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Benefits Color vibrancy & revitalized hair |
Benefits Repairs Damaged Hair |
Benefits Nourishing frizz control & UV protection |
Benefits Intense wash-off repair & smoothness |
Benefits Color protection formulas for fine & coarse hair |
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Texture Cream |
Texture Lightweight Spray |
Texture Oil Serum |
Texture Thick cream |
Texture Thick cream |
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Technology Glycine & B5 |
Technology AHA and Omega-9 |
Technology Squalane & Omega-9 |
Technology Metal Purifier & Amino Acids |
Technology Antioxidant Shield |
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Hair Type Color Treated Hair |
Hair Type For All Hair Types |
Hair Type Frizzy Hair |
Hair Type Damaged Hair |
Hair Type Coarse & Fine Colored Hair |
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For Colored Hair ✓ |
For Colored Hair ✓ |
For Colored Hair ✓ |
For Colored Hair ✓ |
For Colored Hair ✓ |
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Summary
Wella Professionals Ultimate Color Shampoo is a scalp-soothing, sulfate-free shampoo that gently cleanses & protects color. Ultimate Color is formulated with glycine & metal purifier to help protect hair against damage due to free radicals, and B5 to lock in moisture.
Benefits
- Gentle cleansing to minimize color fade*
- Color vibrancy for up to 10 weeks**
- 73% consumers agree scalp comfort is improved after 1st use**
- Helps to detox hair from color-distorting metals
- Revitalized hair from first wash
- *vs non-conditioning shampoo
- **With regular use of Ultimate Color regimen from salon to home
- ***Based on external consumer agreement study
Features
- Patented technology
- Formulated with Metal Purifier, Glycine and B5
- Dermatologically tested
- pH balanced formula
- Color safe
- *Wella company is a member of the International Collaboration on Cosmetics Safety
Item 2650901
Apply to damp hair & scalp, lather. Massage, rinse and repeat if necessary.
Water, Sodium Cocoyl Methyl Isethionate, Cocamidopropyl Betaine, Sodium Methyl Oleoyl Taurate, Sodium Lauroyl Sarcosinate, Parfum/Fragrance, Panthenol, Sodium Benzoate, Sodium Chloride, Polyquaternium-10, Citric Acid, Allantoin, Glycine, Sodium Citrate, Sodium Cocoate, Trisodium Ethylenediamine Disuccinate, Edta, Glyceryl Oleate, Aloe Barbadensis Leaf Juice, Tetramethyl Acetyloctahydronaphthalenes, Malic Acid, Linalool, Limonene, Hydroxycitronellal, Vanillin, Linalyl Acetate, Histidine, Coumarin, Citrus Aurantium Peel Oil, Oleic Acid, Squalane, Ascorbic Acid, Potassium Sorbate, Sodium Sulfite, Lecithin, Ascorbyl Palmitate, Tocopherol, Hydrogenated Palm Glycerides Citrate, Sodium Xylenesulfonate.
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Reviews
Write A REVIEW
Review Snapshot
by PowerReviews
282 ReviewsWrite a Review
93%
Ratings Distribution
Hair Type
Most Helpful Positive Review
Color‑Safe, Bold‑Hair Approved
I've got vibrant purple hair, and if you live in the fantasy-color world, you already know the heartbreak: most shampoos strip it out instantly. Even the expensive salon ones usually fade me in two washes. But Wella Pro Care ULTIMATE COLOR Sulfate-Free Shampoo? It actually protected my color. Like.....
Versus
Most Helpful Critical Review
I'm not sure how I feel about this
I received this shampoo in exchange for an honest review. Quite honestly I'm rather indifferent. I do have color treated hair, it's red, which fades rather fast. I try to use color safe shampoos. This one compared to others that are "color safe" works about the same, I don't see less color fading or...
282 results
Great for my highlighted long hair
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
I have been using this shampoo for over a week now and my hair looks great! This shampoo has made my highlights look brighter and my scalp feel refreshed, and really just leaves my hair looking healthier overall. The smell is fantastic (probably one of my favorite shampoo smells) and lingers in my hair even after I blow day it. Two cons for this shampoo giving it 4 stars instead of 5, the first being I needed to use a bit more shampoo to get a rich lather in my hair than most other shampoos. Needing to use more shampoo leads to having to buy the product more often. I also felt that my hair looked dirtier quicker with this shampoo. I usually wash my hair every 2-3 days but with this shampoo, I couldn't go longer than 2 days without washing. With that being said, I still really like this shampoo and would recommend it!
Not the best for fine hair
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
Did not think this was the best product for fine and thinning hair. It did add a slight shine on dry hair but I felt like it weighed my hair down too much and made it look oily.
Shine spray
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
I am really liking this shine spray from Wella. Given the brand, you automatically know it's safe for color treated hair. It sprays in an ultra-fine mist giving even coverage. It feels similar to a dry oil. When applied to damp strands for air drying, it helps with frizz makes my hair super shiny. It makes my air dry days looks more polished. On styled hair, it gives that nice glossy finish. The scent is almost musky, which I love! It makes my hair look healthier without weighing it down.
Smell is great
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
I like the wella Pro Care ultimate color Shampoo leave my hair smooth, smell great. I have way less frizzy, and more manageable without felling heavy. I did not see a different in color vibrant hair, but after all is a great product.
Unbelievable shine!
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
This product absolutely changed my hair routine! Right off the bat- the scent of this product is so delicious! Just a few spritz and you have amazingly smooth and shiny hair! Definitely recommend!!
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