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Summary
Conscious Beauty at Ulta Beauty™
- Cruelty Free
Urban Decay Subversion Lash Primer is a creamy mascara primer that conditions and primes lashes for the perfect mascara application.
Benefits
- Creamy eyelash primer formula separates and coats lashes, completely enhancing the lift and lengthening effect of your mascara.
- Ideal for both short and long lashes, this eyelash mascara primer evenly applies to thicken and make lashes appear stronger, achieving your biggest, boldest lash look yet.
- Apply before colored mascara for long lasting colorful lashes and vibrant eye looks.
- Cruelty-free
Key Ingredients
- Nourishing Panthenol and Vitamin E to protect and condition eyelashes
Formulated Without
- Parabens and fragrances
Prep your lashes with Subversion Lash Primer, then apply Perversion Mascara.
Aqua (Water/Eau), C18-36 Acid Triglyceride, Synthetic Wax, Myristic Acid, Stearic Acid, Bis-Diglyceryl Polyacyladipate-2, Butylene Glycol, Copernicia Cerifera (Carnauba) Wax (Cera Carnauba/Cire de Carnuba), Glyceryl Stearate, Cera Alba (Beeswax/Cire D'abeille), Tromethamine, Phenoxyethanol, Hydroxyethylcellulose, Xanthan Gum, Caprylyl Glycol, Hydrogenated Lecithin,Euphorbia Cerifera (Candelilla) Wax (Candelilla Cera/Cire de Candelilla), Simethicone, Hexylene Glycol, Sodium Dehydroacetate, Disodium EDTA, Tocopheryl Acetate, Tocopherol, Ascorbyl Palmitate, Panthenol.
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Free gift with purchase
Free gift with purchase
Online only free Drunk Elephant Lala Retro Whipped Cream with $40 select Makeup and Skincare purchase (valid thru 7/19/25 on shipped purchases only. Full or partial pickup or same day delivery purchases do not qualify. While quantities last)
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Questions
Ask a QuestionQ&A
Showing 5 out of 10 Questions
- Q
Does the primer apply clear or is it white on the lashes?
- Asked by MBK
- Official Answer By Urban Decay - Brand EngageHello! Our Urban Decay Subversion Lash Primer applies opaque white on the lashes. We hope this information is helpful!Was this answer helpful to you
- Q
Do I curl my lashes before or after application?
- Asked by Michelle
- Official Answer By Urban Decay - Brand EngageHi there! Thank you for your interest in our Subversion Lash Primer. We recommend to curl lashed before application of our primer and finish off with our Perversion Mascara. We hope this helps!Was this answer helpful to you
- Q
Is this primer ok for contact lens wearers?
- Asked by MM966
- Official Answer By Urban Decay - Brand EngageHello, yes, Subversion is ophthalmologist tested and vegan. Check it out here:https://tinyurl.com/y6oeg7j2Was this answer helpful to you
- Q
Do I let the primer dry before applying mascara or apply the mascara immediately?
- Asked by Piratelily
- Official Answer By Urban Decay - Brand EngageHello, you do not need to let the primer dry, go right ahead and follow with mascara. Pro Tip: apply at night to condition your lashes and actually promote growth.Was this answer helpful to you
- Q
Do I apply my normal mascara right after? Or do I wait for it to dry then apply normal mascara?
- Asked by lilT
- Official Answer By Urban Decay - Brand EngageHi lilT! You totally don't have to wait. The formula is quick drying anyway, but there's no down time whatsoever! Build your lashes quickly and don't worry about a thing! Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Best Uses
- 298Everyday
- 187Going Out
- 134Anytime
- 83Sensitive Eyes
- 62Travel
Describe Yourself
- 204Classic Style
- 202Natural Style
- 79Trendy Style
- 1Blonde so light natural eyelashes
- 1Curved lashes but not curly or straight
Most Helpful Positive Review
Bought a seperate one just because its THAT good.
Even though I have like four of the samples, since the mascara I can't do without - I HAD to buy a full sized. I have my 'run errands face' (you know, the fast one), and this is actually on it. Partly because I can put on my Perversion (and I've used it with other mascaras too, makes them better, b...
Most Helpful Critical Review
Not working as expected
The primer weighs down my lashes and flattens the curl. I am using a mascara that has a very strong curling effect and it never loses the curl throughout the day. But if I use the primer my lashes are flat, unattractive, and feel heavy. Primer thickens the lashes but it makes them look gunky and as ...
635 results
BEST LASH PRIMER!!!!
I have tried SO many lash priers over the years, and this is by far in my opinion the best ever and worst every penny! Highly recommend, will use time and time again.
Always Use This Primer
I always use this with Urban Decay Mascara. My lashes look great! I do always recommend this to my family and friends.
Crazy long lashes
I use this with Urban Decay's Perversion mascara and it thickens and lengthens my lashes amazingly. Also lightweight. Good stuff.
I have and will continue to buy this product
This primer is great. I love that I don't have to wait till it dries, I just go ahead and put my mascara on right over the top of applying it to my lashes, and it works great.
My lashes loves this primer
I love this primer. It is such a noticeable difference when I skip it. I only need two coats of mascara with the UD primer & my lashes hold their curl, they look false like & last all day. Most importantly my mascara doesn't clump, smear, or flake.