Product Reviews Rated 4.18 out of 5 stars
2583 Reviews
Most Helpful Positive Review Unbelievable Product! This product actually lives up to its claims! On the front of the package, it claims that is it waterproof, won't smudge, won't transfer, and is sweat resistant. After working out and showering, this product was still on. The only way to get it off is by using an oil based cleanser to rub it out.
I used the shade 570 Brunette and I have dark brown eyebrows. In the tube, the color appears to be taupe (grayish-brown). I was worried it wouldn't match the color of my eyebrows, but you couldn't even tell I had eyebrow gel on.
The product is designed like a lip gloss tube with a doe foot applicator. This makes it easy to travel with and apply on the go. It also comes with a tool to help you apply it. There is an angled brush on one end and a spoolie on the other. I was surprised with the quality of the brush because it is stiff and works well to help you blend out the product. I will keep the tool when the product is empty because it's great to carry in your travel bag.
The product has a slight paint smell to it. It's the kind of paint you would paint your walls with. You can't really smell it unless you put the wand very close to your nose and take a deep inhale. It's not an offensive scent. Another way to describe the scent is by saying that it smells "clean".
There are very simple instructions on the back of the box in which the product comes in. They are easy to follow and the product is easy to apply. However, I would recommend working fast because this product sets quickly.
The product contains 0.15 fl oz/4.5 mL. You only need a small amount, so I can easily see this product lasting at least half a year (the recommended shelf life).
I would definitely purchase this product again when it (finally) runs out. It keeps my eyebrows in place without making them feel crunchy like some other eyebrow gels do. I had heard of this product before, but had never purchased it. I would definitely recommend this to anyone whose eyebrows could use some improvement.
Most Helpful Critical Review Incredible staying power but not great for fuller brows This was my first time hearing about the Unbelieva-Brow and I was pretty excited to try it. I normally use a pencil and brow powder followed by a wax or clear mascara for hold. I was really hoping to cut out a few steps. Unfortunately it's not going to be replacing my daily routine but it deserves a spot in my makeup bag for the staying power alone.
The packaging suggests starting by applying with the wand, using the included angled brush for more precision and then following with the spoolie brush as a final step. The product coats your brows making them thicker, I could see this helping if you have thin or patchy brows but for me, using the wand gives too heavy of an application and even with a light hand left my brows stiff and an odd texture. I chose to use only the angled brush and spoolie. This still coats your brows quite a bit, this adds a lot of volume and hold. I'm sure the extra volume and thickness is awesome for super thin or patchy brows but the coating causes everything to cling to it. I tend to do my brows first and there's no way I can do that with this product. Any tiny bit of powder or eyeshadow clings to it and sticks out like a sore thumb. On top of that the brunette (570) has a matte texture and an odd green tint that is far from natural. There's no way I can fill in as needed because the color and texture in those areas will be noticeably different so I have to use it for the full brow.
With that being said, the staying power is awesome! Not a single hair out of place all day. I live in a humid area and workout, this stuff is sweat proof. It doesn't budge even when wiping my face after a workout. Will it replace my daily brow routine? No, I don't like my brows being so coated and feel it doesn't give a natural look. But I think it will work well for rainy days, super humid summer days, and days I know I'll be going somewhere after the gym. I do however I think I'll be trying the dark brunette to see if it's more of a true brown.
Reviewed by 2583 customers Long Lasting Brows 5
BMD from San Diego, CA
Great with oily skin! Was looking something that would last me all day without melting or smudging off and this was it!
Unimpressed. 2
Mb from Sacramento, CA
Not pigmented enough, color looked close to dirty dishwater, wasn't water proof. All around not impressed!
Great brow gel! 4
Great brow gel! from OC
Love how easy it is to put on, a little goes a long way! Definitely looks like a natural look. Does stay on all day. You do have to comb through it to give it that natural look but way easier then other products. I like the ease of this gel!
Unbelieva-Love It! 5
Laurie from Pittsburgh, PA
I barely have any eyebrows. My brows are very fine and scarce. This is wonderful because it will stay on for days. I have to touch it up some but that's it. I've definitely stretched it out to a week without taking it all off to reapply my brows. I have dark blonde hair and use the light brunette color. When I first apply it and feel like the color is a little too light I just let it dry and go over it a little more. I don't use the brush it comes with. I use a small angled brush instead for more control.
