skip to main content
ULTA
  • Home
  • / Makeup
  • / Travel Size
  • / They're Real! Lengthening Mascara Mini
Benefit CosmeticsThey're Real! Lengthening Mascara Mini

Benefit Cosmetics

They're Real! Lengthening Mascara Mini

0.14 oz Item 2242743

Special Free Gift with Purchase! Click for Offer Details

Color:Black

GIFT WITH PURCHASE

FREE deluxe It's Potent! Eye Cream with any $35 Benefit purchase (offer valid 1/7/18-2/3/18 or while supplies last)

FREE deluxe It's Potent! Eye Cream w/any $35 Benefit purchase

Find in Store-

They're Real! lengthens, curls, volumizes, lifts & separates. The long-wearing formula won't smudge or dry out. A specially designed brush reveals lashes you never knew you had!

What else you need to know:

  • 94% saw dramatic length & volume*
  • 90% saw base-to-tip curl*
  • 94% saw visible lift*
  • 100% saw long-wearing results*


*Results observed in a consumer panel survey

Position wand horizontally & wiggle brush from side to side, base to tip, to achieve maximum volume, length & lift. Hold wand vertically & stroke upward to curl & separate. Layer generously as desired.

Beauty tip: Want a big, doe-eyed look? Fan corner lashes outward with the custom-domed tip. The precision bristles make it easy!
Water (Aqua), Paraffin, Polybutene, Styrene/Acrylates/Ammonium Methacrylate Copolymer, Beeswax (Cera Alba), Bis-Diglyceryl Polyacyladipate-2, C18-36 Acid Triglyceride, Palmitic Acid, Stearic Acid, Triethanolamine, VP/Eicosene Copolymer, Acacia Senegal Gum, Hydroxyethylcellulose, Phenoxyethanol, Tetrasodium EDTA, Butylene Glycol, Caprylyl Glycol, Tocopheryl Acetate, Sodium Laureth-12 Sulfate, Glycerin, Potassium Sorbate, Sericin, Calcium Chloride, Sodium Hyaluronate, Tilia Tomentosa Bud Extract, Citric Acid, BHT, Sorbic Acid. May Contain: Iron Oxides (CI 77491, CI 77492, CI 77499), Ultramarines (CI 77007), Chromium Oxide Greens (CI 77288), Chromium Hydroxide Green (CI 77289), Titanium Dioxide (CI 77891).

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Benefit CosmeticsThey're Real! Lengthening Mascara Mini
 
4.2

(based on 1818 reviews)

84%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (959)
  • Long lasting (872)
  • Good pigmentation (610)
  • Good value (516)
  • Lengthens (436)

Cons

  • Difficult to remove (166)
  • Flakes (117)
  • Messy (117)
  • Difficult to apply (67)
  • Sticky texture (47)

Best Uses

  • Daily use (556)
  • Anytime (439)
  • Special occasions (240)
  • Normal skin (161)
  • Daytime (125)
    • Reviewer Profile:
    • Natural style (731), Classic style (687), Trendy style (257)
    • Was this a gift?:
    • No (8)

Reviewed by 1818 customers

Displaying reviews 1-10

Back to top

Previous | Next »

 
5.0

I really love this mascara! I'm so glad I decided to try it!

By Destiny boo

from Duncan, SC

About Me Classic Style

Verified Buyer

Pros

  • Easy To Apply

Cons

    Best Uses

    • Daily Use

    Comments about Benefit Cosmetics They're Real! Lengthening Mascara Mini:

    I have short lashes so I curl them first then apply the mascara slowly.

    • Age:
    • 18-29
     
    5.0

    love

    By Ms. Vivian

    from Seattle, WA

    About Me Classic Style

    Verified Buyer

    Pros

    • Easy To Apply
    • Good Value
    • Long Lasting

    Cons

      Best Uses

      • Daily Use

      Comments about Benefit Cosmetics They're Real! Lengthening Mascara Mini:

      This mascara is the first one i've found that actually last the entire day... I am proof that the lengthening actually works.. love it.

