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Mink BrownIn stock and ready to ship
Usually ships out in 1-2 days
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Summary
Conscious Beauty at Ulta Beauty™
- Clean Ingredients
- Sustainable Packaging Brand
Benefit Cosmetics They're Real! Tinted Primer defines AND primes lashes. Wear it alone or with your favorite mascara! When worn alone, the mink-brown primer gives lashes a natural, feathery look.
Benefits
- Mink-brown tinted primer can be worn alone or under your favorite mascara
- High performing gel formula conditions lashes with Provitamin B5 leaves lashes soft enough to layer mascara up to 6 hours later*
- Custom ExtraFlex brush is specially designed to move with lashes for beyond belief separation
- *Consumer panel survey on 65 women over 1 week
Features
- 89% said lashes had a natural look*
- 91% said it was soft enough to layer on mascara 6 hours later*
- *Consumer panel survey on 65 women over 1 week
Wiggle the wand at base of lashes then sweep upward from root to tip. Wear alone or layer your favorite mascara on top.
Beauty tip: Wear under They're Real! Lengthening Mascara for dramatically boosted lash length & separation or under Roller Lash Super-Curling & Lifting Mascara for dramatic curl.
Aqua (Water), Glyceryl Stearate, Butylene Glycol, Polybutene, C18-36 Acid Triglyceride,Euphorbia Cerifera (Candelilla) Wax, PVP, Steareth-21, Stearic Acid, Palmitic Acid, VP/EicoseneCopolymer, Nylon-12, Copernicia Cerifera (Carnauba) Wax, Phenoxyethanol, Steareth-2, AminomethylPropanediol, Hydroxyethylcellulose, Caprylyl Glycol, Panthenol, Algin, Acacia Senegal Gum, Serine. May Contain: CI 19140 (Yellow 5, Yellow 5 Lake), CI 42090 (Blue 1 Lake), CI 77007 (Ultramarines), CI 77163 (BismuthOxychloride), CI 77288 (Chromium Oxide Greens), CI 77289 (Chromium Hydroxide Green), CI 77491, CI77492, CI 77499 (Iron Oxides), CI 77510 (Ferric Ferrocyanide, Ferric Ammonium Ferrocyanide), CI 77742(Manganese Violet), CI 77891 (Titanium Dioxide).
Product ingredient listings are updated periodically. Before using a Benefit Product, please read the ingredient list on the packaging of your product to be sure that the ingredients are appropriate for your personal use.
This brand is excluded from most Ulta Beauty coupons.
Free gift with purchase
Free gift with purchase
Free Badgal Bounce mascara with $35 Benefit Cosmetics purchase (valid thru 5/11/25 on shipped purchases only. Full or partial pickup or same day delivery purchases do not qualify. While quantities last)
Free gift with purchase
Free Phone Charms with $60 Benefit purchase (valid thru 5/24/25 on shipped purchases only. Full or partial pickup or same day delivery purchases do not qualify. While quantities last)
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Questions
Ask a QuestionQ&A
Showing 5 out of 21 Questions
- Q
Does this product contain oil or alcohol?
- Asked by Arleene
- Official Answer By Benefit Cosmetics en_USHi Gorgeous! They’re Real! Tinted Primer is not formulated with alcohol and oil is not listed in the ingredients! xoxo BWas this answer helpful to you
- Q
Is it to help your own grow, because my lashes need help bad
- Asked by Little Bit
- Official Answer By Benefit Cosmetics en_USHi Gorgeous! Our They're Real! tinted lash primer tints, defines AND primes your lashes. The high-performing gel formula is water resistant and conditions with provitamin B5. xoxo BWas this answer helpful to you
- Q
Will this hold a curl?
- Asked by Rachel M.
- Official Answer By Benefit Cosmetics en_USHi Gorgeous! Our They're Real! lash primer will give lashes a feathery, natural look. xoxo BWas this answer helpful to you
- Q
A lot of lash primers will leave my lashes stiff and brittle. Will this primer still allow my lashes to be soft and retain moisture? My lashes have a tendency to break if they are too dry- most primers will dry them out.
- Asked by Potential Primer Purchaser
- Official Answer By Benefit Cosmetics en_USHi Gorgeous! Our They're Real! tinted primer conditions with provitamin B5 which will give your lashes a natural look and feel. xoxo BWas this answer helpful to you
- Q
If you use this product alone, do you have to remove it at night like mascara? I am really looking for a lash tint.
- Asked by Cary
- Official Answer By Benefit Cosmetics en_USHi Gorgeous! We do recommend always removing your makeup, especially mascaras and primers. xoxo BWas this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Best Uses
- 426Anytime
- 245Everyday
- 163Going Out
- 126Daytime
- 95Daily Use
Describe Yourself
- 523Natural Style
- 338Classic Style
- 76Trendy Style
- 164 years old and love looking good
- 1Average length and lash fullness
Most Helpful Positive Review
I love they're real mascara and I love this primer!
I love this! I've waited for this product to be available in stores and it was definitely worth the wait! Looks so natural and doesn't clump at all. In fact, I felt that it prevented clumps when using the they're real mascara on top of it.
Most Helpful Critical Review
Not Worth the Hype
I purchased this product in store the day it came out and and have used it four times since. I do not feel like this tinted lash primer does anything extraordinary. It does tint my lashes - but the look it gives is so natural you can't even tell there is something on my lashes. It does not grab ever...
1288 results
Amazazing product
I am a redhead and my eyelashes and brows are invisible 🫥 I got the brown and absolutely love it! It's a nice soft color but is also buildable to wear alone or with a mascara. I.prefer it alone!
Best lash primer ever
I even use this tinted primer alone, as well as, a base. I just wish that it was still offered in a travel size. I change my primer and mascara often and full sizes are a waste.
Just okay!
I wasn't impressed with the results. It's kinda plain and boring on my eyes. Was hoping for more after reading comments. If you want volume or thickness I don't feel this will give that to you. Back to the drawing board. I may return if I find time.
Great mascara but there was some false advertisement on it
It said I would get a free gift and never did.
I use this regularly and don't need mascara
This is the best tinted primer. Use it often without any mascara.
