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Better Not Younger Wake Up Call Volumizing Shampoo #1
Better Not Younger Wake Up Call Volumizing Shampoo #1

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Better Not YoungerWake Up Call Volumizing Shampoo

Item 2585499

4.6 out of 5 stars. 1620 reviewsQ & A
Size:8.4 oz


Conscious Beauty at Ulta Beauty™

  • Vegan
  • Clean Ingredients
  • Cruelty Free

Better Not Younger's gentle, sulfate-free volume-boosting shampoo is designed to increase hair's body, moisture, fullness and manageability, while strengthening thinning strands to diminish breakage.



  • Clinically proven to reduce breakage by up to 98%.*
  • Gentle, sulfate-free formula cleanses and adds volume without stripping hair of natural oils or moisture.
  • Sage, menthyl lactate, caffeine and biotin nourish the scalp, supporting healthier looking hair.
  • Vegan. Cruelty-free. Paraben-free. Sulfate-free. Safe for color-treated hair.
  • *Based on an instrumental study of Wake Up Call shampoo and conditioner against a competitive shampoo. Individual results may vary.

Key Ingredients

  • Wake Up Call Blend: Better Not Younger's signature blend of Biotin, Bamboo, Burdock Root and Hops to nourish, strengthen, add volume and support thicker-looking hair.
  • Sage Extract: helps unclog hair follicles while balancing oil levels.

Formulated Without

  • Sulfates
  • Parabens

How To Use

  • Wet hair and lather a quarter-size amount in hands.
  • Apply to the hair and massage formula into the scalp. Ideal for thinning hair concerns.
  • Rinse well.
  • Follow with Better Not Younger's Wake Up Call Volumizing Conditioner or Hair Butter Masques.

Note: Better Not Younger's formulas are specifically designed to help your hair improve with age for Better Hair Ahead.


Aqua (Deionized Water), Decyl Glucoside, Sodium C14-C16 Alpha Olefin Sulfonate, Cocamidopropyl Betaine, Biotin, Dl-Panthenol, Niacin, Salvia Officinalis (Sage) Extract, Argania Spinosa (Argan) Oil, Humulus Lupulus (Hops) Extract, Menthyl Lactate, Bambusa Vulgaris (Bamboo) Extract, Arctium Lappa (Burdock) Root Extract, Limnanthes Alba (Meadowfoam) Seed Oil, Caffeine, Lauramine Oxide, Oleic Acid, Parfum (Fragrance), Phenoxyethanol, Ethylhexylglycerin.

*Ingredient list may vary. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.