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Arctic Fox Semi-Permanent Hair Color
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Highlights
Summary
Arctic Fox Vivid collection offers DIY-friendly color. The hydrating, semi-permanent formula is free of harsh chemicals and delivers deep conditioning for soft, healthy hair. Experience vibrant, long-lasting shades designed to bleed less and fade beautifully.
Features
- Berry-Toned Deep Red
- Wrath shows up as a bold, fiery, cherry red on levels 7+
- For levels 6-7, Wrath gives a rich, crimson tint
- The lighter your base, a brighter, more vivid the red, but even on darker strands, Wrath leaves behind a warm, red-toned tint that's full of attitude
Benefits
- DIY formula - easy at-home application
- Hydrating & deep conditioning
- Keeps hair soft and healthy
- Best on pre-lightened hair
- Vibrant results on level 8+
Formulated Without
- Ammonia
- Peroxide
- PPD
- Ethyl Alcohol
Item 2562931
Because everyone's hair is different, do the strand test and see the result of the color before full application. A patch test is also recommended to confirm you're not allergic.
Step 1: Shampoo and dry hair thoroughly. Do NOT use conditioner.
Step 2: Use coconut oil (or petroleum jelly) around hairline and on ears to prevent staining of the skin (optional).
Step 3: Remove bottle cap and inner seal.
Step 4: Wear protective gloves for application and pour desired amount into bowl.
Step 5: Apply color evenly with color brush. Begin at the root of the hair and work it evenly through to the ends. Start nape of the neck and work upwards through the head and be sure to completely saturate the hair shaft.
Step 6: Place a plastic cap over the hair and leave color on for at least 1/2 hour or more. Arctic Fox hair color will NOT damage your hair and has added conditioner, so leaving it on for longer will not hurt a thing.
Step 7: Rinse hair in tepid water thoroughly, until the water runs clear. For the first rinse, do not rinse hair while showering! Best bet is to rinse in the kitchen sink with cold water.
To prevent color bleeding make sure hair is completely dry before sleeping.
Aqua / Eau, Cetyl Alcohol, Glycerine, Stearalkonium Chloride, Glycerol Stearate, Peg-100 Stearate, Propylene Glycol, Guar Hydroxypropyltrimonium Chloride, Quaternium-75, Cetearyl Alcohol, Ceteareth-20, Hydrolyzed Soy Protein, Fragrance, Citric Acid, Tetrasodium EDTA, Methylchloroisothiazolinone, Methylisothiazolinone, Basic Red 51
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Best For
Describe Yourself
Hair Type
Most Helpful Positive Review
The best I've found so far
I have been using arctic fox for almost a year now. I have used to it maintain my hair in various shades of blue, purple, pink, and turquoise. I switched over from overtone because it was staining my hair, esp the dark blue. Arctic fox does not do this, but it also needs to be refreshed a bit more...
Most Helpful Critical Review
VIRGIN BLONDES - AVOID LIKE THE PLAGUE !!!!
This product was an absolute nightmare ! Used this on my VIRGIN, all natural & very healthy dark ash blonde hair, from mid length to ends for a cool ombré effect. The color never washed out and it's been 8 months. I've tried multiple chelating shampoos, dandruff shampoo, the vitamin c treatment, etc...
938 results
Warning for Blondes!
Hair Type Straight Hair
If you have blonde hair I would NOT recommend this!! My teen daughter used it and it's been very blue for four months. She wants it out and we have tried everything, even going to the salon 2 times and using color stripper. Beware!!!
THE BEST I have ever used.
Hair Type Wavy Hair
I am genuinely shocked at how low the rating for this hair dye is. I have been using this brand for over 10 years, and I have tried many other colorful hair color brands. None of them come close to the lasting power of Arctic Fox. Every color is incredibly vibrant and lasts for MONTHS. And, the dye smells amazing (like grape). Plus, it is vegan, and they donate some of their profits to prevent animal cruelty. I love everything about this brand, and I was so glad to see that Ulta carries them now!
Love love love this color!
Hair Type Straight Hair
My hair stylist got me hooked on this product! I get so many compliments on the Purple AF color in my hair. My hair is black so I do have to bleach out my color in order for the purple to be seen..But it smells amazing and is easy to use!
Permanent on everything but your hair ..
Hair Type Wavy Hair
Arctic Fox? More like Arctic Flop 🤡. I don't know who's hyping this like it's the second coming of hair dye, but let me tell you right now. this is NOT for anyone who wants serious, stay-put color. This is for the girlies who wanna stain their soul and everything they touch except their actual hair 💀. I used Transylvania and baby… why did it smell like COW POOP? 🐄💨 No joke. My bathroom smelled like a haunted petting zoo. And the bleeding?? I swear I could just blink too hard and dye would appear on the ceiling. It stained my tub, my sink, my towels, my skin, my ancestors. You'll need bleach, prayer, and a power washer just to get your bathroom back 😭🧼🚿. The kicker? It's near permanent on every surface except your hair 😭. The color faded faster than my will to live on a Monday. After two washes it looked like I dyed my hair with despair and regret. I've tried other Arctic Fox shades too (because yes I gave it multiple chances, I'm a forgiving queen 🥲) and every single one bled like it was being exorcised. Cute in the bottle, a nightmare in real life. Unless you're doing a one-day cosplay or tryna look like you made out with a squid 🐙, RUN. Switched to Clairol permanent and suddenly my hair is rich, dark, sexy, and actually stays on my head?? Imagine that 😭🫶. Arctic Fox is overhyped AF. If you want temporary cosplay clown, sure 🙃. But if you want real, lasting color? Go be a grown woman and get yourself some permanent dye 🧚♀️✨.
