skip to main content
ULTA Beauty Logo
  • Home
  • / Makeup
  • / Eyes
  • / Eyelashes
  • / Subversion Lash Primer
Subversion Lash Primer

Urban Decay Cosmetics

Subversion Lash Primer

(490) REVIEWS

0.28 oz Item 2278143

Find in Store-

Ready to take your mascara to the next level? Like foreplay for your lashes, Urban Decay's Subversion Lash Primer conditions and primes for the perfect application. The brush coats lashes from root to tip - to make them amazingly thicker, longer and stronger.

Once you experience how much more smoothly your mascara glides on, you won't be able to live without it!

How does it work? Subversion adds weight to your lashes and gives your mascara something to grab onto.

Subversion builds dramatically better-looking lashes - faster than you can crack open a tube of lash glue. Don't be surprised if people ask if you're wearing falsies (not that there's anything wrong with that).

This light, creamy formula feels extremely conditioning - like a mask for your lashes! And it's no wonder. Subversion contains protective panthenol and conditioning vitamin E. It's also paraben- and fragrance-free.

But wait until you see the big brush! Most primer brushes are spindly and can't get around every lash. But not this one - it's like a killer mascara brush!

Urban Decay is 100% cruelty-free.

Lock in any look for up to 16 hours with Urban Decay All Nighter Makeup Setting Spray.
Prep your lashes with Subversion Lash Primer, then apply Perversion Mascara.
Aqua (Water/Eau), C18-36 Acid Triglyceride, Synthetic Wax, Myristic Acid, Stearic Acid, Bis-Diglyceryl Polyacyladipate-2, Butylene Glycol, Copernicia Cerifera (Carnauba) Wax (Cera Carnauba/Cire de Carnuba), Glyceryl Stearate, Cera Alba (Beeswax/Cire D'abeille), Tromethamine, Phenoxyethanol, Hydroxyethylcellulose, Xanthan Gum, Caprylyl Glycol, Hydrogenated Lecithin,Euphorbia Cerifera (Candelilla) Wax (Candelilla Cera/Cire de Candelilla), Simethicone, Hexylene Glycol, Sodium Dehydroacetate, Disodium EDTA, Tocopheryl Acetate, Tocopherol, Ascorbyl Palmitate, Panthenol.

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Urban Decay CosmeticsSubversion Lash Primer
 
4.5

(based on 490 reviews)

91%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (252)
  • Long lasting (202)
  • Easy removal (163)
  • Adds volume (129)
  • Lengthens (119)

Cons

  • Clumps (38)
  • Difficult removal (12)
  • Sticky texture (11)
  • Difficult to apply (8)
  • Difficult to remove (6)

Best Uses

  • Everyday (257)
  • Going out (172)
  • Anytime (134)
  • Sensitive eyes (76)
  • Travel (56)
    • Reviewer Profile:
    • Classic style (194), Natural style (178), Trendy style (72)
    • Was this a gift?:
    • No (4)

Reviewed by 490 customers

Displaying reviews 1-10

Back to top

Previous | Next »

 
5.0

Best Primer Eyes Down

By ShawnRene

from Avon, IN

About Me Classic Style

Verified Buyer

Pros

  • Easy Removal
  • Easy To Apply
  • Long Lasting
  • Smooth Look

Cons

    Best Uses

    • Everyday
    • Going Out
    • Sensitive Eyes
    • Travel

    Comments about Urban Decay Cosmetics Subversion Lash Primer:

    I never thought a lash primer was important until I tried this 2 years ago as a gift with purchase. Never looked back. I really think it helps keep lashes healthy when using my Perversion mascara.

     
    5.0

    Love it!

    By Janet

    from Charlotte, NC

    About Me Classic Style

    Verified Buyer

    Pros

    • Easy To Apply
    • Long Lasting
    • Smooth Look

    Cons

      Best Uses

      • Everyday

      Comments about Urban Decay Cosmetics Subversion Lash Primer:

      I bought this as a friend recommended it to me. I love it as a primer under my Benefit mascara and it makes my eyes pop with long, thick lashes!

