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Summary
Ghd Platinum+ Styler 1'' Flat Iron. A smart styler with predictive technology for stronger hair and 2x more color protection.* This flat iron is a 3x winner of Allure Best of Beauty award!
Benefits
- Pre-set to the optimum temperature of 365°F for no extreme-heat styling damage.
- 70% stronger hair*
- 75% more shine**
- 2x more color protection*
- Proven to deliver sleeker, smoother & healthier looking hair.*
- Precision milled plates with ultra gloss coating for instant frizz-free styling
- Unique wishbone hinge and rounded barrel enables versatile, snag-free styling to create flat iron waves, curls and sleek styles
- 3 Year Warranty
- Comes with a heat resistant, protective plate guard
- Universal voltage
- Single-pass styling
- Heats up in 20 seconds
- Automatic sleep mode after 30 minutes of non-use
- Professional length 9 ft. cord
- Used in Ulta Salons
- *reduced breakage and 2x less color fade vs a styler working at 440° F
Features
- Ultra-zone predictive technology monitors heat 250x per second across the plates and recognizes the thickness of your hair and speed at which you are styling to adjust the power accordingly. It ensures the optimum styling temperature of 365°F to deliver ultimate results, personalized to you.
Item 2539159
- Use on dry hair
- Section hair into 1" sections.
- Ensure that the styler is as close to the root as possible before closing the plates.
- Gently move toward the tip of the section in one simple gliding motion.
- Repeat the process with each section of hair, gliding once from roots to ends.
This brand is excluded from most Ulta Beauty coupons.
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Questions
Ask a QuestionQ&A
Showing 6 out of 6 Questions
- Q
Can I use this in Greece?
- Asked by Dmarie
- Official Answer By Ghd - Brand EngageWe can confirm that our ghd Platinum+, ghd Max, ghd gold, ghd Mini, ghd Hot brushes, ghd Curling irons and tongs bought in the US all have universal voltage 110v-240v and will work in any country with the appropriate adaptor for the country you are in.Was this answer helpful to you
- Q
Should I still use a heat protectant prior to use? If so, which one is recommended?
- Asked by Dee
- Official Answer By Ghd - Brand EngageYes, we do recommend always using a heat protectant when styling your hair with any temperature of heat. We would recommend the ghd Bodyguard which is a heat protectant for all hair types.Was this answer helpful to you
- Q
What material are the plates?
- Asked by Mitch
- Official Answer By Ghd - Brand EngageThe Platinum+ comes with high-gloss ceramic platesWas this answer helpful to you
- Q
What is the voltage??
- Asked by Pam
- Official Answer By Ghd - Brand EngageWe can confirm that our ghd Platinum+ stylers have universal voltage 110v-240v and will work in any country with the appropriate adaptor for the country you are in.Was this answer helpful to you
- Q
Does Ulta provide a 3 year warranty for this GHD flat iron just like if I were to purchase this from GHD directly?
- Asked by Kay
- Official Answer By Ghd - Brand EngageAll of our ghd Tools come with our ghd manufacture warranty. The ghd Platinum+ styler has 3 year warranty please visit us at https://help.ghdhair.com/hc/en-us/articles/10563665219474-How-do-I-file-a-warranty-claim- or email us at customerservice@ghdhairusa.com should you have any questions regarding warranty.Was this answer helpful to you
- Q
Is this a wet/dry flat iron??
- Asked by K Travis
- Verified Reply - Staff ExpertNo, this tool should be used on dry hair only.Was this answer helpful to you
Reviews
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Most Helpful Positive Review
Do your hair a favor…
To give the ghd Platinum + Styler a fair shot, I did my normal routine when I decide to flat iron my hair. It's usually because I washed my hair the night before and was too tired to blow it out which happens. 😂 I used a detangling spray on my damp hair after washing and let it air dry. I slept...
Most Helpful Critical Review
Time consuming
I bought because it was the most expensive so I thought would be the best. The sedu and dry bar work faster. Took me so long to straighten my hair. The grip also hurt my fingers.
934 results
Quick and easy
[I received this product in exchange for my honest review] I love this hair straightener. It heats up within seconds. One pass is all you need to straighten your hair. I love that it's small and easy to handle. It makes a cute little noise when turned on. It has a nice silicone sleeve that goes over the hot part for easy cleanup and storage. I highly recommend this straightener.

Not worth the price
I received this product for free in exchange for my honest review. I like the small, compact size of this flat iron and the cord is a generous length. I do not like that this flat iron doesn't have a heat adjustment feature because the automatic adjustment is a little too hot for my liking. Also, this flat iron is pretty expensive but I honestly prefer my cheaper flat iron over this one. As far as straightening your hair, it does a good job and your hair does look healthy and smooth but I just don't think it is worth the price.

Great straightener!
[I received this product in exchange for my honest review] Very happy with this straightener! It straightens fast with not too many passes. I do wish it had a temperature setting, but I typically use around 365F anyways! So easy to use!


A Must Have
[I received this product in exchange for my honest review] Amazing hair straightener. It heated up so quick and was easy to use. I have fine hair and I didn't feel like the straightener was damaging my hair or pulling my hair out as some straighteners tend to do. I love the sleek design and it felt nice in my hand as I was using it. This would make a perfect gift. I have wavy hair and this straightener helped my hair stay straight for a few days whereas with other straighteners, my hair will start getting wavy within a few hours. So this straightener definitely works well with my fine and wavy hair.


Very Good
[I received this product in exchange for my honest review] I do like this but I have actually replaced this with the ghd Chronos and I like that one just a little bit better. This one will absolutely still straighten and curl my hair, just depending on the style that I want but it's not quite as smooth or quite as seamless as the chronos. This one also has the tendency to catch my hair in the hinge once in awhile if I'm not careful. Overall I think it a really good straightener, though, and if I didn't have the Chronos for comparison I would still be very happy with this. It's lightweight, it's easy to use, and it heats up almost instantaneously. I think that this is a great straightener if you've been looking for a new one.