Use the following zoom and pan buttons to control the image that follows them
Tab through the images or use the previous or next buttons to navigate each product image
or
Earn points on this purchase.
Summary
Prime Prometics PrimeEyes Eye Brightener delivers the look of 8 hours of beauty sleep in one ultra-creamy swipe, instantly lifting and brightening tired, hooded eyes. Cream-to-powder, primer-powered formula is buildable, crease-proof, water-resistant, and wears beautifully for 12+ hours.
Benefits
- Instant Eye-Lift Effect – Brightens and enhances the appearance of lifted, more awake-looking eyes.
- Creamy, Tug-Free Application – Glides smoothly across delicate lids without pulling or skipping.
- Made for Hooded & Mature Eyes – Won’t settle into creases or emphasize texture and fine lines.
- Long-Wearing & Water-Resistant – Stays in place for up to 8 hours without smudging or fading.
- Shimmer & Matte Finishes – Available in versatile custom-mixed shades for natural or dimensional looks.
- Buildable, Blendable Color – Easily layers from soft daytime definition to more dramatic intensity.
- Quick & Beginner-Friendly – Easy stick format makes application simple, fast, and mistake-proof.
Key Ingredients
- Jojoba Oil: Nourishes the delicate eye area while maintaining softness and smooth application.
- Cream-to-Powder Technology: Delivers smooth glide with long-lasting crease-resistant wear.
- Light-Reflecting Pigments: Add brightness and radiance to tired-looking eyes.
- Primer-Infused Formula: Enhances color longevity while minimizing smudging and migration.
- Skin-Comforting Ingredients: Maintain lightweight wear without dryness, heaviness, or irritation.
Item 77014028
For Best Results:
- Apply directly onto eyelids, inner corners, or along the brow bone.
- Blend with fingertips or a brush immediately after application.
- Layer additional color to build intensity as desired.
- Use lighter shades to brighten and lift the look of the eyes.
- Apply deeper shades to define the crease or outer corners for added dimension.
- Finish with PrimeLash Mascara for a complete eye look.
Dimethicone, Silica, Isoamyl Cocoate, Sucrose Tetrastearate Triacetate, Polybutene, Hydrogenated Jojoba Oil, Synthetic Wax, Trimethylsiloxysilicate/Dimethiconol Crosspolymer, Glyceryl Caprylate, Butyrospermum Parkii (Shea) Butter, Helianthus Annuus (Sunflower) Seed Oil, Silica Silylate, Pentaerythrityl Tetra-Di-T-Butyl, Hydroxyhydrocinnamate, Ethylene/Methacrylate Copolymer, Isopropyl Titanium Triisostearate, Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491/77492/77499).
This brand is excluded from most Ulta Beauty coupons.
Similar items for you
12 items
Use previous and next buttons to navigate the slides of the Similar items for you Product Carousel
HOURGLASS
Ambient Lighting Edit Unlocked Palette
BOBBI BROWN
Long-Wear Waterproof Cream Eyeshadow Stick
We think you'll like
12 items
Use previous and next buttons to navigate the slides of the We think you'll like Product Carousel
BOBBI BROWN
Vitamin Enriched Face Base+ Moisturizer & Primer with Vitamin C + Hyaluronic Acid
NYX Professional Makeup
Micro Brow Pencil Eyebrow Pencil
FENTY BEAUTY by Rihanna
Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Sponsored products
12 items
Use previous and next buttons to navigate the slides of the Sponsored products Product Carousel
Clinique
The Best Of Black Honey All About Shadow Palette
Grande Cosmetics
GrandeLASH-Peptide+ Lash Enhancing Serum
Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
FINALLY, eye makeup for mature skin!
I cannot tell you how many products I have gone through for my eyes, and every one of them has been a disappointment....UNTIL NOW! The eye shadow does exactly what it says, goes on like butter, does not make my eyelids look crepey and gives just enough depth without looking made up...I went with Tof...
Most Helpful Critical Review
Be careful ordering Item never showed up
This purchase does not appear to process the same as other purchases on the Ulta Website. I ordered and after 10 days it never showed up. I was provided a tracking number that went to an outside website and the label only showed created. Never went any further than that. I was charged for the produc...
93 results
Very pleased
Verified Buyer
Reviewed at
Lovely and smooth to apply
Prime eye brightened
Verified Buyer
Reviewed at
I really like the product and the way it goes on easily. Unfortunately, my eyes seem to get itchy and start watering so I'm not using it as much as I'd like.
Eye Brightener
Verified Buyer
Reviewed at
Such a beautiful product. So easy to use and does exactly what it's me to…Brighten the eyes magnificently. I love it!!!
Prime Mascara and Eye Brightener
Verified Buyer
Reviewed at
Began with the mascara, and liked it so well I bought several other colors. I thought there would be nothing better than Definicils, but I'm sold on Prime. Because of that, I tried the eye Brightener and like it just as well so I will purchase other colors. The icing on the cake is that it's a family owned business that contributes to breast cancer survivors.
Super product
Verified Buyer
Reviewed at
This is a creamy, easily blendable product. I like to use it as a highlighter on my brow bone. Do to the ease of use, I'm considering other colors. Like all other Prime products, this is a winner.