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Virtue Hydrating Keratin Restorative Treatment Mask #1
Virtue Hydrating Keratin Restorative Treatment Mask #1

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Virtue Hydrating Keratin Restorative Treatment Mask

$36.00

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Size:1.7 oz

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Details

Benefits

  • Strengthens and deeply conditions hair
  • Silkier, nourished hair

Features

  • Hair Concerns: Sensitized scalp, irritated scalp, unbalanced scalp, damaged, dry
  • For Hair Types:
  • STRAIGHT - Fine/Medium/Thick
  • WAVY - Fine/Medium/Thick
  • CURLY - Fine/Medium/Thick
  • COILS - Fine/Medium/Thick

Key Ingredients

  • All Virtue products contain Alpha Keratin 60ku, a healing protein that's identical to the keratin that makes up 90% of hair. It repaves and refills keratin, repairing damaged hair with each use.

Item 2577996

How To Use

After washing hair, remove excess water and apply a generous amount, distributing evenly through hair. Leave on for 2-3 minutes. Rinse well. Use weekly or as needed.

Pro Tips: For color-treated and chemically processed clients, this treatment mask can help keep hair healthy looking, vibrant, and lustrous. Use the mask at least two weeks before any color treatment or service to prepare and protect hair. After coloring, the mask allows for improved moisture maintenance and overall health and appearance of hair. For extra-coarse, extremely frizzy, and dense or curly hair, try a partial rinse, leaving some product in the hair to transform the mask into a restorative leave-in conditioner.

Ingredients

Aqua (Water, Eau), Cetearyl Alcohol, Behentrimonium Chloride, Dimethicone, PEG-100 Stearate, Glyceryl Stearate, PEG-8 Dimethicone, Cetyl Alcohol, Stearamidopropyl Dimethylamine, Isododecane, Cetyl Esters, Hydrogenated Ethylhexyl Olivate, Parfum (Fragrance), Ethylhexylglycerin, Keratin, Panthenol, Helianthus Annuus (Sunflower) Seed Oil, Moringa Oleifera Seed Oil, Madecassoside, Amaranthus Caudatus Seed Extract, Tocopherol, Rosmarinus Officinalis (Rosemary) Leaf Extract, Zea Mays (Corn) Starch, Quercus Petraea Fruit Extract, Hydrolyzed Adansonia Digitata Seed Extract, Hydrogenated Olive Oil Unsaponifiables, Oryza Sativa (Rice) Bran Extract, Cystine Bis-PG-Propyl Silanetriol, Cynara Scolymus (Artichoke) Leaf Extract, Citrus Paradisi (Grapefruit) Fruit Extract, Asiaticoside, Hydrolyzed Quinoa, Cystoseira Compressa Extract, Tocopheryl Acetate, Pisum Sativum (Pea) Extract, Hydrolyzed Linseed Extract, Hydrolyzed Pea Protein PG-Propyl Silanetriol, Glycerin, Butyrospermum Parkii (Shea) Butter, Propanediol, Caprylyl Glycol, Isopropyl Alcohol, Polysorbate 60, Dimethiconol, Hydroxyethylcellulose, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Jojoba Esters, Sodium Dilauramidoglutamide Lysine, Polysorbate 20, Sorbic Acid, Polysilicone-15, Butylene Glycol, Phenoxyethanol, Benzyl Alcohol, Chlorphenesin, Benzoic Acid, Citric Acid, Disodium EDTA, BHT, Sodium Nitrate, Alcohol, Glyoxal, Gluconolactone, Sodium Chloride, Sodium Benzoate, Potassium Sorbate, Phenethyl Alcohol, Calcium Gluconate, Dehydroacetic Acid, Hexyl Cinnamal, Linalool, Coumarin, Benzyl Salicylate, Butylphenyl Methylpropional, Limonene.

Frequently bought together

3 items

Current Product

Virtue

Hydrating Keratin Restorative Treatment Mask

Size: 1.7 oz
$36.00
Virtue

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Virtue

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$44.00

Make it a routine

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Step 2

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Step 3

Current Product

Virtue

Hydrating Keratin Restorative Treatment Mask

Size:: 1.7 oz
$36.00

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Q&A

Showing 2 out of 2 Questions
Q
Is this safe for color treated and bleached hair?
Asked by Alicia
Official Answer By Virtue - Brand Engage
Yes, plus, It actually helps strengthen and repair chemically processed hair with Alpha Keratin 60ku®, while adding softness, shine, and moisture without weighing it down.Was this answer helpful to you
Q
Will this help thicken and strengthen thinning hair
Asked by tash
Official Answer By Virtue - Brand Engage
Hi, This will help strengthen hair, but for thinning, I would recommend Flourish Mask for Thinning Hair. It's the best of both worlds.Was this answer helpful to you

Review Snapshot

by PowerReviews

764 ReviewsWrite a Review
80%
of respondents would recommend this to a friend
Ratings Distribution
Pros
No Pros
Cons
No Cons
Most Helpful Positive Review
Holy GRAIL!!!

I know everyone always says they don't write reviews but I truly NEVER do. But I absolutely had to on this! People... if you are dealing with kinda brittle, dry hair and the worst one of all... hair loss.... then you HAVE to try this!! I went from having hair so thick that I couldn't wrap both my ha...

Versus
Most Helpful Critical Review
Waste of money

Unfortunately, this was the worst purchase I've made in a long time. Not only is it super expensive, the smaller jar only had enough product in it for ONE shower! (So I couldn't even return it.) Granted, my hair is long and thick, and somewhat porous, which explains why I needed to use the whole jar...

764 results

Magic mask

Submitted 22 days ago

By Bianca M.

From undisclosed

Reviewed at

Virtue Labs - Syndication

I have severely damaged very fine hair from over processing of lightner. It was my fault. But this hair mask has made a difference in texture and just overall the quality. I noticed a for sure difference after the second use. I will definitely get this mask again. Along with other Virtue products.

Was this review helpful to you?
Great product

Submitted 23 days ago

By Theresa B.

From undisclosed

Reviewed at

Virtue Labs - Syndication

Great hair mask for my straight, fine hair. I love how manageable by hair is after using it.

Was this review helpful to you?
Game changer

Submitted 23 days ago

By Colleen T.

From undisclosed

Reviewed at

Virtue Labs - Syndication

Absolute game changer!!! My hair is healthier, softer and looks so much better with this product ( and all of them to be honest)

Was this review helpful to you?
Good stuff

Submitted 23 days ago

By Susan S.

From undisclosed

Reviewed at

Virtue Labs - Syndication

I love all Virtue products. This mask is deep conditioning and my hair turns out soft and easy to manage which isn't easy with hair as curly as mine.

Was this review helpful to you?
Great product! This is not

Submitted 24 days ago

By Karen H.

From undisclosed

Reviewed at

Virtue Labs - Syndication

Great product! This is not too thick and goes on so smooth. My hair feels so soft and healthy afterwards!

Was this review helpful to you?