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Urban Decay CosmeticsSubversion Lash Primer

Urban Decay Cosmetics

Subversion Lash Primer

0.28 oz Item 2278143

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Ready to take your mascara to the next level? Like foreplay for your lashes, Urban Decay's Subversion Lash Primer conditions and primes for the perfect application. The brush coats lashes from root to tip - to make them amazingly thicker, longer and stronger.

Once you experience how much more smoothly your mascara glides on, you won't be able to live without it!

How does it work? Subversion adds weight to your lashes and gives your mascara something to grab onto.

Subversion builds dramatically better-looking lashes - faster than you can crack open a tube of lash glue. Don't be surprised if people ask if you're wearing falsies (not that there's anything wrong with that).

This light, creamy formula feels extremely conditioning - like a mask for your lashes! And it's no wonder. Subversion contains protective panthenol and conditioning vitamin E. It's also paraben- and fragrance-free.

But wait until you see the big brush! Most primer brushes are spindly and can't get around every lash. But not this one - it's like a killer mascara brush!

Urban Decay is 100% cruelty-free.

Lock in any look for up to 16 hours with Urban Decay All Nighter Makeup Setting Spray.
Prep your lashes with Subversion Lash Primer, then apply Perversion Mascara.
Aqua (Water/Eau), C18-36 Acid Triglyceride, Synthetic Wax, Myristic Acid, Stearic Acid, Bis-Diglyceryl Polyacyladipate-2, Butylene Glycol, Copernicia Cerifera (Carnauba) Wax (Cera Carnauba/Cire de Carnuba), Glyceryl Stearate, Cera Alba (Beeswax/Cire D'abeille), Tromethamine, Phenoxyethanol, Hydroxyethylcellulose, Xanthan Gum, Caprylyl Glycol, Hydrogenated Lecithin,Euphorbia Cerifera (Candelilla) Wax (Candelilla Cera/Cire de Candelilla), Simethicone, Hexylene Glycol, Sodium Dehydroacetate, Disodium EDTA, Tocopheryl Acetate, Tocopherol, Ascorbyl Palmitate, Panthenol.

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Ingredients+

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Urban Decay CosmeticsSubversion Lash Primer
 
4.5

(based on 465 reviews)

92%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (232)
  • Long lasting (187)
  • Easy removal (150)
  • Adds volume (129)
  • Lengthens (119)

Cons

  • Clumps (35)
  • Difficult removal (12)
  • Sticky texture (11)
  • Difficult to apply (7)
  • Difficult to remove (6)

Best Uses

  • Everyday (238)
  • Going out (164)
  • Anytime (134)
  • Sensitive eyes (71)
  • Travel (52)
    • Reviewer Profile:
    • Classic style (184), Natural style (169), Trendy style (70)
    • Was this a gift?:
    • No (4)

Reviewed by 465 customers

Displaying reviews 1-10

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5.0

LOVE!

By Juls

from McDonough, GA

About Me Natural Style

Verified Buyer

Pros

  • Easy Removal
  • Easy To Apply
  • Smooth Look
  • Thick Lashes

Cons

    Best Uses

    • Everyday

    Comments about Urban Decay Cosmetics Subversion Lash Primer:

    So easy to apply. Just put on before using mascara. A lot comes off at one time though, so definitely brush off the sides of the brush in order to not use too much at a time. Makes my lashes look longer and fuller without any clumps!

     
    5.0

    Best lash primer around!

    By Mary C

    from Dearborn Hts., MI

    About Me Classic Style

    Verified Buyer

    Pros

    • Easy Removal
    • Easy To Apply
    • Long Lasting
    • Nourishes your lashes

    Cons

      Best Uses

      • Everyday
      • Going Out
      • Sensitive Eyes
      • Travel

      Comments about Urban Decay Cosmetics Subversion Lash Primer:

      I've been using lash primer for several decades and the one I used the most was Estee Lauder lash primer up until I walked in to an Ulta store and a sales associate told me to try the Urban Decay lash primer, I've been hooked ever since. My lashes are strong and long and healthy.

       
      5.0

      Wow!

      By Bunnynose78

      from Arkansas

      About Me Trendy Style

      Verified Buyer

      Pros

      • Easy Removal
      • Easy To Apply
      • Long Lasting

      Cons

        Best Uses

        • Everyday

        Comments about Urban Decay Cosmetics Subversion Lash Primer:

        This goes on super easy and makes a huge difference to me in my lash volume. Also I was having problems with flaking and this seems to have helped with that as well. I am impressed with this and will buy again. Doesn't take much either so I expect it to last.