      • Age:
      • 45-59
       
      2.0

      I would not buy this product again.

      By Miranda

      from Arkansas

      About Me Natural Style

      Verified Buyer

      Pros

      • Good Pigmentation

      Cons

      • Difficult to Apply
      • Flakes
      • Messy

      Best Uses

      • Special Occasions

      Comments about Benefit Cosmetics They're Real! Lengthening Mascara Mini:

      I had high hopes for this mascara. With or without primer, I could not get this mascara to go on without clumping. I spent more time separating lashes than applying the rest of my makeup. It did elongate my lashes, but it just did not work for me.

      • Age:
      • 30-44
       
      5.0

      I would by this product again and again!

      By Heddy

      from Salt Lake City utah

      About Me Classic Style

      Verified Buyer

      Pros

      • Easy To Apply
      • Long Lasting

      Cons

        Best Uses

          Comments about Benefit Cosmetics They're Real! Lengthening Mascara Mini:

          Really lengthens my lashes, dries quickly and wears all day!

          • Age:
          • 45-59
           
          5.0

          This is the holy grail of mascara!!!!

          By Bomb lashes here

          from Dupo

          About Me Trendy Style

          Verified Reviewer

          Pros

          • Easy To Apply
          • Good Pigmentation
          • Good Value
          • Long Lasting
          • Only need one coat
          • Versatile

          Cons

            Best Uses

            • Daily Use
            • Special Occasions

            Comments about Benefit Cosmetics They're Real! Lengthening Mascara Mini:

            I received a sample size in my ipsy glam bag and to my surprise the sample lasted quite awhile because you only need one coat of this bomb mascara!! As soon as it ran out though I went and bought not One, Not two, but 3 full sizes tubes lol. I got one for myself and one for my daughter's so they wouldn't use all of mine. We are all addicted totally and I'm a mascara junky so I've tried every brand and kind there is to try and this is hands down the BEST yet!!

            • Age:
            • 30-44
             
            3.0

            Not a fan.

            By Kaycee

            from Pocatello, ID

            About Me Natural Style

            Verified Buyer

            Pros

            • Easy To Apply

            Cons

            • Flakes
            • Wears Off Easily

            Best Uses

              Comments about Benefit Cosmetics They're Real! Lengthening Mascara Mini:

              I found it flakes. This is the second time I have tried it. I had the same problem both times.

              • Age:
              • 60+
               
              4.0

              Mostly pros!

              By Lengthy linda

              from Tustin ca

              About Me Natural Style

              Verified Buyer

              Pros

              • Easy To Apply
              • Good Pigmentation
              • Good Value
              • Long Lasting
              • Versatile

              Cons

              • Gets under eyes

              Best Uses

              • Daily Use
              • Sensitive Skin
              • Special Occasions

              Comments about Benefit Cosmetics They're Real! Lengthening Mascara Mini:

              Really lengthens your lashes, good pigmentation. No clump. Only con is it still gets under my eyes. So I do end up with black circles under my eyes by lunch time. Otherwise I love it.

              • Age:
              • 30-44
               
              5.0

              My Favorite Mascara

              By Longlashlover

              from Fort Wayne, IN

              About Me Classic Style

              Verified Buyer

              Pros

              • Easy To Apply
              • Good Value
              • Long Lasting

              Cons

                Best Uses

                  Comments about Benefit Cosmetics They're Real! Lengthening Mascara Mini:

                  This mascara is perfect. I get so many compliments wearing it and it lasts forever on my lashes. I buy the mini since I can never use up a full tube of mascara before it goes bad.

