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Summary
Conscious Beauty at Ulta Beauty™
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tarte's Shape Tape enters her radiant era! Medium coverage, radiant concealer that’s featherlight & bright so it won’t hide your freckles or cake your face.
Benefits
- Medium coverage, radiant “no-makeup” finish
- Seaberry AKA nature’s beauty fruit drenches skin in omega fatty acids, antioxidants & vitamins for a healthy appearance
- Featherlight formula looks effortless & fresh
- Photoluminescent complex neutralizes dark circles & brightens for the look of 8+ hrs of beauty sleep
- Triple hyaluronic acid blend for 24-hr hydration
- Undereyes & texture look smoother in seconds
- Not ready to commit? shop travel-size
Features
- 24-hr hydration
- 12-hr crease-proof
- All-day wear
- Waterproof
- Dermatologist tested
- *based on a clinical & study of 32 subjects
Key Ingredients
- Seaberry seed oil: hydrates, refreshes, soothes
- Seaberry fruit oil: hydrating, plumping, smoothing
- Licorice root: brightens & color corrects look of skin
- Prickly pear: intensely moisturizes
- Ginseng: helps soothe & smooth skin tone
- Hyaluronic acid: delivers moisture for firmer, more supple looking skin
- Green tea: nourishes to smooth and soothe the appearance of irritated skin
- Niacinamide: helps brighten & minimize look of pores
- Vegan squalane: moisturizes to help reduce the look of fine lines & wrinkles
- Diamond powder: helps blur imperfections
- Mineral pigments: soothe & soften skin's appearance
For a face lift effect:
Conceal dark circles
Dot & dash concealer onto undereyes
Blend upwards towards the temples with a makeup sponge or concealer brush
For a no-makeup makeup finish - dot or dash onto face, then blend from the center outwards with makeup sponge or concealer brush.
PRO tips:
If using a sponge, dampen for smoother application
Use on eyelids as a shadow primer for a lasting look
Pair with shape tape full-coverage concealer for those spots that need extra coverage.
Water/Aqua/Eau, Butylene Glycol, Butylene Glycol Dicaprylate/Dicaprate, Dipropylene Glycol, Hydrogenated Polydecene, Phenyl Trimethicone, Polyglyceryl-4 Diisostearate/Polyhydroxystearate/Sebacate, Glycerin, Dibutyl Adipate, Diisostearyl Malate, Hydrogenated Castor Oil Isostearate, Squalane, Tridecyl Trimellitate, Dimethicone, Mica, Caprylic/Capric Triglyceride, Magnesium Sulfate, Polyglyceryl-3 Oleate, Diamond Powder, Hippophae Rhamnoides Fruit Oil, Hippophae Rhamnoides Seed Oil, Niacinamide, Camellia Sinensis Leaf Extract, Hydrolyzed Collagen, Centella Asiatica Extract, Glycyrrhiza Glabra (Licorice) Root Extract, Opuntia Vulgaris Extract, Panax Ginseng Root Extract, Sodium Hyaluronate, Synthetic Fluorphlogopite, Disteardimonium Hectorite, Diisostearoyl Polyglyceryl-3 Dimer Dilinoleate, Ethylene/Propylene Copolymer, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Dimethicone/Vinyl Dimethicone Crosspolymer, Synthetic Beeswax, Triethoxycaprylylsilane, Aluminum Hydroxide, Sodium Benzoate, Potassium Sorbate, Trisodium Ethylenediamine Disuccinate, Ethylhexylglycerin, Tin Oxide, Glycine Soja Oil, 1,2-Hexanediol, Polymethylsilsesquioxane, Benzyl Salicylate, Hexyl Cinnamal, Limonene, Hydroxycitronellal, Geraniol, Amyl Cinnamal, Linalool, Tocopherol, Phenoxyethanol, Fragrance/Parfum. May Contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499).
This brand is excluded from most Ulta Beauty coupons.
Free gift with purchase
Free gift with purchase
Free brush with Tarte Shape Tape Blur Stick or full-size Shape Tape Concealer purchase (valid thru 6/7/25 on shipped purchases only. Full or partial pickup or same day delivery purchases do not qualify. While quantities last)
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Reviews
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Ratings Distribution
Most Helpful Positive Review
Beautiful for 40+ wrinkles
I have spent all kinds of money chasing the best concealer since I started seeing wrinkles in my late 30s. I don't have the worst wrinkles but enough that balancing the right concealer, powder, and most importantly, concealer shade, has been a struggle. I don't experience issues with glitter, which ...
Most Helpful Critical Review
Good idea, disappointing performance
I wanted to love it, but unfortunately it didn't work for me. It claims to be a medium coverage but it's on the lighter side of medium. I would say it's a light-medium coverage which is not enough to cover prominent dark circles. I have other concealers that are medium coverage but cover a lot more ...
344 results
Not same quality as original formula
I got this because i like a dewy, "no makeup" makeup look and prefer not to wear foundation everyday. At first i thought it was perfect for this. A little less coverage but enough to brighten under eyes and cover my minimal acne spots without having to go over with foundation- blends into skin well. Everywhere EXCEPT my under eyes. I thought it was clashing with my skin care at first, or the way i was applying it- (i thought i was going crazy) but after some trouble shooting and reading reviews, i realized its just the product. It pills up into tiny balls and blends as if you're mixing an oil based product with a water based one. Also no matter what you do, it ends up leaking out of the tube somehow. Definitely not worth the money.
Too thick for me
The color descriptions were way off resulting in something I couldn't even wear which was a wasye of money so disappointing they can't manage to do better given all the other companies who do it well. It didn't matter though, it was way to thick for me, it felt like stage makeup and I don't mind full coverage but this was almost sticky- very weird and unusable for me.
The tube leaks!
I've been a die hard fan of this concealer for years but my last two recent times purchasing it, the tube leaks a lot after a week of use. Thought it was maybe a fluke but this new tube still does it and so I'm switching to Merit. So much product waste and frankly really annoying for a high end line.
Love the concealer, hate the packaging!
This concealer is some of my absolute favorite! Provides the coverage I need, not as dry and cakey as the original is for my undereyes and it wears nicely all day....the packaging though is horrible. Every bottle I've owned ends up leaking no matter what I do, it ends up wasting just as much as I use with every usage. It doesn't matter how in store it either, even upright it still bubbles up and leaks.
Formula Change?
I'm not sure exactly what's changed about the formula, but the radiant concealer performance disappointed me. I exfoliate and moisturize, but no matter what I do this formula is cake and pills underneath my eyes. I chose this product for my Diamond gift, but I find it unusable