        (1 of 1 customers found this review helpful)

         
        5.0

        Bought over and over

        By M

        from Dearborn

        Verified Buyer

        Pros

        • Easy Removal
        • Easy To Apply
        • Long Lasting

        Cons

          Best Uses

            Comments about Urban Decay Cosmetics Subversion Lash Primer:

            I've repeatedly bought this. Having sensitive eyelashes (they break off and fall out easily) this seems to protect them and definitely makes them longer/separates nicely. Use it every day.

             
            5.0

            Perfect primer, worth every penny!

            By Kristy

            from San Antonio, TX

            About Me Classic Style

            Verified Buyer

            Pros

            • Easy Removal
            • Easy To Apply
            • Smooth Look

            Cons

              Best Uses

              • Everyday
              • Going Out

              Comments about Urban Decay Cosmetics Subversion Lash Primer:

              You can dramatically tell the difference when I use the perversion lash primer. My lashes look amazing when I do! It only takes another moment to apply and I try to always use! Worth every penny!

              (0 of 1 customers found this review helpful)

               
              3.0

              Lash primer

              By Jllybean

              from Iowa

              About Me Natural Style

              Verified Buyer

              Pros

              • Easy Removal
              • Long Lasting

              Cons

              • Clumps
              • Very unevenly thick on the brush.

              Best Uses

              • Everyday
              • Going Out

              Comments about Urban Decay Cosmetics Subversion Lash Primer:

              I've tried better primers

               
              5.0

              Makes a huge difference on my lashes!

              By Cesarina

              from Bronx, New York

              About Me Trendy Style

              Verified Reviewer

              Pros

              • Easy Removal
              • Easy To Apply
              • Long Lasting
              • Smooth Look

              Cons

                Best Uses

                • Everyday
                • Going Out
                • Sensitive Eyes
                • Travel

                Comments about Urban Decay Cosmetics Subversion Lash Primer:

                This is lash primer product I will continue to buy because it makes a big difference on my lashes by adding volume and length. I also feel like it prevents me from getting mascara on my eyelids because it makes the mascara easier and smoother to apply.

                 
                5.0

                Awesome primer!

                By K808K

                from Hawai'i

                About Me Natural Style

                Verified Buyer

                Pros

                • Blends Well
                • Easy Removal
                • Easy To Apply
                • Good Colors
                • Good Pigmentation
                • Long Lasting
                • Smooth Look

                Cons

                  Best Uses

                  • Everyday
                  • Going Out
                  • Sensitive Eyes
                  • Travel

                  Comments about Urban Decay Cosmetics Subversion Lash Primer:

                  Awesome primer and it works well with the mascara!

                   
                  5.0

                  Best eyelash primer I've ever had!

                  By J.Mo

                  from Apopka, FL

                  About Me Classic Style

                  Verified Buyer

                  Pros

                  • Adds Length
                  • Adds Volume
                  • Easy To Apply
                  • Long Lasting

                  Cons

                    Best Uses

                    • Everyday
                    • Going Out

                    Comments about Urban Decay Cosmetics Subversion Lash Primer:

                    I've tried many eyelash primer including Dior's. This by far gives me the result that I was hoping for combined with my favorite mascara. It may seem to go on a bit clumpy, but once you put one or two coats of your mascara on and use a eyelash brush to separate to your desired look, it's nothing short of amazing

                    (1 of 1 customers found this review helpful)

                     
                    5.0

                    Buy This Product!

                    By Just Me

                    from Macon, GA

                    About Me Classic Style

                    Verified Buyer

                    Pros

                    • Easy Removal
                    • Easy To Apply
                    • Long Lasting

                    Cons

                      Best Uses

                      • Everyday
                      • Going Out
                      • Sensitive Eyes
                      • Travel

                      Comments about Urban Decay Cosmetics Subversion Lash Primer:

                      I bought this because, at almost 63 years of age, my lashes are short and thin. There is no brand of mascara that would make me look like I have lashes, much less make my eyes pop! This product, put on before your mascara, creates a base that accentuates the properties of the mascara you use. It is awesome!

                      Displaying reviews 1-10

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