                  • Age:
                  • 30-44
                   
                  4.0

                  Ok product

                  By Tati the beauty vloger

                  from San Jose, CA

                  About Me Trendy Style

                  Pros

                  • Easy To Apply
                  • Good Pigmentation
                  • Long Lasting

                  Cons

                  • Clumps easily

                  Best Uses

                    Comments about Benefit Cosmetics They're Real! Lengthening Mascara Mini:

                    It's a good product but it gives great length but poor volume and if you are not careful it will clump easily

                    • Age:
                    • 30-44
                     
                    5.0

                    One of my favorite mascaras

                    By Thea

                    from Pittsburgh

                    About Me Classic Style

                    Verified Buyer

                    Pros

                    • Easy To Apply
                    • Long Lasting

                    Cons

                      Best Uses

                      • Daily Use
                      • Dry Skin
                      • Normal Skin
                      • Oily Skin

                      Comments about Benefit Cosmetics They're Real! Lengthening Mascara Mini:

                      Love this mascara — I've been using it for 6+ years, and I get asked a lot if I have eyelash extensions or falsies on. Love it!

                      • Age:
                      • 18-29

                      Displaying reviews 1-10

                      Back to top

                      Previous | Next »

                      Q&A

                      Product Q&A

                      Ask a question

                      Do you have questions about this product?

                      Get answers from in-house experts.

                      9 Questions | 9 Answers
                      Displaying questions 1-9
                      • Q:

                        Does They're Real mascara come in a brown or browned black? Not everyone can use the dark black, redheads & Blondes prefer brownish black or just deep Brown.
                        Asked on 6/1/2017 by Shirley from upstate New York

                        1 answer

                      • Q:

                        Does this product help your lashes grow
                        Asked on 4/15/2017 by allie from Georgia, US

                        1 answer

                        • Brand Expert

                          A:

                          Hi gorgeous! Our They're Real! mascara only lengthens, curls, lifts and add volume to your lashes. xoxo B

                          Answered on 4/20/2017 by Brand Expert from Benefit Cosmetics
                      • Q:

                        What eye makeup remover is recommended with use of this product?
                        Asked on 1/12/2017 by Girl from Macon, GA

                        1 answer

                      • Q:

                        Is the mini mascara brown or black? It won't let me choose a color.
                        Asked on 12/19/2016 by A

                        1 answer

                        • Brand Expert

                          A:

                          Hi gorgeous! Our They're Real! mascara mini is in black! xoxo B

                          Answered on 12/20/2016 by Brand Expert from Benefit Cosmetics
                      • Q:

                        I'm going on a week long vacation, will this last me the whole trip?
                        Asked on 6/3/2016 by liv from US

                        1 answer

                        • Brand Expert

                          A:

                          Hello Gorgeous! It really depends on how often you use it and how much you use. I would say that if used daily, it can last 2 to 3 months give or take. Our unopened products typically have a shelf life of 36 months.

                          Answered on 6/28/2016 by Brand Expert from Benefit Cosmetics
                      • Q:

                        is this product okay to use for sensitive eyes?
                        Asked on 1/30/2016 by aly from US

                        1 answer

                        • Brand Expert

                          A:

                          Hi gorgeous!

                          Benefit does not test for or claim that our products are hypo-allergenic (least likely to cause an allergic reaction) or non-comedogenic (does not cause pimples & blackheads). If you have a specific allergy, please review the ingredients which are listed on the product page and contact your general practitioner to determine if a product is suitable for your skin.

                          xoxo, B

                          Answered on 2/3/2016 by Product POREfessional from Benefit Cosmetics
                      • Q:

                        Would you consider this a good on the go product?
                        Asked on 7/16/2015 by Mally from Philadelphia , U.S.

                        1 answer

                        • Brand Expert

                          A:

                          Hi gorgeous!

                          They're real! mascara mini is an AMAZING on-the-go product! The mini is the perfect size for quick touchups but still features the unique they're real! wand. Apply they're real! for instant beyond belief lashes!

                          xoxo, B

                          Answered on 7/17/2015 by Product POREfessional from Benefit Cosmetics
                      • Q:

                        How much product comes in a tube?
                        Asked on 12/10/2014 by kinggirl4 from Florida, USA

                        1 answer

                        • Staff Expert

                          A:

                          0.14 oz.

                          Answered on 12/12/2014 by Staff Expert from ULTA.com
                      • Q:

                        Is this mascara waterproof or smudge proof?t
                        Asked on 10/26/2014 by Beauty buff from Virginia

                        1 answer

                      Displaying questions 1-9

                      Do you have a question about this product?