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Summary
This rich purple mask delivers deep hydration, visible repair, and strong tone correction in one indulgent step. It revives dull or brassy strands, smooths damage, and restores softness, leaving hair cool-toned, silky, and visibly healthier.
Benefits
- Delivers tone correction to reduce brassiness and yellow tones
- Provides deep hydration to restore softness and smoothness
- Enhances shine and brightness for a glossy, radiant finish
- Designed with Bond Booster to help reduce visible signs of damage
- Infused with Jojoba Oil and Plant-Based Protein to support softness
Features
- Powered by LustraTone Technology™ and Bond Booster to keep your blonde looking healthy, glossy, and salon-fresh between washes.
Key Ingredients
- Bond Booster: supports healthy hair strands by visibly strengthening the hair and reducing the appearance of damage.
- Violet Pigments: a unique blend of purple and blue pigment that help neutralize yellow and orange tones.
- Plant-Based Protein: promotes visibly stronger hair strands while enhancing natural shine.
Item 77012913
Apply to damp hair and leave on for 5 minutes or more until you reach your desired tone. Rinse thoroughly. Use weekly or as needed.
Aqua/Water/Eau, Cetyl Alcohol, Fragrance (Parfum), Stearyl Alcohol, Cetearyl Alcohol, Sorbitol, Isopentyldiol, Butyrospermum Parkii (Shea) Butter, Behentrimonium Methosulfate, Isopropyl Palmitate, Dimethicone, Argania Spinosa Kernel Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Sodium Hyaluronate, Hydrolyzed Quinoa, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Hydrolyzed Adansonia Digitata Seed Extract , Cetrimonium Chloride, Panthenol, Polyquaternium-10, Hydroxypropylgluconamide, Hydroxypropylammonium Gluconate, Butylene Glycol, Bis-4-PCA Dimethicone, Disodium PEG-12 Dimethicone Sulfosuccinate, Aminomethyl Propanol, Tocopheryl Acetate, Polyquaternium-7, Pyrus Malus (Apple) Fruit Extract, Vaccinium Angustifolium (Blueberry) Fruit Extract, Cyclopentasiloxane, Dimethiconol, Citric Acid, Hydroxyethylcellulose, Phenoxyethanol, Ethylhexylglycerin, Disodium EDTA, Linalool, Hexyl Cinnamal, Limonene, Benzyl Salicylate, Alpha-Isomethyl Ionone, Ext. Violet 2 (CI 60730).
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
love this as a bond building mask
this toned my hair a bit, but not crazy well—though full disclosure, I used it on my level 7-8ish ash blonde hair. it probably works better on 9s and 10s. but I'm not even that beat up about it because of how amazing it made my hair feel—I left it on for around 20 minutes, and around 2 days later my...
Most Helpful Critical Review
Never Again
This product turned my blonde hair a light green and purple. I did exactly what the instructions said to do and it still ruined my hair. I tried fixing the situation by using a purple dye to cover the terrible green/purple and now the product will not go on my roots and they are still a god awful se...
121 results
Execellent
Verified Buyer
Submitted as part of a sweepstakes entry
Reviewed at
Worked wonders for my blonde!
Brightens my hair
Verified Buyer
Submitted as part of a sweepstakes entry
Reviewed at
I use thia once or twice a week to brighten up my blonde. Living in AZ, blondes don't stay blonde without a lot of work! This does the trick!
Love it
Verified Buyer
Reviewed at
The conditioner smells amazing and works beautifully to take away the brassiness. My hair is softer and more manageable post bleaching
Love Supernova!
Verified Buyer
Submitted as part of a sweepstakes entry
Reviewed at
I'm absolutely in love with this product. It leaves my hair so soft and takes care of all the brassiness. It allows me to go longer in between hair coloring sessions, which gives my hair time to recover. It also has a wonderful smell! It really does work!
Super soft hair
Verified Buyer
Submitted as part of a sweepstakes entry
Reviewed at
My hair is extremely shiny and glossy