your shirt and you'll need an outfit change that's how bad it is. When wearing a mask, it ends up covered in the foundation within seconds. I wouldn't recommend for oily skin either as it gives you an extra dewy finish.
Finally found the perfect foundation
Melissa from Houston, Tx
After years of searching I've finally found an everyday foundation that looks good on my skin. Looks natural, great coverage and doesn't get cakey or settle into fine lines. My skin is on the dry side. I've been using this foundation for about a year and have also seen an improvement in my skin.
Not Good for Dry Areas
Nik from Cincinnati
I've been using this for about 3 weeks now, as I keep hoping that I'll start liking it better. I have combo-dry skin and my T-zone (between eyebrows and around nose) get extremely dry. I use a pretty strict moisturizing regimen and exfoliate occasionally to keep my skin in line. I've been using the IT CC Cream over a base moisturizer, but alas, it still dries throughout the day and separates in my dry areas. It becomes very noticeable after 4-6 hours and doesn't last me through the workday. I do like the coverage and how well it evens out my skin tone, but I'm going to have to find a better product for dry skin.