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Benefits Color vibrancy & revitalized hair |
Benefits Repairs Damaged Hair |
Benefits Nourishing frizz control & UV protection |
Benefits Intense wash-off repair & smoothness |
Benefits Color protection formulas for fine & coarse hair |
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Texture Cream |
Texture Lightweight Spray |
Texture Oil Serum |
Texture Thick cream |
Texture Thick cream |
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Technology Glycine & B5 |
Technology AHA and Omega-9 |
Technology Squalane & Omega-9 |
Technology Metal Purifier & Amino Acids |
Technology Antioxidant Shield |
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Hair Type Color Treated Hair |
Hair Type For All Hair Types |
Hair Type Frizzy Hair |
Hair Type Damaged Hair |
Hair Type Coarse & Fine Colored Hair |
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For Colored Hair ✓ |
For Colored Hair ✓ |
For Colored Hair ✓ |
For Colored Hair ✓ |
For Colored Hair ✓ |
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Summary
Wella Professionals Ultimate Color Shampoo is a scalp-soothing, sulfate-free shampoo that gently cleanses & protects color. Ultimate Color is formulated with glycine & metal purifier to help protect hair against damage due to free radicals, and B5 to lock in moisture.
Benefits
- Gentle cleansing to minimize color fade*
- Color vibrancy for up to 10 weeks**
- 73% consumers agree scalp comfort is improved after 1st use**
- Helps to detox hair from color-distorting metals
- Revitalized hair from first wash
- *vs non-conditioning shampoo
- **With regular use of Ultimate Color regimen from salon to home
- ***Based on external consumer agreement study
Features
- Patented technology
- Formulated with Metal Purifier, Glycine and B5
- Dermatologically tested
- pH balanced formula
- Color safe
- *Wella company is a member of the International Collaboration on Cosmetics Safety
Item 2650901
Apply to damp hair & scalp, lather. Massage, rinse and repeat if necessary.
Water, Sodium Cocoyl Methyl Isethionate, Cocamidopropyl Betaine, Sodium Methyl Oleoyl Taurate, Sodium Lauroyl Sarcosinate, Parfum/Fragrance, Panthenol, Sodium Benzoate, Sodium Chloride, Polyquaternium-10, Citric Acid, Allantoin, Glycine, Sodium Citrate, Sodium Cocoate, Trisodium Ethylenediamine Disuccinate, Edta, Glyceryl Oleate, Aloe Barbadensis Leaf Juice, Tetramethyl Acetyloctahydronaphthalenes, Malic Acid, Linalool, Limonene, Hydroxycitronellal, Vanillin, Linalyl Acetate, Histidine, Coumarin, Citrus Aurantium Peel Oil, Oleic Acid, Squalane, Ascorbic Acid, Potassium Sorbate, Sodium Sulfite, Lecithin, Ascorbyl Palmitate, Tocopherol, Hydrogenated Palm Glycerides Citrate, Sodium Xylenesulfonate.
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Reviews
Write A REVIEW
Review Snapshot
by PowerReviews
282 ReviewsWrite a Review
93%
Ratings Distribution
Hair Type
Most Helpful Positive Review
Color‑Safe, Bold‑Hair Approved
I've got vibrant purple hair, and if you live in the fantasy-color world, you already know the heartbreak: most shampoos strip it out instantly. Even the expensive salon ones usually fade me in two washes. But Wella Pro Care ULTIMATE COLOR Sulfate-Free Shampoo? It actually protected my color. Like.....
Versus
Most Helpful Critical Review
I'm not sure how I feel about this
I received this shampoo in exchange for an honest review. Quite honestly I'm rather indifferent. I do have color treated hair, it's red, which fades rather fast. I try to use color safe shampoos. This one compared to others that are "color safe" works about the same, I don't see less color fading or...
282 results
Smells good
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
This conditioner worked really well for my color treated blonde hair. I have well water and sometimes finding the right product can be really tough. This conditioner has left my hair looking fresh and bright, it also detangles well.
Colored hair shampoo
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
I love this shampoo. The shampoo was not drying at all and helped with the color after dyeing my hair. The scent of this smelled like a salon and very high end. I could smell the scent for hours.
Ok I guess
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
Mediocre product, leaks color, don't recommend for gray cover. It next my hair fell chalky and sticky. It did cover the gray but I wouldn't use it again
Works great and smells amazing!
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
First off this smells so good! But in all seriousness, this stuff works really well! It has been a few weeks since I colored my hair last (box dye) and it was looking a little dried out. From the first use I could already feel a difference in my hair. It was softer and maybe not that much more vibrant but it looked good! Fast forward a week and a half later and I can really feel the difference after a few washes. My hair feels better and it the color seemed to pop more. My sister even asked if I had re-died my hair! The ends feel and look so much better. I have wavy hair and conditioners really effect the curl pattern. This stuff does wonders for my waves when I am wanting to style my hair naturally. I would like to try more Wella products! I loved this conditioner and I would 100% purchase this again!
Decent shampoo
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
I've been using this regularly for about two weeks. It doesn't seem to strip my color, and feels fairly gentle on my scalp. I'm not blown away by it, but it does its job well.
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