Rated 4.56 out of 5 stars
Most Helpful Positive Review I love they're real mascara and I love this primer!
I love this! I've waited for this product to be available in stores and it was definitely worth the wait! Looks so natural and doesn't clump at all. In fact, I felt that it prevented clumps when using the they're real mascara on top of it.
Most Helpful Critical Review Not Worth the Hype
I purchased this product in store the day it came out and and have used it four times since. I do not feel like this tinted lash primer does anything extraordinary. It does tint my lashes - but the look it gives is so natural you can't even tell there is something on my lashes. It does not grab every lash - as I do have some very short lashes that were missed. It also seems to be a little more watery of a formula and I find that it smudges along the top lash line pretty easily.
I also don't think that it does a good job layering with a mascara. I found that it made my lashes a little more clumpy than if I had just done my routine of layering two different mascaras. I have tried three different mascaras on top of the lash primer - They're Real, HUGE, and Lights, Camera, Lashes. All of them clumped more than normal and didn't say feathery and separated through the day.
The brush on this product is also very wiggly. Some would say that it gives you more control and precision - but I disagree. I think that it makes it harder for a perfect application and for not getting smudges on your lash line.
Overall - I think that there are other primers out there, that are white, that do a better job than this one. If you are looking to wear it alone - then go for it, but in terms of a true primer - I would pass.
Reviewed by 1224 customers Long time user
Gh from Pa
I have used this mascara for some time now and love the results but I'm not a fan of this new brush! It's too giving/flexible and can't obtain the same coating on my lashes. I will continue to use this brand but change out the brush….why do they change something that works good? Dropped 5 stars to 4 for brush
Bea from San Diego
Love this...I have fine blonde lashes and until I found this never could use mascara without clumping issues. Now I use this as an everyday base and for evenings I add a volumizing black mascara on top and it looks practically like falsies, no clumping. Wish this one would be included in the Ulta Benefit mascara sales...never seems to be unfortunately.
I'm never without this
Janbear from south Lake Tahoe, CA
This primer makes mascara glide on smoothly with no clumps and helps the mascara stay put with no clumping, flaking and smearing. Works best with Benefit They're Real or Rollerlash.
Use all the time
Osocraftt from Morristown TN
I love this lash primer; use it mostly alone as my mascara. It looks great, does not clump, and makes lases look natural. People believe I look younger than 64 (young 50s). That makes you feel good about yourself and keeps me trying to improve myself. Highly recommended!
MEL from Yuma
Lengthens and preps my lashes the best!!
OMG- YOU Need This
Jen from New Jersey
First off- please don't mind the not so perfect application. I had to run and try it when it arrived.
I'm 46 and I have always LOATHED mascara. The feeling of it. The Way it makes your eyes water. The way it clumps up. And just how irritating it off and feels. I have extremely SENSITIVE eyes, that they water with the slightest wind blowing, not to mention when they have mascara on, no matter how hypoallergenic it may be.
But THIS STUFF? This stuff right here is everything I have always looked for and never knew it was right there. It literally feels like you're wearing nothing, yet gives your eyelashes beautiful color as if you just had them freshly tinted. You literally feel like you're wearing a nothing on your lashes, hence making your eyes feel so super comfortable. No irritation, no watering, nothing. Just weightless beautiful eyelashes. It's buildable, and I am literally throwing all of my mascaras away now
For long lasting and easy mascara application
Erica M from Atlanta
I love this primer. Use alone for super natural lashes. This primer helps mascara go on beautifully and stay put!
Sunshine from High Point NC
I use Lancome products but I do not like white primers. This is a great primer. It helps to lift, thicken and separate the lashes very well. Found this years ago and have been using it since.
They're Real mascara
Mj grandmom from Wilmington
I use it along with another pink or white lash primer.. this combination makes my short light colored lashes pop and look longer !
Great used as primer and mascara
Shirley from Charlotte, NC
The only thing I forget to use when doing my makeup is mascara, but this is so easy to use and looks perfect.
I would not purchase this product again
No nickname from Baltimore Md
Wanted a black eyelash primer versus the white colored primer. Purchased this one, disappointed.
Does not enhance my eyelashes as well as my less expensive L'Oréal white primer.
One of the Worst Smudging Mascaras
NickiName from Kansas
I wear brown mascara, which can be hard to find. The Benefit girl said that there was only one ingredient difference between the discontinued brown They're Real mascara and this brown primer, so they stopped making the poorly selling mascara and just offer the primer now. I tried this alone first, but it smudged really badly. I also tried it over a white mascara primer, still smudging and it weirdly didn't look as nice. I'll just stick with my always beautiful CoverGirl Flourish. Less than half the price and better lashes. This primer is a gorgeous shade of brown, though.
I buy this product again snd again.
CCAH from Pasadena
I don't need to curl my lashes, and it's dark enough for every day when I don't need the extra pop I get from black mascara,
perfect for me.
Frankie from El Paso, Texas.
I know this as itself is a primer, but what I found out for myself is that it goes well with Lacome's nourishing lash primer. I apply Lacome's primer first, then apply Benefits lash primer on top of it. For me the look was more natural, no clumps, and had the same look as false lashes. neither product reduced the curl either. try it.
I love this product
Nat from Alabama
I use this before my mascara. It gives my white lashes color and coats them completely. When I don't feel like putting on makeup but don't want to look like I don't have eyelashes I use this. I believe that it makes my lashes look a bit longer and fuller. It also makes my mascara look better.
LOVE this product!
Katty from Knoxville, TN
LOVE this product. I have used it as a mascara for years. Perfect color. PLEASE never discontinue as you have so many of my other favorite products like Ooh, la, lift!
Primer that is great as a stand alone!
BlondeGal from Portland, OR
I was sad when they discontinued the Roller Lash in the Brown color. I looked for something similar and was coming up with nothing. Finally found this and love it as a stand alone mascara. I am a natural blonde and black mascara is great for dress up, but for everyday wear it makes me look trashy. I love this formula and think it's even more durable than the original Roller Lash formula.
Not allergic to this one.
Not afraid to age. from Beaumont, California
I tried this when I was looking for cosmetics that complimented my silver hair. Black is a little harsh and most browns are too light. I was delighted to find it is also a great mascara. I've tried to find something cheaper, but I always come back to this.
Mags from FL
I am using this as a Primer under my They're Real (black) mascara. I believe my lashes look both longer and more defined with the Primer.
Great for longer lashes
Tina from Green Bay, WI
I am new to using a mascara primer. It definitely works for me. I curl my lashes, apply the primer and then apply mascara. I use the primer when I want more dramatic lashes such as nights out or special events. I certainly think it is something that could be used every day if desired. Very happy with the results.
Brit from Sioux city, IA
Transfers to my eyelid and under eye after an hour.
Love this primer!
Sunshine from Folsom
I use this before putting on my mascara
Won't hold curl
kallie from Jacksonville NC
I put this on after curling my super straight lashes, and the curl was gone almost instantly. I was hoping this was something I could use under waterproof mascara.
It wasn't worth the price to me.
Katie W from Machesney Park, IL
It definitely wasn't worth the price or the hype. It was gloppy and I feel didn't add anything to the mascara. I much prefer Urban Decay's Subversion primer
No more raccoon eyes!!
KelleyR from Knoxville Tennessee
I put it on before my mascara. A do things like brush my teeth, put on my lipstick and then I put my mascara own. I have found doing that keeps me from having raccoon eyes and makes my mascara stay on without irritating my eyes. I have very sensitive eyes!!