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IT Cosmetics Superhero Elastic Stretch Volumizing & Lengthening Mascara
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Summary
IT Cosmetics Superhero Elastic Stretch Volumizing & Lengthening Mascara has a buildable formula that defines, curls, separates, lifts and volumizes lashes.
Benefits
- Give your lashes superhero powers with this game-changing mascara that's clinically tested to give lashes super volume, super length and super elastic stretch in just one coat!
- Developed with plastic surgeons, IT Cosmetics Superhero Elastic Stretch Volumizing & Lengthening Mascara thickens and separates eyelashes to create the look of longer lashes and a full lash line
- Exclusive Elastic Stretch Technology lengthens and volumizes lashes
- Lash-Changing Power Brush has a lash lift effect and helps to curl lashes
- Super-buildable volumizing mascara formula thickens both long lashes and short lashes
- Super black pigment contains collagen, biotin and peptides to condition as you coat
- Ophthalmologist tested, suitable for contact wearers and ideal for sensitive eyes
Key Ingredients
- Elastic Stretch Technology
- Lash-Lifting Polymers
- Collagen
- Proteins
- Peptides
- Biotin
Research Results
- 100% saw a fuller lash line!
- 96% said lashes looked stretched!
- 96% saw dramatic volume & length!
- 96% saw plumper-looking lashes!
Item 2655144
Starting at the base of your lashes, wiggle brush and sweep up and through to the tips. Apply additional coats for more dramatic results, and watch your lashes transform!
Beauty Tip: Want even more volume? Add additional coats! Superhero is clinically shown to give you 5x more volume after just one coat, and 14x more volume after two.
Aqua / Water / Eau, Behenyl Behenate, Acrylates Copolymer, Ethylenediamine/Stearyl Dimer Dilinoleate Copolymer, Cetearyl Alcohol, CI 77499 / Iron Oxides, Stearic Acid, Palmitic Acid, Pvp, Vp/Eicosene Copolymer, CI 77491 / Iron Oxides, Aminomethyl Propanediol, Pentylene Glycol, Phenoxyethanol, Caprylyl Glycol, CI 77492 / Iron Oxides, Myristic Acid, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Panthenol, Glycerin, Steareth-20, Chlorhexidine Digluconate, N-Hydroxysuccinimide, Sodium Citrate, Potassium Sorbate, Palmitoyl Tripeptide-1, Chrysin, Palmitoyl Tetrapeptide-7, Citric Acid, Biotin (F.I.L. N70073791/2).
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Best For
Describe Yourself
Most Helpful Positive Review
Amazing
At 72 yrs. old, I can't believe how beautiful my lashes look. So happy I decided to order. Because I used chemo when I was being treated for cancer, I have very little lashes and I truly cannot believe how they full and long they are after using this product. Thank you so much, love your line, makes...
Most Helpful Critical Review
Does nothing but flake!!!
Just tried this new mascara and was not impressed at all. My lashes are fairly long on their own but this actually made them look shorter. The formula went on with lots of little black clumps, which in turn just flaked off, and that was before i even left the house. Definitely not a keeper!!!
7600 results
Longest lasting with 0 flakes
[I received this product in exchange for my honest review] Absolutely love the dark chocolate color. I have thin and short lashes and have made peace with that. This went on smooth and thickened and lengthened them beyond what I thought they would. It lasted all day and didnt flake off to my face. The design of the wand it beautiful, sleek and sophisticated. The only problem i had was it worked to well and i had a min to remove it.
Natural looking
[I received this product in exchange for my honest review] ITC Superhero mascara creates separation between eyelashes and does not clump. Lengthened my eyelashes while wearing the mascara. Looks natural, I absolutely love the natural makeup look.
Great length without clumping!
This mascara goes on like a dream and gives great length without clumping! I've got pretty sensitive eyes and some mascaras can make my eyes feel dry and itchy after a while and this one doesn't! Great product!
Beautiful color of brown
[I received this product in exchange for my honest review] The brown pigment in this really compliments my makeup much better than a black mascara. I like that it adds length and volume but I don't care for the wand shape. The product piles onto it so it's clumpy at times and doesn't apply evenly. I think the bristles should be longer. It's pretty easy to remove but stays in place so it doesn't smudge out after a long night. Overall I love the mascara and would recommend it!
Natural-looking, lightweight, and great for everyday wear.
[I received this product in exchange for my honest review] This mascara gives lashes a comfortable, lightweight feel with natural looking length and reliable all day performance. It's a good value for an everyday mascara, but isn't very dramatic- perfect for a soft defined look.
Questions
Q&A
Showing 5 out of 127 Questions
- Q
Do you make a brown mascara?
- Asked by Kiki
- Official Answer By IT Cosmetics - BEHi there! We currently do not offer brown mascara, but we have shared this suggestion with our team for future consideration!Was this answer helpful to you
- Q
Is this full size?
- Asked by Sonybme
- Official Answer By IT Cosmetics - BEHi there! Our Superhero Elastic Stretch Volumizing & Lengthening Mascara is full size, as depicted in the product image. We hope this helps!Was this answer helpful to you
- Q
Is this Prada Cruelty Free ? Peta? Sleeping bunny certified ? 3rd party tested on animals? Sold to china- ?where they test on animals
- Asked by Deb
- Official Answer By IT Cosmetics - BEHi there! We are happy to let you know that IT Cosmetics is 100% Cruelty Free. Our products are always formulated with skin loving ingredients, and never tested on animals! You can find the full ingredient lists for all of our products directly on itcosmetics.com under the products Ingredient Tab, should you have any further questions or concerns!Was this answer helpful to you
- Q
I need waterproof mascara. Does this come in waterproof?
- Asked by Luckyxxx
- Official Answer By IT Cosmetics - BEHi there! Our Superhero Mascara is available in a waterproof formula. You can find IT here: https://tinyurl.com/23fnk6lfWas this answer helpful to you
- Q
What is the source of the Tocopheryl Acetate in this? Sunflower, soy etc...
- Asked by Jaclyn
- Official Answer By IT Cosmetics - BEHi there! Thanks for your interest in our Superhero Mascara. We make every effort to provide products of the finest quality, and the components we use are selected due to their safety record for consumer use. The ingredients in our products can be derived from various sources, encompassing both synthetic and organic materials from plants, minerals, or animals - these unique formulas and technology safely provide the desired result. We always recommend reviewing the full ingredient list to ensure the product is suitable for you.Was this answer helpful to you