Use the following zoom and pan buttons to control the image that follows them
Tab through the images or use the previous or next buttons to navigate each product image
Mink BrownIn stock and ready to ship
Usually ships out in 1-2 days
Summary
Conscious Beauty at Ulta Beauty™
- Clean Ingredients
- Sustainable Packaging Brand
Benefit Cosmetics They're Real! Tinted Primer defines AND primes lashes. Wear it alone or with your favorite mascara! When worn alone, the mink-brown primer gives lashes a natural, feathery look.
Benefits
- Mink-brown tinted primer can be worn alone or under your favorite mascara
- High performing gel formula conditions lashes with Provitamin B5 leaves lashes soft enough to layer mascara up to 6 hours later*
- Custom ExtraFlex brush is specially designed to move with lashes for beyond belief separation
- *Consumer panel survey on 65 women over 1 week
Features
- 89% said lashes had a natural look*
- 91% said it was soft enough to layer on mascara 6 hours later*
- *Consumer panel survey on 65 women over 1 week
Wiggle the wand at base of lashes then sweep upward from root to tip. Wear alone or layer your favorite mascara on top.
Beauty tip: Wear under They're Real! Lengthening Mascara for dramatically boosted lash length & separation or under Roller Lash Super-Curling & Lifting Mascara for dramatic curl.
Aqua (Water), Glyceryl Stearate, Butylene Glycol, Polybutene, C18-36 Acid Triglyceride,Euphorbia Cerifera (Candelilla) Wax, PVP, Steareth-21, Stearic Acid, Palmitic Acid, VP/EicoseneCopolymer, Nylon-12, Copernicia Cerifera (Carnauba) Wax, Phenoxyethanol, Steareth-2, AminomethylPropanediol, Hydroxyethylcellulose, Caprylyl Glycol, Panthenol, Algin, Acacia Senegal Gum, Serine. May Contain: CI 19140 (Yellow 5, Yellow 5 Lake), CI 42090 (Blue 1 Lake), CI 77007 (Ultramarines), CI 77163 (BismuthOxychloride), CI 77288 (Chromium Oxide Greens), CI 77289 (Chromium Hydroxide Green), CI 77491, CI77492, CI 77499 (Iron Oxides), CI 77510 (Ferric Ferrocyanide, Ferric Ammonium Ferrocyanide), CI 77742(Manganese Violet), CI 77891 (Titanium Dioxide).
Product ingredient listings are updated periodically. Before using a Benefit Product, please read the ingredient list on the packaging of your product to be sure that the ingredients are appropriate for your personal use.
This brand is excluded from most Ulta Beauty coupons.
Free gift with purchase
Free gift with purchase
Free Hoola deluxe sample with $35 Benefit purchase (valid thru 6/28/25 on shipped purchases only. Full or partial pickup or same day delivery purchases do not qualify. While quantities last)
Free gift with purchase
Free Pink Dream Giveaway Luggage Tag with $65 Benefit Cosmetics purchase (valid thru 6/28/25 on shipped purchases only. Full or partial pickup or same day delivery purchases do not qualify. While quantities last)
We think you'll like
12 items
Use previous and next buttons to navigate the slides of the We think you'll like Product Carousel
Similar items for you
12 items
Use previous and next buttons to navigate the slides of the Similar items for you Product Carousel
Sponsored products
12 items
Use previous and next buttons to navigate the slides of the Sponsored products Product Carousel
Questions
Ask a QuestionQ&A
Showing 5 out of 21 Questions
- Q
Does this product contain oil or alcohol?
- Asked by Arleene
- Official Answer By Benefit Cosmetics en_USHi Gorgeous! They’re Real! Tinted Primer is not formulated with alcohol and oil is not listed in the ingredients! xoxo BWas this answer helpful to you
- Q
Is it to help your own grow, because my lashes need help bad
- Asked by Little Bit
- Official Answer By Benefit Cosmetics en_USHi Gorgeous! Our They're Real! tinted lash primer tints, defines AND primes your lashes. The high-performing gel formula is water resistant and conditions with provitamin B5. xoxo BWas this answer helpful to you
- Q
Will this hold a curl?
- Asked by Rachel M.
- Official Answer By Benefit Cosmetics en_USHi Gorgeous! Our They're Real! lash primer will give lashes a feathery, natural look. xoxo BWas this answer helpful to you
- Q
A lot of lash primers will leave my lashes stiff and brittle. Will this primer still allow my lashes to be soft and retain moisture? My lashes have a tendency to break if they are too dry- most primers will dry them out.
- Asked by Potential Primer Purchaser
- Official Answer By Benefit Cosmetics en_USHi Gorgeous! Our They're Real! tinted primer conditions with provitamin B5 which will give your lashes a natural look and feel. xoxo BWas this answer helpful to you
- Q
If you use this product alone, do you have to remove it at night like mascara? I am really looking for a lash tint.
- Asked by Cary
- Official Answer By Benefit Cosmetics en_USHi Gorgeous! We do recommend always removing your makeup, especially mascaras and primers. xoxo BWas this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Best Uses
- 426Anytime
- 245Everyday
- 163Going Out
- 126Daytime
- 95Daily Use
Describe Yourself
- 523Natural Style
- 338Classic Style
- 76Trendy Style
- 164 years old and love looking good
- 1Average length and lash fullness
Most Helpful Positive Review
I love they're real mascara and I love this primer!
I love this! I've waited for this product to be available in stores and it was definitely worth the wait! Looks so natural and doesn't clump at all. In fact, I felt that it prevented clumps when using the they're real mascara on top of it.
Most Helpful Critical Review
Not Worth the Hype
I purchased this product in store the day it came out and and have used it four times since. I do not feel like this tinted lash primer does anything extraordinary. It does tint my lashes - but the look it gives is so natural you can't even tell there is something on my lashes. It does not grab ever...
1293 results
Amazing
I HATE WHITE PRIMERS, which is why this is sooo great! blends so well or can be used on its own. my lashes feel great and my mascara, of any brand, goes on so nicely. I will revolt if they discontinue this product! every time I find a product I like they discontinue it.
Love this product
I'm on my fourth or fifth bottle of this. Love the way it coats lashes before you put on mascara. Will continue to buy!
Those with short, light lashes should buy!:DD
I have Asian monolids accompanied by short lashes, and my mascara routine in the past always made my lashes dry, clumpy, and jagged. I had hoped that this primer would just separate my lashes and keep them smooth for applying regular mascara, but I was completely shocked when it lengthened my lashes greatly— plus the tint was much more prominent than I expected! My lashes have never looked longer, especially when you top it with a lengthening-based mascara! This primer could go perfectly by itself for natural, lengthened, and darkened lashes!
it's ok
Not as please as I would have hoped. Won't buy again.
The undercover hero of my lash routine
This tinted primer is the undercover hero of my lash routine. It is smooth, light, and goes on without clumping. The tint is lovely enough to be worn alone. For climate comparison - we live in a dry climate.