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Summary
Prime Prometics PrimeEyes Eye Brightener delivers the look of 8 hours of beauty sleep in one ultra-creamy swipe, instantly lifting and brightening tired, hooded eyes. Cream-to-powder, primer-powered formula is buildable, crease-proof, water-resistant, and wears beautifully for 12+ hours.
Benefits
- Instant Eye-Lift Effect – Brightens and enhances the appearance of lifted, more awake-looking eyes.
- Creamy, Tug-Free Application – Glides smoothly across delicate lids without pulling or skipping.
- Made for Hooded & Mature Eyes – Won’t settle into creases or emphasize texture and fine lines.
- Long-Wearing & Water-Resistant – Stays in place for up to 8 hours without smudging or fading.
- Shimmer & Matte Finishes – Available in versatile custom-mixed shades for natural or dimensional looks.
- Buildable, Blendable Color – Easily layers from soft daytime definition to more dramatic intensity.
- Quick & Beginner-Friendly – Easy stick format makes application simple, fast, and mistake-proof.
Key Ingredients
- Jojoba Oil: Nourishes the delicate eye area while maintaining softness and smooth application.
- Cream-to-Powder Technology: Delivers smooth glide with long-lasting crease-resistant wear.
- Light-Reflecting Pigments: Add brightness and radiance to tired-looking eyes.
- Primer-Infused Formula: Enhances color longevity while minimizing smudging and migration.
- Skin-Comforting Ingredients: Maintain lightweight wear without dryness, heaviness, or irritation.
Item 77014024
For Best Results:
- Apply directly onto eyelids, inner corners, or along the brow bone.
- Blend with fingertips or a brush immediately after application.
- Layer additional color to build intensity as desired.
- Use lighter shades to brighten and lift the look of the eyes.
- Apply deeper shades to define the crease or outer corners for added dimension.
- Finish with PrimeLash Mascara for a complete eye look.
Dimethicone, Silica, Isoamyl Cocoate, Sucrose Tetrastearate Triacetate, Polybutene, Hydrogenated Jojoba Oil, Synthetic Wax, Trimethylsiloxysilicate/Dimethiconol Crosspolymer, Synthetic Fluorphlogopite, Glyceryl Caprylate, Butyrospermum Parkii (Shea) Butter, Helianthus Annuus (Sunflower) Seed Oil, Silica Silylate, Pentaerythrityl Tetra-Di-T-Butyl, Hydroxyhydrocinnamate, Tin Oxide, Ethylene/Methacrylate Copolymer, Isopropyl Titanium Triisostearate, Mica, Iron Oxides (CI 77491/77492/77499), Titanium Dioxide (CI 77891), Ferric Ferrocyanide CI 77510).
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
FINALLY, eye makeup for mature skin!
I cannot tell you how many products I have gone through for my eyes, and every one of them has been a disappointment....UNTIL NOW! The eye shadow does exactly what it says, goes on like butter, does not make my eyelids look crepey and gives just enough depth without looking made up...I went with Tof...
Most Helpful Critical Review
Be careful ordering Item never showed up
This purchase does not appear to process the same as other purchases on the Ulta Website. I ordered and after 10 days it never showed up. I was provided a tracking number that went to an outside website and the label only showed created. Never went any further than that. I was charged for the produc...
93 results
Terrific to brighten eyes
Verified Buyer
Reviewed at

Really good, however, still playing with new applications.
So impressed with PrimeEyes Eye Brightener.
Verified Buyer
Reviewed at

I absolutely love how the Champage colour makes my deep set blue eyes look!
Eye Brighener
Verified Buyer
Reviewed at

While I absolutely love the colors and the easy way these shadows go on, I'm afraid I'm allergic to them! My eyes have watered and gotten sticky feeling ever since I started wearing the shadows. May I have a refund? Or maybe try the color adjusting foundation?
Perfect solution for crepey eyelids!
Verified Buyer
Reviewed at

I'm in my mid seventies and found that my powder eye shadows were no longer working for me. And the matte finish was no longer flattering. So Prime Prometics has the perfect answer! A bit of shimmer to make the eyes "pop" and creamy so crepey eyelids are softened. My favorite is Violeta...perfect for my blue eyes! And their mascara is awesome too! I'm really liking the Mulberry color. Also have to mention their color adapting foundation, which is WOW! Their customer service is amazing too!! All the best to their company! 👏👍🙂
Smooth
Verified Buyer
Reviewed at

These eye brighteners ate smoother than many others ive tried, that felt like they were pulling my eyelid skin. I would love to see more colors.