Use the following zoom and pan buttons to control the image that follows them
Tab through the images or use the previous or next buttons to navigate each product image
or
Offers
Use previous and next buttons to navigate the slides of the %1 Product Carousel
Earn points on this purchase.
Highlights
Summary
Pureology's Strength Cure Blonde Purple Shampoo is a rich-lather, sulfate-free purple shampoo that tones and fortifies brassy, damaged and lightened hair.
Benefits
- Tones and neutralizes brassiness
- Strengthens and fortifies lightened or blonde hair
- Provides extraordinary color protection
- Contains less than 1% of synthetic fragrances
- This product is 100% vegan
- Recyclable packaging
Key Ingredients
- Keravis: Prevents hair breakage
- Astaxanthin: Helps heal and repair damaged hair
- Purple Orchid: Provides violet toning properties
Formulated Without
- Sulfates SLC & SLES
- Parabens
- Formaldehydes, Formaldehyde-Releasing Agents
- Phthalates
- Mineral Oil
- Retinyl Palmitate
- Oxybenzone
- Coal Tar
- Hydroquinone
- Triclosan & Triclocarban
Item 2565117
Apply to wet hair, lather, and rinse. Follow with conditioner.
Aqua/Water/Eau, Coco-Betaine, Disodium Laureth Sulfosuccinate, Sodium Cocoyl Isethionate, Sodium Lauryl Sulfoacetate, Sodium Lauroyl Sarcosinate, Glycol Distearate, Sodium Chloride, Decyl Glucoside, Polyquaternium-10, Sodium Hydroxide, Parfum/Fragrance, Amodimethicone, Ppg-5-Ceteth-20, Citric Acid, Peg-55 Propylene Glycol Oleate, Propylene Glycol, Carbomer, Ci 60730/Acid Violet 43, Acrylates/Beheneth-25 Methacrylate Copolymer, Camelina Sativa Seed Oil, Butylene Glycol, Benzoic Acid, Tocopherol, Olea Europaea Fruit Oil/Olive Fruit Oil, Trideceth-6, Glycerin, Helianthus Annuus Seed Extract/Sunflower Seed Extract, Salicylic Acid, Magnesium Nitrate, Hydrolyzed Vegetable Protein Pg-Propyl Silanetriol, Arginine, 2-Oleamido-1,3-Octadecanediol, Cetrimonium Chloride, Poly(Linseed Oil), Benzophenone-4, Sodium Benzoate, Phenoxyethanol, Orchis Mascula Extract, Methylchloroisothiazolinone, Haematococcus Pluvialis Extract, Magnesium Chloride, Methylisothiazolinone, Caprylic/Capric Triglyceride, Potassium Sorbate.
Similar items for you
12 items
Use previous and next buttons to navigate the slides of the Similar items for you Product Carousel
Pureology
Hydrate Shampoo For Dry Hair Nourishment & Moisture
Redken
All Soft Shampoo For Dry, Brittle Hair
Redken
Extreme Length Shampoo For Longer, Stronger Hair
Redken
Acidic Bonding Concentrate Shampoo
We think you'll like
12 items
Use previous and next buttons to navigate the slides of the We think you'll like Product Carousel
Valentino
Donna Born in Roma Eau de Parfum with Bourbon Vanilla & Jasmine
Yves Saint Laurent
Y Eau de Parfum with Fresh Geranium & Sensual Woods
Shark Beauty
SpeedStyle Pro Flex Professional Performance High-Velocity Hair Dryer System
Sponsored products
12 items
Use previous and next buttons to navigate the slides of the Sponsored products Product Carousel
Pureology
Strength Cure Conditioner For Damaged Hair & Split Ends
Pureology
Strength Cure Shampoo For Damaged Hair & Split Ends
Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Best For
Describe Yourself
Hair Type
Most Helpful Positive Review
Love it.
I'm so confused how this got so many bad reviews. I have never used their previous PLATINUM shampoo, so i don't have that to compare to but... I'm a licensed cosmetologist and i went into Salon Centric to pick up a shampoo. My main focus was to find a shampoo that will help restore my hair, so i saw...
Most Helpful Critical Review
Good Shine
• I would rate the strength Cure Best Blonde Shampoo & Condition Packette compare to other products I have tried because it kept my blonde locks shiny. • I wish I was sent a full size to see long term for my long hair results but I was sent super little packets like the one in the magazines for the ...
2281 results
I love this shampoo. It's great for gray hair.
Verified Buyer
This shampoo takes the yellow out of natural gray hair and brightens the white. It looks so pretty. This shampoo is a must for people with natural gray hair. I only used it once so far, but I see a real difference. Only use it once a week your so hair won't turn purple. Buy a different shampoo for more frequent washing.
Shampoo to tone highlights
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
Perfect shampoo to remove the brassy tones on the highlights.
best shampoo
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
Best shampoo, great to take away the brassy tones on my platinum hair. super hydrating!
The BEST All Around 🥰
This is the best shampoo I've used in a long time, if not the HG! I use this in combination with the conditioner for my thin and highlighted hair. The shampoo/conditioner combo leaves my hair is silky and smooth, light, and manageable. It does not leave my hair heavy 🙌 I haven't used it long enough to comment on the effectiveness of the purple but I'm optimistic. I'd continue buying it even if it didn't help with brassiness. I'd highly recommend!
Great for platinum blonde
My hair dried in half the time after using. Silky feel, nice even application of toner. I let the shampoo and conditioner sit for just 1 min in the shower. This project is better than my beloved olaplex! Only con is the packaging. The words SHAMPOO / CONDITIONER would be so much easier to read in the shower (without glasses) if the type was larger.