I love this product!! 5
SunshineCaorl from Alabama
I needed an eyebrow gel to not only fill in sparse places in my brows, but to also cover those few pesky gray hairs that were showing up. It worked on both counts!
I absolutely love this product! 5
KM from RI
I use this product almost daily. Honestly, I wouldn't even say daily because it doesn't need to be applied that often! I apply with the angled brush and comb through the thicker part of my brows with the spoolie, I define the ends (which is the most sparse part of my brow) and then comb any strays into place and let it dry. It helps create a nice shape & color for added fullness!
I've even had friends rub my brows to test if it's really "smudge-proof" and they don't budge. It's amazing.
Point is I definitely recommend 🥳
Will not buy again 2
Gerry from Fort worth, texas
Did not like this product.
Surprised 4
RKMS from NC
At first when I pulled this out of the box I was thinking hmmm this seems like a lot of effort, but when I used it like they suggest it worked great! The most beautiful looking filled in brows that aren't overdone or sparse. I used to use ABH brow gel and it was stiff and didn't apply color evenly. This is so much better!
No budging, but the blond is too dark 2
MishyMash from Bellevue, WA
More pomade than brow groomer, it gets high marks for staying put and covering bald patches within in the brow. If you don't like eyebrows to look "painted on", avoid using the doe-foot applicator. The separate brush/spoolie does a better job. The deal-breaker for me? Shades are very limited. The blond shade is both too dark and ashy for a strawberry blond. Should they every expand their shades, I may give it another try.
No 1
Shelly from Spanish Fork Utah
Horrible product
My stylist tried this on me; now I won't use anything else! 5
Gal Traveler from Kalamazoo, MI
Once my stylist tried this on me, I had to have it!
My second purchase, best brow product I've used. 5
Senior from Asbury, Iowa
Friends I've recommended UnbelievaBrow to love it.
L'Oreal Unbelieva 3row 3
KM from Fort Myers, FL
This product is basic. I have used other brands and it is comparable.
Finally found a brow definer that WORKS 5
Marsha from Woodinville
This product goes on really well, I just wish it were a little darker. The next shade up is too dark
👍👍👍 4
Jaleydis from Maryland
I liked it 👍
definitely buying again 5
priscillaG from Miami, FL
easy to put on, matches my color perfectly, doesn't smudge and stays on for a long time
Hated it 1
Laura from Naples, Fl
Not what I expected
I love it! Great product 5
Terri from AustinTexas
I love it! Glad L'oreal invented it. Happy customer.
No 3
Joanne from Warrington, PA
I tried this brow product because I like L'Oreal products. I have thin, sparse, grey eyebrows and wanted something that looks natural and was easy to apply. The wand produces a generous supply of product which I have to blot off a little. I'm not fond of the 3-step process. After using the wand, you have to spread the color with a small brush and then use a spoolie to disburse the color evenly over the brow. I would prefer using a one-step application like a mascara wand.
Fills in thin brows! 5
Treasure from Louisiana
I have thinning brows & this product does a great job of filling them in. I can shape them as I choose.
Eyebrow Gel 3
Jackie from Cincinnati,Oh
So, I'm all about brows! I've been using wunderbrow for years but currently out and waiting for it to come in the mail. So, I figured why don't I try this out. Ehh, I'm not a fan! I have full brows but they are light. The shade blonde is a pretty good match for eyebrows but I don't like the way it feels on my eyebrows. Feels kind of like paint, and you really have to work it into your brow. Not really a good product for me but hey might work for someone else! It is definitely smudge proof but we will see in a few days!
Holy grail! 5
Mrs Piggy 555 from Long Beach, CA
Best brow fill in gel ever! Genius! I've spent thousands if dollars on microblading that just fades and I drive to Beverly Hills every 3 weeks to have my brows done. This is my new replacement! But not for the inexperienced. If you don't know how to shape or sweep your own brows, it could be a nightmare. It explains the mixed reviews. But I love this!!
WOW 5
Momma_Bear from Indio
I love it! Very easy to use. DO NOT use it with the wand use it with the brush it comes with.
lasts long 4
jsanty612 from new jersey
def lasts through working out, showers and face washing. def use the brush to apply or it will look messy.
Returned 2
Dani from CA
Too muddy for me. It went on really thick and made my eyebrows feel gross. I did like that it lasted a couple of days. Which stinks if you want it off because you have to scrub for forever.
