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Summary
Conscious Beauty at Ulta Beauty™
- Clean Ingredients
- Cruelty Free
- Vegan
Better Not Younger's gentle, sulfate-free volume-boosting shampoo is designed to increase hair's body, moisture, fullness and manageability, while strengthening thinning strands to diminish breakage.
Benefits
- Gentle, sulfate-free formula cleanses without stripping hair of natural oils or moisture.
- Sage, menthyl lactate, caffeine and biotin nourish and energize the scalp for healthier-looking hair.
- Made in the USA.
Key Ingredients
- Burdock Root - Rich in vitamin A, iron, potassium and essential fatty acids, it nourishes hair follicles while providing nutrients to the scalp.
- Sage - A natural astringent that can help unclog hair follicles while balancing oil levels.
- Bamboo - High in silica and mineral content to help strengthen hair strands and support moisture retention.
Research Results
- Clinically proven to reduce breakage by 95%.*
- *Based on an in vitro hair breakage test after 1,500 combings against a competitive shampoo. Individual results may vary.
- Apply to wet hair, lightly massage into a lather on the scalp, and rinse well.
- Follow with Wake Up Call Volumizing Conditioner or one of Better Not Younger's Butter Masques.
Aqua/Water/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Glyceryl Stearate, Menthyl Lactate, Disodium Laureth Sulfosuccinate, Sodium Cocoamphoacetate, Sodium Cocoyl Taurate, Argania Spinosa (Argan) Kernel Oil, Niacin, Limnanthes Alba (Meadowfoam) Seed Oil, Citric Acid, Panthenol, Dicalcium Phosphate, Caffeine, Oleic Acid, Glycerin, Humulus Lupulus (Hops/Houblon) Extract, Bambusa Vulgaris (Bamboo/Bambou) Leaf/Stem Extract, Arctium Lappa (Burdock/Bardane) Root Extract, Salvia Officinalis (Sage/Sauge) Extract, Phenoxyethanol, Biotin, Ethylhexylglycerin, Parfum/Fragrance, Benzyl Benzoate, Benzyl Salicylate, Citral, Citronellol, Coumarin, Geraniol, Limonene, Linalool.
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Questions
Ask a QuestionQ&A
Showing 5 out of 9 Questions
- Q
Are there any type of silicones in your products?
- Asked by MJ
- Official Answer By Better Not Younger - Brand EngageWe use a specific blend of amodimethicone and dimethicone for a select group of products to help smooth and protect mature hair and help increase manageability and conditioning. We provide the full ingredient list of each product on our website.Was this answer helpful to you
- Q
Does this shampoo and conditioner fade color treated hair and is it safe to use on color treated hair?
- Asked by Pooh
- Official Answer By Better Not Younger - Brand EngageThese products are safe for color-treated hair and gently enough to be used daily!Was this answer helpful to you
- Q
Is this shampoo color safe for dyed hair?
- Asked by Lauralee
- Official Answer By Better Not Younger - Brand EngageYes! All of BNY Products are safe for color-treated hair!Was this answer helpful to you
- Q
I have fine, color treated hair and want volumizing products that also create shine. Does this add shine or does it leave hair more matte?
- Asked by Trisha
- Official Answer By Better Not Younger - Brand EngageMost volumizing shampoos dry out the cuticle to achieve that "full effect". At Better Not Younger, we know that aging hair is already dry. That's why we created this lightweight yet moisturizing, sulfate-free shampoo designed to gently cleanse delicate, aging tresses while adding instant lift, volume and fullness. We also added a thoughtful blend of ingredients designed to support scalp health, for smoother, shinier and healthier-looking tresses over time! Nicole from Better Not YoungerWas this answer helpful to you
- Q
Is this product gluten free?
- Asked by Beth
- Official Answer By Better Not Younger - Brand EngageAll of BNY products are gluten-free except for the Superpower Fortifying Hair & Scalp Serum which does contain a type of wheat protein that is beneficial to the hair structure.Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Best Uses
- 1Everyday
Describe Yourself
- 1Thin hair
- 1Lack of volume
- 139, medium length colored hair
Hair Type
- 8Wavy Hair
- 7Straight Hair
Most Helpful Positive Review
Awesome
My hair is long, fine, natural gray & mostly straight with a slight wave. I'm 53 years young. I figured knowledge is power so I started researching the best ingredients & products to add volume without my hair drying out, falling out or breaking off. I found out that moisture & hydration are not the...
Most Helpful Critical Review
Wasn't a fan personally
I didn't like how this felt on my roots but to be fair I'm not a fan of the feel of thickeners in general. I like my naturally straight, fine, medium density post menopausal hair to be glossy, slippery and able to have fingers run through it without resistance or snags. It tangles with the slightest...
1645 results
smelly
I should have listened to the other reviewers who said this product smells awful. It does. It is a strange, artificial, plastic smell. my hair felt fine, but not enough to tolerate the smell.
Your grandma's grandma's shampoo
Hair Type Straight Hair
As a 38 year old woman, the idea of "Better Not Younger" really spoke to where I am at in my life. However this shampoo and conditioner reminds me of something my grandmother's grandmother would have used. I would describe the scent as powdery fake floral. If it worked wonders on my hair I might be able to overlook the smell, but it falls flat (pun intended). For the price point I'm really bummed. It's a no for me dawg.
Buy It Now!
This shampoo used with the conditioner is absolutely amazing!!! I have never had a shampoo and conditioner make my fine hair feel so incredibly soft, yet not weighed down. Please dont ever stop carrying this brand!!
I'm not sure I would buy again.
Hair Type Wavy Hair
I didn't feel like this shampoo got my hair clean.
Horrible!
Smells like old play-doh. Horrible chemical smell. Shampoo pump didnt work. The shampoo has more of a water liquid consistency than shampoo. Made my hair feel greasy. Working with fine color treated hair.