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Highlights
Summary
Too Faced Born This Way Super Coverage Multi-Use Longwear Concealer is a super-perfecting, hydrating, 4-in-1 concealer makeup. Weightless correcting and brightening formula conceals, contours, highlights, and retouches - all with an undetectable, natural finish.
Benefits
- One ultimate multi-use formula to conceal, contour, highlight and retouch
- Correcting and brightening full coverage with an undetectable finish
- Fully loaded pigments flawlessly blur undereye or anywhere needed
- Oil-free formula
- Weightless, long-wearing for 12 hours
- Hydrating, skin is never dry or cakey
- Photo-friendly/no flashback
- Non-comedogenic
- Cruelty-free
- Paraben-free
Features
- Clinically tested to boost moisture instantly by 52%
Key Ingredients
- Coconut Water: Aids in delicately replenishing skin's moisture levels
- Alpine Rose: Helps support skin's health and resilience
- Hyaluronic Acid: Gives a smoother, more youthful appearance
Item 2627440
With diamond-shaped doe-foot applicator, apply concealer in thicker or thinner lines, or dot on concealer for precision correcting.
For undereye and hyperpigmentation: Place concealer on flat side of applicator, directly on target area and blend into skin with fingers, concealer brush or sponge in a pressing/stippling motion until flawless.
To conceal blemishes: Dot concealer with the applicator tip for precision coverage.
To contour: Choose a neutral to cool-toned concealer shade 3 tones darker than your skin tone to create shadow and shape.
To highlight: Choose a concealer shade 2-3 shades lighter than your skin tone to brighten and add glow.
Aqua/Water/Eau, Cyclopentasiloxane, Butylene Glycol Dicaprylate/Dicaprate, Triethylhexanoin, Isoamyl Laurate, Methyl Trimethicone, Pentylene Glycol, Polyglyceryl-4 Diisostearate/Polyhydroxystearate/ Sebacate, Hydrogenated Starch Hydrolysate, Cetyl PEG/PPG-10/1 Dimethicone, Trimethylsiloxysilicate; Silica, Aluminum Hydroxide, Hydroxyacetophenone, Sodium Chloride, Disteardimonium Hectorite, Dimethicone, Acrylates/Polytrimethylsiloxymethacrylate Copolymer, 1,2-Hexanediol, Caprylyl Glycol, Dimethicone/Vinyl Dimethicone Crosspolymer, Trisodium Ethylenediamine Disuccinate, Glycerin, Cocos Nucifera (Coconut) Water/Cocos Nucifera Water, Sodium Hyaluronate, Cocos Nucifera (Coconut) Fruit Juice/Cocos Nucifera Fruit Juice, Rhododendron Ferrugineum Extract, Potassium Sorbate, Sodium Benzoate, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499).
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Best For
Describe Yourself
Eye Color
Skin Tone
Skin Type
Most Helpful Positive Review
The best concealer out!
Oh my when I first tried this concealer I couldn't believe that first the shade was perfect and second the coverage was so flawless! This is my one and only concealer I use and I cant see anything replacing it! I'M in absolute love with this coverage and I just can't get enough!!!! Congratulations T...
Most Helpful Critical Review
Disappointed
First and foremost the product is amazing but the shade range for POC is terrible yet again. The concealer blends out like a dream. It combats my oils because I do have oily skin. It wears well all day and I don't get any type of flashback. The Powder I use which is the Beauty Balerie pairs well wit...
1331 results
loveee
although it is pricey i did get it on sale. its super good, i would say it dries a bit faster than the elf camo concealer (my go to). but i love the way it lays on, not super dry, i love the formula and how i can use a brush or powder puff to blend.
Very High Coverage
This is good if you want a VERY high coverage, mattifying concealer. A little goes a long way, and it lasts so long as you powder and don't get too oily. That being said, the shades run SO yellow. I always have to add purple blush to even out the yellow, and I'm decently warm toned. Beware! I suggest shade matching this concealer in person. Not many complaints otherwise. I suggest moisturizing properly and having not other products under this, especially for under eyes.
The perfect product
Great coverage, easy to use, best I've tried.
I love this concealer so much I had to buy another one
Definitely loving this one too
Holy Grail
This will always be my go to! Pro tip, let it sit on your face and dry down for a couple minutes before blending and ALWAYS set immediately after with powder. Gives me 12+ hour wear everytime. I've noticed how much less product is in the bottle from when it was first released, don't appreciate that, but the product itself is still great.
Questions
Q&A
Showing 2 out of 2 Questions
- Q
Does it come in travel size?
- Asked by Mini Traveler
- Official Answer By Too Faced - Brand EngageHello! Yes it does! You can find the travel size in Spiced Rum here: https://www.ulta.com/p/travel-size-born-this-way-super-coverage-multi-use-concealer-pimprod2046524?sku=2627437Was this answer helpful to you
- Q
When will Ulta have the new shades? I'm dying to try Seashell.
- Asked by Edie
- Verified Reply - ChristinaSo that we may provide you with the most up-to-date product availability info, please contact us at gethelp@ulta.com for help. Thanks!Was this answer helpful to you