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Highlights
Summary
Whisk away the impurities that can weigh down hair and make it lifeless with Virtue's deeply cleansing Purifying Shampoo.
Benefits
- Detoxifies hair
- Refreshed and Shinier hair
Features
- Hair Concerns: Oiliness, impurities, toxins, product build-up
- For Hair Types:
- STRAIGHT - Fine/Medium/Thick
- WAVY - Fine/Medium/Thick
- CURLY - Fine/Medium/Thick
- COILS - Fine/Medium/Thick
- COARSE
Key Ingredients
- All Virtue products contain Alpha Keratin 60ku, a healing protein that's identical to the keratin that makes up 90% of hair. It repaves and refills keratin, repairing damaged hair with each use.
Item 2577892
Using a quarter-size amount of shampoo, add a splash of water and work into a lather between palms. Apply to wet hair, massage into scalp and throughout the length of hair, and rinse well. Follow with conditioner. Use once weekly, or more if needed, to remove residue, product build-up, and impurities.
Aqua (Water, Eau), Sodium Lauroyl Methyl Isethionate, Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, PEG-40 Hydrogenated Castor Oil, Cocamide MIPA, Keratin, Glycerin, Charcoal Powder, Panthenol, Humulus Lupulus (Hops) Extract, Cocamidopropylamine Oxide, Undeceth-11, Butyloctanol, Undeceth-5, Sodium Methyl Isethionate, Coconut Acid, Parfum (Fragrance), Lauric Acid, Sodium Isethionate, PEG-150 Distearate, Hydroxyacetophenone, PPG-26-Buteth-26, Zinc Laurate, Sodium Laurate, Ethylhexylglycerin, PEG-150 Stearate, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Polyquaternium-7, Stearic Acid, PEG-150, Sodium Dilauramidoglutamide Lysine, Phenoxyethanol, Disodium EDTA, Citric Acid, Hydrogen Peroxide, Sodium Benzoate, Silicone Quaternium-16, Sodium Chloride, Potassium Sorbate, Cinnamal, Citral, Geraniol, Hexyl Cinnamal, Limonene, Linalool.
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Questions
Ask a QuestionQ&A
Showing 3 out of 3 Questions
- Q
Why does this have hydrogen peroxide in it?
- Asked by Shell
- Official Answer By Virtue - Brand EngageHi, there is a very small amount of it as a ph balancer. It is overall a very gentle, deep cleansing wash. The prominent surfactants are charcoal powder, hops extract, and coconut fatty acid blend.Was this answer helpful to you
- Q
Will this help with dandruff? Also can you use this everyday?
- Asked by Customer
- Official Answer By Virtue - Brand EngageHi, Yes, you can use this daily. It's designed to gently detoxify the hair and scalp. This formula is non-medicated and we cannot make medical claims. This will however, help to balance oil production and deeply cleanse the scalp to assist in maintaining a healthy/balanced scalp.Was this answer helpful to you
- Q
Is this ok for color treated hair
- Asked by Melissa
- Official Answer By Virtue - Brand EngageYes, all Virtue products are color-safe. This is a great way to deep clean your scalp without stripping your hair or color.Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Hair Type
Most Helpful Positive Review
I love this shampoo regardless of price…
I rarely would spend full price on a product, what with so many sales and beauty steals. However, although I purchased this as an Ulta beauty steal, I would buy it again. I have fine, wavy color-treated hair, and after a week of using products my hair starts getting "fuzzy" and feels so dry. Then...
Most Helpful Critical Review
super drying and ruined my hair texture
Literally the most garbage shampoo I have ever used. I bought it hoping to replace using ACV as a clarifier, but it's incredibly expensive for the tiny amount and is super drying. All of a sudden my (low maintenance) wavy hair is pin straight and the texture is way off and just gross. The point bein...
81 results
not great for thin hair
Hair Type Straight Hair
I don't think this is very good for thin hair, It seem to weigh down my hair and I had to wash it again only after 2 days.
Love it!
Reviewed at
The best shampoo we've ever used. My daughter has a hard time getting her really thick curly hair clean. This works!
Fine hair gem
Reviewed at
I love this for my fine hair. It really plumps it up!
Best clarifying shampoo!
Reviewed at
Best clarifying shampoo!
protein overload! hair fell out
i think the good reviews of these products are suspiciois. they ruined my hair! so much hair fell out. stripped my color as well. my hair will now take weeks or months to recover. BEWARE of the gimmicky plant keratin claim. these products are TERRIBLE