Don't buy. Washes out right away. Waste of time and money
Hair Type Very Curly Hair
I wouldn't buy this ever again. Looks great initially, but then just washed out. Waste of time and money.
Questions
Q&A
Showing 5 out of 15 Questions
- Q
I bought and used this around 4 years ago it looks and smells fine, is it still safe to use?
- Asked by Expiration
- Official Answer By Arctic Fox - Brand EngageThanks for reaching out to us! Generally, your color will keep for about 12 months after opening- just keep it below 115 degrees (store in a cool, dry place) to avoid separation. Personally, I have used bottles that are a few years old and they have been fine. They might lose some of the color saturation though. I would suggest doing a strand test to see how it does being 4 years old.Was this answer helpful to you
- Q
How long does Ritual last on unbleached hair and will it come out easily, or damage the color or texture of my hair?
- Asked by GIRLYpop
- Official Answer By Arctic Fox - Brand EngageGreat question! How long the color lasts depends on many factors such as the specific color you are using, the level of the hair underneath, the porosity of your hair and your personal haircare regimen, but on average the color can last between 4-8 weeks for the majority of our customers with pre-lightened hair, and closer to just 2-4 weeks on unbleached hair. We have formulated our color to be one of the longest-lasting semi-permanents available, but for the best results, you will have to take care of your color. Here are some tips that might help with the longevity: Shampoo in cold water (as cold as you can stand it) Use AF sulfate-free, color-safe shampoo and conditioner Use AF dry shampoo in between washes (frequent shampooing will fade the color) Stay away from alcohol-based styling products (they are drying and will fade the color) Avoid high heat styling Know that if you go swimming your hair color may be stripped almost immediately, especially in chlorinated water Add in a bit of color to your shampoo and/or conditioner to keep your color fresher longer! You can also check out our blog post, Reasons Your Hair Color Isn't Sticking Around, for tips on how to best preserve and protect your new color! ✨Was this answer helpful to you
- Q
If I dye my unbleached, light brown hair with Ritual dye late in the month, will it be able to stay late into the next month or will it be faded by then?
- Asked by AGiloveburgundy
- Official Answer By Arctic Fox - Brand EngageHow long the color lasts depends on the level of your hair color, the porosity of your hair and your hair care regimen. On average it will last 2 to 4 weeks. Ritual does tend to stay on the longer end of that spectrum though.Was this answer helpful to you
- Q
How long does the product last in hair?
- Asked by Rach
- Official Answer By Arctic Fox - Brand EngageGreat question! How long the color lasts depends on many factors such as the specific color you are using, the level of the hair underneath, the porosity of your hair and your personal haircare regimen, but on average the color can last between 4-8 weeks for the majority of our customers with pre-lightened hair, and closer to just 2-4 weeks on unbleached hair. We have formulated our color to be one of the longest-lasting semi-permanents available, but for the best results, you will have to take care of your color. Here are some tips that might help with the longevity: Shampoo in cold water (as cold as you can stand it) Use AF sulfate-free, color-safe shampoo and conditioner Use AF dry shampoo in between washes (frequent shampooing will fade the color) Stay away from alcohol-based styling products (they are drying and will fade the color) Avoid high heat styling Know that if you go swimming your hair color may be stripped almost immediately, especially in chlorinated water Add in a bit of color to your shampoo and/or conditioner to keep your color fresher longer! You can also check out our blog post, Reasons Your Hair Color Isn't Sticking Around, for tips on how to best preserve and protect your new color! ✨Was this answer helpful to you
- Q
i have natural strawbery blonde/copper hair but dont want to bleach, id be getting highlights with the frose color. what damage can i expect, how long would it last, would the color even show, and is doing it without bleach even possible?
- Asked by row
- Official Answer By Arctic Fox - Brand EngageAs mentioned online, pre-lightening for pastels (including Frose) is necessary for accurate coloring! If your hair is naturally a light blonde then Frosé will have trouble taking and may only last for a wash or two as its such a low pigmented shade for natural hair. Using or at least mixing in a more pigmented color like Virgin Pink would be recommended in this case 💖 All of our colors will wash out 100% though, given time. Pinks tend to wash out fairly soon (4-8 weeks on bleached hair and 2-6 weeks on unbleached hair, whereas blues and greens can linger for quite a while.Was this answer helpful to you