Rated 4.38 out of 5 stars
Most Helpful Positive Review Love this
I have thin, fine hair and have a very difficult time trying to find products that will actually make my hair look and feel fuller and thicker. This product is fabulous and isn't sticky, heavy or greasy. never want to be without it
Most Helpful Critical Review Bette Before they improved it.
I have fine hair. It gives my hair body. It also squirts out much more product than needed. Can't control the new improved. Didn't have the same problem before it was improved. The older product had more body to the product. Much lighter now. At $18.00 per container, please give me my old product back.
Reviewed by 125 customers I would buy this product again
Betty from Sioux Falls, SD
I would buy this product again
Weezie from Southern California
Love that this product gives my fine hair body
I will be buying this again.
TME from KENTUCKY
I use the product as directed. It holds better than anything I've ever tried! Will be buying again.
Hair product junkie from Wisconsin
In my opinion to much product comes out of bottle. I give a quick light press and I'm using half of whats dispensed in my hand. I'm a hair product junkie, my hair loves product but I'm wasting same amount I'm using each use. Really wanted to love it....
I've used it for years!
Bon from Winona MN
I have coarse, curly hair. I use it daily.
The moose I've been searching for.
Nan from Tucson
I have tried all sorts of moose's and gels in my hair and this one is the best I have ever tried. Gives it more volume and stays in for 2-3 days!
Finish the whole can
Sad from Peoria
Does this happen to anybody else? I've had numerous cans that run out of air before all the product is use. This last hand feels like it's halfway empty.
Cheryl from Bristol, TN
I use after combing out damp hair. Does not take much.
Sherba from TN
Tried for the first time today and I love it! Gave my fine hair such volume! Easy to use and smells great too!
DoubleU from Lex KY
This thing works!! I have baby soft hair n flat. This gel foam lift my hair!!! I could blow dry n style my hair nicely
Nope - another disappointment.
LizD from Oklahoma
I varied how much I used, from very light to heavy use. Same result: no discernible difference, my hair looked almost exactly as it does when I don't use any styling aid, even blow drying with round brush. Will not repurchase. On to the next product..*sigh*
Amy from Royal Oak, Michigan
I have short, poker-straight hair which has a tendency to flatten out on it's own. I take a golfball sized blob and run it through, then blow dry. This stuff is great! Gives me volume without being stiff or flaky. Worked so well, I'm on my 2nd one.
Love this product.
Debbie from Oakley, CA
Add so much volume!
will buy this product again and again.
JJ from Keizer, Oregon
I love this product for oily, fine hair. I also gives my hair shine witch I do not get with other products.
The only complaint I have is Ulta always runs out of this product when it is on sale and you can not get a rain check (buy 2 get 3rd free). It seems like buyers could be a little better about ordering sale products. On line it says you have stock at Willamette Valley Store however I called and they said NO they did not have any left.
Best volume for fine hair
DDHga from Atlanta
This product is AMAZING!!! I use it after washing my fine hair and the blow dry with a round brush. This adds tremendous volume especially at the root. Holds all day. And best part is it leaves my hair feeling soft and shiny. I use less hairspray and jus a touch of volumizing powder and have great hair all day! Please never stop making this product!
Great for fine hair
Laura from Washington, MI
easy to use without too much product. It give fine hair more body without weighing it down
Best control and shine!
Heather from Ca
Not enough stars
AB from NJ
I have baby fine hair. Literally the hair of a toddler. No exaggeration. Used every product on the market, and a can of hairspray a week to get my style the way I want it, UNTIL I stumbled on this product. This. Stuff. Is. Everything. Little goes a long way, this product paired with Kendra 25 hold HS and my blow out holds all day. If I don't toss and turn too much at night, my hair even looks good the next day. I'm not even kidding. Will never use anything else again.
I love this stuff.
Morgan from Dallas, Tx
I have really blonde hair and it is hard to find products that provide a decent amount of hold without making my hair look gray or dirty. I will absolutely be purchasing this again.
I love this mousse
Mae from Wisconsin
I use this generally each time I wash my hair
Margo from Johnston, RI
Been using this for years, love it
I definitely plan to buy this product again!
Jane from Winterville, NC
Love this Blow It Up mousse that comes out as a gel and magically turns into mousse! My Ulta was out of my usual mousse, Sexy Hair High Altitude so I decided to try the Blow It Up. Amazing! Wasted some the first time. Don't need as much as my old mousse. Gave so much body which lasted for 2nd day hair. Also couldn't believe how shiny my hair looked! I have a moderate amount of very fine hair. This stuff really works!
I Can't Live Without This Product!!!
Christina from Hemingway, SC
If you have thin, fine hair, you absolutely need Blow It Up!!! The gel foam gives me the hold and volume I need all day long... No flat hair by lunch time! I ALWAYS have a back up of Blow It Up so that I never run out. The only thing that would make it better is if it also came in travel size. The regular size is sometimes hard to get on a plane with.
PixieNails from Chesapeake, VA
I have fine, straight hair. With this product it holds a curl and looks like I have a ton of volume, even the next day. Easy to use, even for someone as hair-product challenged as me. Hold without crunch.
I recommend this product
Ganda21 from Bloomingdale,IL
I have a fine and thin hair but this volumizing fosm its fantastic gave my hair volume and not sticky