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Highlights
Summary
Matrix's So Silver Purple Shampoo for Blonde Hair helps to brighten and banish unwanted yellow tones in blonde hair, add beautiful silver tones to platinum hair, or turn your gray into a stunning silver.
Benefits
- Color depositing purple shampoo
- Neutralizes brassy or yellow tones in blonde and silver hair
- Leaves cool finish
Item 2296953
Wearing suitable gloves, apply to wet hair, lather and rinse well. Repeat if necessary. For maximum benefits, leave second lather on 3-5 minutes. Follow with Total Results. So Silver Conditioner. To maximize toning results use Total Results So Silver Triple Power Hair Mask 1-2x per week in lieu of the Conditioner.
Precautions: This product contains ingredients which may cause skin irritation on certain individuals and a preliminary test according to accompanying directions should first be made. This product must not be used for dyeing the eyelashes or eyebrows; to do so may cause blindness. Avoid contact with the eyes and skin (other than areas of application). If contact occurs, rinse thoroughly with water. Keep out of reach of children. Do not ingest. Wear disposable gloves when applying. Wash hands thoroughly after use. Do not use on sensitive or irritated scalps. Perform the following skin allergy test 48 hours before each use of this product, as allergies can develop suddenly, even though you have previously used a haircolor product from this brand or another. Skin allergy test: with soap and water, wash an area the size of a quarter in the bend of your/your client's elbow. Pat dry with absorbent cotton. Apply product to test area, using an absorbent cotton-tipped applicator. Let test spot dry. You should not wash, cover or disturb for 48 hours. You should examine test area periodically over the next 48 hours. If you or your client experiences any reactions - such as redness, burning, itching, swelling skin abrasions, eruptions or irritation in or around the test area, you should not use this product or any other haircolor until after consulting a doctor.
Aqua / Water / Eau, Sodium Laureth Sulfate, Sodium Chloride, Coco-Betaine, Glycol Distearate, Dimethicone, Cocamide Mipa, Sodium Benzoate, Hexylene Glycol, Parfum / Fragrance, Salicylic Acid, Carbomer, CI 60730 / Ext. Violet 2, Guar Hydroxypropyltrimonium Chloride, Sodium Hydroxide, Citric Acid.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
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Hair Type
Most Helpful Positive Review
I will be buying this product again
I've been bleaching my hair for months and buying a cheap purple shampoo. I spent some extra money to try this and I was not disappointed. It took so much yellow out of my hair in one wash. It smells great too. The photo included in my review is the before and after of 1 wash with this shampoo.
Most Helpful Critical Review
Directions on how to use Here
I wish you would put the directions on how often too use and how long too leave it on your hair, I cant for the life of me read your micro print on the bottle at all
1330 results
Disappointed
Hair Type Straight Hair
I was told this would brighten my gray, it wouldn't be so dull. Instead it took my gray away. Very surprised and disappointed
I would certainly buy again
Hair Type Very Curly Hair
I love this shampoo and conditioner
Love it, easy on hair!
Hair Type Straight Hair
.Only use this to keep brass tones out of hair
Great for white hair
Hair Type Wavy Hair
Love the smell and how it takes the yellow out of my hair!
Just awful
I have only ever used salon quality products on my hair and have only ever had my hair done by professionals. I've tried countless brands and products. This, by far, is the worst purple shampoo I have ever tried. It is drying, it smells horrendous (like ammonia times 100), deposits zero color, and somehow has the opposite effect of what it is meant to do leaving hair more brassy than before. The only redeeming quality is that it has an excellent lather and rinse. I honestly gave it a chance and used it as directed, consistently, for about two months. I sincerely would not recommend this product and can't understand how it seems to work so well for so many others.
Questions
Q&A
Showing 5 out of 189 Questions
- Q
Does this work on light brown hair?
- Asked by Tam
- Official Answer By Matrix - Brand EngageHi there! We appreciate your interest in our So Silver Purple Shampoo for Blonde Hair. This shampoo specifically targets yellow tones that come out in blonde hair. If you are experiencing brassy tones in your light brown hair, they tend to be more orange toned. In order to neutralize these brassy orange tones, we suggest our Brass Off Blue Shampoo for Brunettes. This shampoo neutralizes brassy tones while refreshing your hair with cool tones. Check it out here: https://tinyurl.com/26slhfzq. We hope this helps!Was this answer helpful to you
- Q
Can so silver for blondes be used on white hair?
- Asked by Judy
- Official Answer By Matrix - Brand EngageWe appreciate your interest in our So Silver! Yes, this product can be used on gray and white hair. Please note, So Silver Shampoo should not be used every time you wash your hair. It needs to be alternated with a regular shampoo and conditioner to avoid over-depositing. Over-using these product can leave a purple cast to your white hair. We hope this information helps!Was this answer helpful to you
- Q
If you have to wear gloves to protect your hands, my question is what happens to your face neck or body if you're in the shower
- Asked by Staisha
- Official Answer By Matrix - Brand EngageHi there! Thank you for reaching out about our So Silver Purple Shampoo for Blonde Hair. Our So Silver Purple Shampoo is highly pigmented to neutralize yellow tones, which is why we recommend gloves to prevent temporary staining on your hands and nails. For your face, neck, or body, incidental contact during rinsing is generally fine. Just rinse thoroughly as you would any shampoo. It's not formulated for skin, but quick contact and rinsing won't cause lasting tinting.Was this answer helpful to you
- Q
what the difference between this one and the color obsessed shampoo?
- Asked by blondieprincessas
- Official Answer By Matrix - Brand EngageHi there! We appreciate your interest in our So Silver Purple Shampoo and our Color Obsessed Shampoo! The So Silver Purple Shampoo is a pigmented shampoo that neutralizes brassy warmth and corrects yellow tones on blonde hair. The Color Obsessed Shampoo cleanses to help protect against fading and extend your color vibrancy. We hope this helps!Was this answer helpful to you
- Q
Can u use it on dark hair with hi lights?
- Asked by Mimi
- Official Answer By Matrix - Brand EngageHi there! We appreciate you reaching out about Matrix So Silver Purple Shampoo! This is best for neutralizing all types and textures of light blonde, platinum and silver/gray hair. Hope this helps!Was this answer helpful to you