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Member Exclusive! Earn up to 4X points on purchases & services thru 4.9. Excludes UB Marketplace & gift cards.
Highlights
Summary
Do a 180 on damaged hair with Virtue's Restorative Treatment Mask. Transform hair's health in 3 minutes with this ultra-nourishing, super-strengthening mask made to treat every hair type.
Benefits
- Strengthens and deeply conditions hair
- Silkier, nourished hair
Features
- Hair Concerns: Sensitized scalp, irritated scalp, unbalanced scalp, damaged, dry
- For Hair Types:
- STRAIGHT - Fine/Medium/Thick
- WAVY - Fine/Medium/Thick
- CURLY - Fine/Medium/Thick
- COILS - Fine/Medium/Thick
Key Ingredients
- All Virtue products contain Alpha Keratin 60ku, a healing protein that's identical to the keratin that makes up 90% of hair. It repaves and refills keratin, repairing damaged hair with each use.
Item 2577996
After washing hair, remove excess water and apply a generous amount, distributing evenly through hair. Leave on for 2-3 minutes. Rinse well. Use weekly or as needed.
Pro Tips: For color-treated and chemically processed clients, this treatment mask can help keep hair healthy looking, vibrant, and lustrous. Use the mask at least two weeks before any color treatment or service to prepare and protect hair. After coloring, the mask allows for improved moisture maintenance and overall health and appearance of hair. For extra-coarse, extremely frizzy, and dense or curly hair, try a partial rinse, leaving some product in the hair to transform the mask into a restorative leave-in conditioner.
Aqua (Water, Eau), Cetearyl Alcohol, Behentrimonium Chloride, Dimethicone, PEG-100 Stearate, Glyceryl Stearate, PEG-8 Dimethicone, Cetyl Alcohol, Stearamidopropyl Dimethylamine, Isododecane, Cetyl Esters, Hydrogenated Ethylhexyl Olivate, Parfum (Fragrance), Ethylhexylglycerin, Keratin, Panthenol, Helianthus Annuus (Sunflower) Seed Oil, Moringa Oleifera Seed Oil, Madecassoside, Amaranthus Caudatus Seed Extract, Tocopherol, Rosmarinus Officinalis (Rosemary) Leaf Extract, Zea Mays (Corn) Starch, Quercus Petraea Fruit Extract, Hydrolyzed Adansonia Digitata Seed Extract, Hydrogenated Olive Oil Unsaponifiables, Oryza Sativa (Rice) Bran Extract, Cystine Bis-PG-Propyl Silanetriol, Cynara Scolymus (Artichoke) Leaf Extract, Citrus Paradisi (Grapefruit) Fruit Extract, Asiaticoside, Hydrolyzed Quinoa, Cystoseira Compressa Extract, Tocopheryl Acetate, Pisum Sativum (Pea) Extract, Hydrolyzed Linseed Extract, Hydrolyzed Pea Protein PG-Propyl Silanetriol, Glycerin, Butyrospermum Parkii (Shea) Butter, Propanediol, Caprylyl Glycol, Isopropyl Alcohol, Polysorbate 60, Dimethiconol, Hydroxyethylcellulose, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Jojoba Esters, Sodium Dilauramidoglutamide Lysine, Polysorbate 20, Sorbic Acid, Polysilicone-15, Butylene Glycol, Phenoxyethanol, Benzyl Alcohol, Chlorphenesin, Benzoic Acid, Citric Acid, Disodium EDTA, BHT, Sodium Nitrate, Alcohol, Glyoxal, Gluconolactone, Sodium Chloride, Sodium Benzoate, Potassium Sorbate, Phenethyl Alcohol, Calcium Gluconate, Dehydroacetic Acid, Hexyl Cinnamal, Linalool, Coumarin, Benzyl Salicylate, Butylphenyl Methylpropional, Limonene.
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Questions
Q&A
Showing 2 out of 2 Questions
- Q
Is this safe for color treated and bleached hair?
- Asked by Alicia
- Official Answer By Virtue - Brand EngageYes, plus, It actually helps strengthen and repair chemically processed hair with Alpha Keratin 60ku®, while adding softness, shine, and moisture without weighing it down.Was this answer helpful to you
- Q
Will this help thicken and strengthen thinning hair
- Asked by tash
- Official Answer By Virtue - Brand EngageHi, This will help strengthen hair, but for thinning, I would recommend Flourish Mask for Thinning Hair. It's the best of both worlds.Was this answer helpful to you
Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Hair Type
Most Helpful Positive Review
Holy GRAIL!!!
I know everyone always says they don't write reviews but I truly NEVER do. But I absolutely had to on this! People... if you are dealing with kinda brittle, dry hair and the worst one of all... hair loss.... then you HAVE to try this!! I went from having hair so thick that I couldn't wrap both my ha...
Most Helpful Critical Review
Waste of money
Unfortunately, this was the worst purchase I've made in a long time. Not only is it super expensive, the smaller jar only had enough product in it for ONE shower! (So I couldn't even return it.) Granted, my hair is long and thick, and somewhat porous, which explains why I needed to use the whole jar...
781 results
Best hair product - thank you KIM!
Hair Type Wavy Hair
I went to the Park West Village store in Morrisville, NC in desperate need of something to help my very dry, thin, wavy hair. I was looking at styling products, when KIM, the most helpful Ulta associate, thoughtfully approached to see if I needed help. Kim recommended the awesome Virtue hair mask and it has transformed my hair into shiny, healthy, beautiful waves. Kim was knowledgeable and kind; I am so grateful.
Calms my frizzies.
Reviewed at
Calms my frizzies.
Meh
Reviewed at
After reading so many rave reviews, I thought this deep conditioning treatment would significantly soften my hair which has become dry as I age. Results were meh- honestly, I didn't see any significant improvement in the texture of my hair.
Excellent!
Reviewed at
I love how shiny my hair is and it feels & smells great!
A game changer
Reviewed at
This mask really has made an appreciable difference. I use it once a week, and it has helped with the texture and shine of my hair.