Rated 4.53 out of 5 stars
Most Helpful Positive Review Amazing!
I have VERY coarse, thick dry hair that gets frizzy easily. I read reviews about this flat iron and decided I just HAD to try it. I walked into Ulta with a mission.....walking directly to the flat irons and searching for the GHD platinum pro. I initially couldn't find it and asked a store manager if she could help me locate it. She found it for me, but said something that really took me by surprise. She said "this is a good flat iron, but do you want to save some money? I would buy the Drybar flat iron instead. It's THE BEST". I was really shocked she recommended a flat iron that's literally half the price of the GHD. I figured she must be giving an honest opinion if she wasn't trying to sell a more expensive product. So then I was VERY indecisive and didn't know what to do. The Drybar flat iron is this bright highlighter yellow that isn't very appealing to the eye. But really all I care about is that it works well, so I looked past that. However, the raving reviews about the GHD iron was still in my head which really had me wanting to at least try it. So I did what I usually do in this situation. I bought BOTH to compare them over the next week or two. They told me it was perfectly fine to try them out and return the one I decided I didn't want. I got home and immediately wanted to try them out. So far (and this is only after one day of using them both) I would say they are both truly VERY good products. The GHD heats up in literally 10 seconds. I couldn't believe it! This thing just glides through your hair like butter! I love the way it feels in my hand and how well the plates hold on to my hair without snagging or pulling. It straightened my hair quickly and looked AMAZING after using it. And it felt really soft & healthier! I am IN LOVE with this flat iron! Although the other one works quite well also. So I'll have to update my review after using it a couple weeks. But so far the GHD is a winner in my book! It's pricey, but worth it!
Most Helpful Critical Review Time consuming
I bought because it was the most expensive so I thought would be the best. The sedu and dry bar work faster. Took me so long to straighten my hair. The grip also hurt my fingers.
Reviewed by 263 customers Worth every Penny
JamJam from Carrollton, Ga
I enjoy using this and having my hair stay straight for two days. I don't have any flyaways or frizziness even on a rainy day.
I love this styler.
Renee from Columbus IN
Easy to use and smooth style that lasts all day. Just purchased one for my daughter for Christmas 😊
MelB from Palatine, IL
Can't say enough about this flat iron. Was torn between this & the Dyson - would recommend this to anyone looking for a great tool. Heats up so quickly and I do not need to worry about the right temperature as it takes care of that. Hair is left looking smooth!
I like it alot but it pulls my hair :(
Evy from Memphis Tn
I split my hair in 4 areas and iron.
Best straightener I've had!
Coliee from Kenosha
I was so sad when my previous straightener of almost 10 years finally died. But I'm glad it did because I never would have found this GHD straightener!
It heats ups faster than I can section my hair into two sections and straightens it so well!
Arrow from Boston
I have waist length, fine textured but very thick wavy hair and am experienced with flatironing. After hearing buzz about this tool and watching several online reviews, I decided to try it. It's fabulous. my hair is smooth and glossy without any product, and didn't get fried. I also didn't have to go over sections more than once, so it was faster than with the Chi iron I've been using for years. This is the best iron I've ever used, beats my beloved old Solano Sapphire and the Chi hands down. Heats up FAST and is also the only iron that can successfully curl my hair as well. Getting rid of my old standbys, this is the new standard.
THE straightener everyone needs
Aprmn from Saint Paul, MN
I use this most days just to fix flyaway hairs and weird cowlicks in my hair but it's also perfect for curling !
Returned my Dyson for this one and I'm IN LOVE
BW from Atlanta
Very light and works WONDERS on my 3C curly hair.... tried the Dyson first and couldn't be happier to have exchanged it for this one.
Lauren from Charlotte, NC
If you're thinking about buying this straightener.. DO IT! It's a game changer. Well worth the money. I have very thick hair and it keeps my hair straight all day long.
I wouldn't buy this if you have really thick/curly hair
Katy from Atlanta, Ga
I have pretty thick and curly course hair. It's only an inch or 2 under my shoulder. It didn't take me more then hour or so to straighten my hair, but when I was finished I realized it didn't even do the job all the way. And I had to go through my hair pretty slow for it to actually do anything. For the price I expected a lot better. My bed head straightener I've had for about 10 years did a better job before it started dying.
