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IT Cosmetics Superhero No-Tug Sharpenable Gel Eyeliner
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Summary
IT Cosmetics Superhero No-Tug Sharpenable Gel Eyeliner gives you super smooth glide, super pigment power and super all-day wear - without tugging on your delicate eyelids!
Features
- Making it easier than ever to achieve precise application without tugging on your delicate eyelids.
- Featuring technology exclusive to IT Cosmetics, this waterproof and sharpenable gel eyeliner pencil gives you super smooth glide, super pigment power, and super all-day wear.
- The super blendable formula allows you to effortlessly create limitless eye looks - whether you want to draw thin, thick or cat-eye strokes or smudge immediately after lining for a smoky eye.
- This groundbreaking eyeliner pairs perfectly with your favorite makeup pencil sharpener to deliver your most eye-transforming results every time.
- #1 Prestige Face Makeup Brand in the U.S. (Source: The NPD Group/ U.S. Prestige Beauty Total Measured Market, Makeup Brand Dollar Sales, January-November 2020)
Benefits
- Super blendable gel eyeliner pencil delivers smooth-glide application of rich, saturated color without tugging on your delicate eyelids
- Available in high-impact shades for your most eye-opening results
Item 2562516
Apply along lash line for super smooth glide, super pigment power and super all-day wear. For best results, don't forget to sharpen with your favorite cosmetic sharpener!
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Review Snapshot
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Ratings Distribution
Best For
Describe Yourself
Most Helpful Positive Review
Mystical Eyes
Gotta werk it with the It Cosmetics No Tug Eyeliner. Easy to use, easy to make a sexy look. I usually have to hold and stretch my eyelid to get my eyeliner precise, but with this product I had no issues applying it without pulling my lid. The color I received was mystic emerald. The color i...
Most Helpful Critical Review
Disappointed, not nearly as good as the original
I was disappointed they discontinued the original no tug gel eyeliner. I tried this one and it is no where near as good, awful. First you have to use a sharpener with it. That is a hassle to carry around in your purse. It isn't waterproof, and wore off very quickly. If you have oily eyelids skip...
1920 results
Best Eyeliner Ever
Verified Buyer
Reviewed at

This is a no smudge stay on all day eyeliner. Once I found It cosmetics no tug gel eyeliner I have never used anything else.
Good liner and great value
Verified Reviewer
Reviewed at

Very easy to use and is high quality. The color is as promised and shipping was fast.
Does not do what it says
Verified Reviewer
Reviewed at

Description states no tug but that is exactly what it did. The first application was flawless. But after that no matter how many times sharpened l, the pencil tugs and therefore does not leave a smooth line.
Need good sharpener for this product*
Verified Reviewer
Reviewed at

Love the espresso color and consistency of the eyeliner, but sharpening it is terrible. It used to be self advancing and it was better. Please design a sharpener or this product.
Stick with Chanel
Verified Buyer
Reviewed at

I was excited to find a true purple eyeliner to accent hazel eyes. I've used Chanel's Purple Chocolate for years and thought I'd try this brand as I use several of the other products. This eyeliner is too soft and definitely not an option for lower lids. With little to no pressure, it breaks off and does not create a smooth continuous line.