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Valentine's Day Gift Guide

For however you choose to celebrate love.

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New Arrivals

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Hair Goals

New Year, New Look

Let's start strong. Shampoo, masks, sprays and more for a nourishing refresh to your lineup.

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Hair Goals New Year, New Look

Not sure where to start?

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Black brilliance. Made for all.

12 items

Featured Brands

Ultamate rewards bonus offers

More for your hair

Book a salon service or try one of our virtual try-on experiences.

The Salon at Ulta Beauty

Cut. Color. Style. Texture. Your hair goals, achieved. Explore all of the expert services The Salon offers.

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Try GlamLab® Hair Color

Find the perfect hair color for you with our virtual try-on experience.

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