       
      5.0

      Yes indeed

      By JLA

      from MD

      About Me Classic Style

      Verified Buyer

      Pros

      • Easy Removal
      • Easy To Apply
      • Good Pigmentation
      • Long Lasting

      Cons

        Best Uses

        • Everyday

        Comments about Urban Decay Cosmetics Subversion Lash Primer:

        This product emphasizes my natural curly lashes before applying the mascara which gives it an eye-popping look. I love this primer.

         
        5.0

        Love this

        By Erica

        from Cave Creek AZ

        About Me Classic Style

        Verified Buyer

        Pros

        • Easy Removal
        • Easy To Apply
        • Smooth Look

        Cons

          Best Uses

          • Everyday
          • Going Out

          Comments about Urban Decay Cosmetics Subversion Lash Primer:

          Love this product. It straightens out and separated my lashes so that my mascara goes on really well and makes my eyelashes look longer and fuller than they really are.

           
          5.0

          Noticed!

          By Long long lashes lady

          from Indiana

          About Me Classic Style

          Verified Buyer

          Pros

          • Easy Removal
          • Easy To Apply
          • Long Lasting

          Cons

            Best Uses

            • Everyday
            • Going Out

            Comments about Urban Decay Cosmetics Subversion Lash Primer:

            Used this one day and a coworker noticed right away that my lashes looked longer and noticeably darker. Total win!

             
            5.0

            Ultimate must have!!

            By Amp

            from TN

            Verified Buyer

            Pros

            • Easy Removal
            • Easy To Apply
            • Long Lasting
            • Smooth Look

            Cons

              Best Uses

                Comments about Urban Decay Cosmetics Subversion Lash Primer:

                I put one coat on for a natural look and two for dramatic lashes, let it dry for a minute or two, apply my favorite mascara and voila, long luxurious lashes!!

                 
                5.0

                I am OBSESSED with this product

                By Jackie

                from West Virginia

                About Me Natural Style

                Pros

                • Easy Removal
                • Easy To Apply
                • Good Colors
                • Long Lasting
                • Smooth Look

                Cons

                  Best Uses

                  • Everyday
                  • Going Out
                  • Sensitive Eyes
                  • Travel

                  Comments about Urban Decay Cosmetics Subversion Lash Primer:

                  I love this product. I think when paired with Perversion my eye lashed have never looked better. I always get compliments with it as well! Totally worth the money.

                   
                  5.0

                  Love this lash primer

                  By Over 50

                  from Texas

                  About Me Natural Style

                  Verified Buyer

                  Pros

                  • Easy To Apply
                  • Long Lasting

                  Cons

                    Best Uses

                    • Everyday
                    • Going Out
                    • Sensitive Eyes
                    • Travel

                    Comments about Urban Decay Cosmetics Subversion Lash Primer:

                    Makes my lashes look great everyday. They become longer and more lush with this primer but also keeps the lashes conditioned

                     
                    2.0

                    Meh, no difference.

                    By GeeBee

                    from North Dallas, Texas

                    About Me Natural Style

                    Verified Buyer

                    Pros

                    • Easy To Apply

                    Cons

                    • Clumps

                    Best Uses

                    • Going Out

                    Comments about Urban Decay Cosmetics Subversion Lash Primer:

                    I used a few times but i see nothing impactful. Im pretty sure a cheaper version will give you the same results. Slightly dissapointed.

                     
                    5.0

                    The best thing in my makeup bag!

                    By Lindsey

                    from Beaumont, Tx

                    About Me Classic Style

                    Verified Buyer

                    Pros

                    • Easy To Apply
                    • Long Lasting
                    • Smooth Look

                    Cons

                      Best Uses

                      • Everyday

                      Comments about Urban Decay Cosmetics Subversion Lash Primer:

                      The difference in my lashes when I use this is so dramatic!

                      Displaying reviews 1-10

                      Back to top

                      Previous | Next »