Worth every penny
HZ from NJ
I normally don't post reviews, but this straightener is with every penny.. It heats up within seconds and straightened my curly thick hair seamlessly.. I only needed one pass thru.. I have tried Chi, BaBYliss and a few others and they don't even remotely compare to this one.. Highly recommend..
Breaks after a year
Ras2020 from Tacoma, WA
Keep your receipt, this is a good straightener until it breaks about a year this is the second I buy and will not buy another. It has a 3 year warranty keep your receipt and hope GHD sends you a new one. For the price I expect to last longer.
Excellent product easy to use for a novice
Marienyc1 from New York
I am very bad as far as styling my hair and this iron is easy to use and my hair looks great and in no time . I do not like to spend much time and this is a great iron . It heats up quickly and you know it hot because of a chime . It is not damaging to my blond locks .
Lexii LooHoo from Cleveland
I was expecting this to be magical for the price, but it's nothing special. It works like any other GHD straighter. I only bought this one because Ulta's been out of the one I wanted which is half the price. Unfortunately, I will be returning as I can't justify spending this much to get the same results as a less expensive straightener.
Absolutely the best flat iron I've ever owned
CRadatz from California
I have been flattening my hair for dozens of years and have tried everything from the top of the line to hot tools, the Platinum GHD is the best, bar none. My hair looks and feels incredible!
Hot yo the touch
Astrid from GA
I bought this flat iron based on thousands of good reviews, I was counting down the days to be delivered and... I got it this morning and it disappointed me, I have wavy hair and it didn't straight my hair like my other flat iron (Sedu), the outside of this GHD gets extremely hot to the touch (I wonder if mine is defective), I tried to curl my hair (I'm an expert on making curls with a flat iron, I've done it a million times with my Sedu and my Babyliss) and I couldn't get a decent curl with this. I also noticed it pulls my hair a lot (that's the 2nd reason I think I might have gotten a defective one. .) .. I'm soooo confused! Where are all these good reviews coming from?!?!?!
Mkristinal from New York
I have no words to describe how much i love this iron. One button that turns it on and off without making me choose the temperature makes my life easier since i never know what is the best temperature for my hair type. I got it in white color and it looks and feels so luxurious, basically "Ferrari" of all the irons! My hair look and feel so good after using it. Can't go on without it.
Its ok not amazing
Ras2020 from Tacoma, WA
For the money you expect it to last longer after a less then a year of use it doesn't get as hot and the hair doesn't glide like when it was new. Same thing with the original.
Michelle from OH
I was very disappointed with this straightener. It was way too expensive and did not get my hair very straight. I did use it one day to put waves in my hair and it did look a little better than straight, but again it did not get hot enough to do much.
I love this flat iron
Queeny from Glendale,CA
You just have to wait till the flat iron beeps so you can start. With one pass it's almost straight. So I give it two passes to get my hair where I want it .
No temperature control
Pegi from New Jersey
Not thrilled with this iron.. you can't control the temperature
Jess from Savannah, GA
I do think my hair is healthier with this flat iron. I don't think it gets my hair any straighter, smothering, or sleeker than any other iron I have used. I wish it was a little more curved to make it easier to get closer to your root. I don't feel like it gets as hot as it says. But maybe that's a good thing for the sake of the health of my hair. It does heat up sooooo fast... like 30 seconds and it's ready to go. Which is incredible to me. I also love the automatic turn off feature and the rubber guard that it comes with so my kids don't grab it while it's hot. I'm happy with it, I'm not disappointed. Don't know if I would get another one when the time comes.
Worth The Money
Kayla from Fort Wayne, IN
I was hesitant to purchase this but when I was told I had 60 days to try it and return it, I figured there was nothing to lose. My hair feels healthier after only a week of using it. It makes my hair shine and my hair doesnt feel super hot after I use it compared to my old ceramic one. The 3 year warranty also gave me peace of mind.
Great Flat Iron
N/A from Oklahoma City, OK
My favorite flat iron so far. Was able to style my thick frizzy hair in half the time as my old Chi.
I absolutely love this product!
Bombshellbrat from Wichita Falls, Texas
This is the first time I've bought this brand of straightener. I couldn't be more pleased with the results. I pay a lot for tape in extensions and I can't risk them getting fried so this is now my go-to flat iron!